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451 Research News & Analysis

Verizon Buy Speeds the Fade-Out of AOL

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You've probably heard today's big M&A news: Verizon is acquiring AOL.

If you're wondering why Verizon is spending $4.4 billion on a major web content provider, consider AOL’s last quarterly earnings report, issued just last Friday. In the quarter ending March 31, AOL Inc. earned $483.5 million in advertising-related revenue.

When you break down revenues by company segment, $279.8 million of revenue came from the AOL Platforms Group. Nearly 45 percent of AOL’s total revenue for the last quarter came from its advertising platforms — the use of servers to push content to devices.

News You Can Use: Pantheon, Bridgeline Digital, More

The latest in acquisitions, outreach, connectivity, messaging, rankings, growing, learning and splitting from the City by the Bay, the Cereal Bowl of the Nation, Steak and Kidney, the Corn State, the Capital of the World, Jet City and the Pilgrim State.

Do You Care What People Say About Your Brand on Facebook?

Developing a targeted message for a Facebook fan page audience can be challenge. The challenge takes a new turn when a business is unaware of how positively or negatively its online activity is accepted among its fan page followers.

Facebook has made sentiment easier for business operating a fan page through the launch of a new set of fan page metrics called Topic Data.

Topic Data reveals the aggregate sentiment of fan page audiences on Facebook about events, brands, subjects and activities. That will help businesses gauge whether the sentiment is good or bad.

Think Digital Marketing Technology: Think ... Microsoft?

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When the topic of conversation turns to digital marketing technology, would you expect Microsoft to come up as a leading vendor?

The latest survey by ChangeWave Research, a service of 451 Research, gives some insight into this, as well as other interesting business software spending tidbits – and some of the data might surprise you.

For starters, 28 percent of the 1,044 software buyers surveyed identified Microsoft as a digital marketing technology vendor they currently use or plan to use in the next six months – a finding unchanged from the previous survey taken last July.

Matt Mullen, senior analyst for social business at 451 Research, told us why.

A Look Back: Broken Promises of the Mobile Enterprise

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Perhaps nothing in information technology offers a richer mix of expectation and disillusionment than the mobile enterprise. It's become like the lover who keeps promising a long-term relationship but never commits.

Since workers became enamored with smartphones eight years ago, it has seemed obvious those devices will one day connect with the applications and data within the company's fire-walled network. And that will happen. It just didn't happen in 2014.

Mobile devices and the enterprise have yet to form a happy marriage. Despite significant advances this year, hurdles remain before the mobile enterprise can achieve the kind of speed, safety and productivity that office workers have come to expect from their network.

6 C's for More Efficient IT In 2015 [Infographic]

There’s no getting away from the inevitable round of IT predictions that mark the end of every year. Just about every research company and IT vendor has its own list — and 451 Research is no exception.

This time it comes in the shape of 6 C’s for 2015 that cover a range of issues from content management to containers to cloud and crowd working. Combined, they envisage a year that will see workers using more agile IT, largely through cloud and converged platforms. These same workers will also be more mobile and disassociated from the enterprise.

451 Research's Scoop on Enterprise File Sync and Share

Surprise.

That’s what you’ll find in 451 Research’s latest survey on the Enterprise File Sync and Share (EFSS) market.

“The research presented in this and subsequent reports will be divisive -- welcomed and indeed lauded by some, but very uncomfortable reading for others,” writes analyst Alan Pelz-Sharpe, author of the study. 

On Heels of SAP-IBM, ISO Debuts International Cloud Standards

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Just a day after the SAP-IBM cloud partnership news broke, an international standard setting body issued two standards related to cloud computing.

Perhaps CEOs Ginni Rometty of IBM and Bill McDermott of SAP should take note.

ISO (the International Organization for Standardization) today released what officials there call "ground-breaking standards" that "lay down the basic terminology and architectural framework" for cloud computing.

The cloud "poses many issues, chiefly related to compatibility," ISO's Vivienne Rojas blogged today. "With more and more providers offering cloud-based services, the technology has suffered from chaotic development, making it almost impossible for companies to ascertain the quality of services offered."

In a 'Troubled' WCM Sector, Analysts See 3 Innovators

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Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.

The frenetic pace of nine-figure WCM acquisitions of the past four years ended before Christmas, and the once-deep river of venture capital funding for fledgling players ran dry long ago.

Market shifts and technology trends -- the somewhat surprising strength of mobile, the stampede to Software-as-a-Service (SaaS), a growing infatuation with digital marketing -- were missed by many players, leaving the field "fragmented" and "troubled," according to fresh research by Matt Mullen and Alan Pelz-Sharpe at 451 Research.

Social Business Yet to Prove its Worth, Report Finds

Social Business Yet to Prove its Worth, Report Finds

Companies hire people to work, not to be social. That’s just one of the problems social business tools face despite the fact the US$ 2 billion industry is still growing at a decent clip, a 451 Research report found.

Report: IT Focused on Internal Clouds, Skeptical About Public Cloud Savings

While clouds are on every enterprise’s horizon, they’re mostly internal clouds. That’s a key finding in an annual study conducted by 451 Research about the state of cloud computing for businesses. 

From Dwelling in Darkness to Prosumer Delight: ECM Technologies Come Alive in 2013

Some say that Enterprise Content Management (ECM) systems are at their best when they are boring.

I respectfully disagree.

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