Abandonment Tracker News & Articles

With holiday shopping in mind, SeeWhy (news, site) hit the market with extended conversion abilities for re-marketing to those customers whose wallets just need a little extra push. 

 We’ve been following SeeWhy (news, site) since the inception of their so-called abandonment tracker, a tool primarily designed to lure waffling e-commerce customers into purchasing.

Many people have been (understandably) a bit skeptical about the tool. And so, in what is presumably an attempt not only to enhance their capabilities but also prove their value, SeeWhy has partnered up. Will working with e-mail marketing platform provider ExactTarget help gently drag shopping cart abandoners back to the checkout line? Maybe.

SeeWhy Inc (news, site), providers of an interesting little tracking/Web analytics tool that attempts to convert website abandoners, recently announced a new CEO. The newly appointed Scott G. Silk will be in charge of SeeWhy’s daily operations as well as shaping the overall vision and direction for the new team.

SeeWhy also reportedly plans to expand its focus beyond research and development by beefing up its sales and marketing sectors. Luckily, prior to SeeWhy, Silk was president and CEO of Action Engine Corp. where he established the company’s mobile application platform and oversaw their eventual sale to Mobui Corp. His expectations of his new job seem pretty positive as well:

“SeeWhy is in the right place at the right time with best-in-class technology,” he said. “In a down economy, everybody’s focused on cost-effective revenue generation. We deliver a compelling ROI in a SaaS delivery model. Considering that up to 70 percent of ecommerce customers abandon a session before they buy, our software can basically double a company’s online sales—without any capital expenditure. With more and more business being done over the web, my job is to exploit our unfair advantage in web conversion.”

With 20+ years of experience leading technology companies under Silk's belt, it looks like SeeWhy is in good hands, but will abandonment tracking really be the next big thing? As we reported earlier, there's a lot of uncertainty around the new tactic. Guess we’ll have to wait and see.

So, web analytics has been a hot topic since, well, ever. The benefits yielded from knowing customer behavior patterns have been--and continue to be--quite clear.

The value formula is simple. If website owners and giant advertisers can track tidbits of information as detailed as which DOM nodes a mouse hovers over and as broad as which sites you like to visit, targeted marketing (and sales) effectiveness improves for those who know how to intelligently act on the data.

A related road less traveled is one paved by the staggering amount of people that abandon websites before doing much of anything. But here to prove that paying attention to the negative stats can be just as rewarding is a company called SeeWhy. Their new analytics tool, Abandonment Tracker, recently caught our eye.