Gerry Mcgovern News & Articles

The key to web success is to stop thinking about organizational information and start thinking of customer tasks.

Web teams often think progress can't be made because "it's always been this way." By challenging tradition you can find that it's not as immovable as it seems.

IKEA changes its font to Verdana. This is not likely to result in a massive drop in sales.

The most effective web marketing is having a website that is useful, simple and fast.

Craigslist is a very ugly website. In 2009, it is estimated that it will have a turnover of US$ 100 million. It has 30 full-time employees.

There is an assumption that a face-to-face interaction delivers a better result than a 'cold' online interaction. But that is not always the case.

Are you measuring the right things? Could growth in your page views in fact be a negative trend?

Yahoo's customer is the advertiser. Google's customer is you and me. That's why Google has been more successful.

Traditional marketing and communication is about getting people to do things. Web marketing and communication is about helping people do things.

Many website managers fail to recognize that any addition to the website adds complexity, which may result in confused and lost customers.

The Web has happened in a really big way, and most organizations have not adapted to the way it has changed the world. But they will.

Apple may make beautiful products but it resembles North Korea in how it communicates with the world.

There is a wonderful future ahead for internal communicators who focus on content as a productive asset.

One of the greatest challenges organizations face is truly understanding the importance of, and managing the completion of, information-based tasks.

The public website or intranet that keeps screaming for attention with useless images and vain content will get little from the impatient and sceptical customer.