New York politician Anthony Weiner's sexting scandal. Actor Ashton Kutcher's defense of the late Penn State football coach Joe Paterno. Former corporate communication director Justine Sacco's racist comment.
If mistakes like these have taught us nothing else, it's that social media can create viral reactions that linger on and on. It also proves that, contrary to popular belief, there is such a thing as bad publicity.
What are the consequences? In an office environment, not only is a job on the line for the offending employee, but companies can easily find themselves at the wrong end of a lawsuit filed by the offended worker.
What's worse, many companies have yet to establish social media polices — and even some that do adopt policies find they may violate federal labor laws.