Advertising News & Analysis
| Monday Jun 30, 2014
The biggest challenge in mobile marketing may not be what the technology can do, but how the benefits of data-driven ads affect the privacy of the consumers they target.
Much has been said about the "creepy" factor of compiling information about your kids, location, financing and health. At the same time, studies show 70 percent of consumers prefer to see ads that align with their personal interest.
Lou Mastria, executive director of the Digital Advertising Alliance, has been at the eye of the privacy hurricane for years while working in public affairs, government and the ad industry. He also holds a masters degree in public policy. In his current role, he reflects his industry-backed group's push for self-regulation of advertising practices. He's had plenty of success.
| Monday Mar 31, 2014
Everything old is new again at Quaero. Fifteen years after it was founded, the data analytics company is a start-up again — now that it bought itself back from the parent company, CSG, that had acquired it in 2008.
The deal closed in January, and now Quaero, a firm that wants to connect data management and analysis to advertising, is using it as an opportunity for innovation. It's shifting its strategy from hosted data services to a data analytics platform, an iteration the CEO calls "Quaero 3.0."
| Friday Mar 28, 2014
As more devices become connected to the Internet of Things (IoT), our already hyper connected lives are becoming even more immersive. But the connected device space is still struggling to find heterogeneity.
Marketing and advertising, while not the only industry waiting for a fuller convergence of devices and platforms, certainly stands to gain much from the endless stream of data that is produced by the myriad devices used in homes, offices and anywhere else.
Marketers and advertisers want to leverage this information to entice us into purchasing an array of goods and services.
But is the industry ready for this seismic change?
| Wednesday Mar 26, 2014
Maybe you haven't thought about AOL in a decade or so, but Tim Armstrong has thought about little else.
Today the company's CEO unveiled the culmination of the company's four-year string of acquisitions of advertising technology companies -- a new cross-channel platform called One that he vows will do for ad sales what containerized cargo did for shipping.
The company not only unveiled a "mechanized" platform, but rebranded AOL Networks to AOL Platform just to ensure that the 600-plus marketers in the audience at ad:tech San Francisco got the point. The formal launch of One will follow later this year.
For our 20-something readers, AOL got big -- really, really big -- when you and the World Wide Web just still toddlers. As use of the Web soared in the late '90s, as many as 30 million people relied on America Online to get onto the Internet.
| Wednesday Feb 12, 2014
Do you ever log on the Internet and think: Wow, there's a lot of crap in here? You're not alone.
Millions of salesmen are competing for your time -- and there are many tricks to the clicks. In fact, the Great Fake Internet is growing as ad fraud and clickbait metastasize.
| Friday Dec 20, 2013
Mobile enterprise trends gathered momentum in 2013 as the smartphone and tablet juggernaut rolled from the consumer space into the enterprises. Vendors tweaked their operating systems to be more enterprise friendly as the bring your own device (BYOD) concept knocked down more doors.
The increasing trend toward mobile business provides both entrepreneurs and hardware or service vendors with more opportunities. The reality is that anything you currently do on a laptop or desktop computer is or will soon be a mobile-enabled task.
While 2014 will be headlined by the arrival of sleeker, curvier and more powerful smartphones, behind-the-scenes features will interest businesses and marketing. Smartphones offer — in increasing detail — a wealth of information about customer behavior, mood and location, allowing for new levels of tracking and interaction.
| Monday Nov 4, 2013
Trading in BlackBerry shares was temporarily halted this morning, as the company put out a major announcement. Because of the failure to close a deal with Fairfax Financial Holdings — and perhaps emboldened by the success of the BBM launch for iOS and Android — the company has abandoned plans to find a strategic partner. Instead, it is setting out details for new funding.
Is this the start of a much-predicted move to a software and services company? Certainly a shake-up of the board is just the start, with incumbent CEO Thorsten Heins to be replaced by John Chen, and other executives on their way out.
Although Fairfax failed with its original bid, it will take part in the $1 billion investment that should help the company refocus and restructure under the new management.
| Wednesday Jul 17, 2013
Even though Yahoo is attempting to rejuvenate itself, the company is still struggling according to reported results from its second quarter.
| Tuesday Jul 9, 2013
The world is about to get a bit more virtual with augmented reality technology, a move that could expand a business’ advertising and customer connection platform.
| Friday Jun 21, 2013
More social functionality on the way from Twitter with the announcement that it has just bought Spindle Labs for an undisclosed sum. It is not clear what Twitter is going to do with Spindle’s local information app it, but it looks like Twitter is going to swallow it whole and churn it up sometime in the future as a new Twitter product.
| Friday Jun 14, 2013
Microsoft is running with the "if you build it they will come" theme, by opening up 600 mini-stores within Best Buy shops to get people interested in new Windows products and the Xbox One console. On the way, it can't help but have a dig at Apple's iPad in its latest advert.
| Thursday Jun 13, 2013
Twitter's Timeline Activity feature has become free-to-view, sneaking out into the limelight, presumably to get more people advertising on Twitter. Now any user can see the activity around their tweets and follower activity.
| Monday May 20, 2013
Traditional media companies are attempting to transform themselves into digital media companies, but for those who still publish newspapers and print magazines, Atex has updated its OneView advertising system for ads online and on paper.
| Thursday May 9, 2013
It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.”
| Tuesday Apr 23, 2013
With just about every report showing a boom in mobile advertising revenue, that blissful serenity when viewing Tumblr blogs on iPhone or Android is now being blighted by adverts, but not too many to turn users off.