Open Text News & Articles

When CMSWire spoke with Reality Digital on the state of social media and SaaS-based solutions, CEO Cynthia Francis hinted that big news was coming in the near future. Well that future has arrived in the form of a self-service white-label social media platform for the small to mid-sized business called Reality Digital Harmony.

There are numerous ways to market your product or service these days. One way that appears to be happening more and more is the application marketplace. Similar to Salesforce.com’s AppExchange, these marketplaces allow you to build up a suite of services and manage them all from a single interface.

Etelos Marketplace is an example of this type of marketplace and eTouch’s SamePage enterprise wiki is one the latest services to be available in their marketplace.

Zoho releases Show 2.0 on Monday, the latest version of its web-based online presentation application. The new version sees the collaboration features of Show enhanced still further, but the onus this time around seems to be on making Show a more powerful product and - whisper it softly - maybe even a rival to PowerPoint for the individual desktop user!

Atlanta welcomes the leading minds in marketing and public relations for day one of the Executing Social Media Conference, which we’ll be covering live.

Executing Social Media is a two day event with the ambitious goal of bringing together experts on the use of social media: blogging, RSS, podcasting, online video, virtual communities, and consumer generated content.

Day 1 started off with an session on how communications between company and customer/consumer have changed in recent years. Of primary interest were three major guidelines for starting a corporate blog.