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Admob News & Articles

Google Ramps Up Mobile Advertising Efforts, Launches Mobile Now! Initiative

By J. Angelo Racoma  |  Friday February 11, 2011   

Online advertising has been Google's (news, site) main source of revenue so far, bringing in US$ 28 billion in its fiscal year 2010. Given the increasing trend in smartphone and mobile phone use, Google wants to leverage the popularity of mobile phones, and will be ramping up efforts for profitable -- and interesting -- mobile advertising models.

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Web Publishing Roll Up: Newspapers Try New Models, Google Acquires AdMob

By Marisa Peacock  |  Friday November 13, 2009   

This week, newspapers employ a variety of strategies, from independent funding to niche topics to SEO to help them stay alive.  And Google acquires AdMob. 

Continue reading Web Publishing Roll Up: Newspapers Try New Models, Google Acquires AdMobContinue reading...
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