Content Management Matters ™

Venerable Enterprise 2.0 software vendor 37signals -- makers of Basecamp, Backpack, Writeboards, and the Ruby on Rails framework -- has just opened the front door for their much anticipated CRM'ish offering. Highrise marks a new era of simple CRM for the 2.0 generation, and we were lucky enough to get our hands on a sneak preview.

The makers of the much loved Web 2.0 Project Management Tool, Basecamp, have announced a new CRM-like application service, dubbed Highrise. Their latest application is targeted at their loyal customer base of small/medium enterprises (SME's). The hosted app will likely have tie-ins to 37singnals' other services and be based on the white hot Ruby on Rails framework that they developed.

"Nothing!"..if you are to believe statements made by both companies, following Bezos Expedition's, a personal investment company of Jeff Bezos, investment in the Chicago-based startup.

37signals created Ruby on Rails (RoR). Amazon is branching into hosted data and services. They've been saying nothing much is going on, but you and I, dear reader, know better and the first fruit of this friendship has appeared.