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Social Media Gets Injected into Digital Advertising

By Marisa Peacock  |  Friday August 8, 2008   

Pluck and Razorfish develop social media advertising option

Avenue A | Razorfish has Pluck. Literally.

Avenue A | Razorfish, one of the world’s largest digital marketing companies, and Pluck Corp., a recognized leader in social media technology, have announced an agreement to develop and market the industry’s first offering to inject social media features like customer comments and user-generated content into mainstream digital advertisements.

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