Sem News & Articles

It seems that even giants like Microsoft, Google and Yahoo can get over their differences when it's mutually beneficial. The trio collectively announced that they will be partnering under the schema.org banner, a resource designed to standardize microdata.

Google's new CEO Larry Page reported on the company's massive increase in expenses during the earnings call yesterday, causing one set of analysts to cheer for the sales growth while a second worried that this could be the beginning of a less financially-disciplined era for the Internet giant. The latter half expressed further concern at the rise of Microsoft's Bing search engine, whose market share numbers indicate possible usurpation of the search throne.

Engagement is all the rage, yet achieving it requires many skills. Key to the deal is the ability to test and refine your content, with a goal of increasing personal relevancy.

Search engine marketing is one of the key strategies for online marketing. But doing it well still remains elusive to many organizations. The Aberdeen Group interviewed over 200 organizations to find out what it takes to create “best-in-class” search engine marketing.

In an effort to save advertisers, who are predicted to “waste” an estimated 4.5 billion dollars US on paid search advertising in 2008, WebTrends has released WebTrends Ad Director. In fact it was Ad Director who helped predict the very estimation it is poised to prevent.

Think you know what’s coming next in the constantly evolving world of Web search?

No? Well, what better reason to attend Search Engine Strategies (SES) Toronto 2008. Key strategies for maximizing the search visibility of your web site are within your reach, as well as opportunities to attend 21 sessions and workshops in three concurrent tracks.

My last ad:tech session of the week was Actions Speak Louder than Clicks: Exploring the Laws of Relationship Marketing.

I don’t know if “laws” was an adequate description, as we mainly parsed out a single big one. But if you want a website that converts like a vending machine in a high school quad, it’s definitely one you want to learn.

Okay, relationship marketing. I hope you’ve got a pair of Chuck Taylors on hand.

On Wednesday morning at ad:tech in Chicago, I hit Managing the Search Beast, the first of the several SEO/SEM seminars I masochistically slated myself to take.