Content Management Matters ™

Venerable Enterprise 2.0 software vendor 37signals -- makers of Basecamp, Backpack, Writeboards, and the Ruby on Rails framework -- has just opened the front door for their much anticipated CRM'ish offering. Highrise marks a new era of simple CRM for the 2.0 generation, and we were lucky enough to get our hands on a sneak preview.

The makers of the much loved Web 2.0 Project Management Tool, Basecamp, have announced a new CRM-like application service, dubbed Highrise. Their latest application is targeted at their loyal customer base of small/medium enterprises (SME's). The hosted app will likely have tie-ins to 37singnals' other services and be based on the white hot Ruby on Rails framework that they developed.