Forrester News & Articles

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Drupal cloud services provider Acquia has reported its revenue more than doubled in 2012, a sign open source implementations are reaching an all time high in popularity.

Balancing the demands of digital marketing isn’t easy, especially if you’re the chief marketing officer. What makes you most successful? No one can deny that leveraging big data to build solid relationships customers is key, but according to a new report by Forrester, most CMOs believe it’s actually an enterprise-wide commitment to brand building that is critical to success. 

What’s the key to adopting the kind of marketing innovation that is necessary in today’s environment? According to a new report from Forrester Research, it boils down to one thing: a culture of innovation.

Can gamification improve customer engagement? Yes, says a new report from Forrester Research -- but some companies misunderstand the concept and misuse the techniques. 

How important is good customer experience? According to a new report from Forrester, customer experience (CX) is more powerful in driving customer loyalty than even the perception of value received for a given price. 

Customers who have completely shifted towards mobile now expect information to be available on any device, in context, when they need it, a Forrester report has found. Their so called mind shift makes them perpetually into mobile, and any companies serving this kind of customer should act quickly to address their needs, the report suggested.

Like any relationship, the customer-company relationship is the sum total of all the interactions. These days, those interactions take place across a variety of channels, and a new report from Lithium and Forrester looks at how customer service, a key location for customer interaction, must be in sync with overall customer experience efforts and throughout all social channels.

I've covered the Forrester Wave for Web Content Management, looked at the Leaders and the Strong Performers and talked about the WCM market's evolution overall. This last piece looks at the contenders and asks a question that I expect many might be asking.

The latest WCM Wave from Forrester has hit the market and the key focus is on integration. It's time for a vendor deep dive.

Two of the most common questions Forrester receives from marketers are “How do I know if it’s worth having a community?” and “How can I prove to my executives that my community is worth their investment?”  

Forrester says web content management is about a lot more than plain o'web publishing. It's about creating digital experiences and here's a look at which vendors are hitting the mark in Forrester's latest wave report.

A new report from Forrester Research gives advice on how to develop thought leadership to help your brand. 

The report, "Navigating the Future of Customer Intelligence", points out that customer intelligence is undergoing change primarily because of two factors. Consumer behavior is changing, and companies are driving change because they want to take advantage of the opportunities.

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).