Seo News & Articles

Marketers have always been concerned about delivering personalized content to the right audience. And here is yet another development of a content management solution that aims to solve that problem.

This time it comes from Autonomy Interwoven (news, site ) coupled with their concept of Meaning Based Marketing (MBM).

Bridgeline (news, site) updates its wide-ranging business framework suite to add new features and functionality including site-migration, gallery views and improved system performance and usability.

With the planned Fall 2009 release of a feature-rich up-grade to its Text Mining Engine (TME), Nstein Technologies (news, site) is taking semantic metadata firmly into the world of Web 3.0.

For anyone that is not aware already, Nstein is a global specialist provider of solutions in the online media and web publishing world. TME 5.0, the company says, will include enhancements to linguistic abilities, Web 3.0 compliance and a number of new tools that will give users greater control over semantic metadata.

It should come as no surprise to you that one of the keys to the value of Web content is the ability for people to find it. But how to enable that is the question. Yesterday afternoon at Gilbane SF, Bill Rogers, CEO, Ektron, and Christian Burne of Oshyn, spoke to this topic during a presentation about optimizing SEO.

Moderator Tony White, Lead Analyst, Web Content Management, Gilbane Group, opened the discussion by asking the audience, “What sorts of things are you doing to optimize search on your site?”

The response? Just the lonely sound of crickets chirping.

Search Engine Optimization is a key element of any website design these days. Now you can hire an agency to help you improve your website's SEO or, you can do it yourself with a new toolkit for IIS: The IIS SEO Toolkit.

A new application from California-based search software provider Enquisite could be about to change the way digital marketers spend their search engine marketing (SEM) budgets. SEM is the business of tracking users search habits based on keywords and focused intent, analyzing those habits and turning them into business leads.

Until now, most companies have been investing heavily in pay-per-click (PPC) campaigns where advertisers pay their host only when their ad is clicked because of the ability in such campaigns to track ad performance.

However, Enquisite could change this with the general availability of Enquisite Campaign which allows SEO agencies to capture real-time organic search data and assess specific search outcomes, like purchases or sign-ups.

As we've discussed before, the semantic web is supposed to help with issues where computers just have no idea of what they're seeing in any context. The problem was getting people to take advantage of this technology in any real numbers.

Well, if you care about Search Engine Optimization (and who doesn't?) then it's time to wake up and smell the semantics. Otherwise, your search results will plummet as SEO gold goes to those who take advantage of Google's new tool: the Rich Snippet.

And Dries Buytaert of Drupal (news, site) seems to agree completely.

Another company with another SaaS product. This time it's Bellevue–based DataSphere, who is now offering their Web Suite on an "infinitely scalable" multi-tenant platform.

What should be of particular interest to companies finding it difficult to attract traffic to their website is that this solution contains elements that will land users right into their company’s lap – and website.

Combining web content management and SEO is a smart move in our estimation. Companies like Lyris, Pixelsilk and MOGI have their eyes on this ball.

Now it's Preation's turn. Preation is a sister company of iContact, the email marketing folks. Last October they launched the Eden Platform. It does content management and it enables marketers. Let's take a peek.

With budgets the way they are at the moment, you could not be faulted for a bit of skepticism around Forrester Research’s January report, which said Web Content Management activity remained, and would remain, high for 2009.

But they may have it right because Ektron (news, site), a provider of scalable Web Content Wanagement and authoring solutions, has just reported a 26% growth in year-on-year revenues for the Q1 of this year.

UK-based Sydney-based open source vendor Squiz.net (news, site) has rebundled its MySource Matrix v3.20 content management software so that companies looking to install it will be able to acquire all its different elements, even the high-end applications, using its existing GPL, out-of-the box and free of charge.

The company says its goal is to give its clients the tools to build even the most complex web systems without having to install additional product extenders, modules or widgets.

The words we use when we search are not always the words we like to read when we arrive at a website.

Earlier this month UK based company VYRE announced a new release of their content management solution, VYRE Unify. VYRE Unify 4.4 is an upgraded version of the Web platform and includes features such as bulk editing, an import module, and AJAX functionality, among many, many others.

Earlier this month, publishers from all over gathered at O'Reilly Tools of Change conference for publishers in New York City.  What you might think would be a dismal, disheartened group, instead turned out to be inspired industry professionals. With more attendees than last year, TOC honed in on the pulse of web publishing, beating steadily and heartily, as ever.  The participants were excited and anxious, but more importantly they were hopeful.

Impelsys, an online global publisher, was among those at TOC and they, too felt the invigorated spirit. Last week, we reported that Impelsys had just signed more than 150 publishers to their web publishing portal, iPublish Central. This week we caught up with Sameer Shariff, founder and CEO of Impelsys to talk about its successes and future in the publishing industry.

This week's web publishing roll up focuses on the tools and tricks online publishers can employ to facilitate more readership and exposure -- and hopefully more revenue. From SEO to metrics to advertising, here's a synthesis of all that fits to click.