Aberdeen News & Articles

Here are nine steps to help you improve collaboration processes in your organization.

Enterprise collaboration is challenging for many organizations, but it has also become a necessity. Here are five reasons why real time collaboration is required.

This week in the SMB space we see HP continuing its overtures to the SMB market, which it started earlier this year. While it has already spent time and money targeting larger SMBs, this time it’s going for the micro market. Meanwhile Salesforce.com offers Jigsaw now and mobile Chatter later.

The days of the web content management systems existing only to support website publishing are in the past. Consumers demand precise and personal information and, organization deliver this, if they want to build the brand and make the sale.

According to a recent research report from the Aberdeen Group (download the PDF), 67% of respondents are using separate technologies for Email Marketing, Web Analytics, Campaign Management, CRM and Web Content Management (WCM).

The result? It is very difficult to for them to offer the seamless, personalized multi-channel experience needed to engage their customers and prospects.

According to Aberdeen, the next generation web content management system needs to bridge the inter-system gap -- providing marketers with actionable insights that can support and enhance online engagement. 

To find out more about the challenges for today's marketers and how the next generation of web content management system can support them, check out the Aberdeen Group's report (hosted by Sitecore) entitled Next Generation WCM: A Comprehensive Assessment of Current Challenges and The Future of WCM.

Just in time for Halloween, the 2008 Email Security Report: Combating Spam, Data Loss, Fraud, Zombies, Non-Compliance and Sabotage has been released.

While the threat of malicious emails threatens information security, and phishing scams seem to increase each year, this report — researched and written by the Aberdeen Group — didn’t focus on the frightening implications of these threats. Instead, it highlighted the best solutions for companies to employ to combat these security risks.