Advertising News & Analysis
| Wednesday Feb 12, 2014
Do you ever log on the Internet and think: Wow, there's a lot of crap in here? You're not alone.
Millions of salesmen are competing for your time -- and there are many tricks to the clicks. In fact, the Great Fake Internet is growing as ad fraud and clickbait metastasize.
| Friday Dec 20, 2013
Mobile enterprise trends gathered momentum in 2013 as the smartphone and tablet juggernaut rolled from the consumer space into the enterprises. Vendors tweaked their operating systems to be more enterprise friendly as the bring your own device (BYOD) concept knocked down more doors.
The increasing trend toward mobile business provides both entrepreneurs and hardware or service vendors with more opportunities. The reality is that anything you currently do on a laptop or desktop computer is or will soon be a mobile-enabled task.
While 2014 will be headlined by the arrival of sleeker, curvier and more powerful smartphones, behind-the-scenes features will interest businesses and marketing. Smartphones offer — in increasing detail — a wealth of information about customer behavior, mood and location, allowing for new levels of tracking and interaction.
| Monday Nov 4, 2013
Trading in BlackBerry shares was temporarily halted this morning, as the company put out a major announcement. Because of the failure to close a deal with Fairfax Financial Holdings — and perhaps emboldened by the success of the BBM launch for iOS and Android — the company has abandoned plans to find a strategic partner. Instead, it is setting out details for new funding.
Is this the start of a much-predicted move to a software and services company? Certainly a shake-up of the board is just the start, with incumbent CEO Thorsten Heins to be replaced by John Chen, and other executives on their way out.
Although Fairfax failed with its original bid, it will take part in the $1 billion investment that should help the company refocus and restructure under the new management.
| Wednesday Jul 17, 2013
Even though Yahoo is attempting to rejuvenate itself, the company is still struggling according to reported results from its second quarter.
| Tuesday Jul 9, 2013
The world is about to get a bit more virtual with augmented reality technology, a move that could expand a business’ advertising and customer connection platform.
| Friday Jun 21, 2013
More social functionality on the way from Twitter with the announcement that it has just bought Spindle Labs for an undisclosed sum. It is not clear what Twitter is going to do with Spindle’s local information app it, but it looks like Twitter is going to swallow it whole and churn it up sometime in the future as a new Twitter product.
| Friday Jun 14, 2013
Microsoft is running with the "if you build it they will come" theme, by opening up 600 mini-stores within Best Buy shops to get people interested in new Windows products and the Xbox One console. On the way, it can't help but have a dig at Apple's iPad in its latest advert.
| Thursday Jun 13, 2013
Twitter's Timeline Activity feature has become free-to-view, sneaking out into the limelight, presumably to get more people advertising on Twitter. Now any user can see the activity around their tweets and follower activity.
| Monday May 20, 2013
Traditional media companies are attempting to transform themselves into digital media companies, but for those who still publish newspapers and print magazines, Atex has updated its OneView advertising system for ads online and on paper.
| Thursday May 9, 2013
It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.”
| Tuesday Apr 23, 2013
With just about every report showing a boom in mobile advertising revenue, that blissful serenity when viewing Tumblr blogs on iPhone or Android is now being blighted by adverts, but not too many to turn users off.
| Friday Apr 19, 2013
If IBM’s figures were disappointing for investors, then those of Google and Microsoft will reassure them and offer some optimism around the IT industry. Google, which was concerned over lower mobile ad prices, appears to have shaken it off and has posted profits of US$ 3.35 billion, up 16% on the last time.
| Friday Mar 15, 2013
The hashtag is best known for its use in Twitter, right? Not if Facebook moves forward with a reported plan to incorporate hashtag groupings into its service.
| Tuesday Feb 26, 2013
How can online publishers best forecast, price, target and sell ads? To better solve that ongoing challenge, Yieldex’s Audience Planner is now able to integrate with Adobe’s data management platform, AudienceManager.
| Wednesday Feb 20, 2013
Just as Facebook is well on the road to ad-creep on your mobile and desktop feeds, it looks like Twitter is following the slippery slope, moving on from promoted tweets to adverts served thanks to its new API.