Adlife Articles

Social Media Gets Injected into Digital Advertising

Published on Aug 8, 2008 in Enterprise 2.0

Avenue A | Razorfish has Pluck. Literally.

Avenue A | Razorfish, one of the world’s largest digital marketing companies, and Pluck Corp., a recognized leader in social media technology, have announced an agreement to develop and market the industry’s first offering to inject social media features like customer comments and user-generated content into mainstream digital advertisements.