HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Advertising News & Analysis

Quaero Reinvents Itself (Again) After Buyout

Naras Eechambadi.jpg

Everything old is new again at Quaero. Fifteen years after it was founded, the data analytics company is a start-up again — now that it bought itself back from the parent company, CSG, that had acquired it in 2008.

The deal closed in January, and now Quaero, a firm that wants to connect data management and analysis to advertising, is using it as an opportunity for innovation. It's shifting its strategy from hosted data services to a data analytics platform, an iteration the CEO calls "Quaero 3.0."

Marketers: Brace for the Impact of the Internet of Things

speeding train.jpg

As more devices become connected to the Internet of Things (IoT), our already hyper connected lives are becoming even more immersive. But the connected device space is still struggling to find heterogeneity. 

Marketing and advertising, while not the only industry waiting for a fuller convergence of devices and platforms, certainly stands to gain much from the endless stream of data that is produced by the myriad devices used in homes, offices and anywhere else.  

Marketers and advertisers want to leverage this information to entice us into purchasing an array of goods and services. 

But is the industry ready for this seismic change?

AOL Unveils Plan to 'Mechanize' Ad Purchases

armstrong 20240.jpg

Maybe you haven't thought about AOL in a decade or so, but Tim Armstrong has thought about little else.

Today the company's CEO unveiled the culmination of the company's four-year string of acquisitions of advertising technology companies -- a new cross-channel platform called One that he vows will do for ad sales what containerized cargo did for shipping.

The company not only unveiled a "mechanized" platform, but rebranded AOL Networks to AOL Platform just to ensure that the 600-plus marketers in the audience at ad:tech San Francisco got the point. The formal launch of One will follow later this year.

For our 20-something readers, AOL got  big -- really, really big -- when you and the World Wide Web just still toddlers. As use of the Web soared in the late '90s, as many as 30 million people relied on America Online to get onto the Internet.

Internet Fake Out: The Clickbait and Ad Fraud Explosion

sneaking in.jpg

Do you ever log on the Internet and think: Wow, there's a lot of crap in here? You're not alone.

Millions of salesmen are competing for your time -- and there are many tricks to the clicks. In fact, the Great Fake Internet is growing as ad fraud and clickbait metastasize.

A Look Back: Mobile Enterprise Trends from 2013

Mobile enterpriseMobile enterprise trends gathered momentum in 2013 as the smartphone and tablet juggernaut rolled from the consumer space into the enterprises. Vendors tweaked their operating systems to be more enterprise friendly as the bring your own device (BYOD) concept knocked down more doors.

The increasing trend toward mobile business provides both entrepreneurs and hardware or service vendors with more opportunities. The reality is that anything you currently do on a laptop or desktop computer is or will soon be a mobile-enabled task. 

While 2014 will be headlined by the arrival of sleeker, curvier and more powerful smartphones, behind-the-scenes features will interest businesses and marketing. Smartphones offer — in increasing detail — a wealth of information about customer behavior, mood and location, allowing for new levels of tracking and interaction. 

Shake Up at BlackBerry: Fairfax Deal Crumbles, CEO Out, More Cash In

bbq10_thumb.jpg

Trading in BlackBerry shares was temporarily halted this morning, as the company put out a major announcement. Because of the failure to close a deal with Fairfax Financial Holdings — and perhaps emboldened by the success of the BBM launch for iOS and Android — the company has abandoned plans to find a strategic partner. Instead, it is setting out details for new funding. 

Is this the start of a much-predicted move to a software and services company? Certainly a shake-up of the board is just the start, with incumbent CEO Thorsten Heins to be replaced by John Chen, and other executives on their way out.

Although Fairfax failed with its original bid, it will take part in the $1 billion investment that should help the company refocus and restructure under the new management. 

Yahoo Releases Second Quarter Results; Not Great, But Not Bad Either

yahoo, customer experience, financials

Even though Yahoo is attempting to rejuvenate itself, the company is still struggling according to reported results from its second quarter.

Augmented Reality Technology Could Benefit Marketers

google glass augmented reality, cxm, customer experienceThe world is about to get a bit more virtual with augmented reality technology, a move that could expand a business’ advertising and customer connection platform.

Twitter Buys Spindle For Local Information Feed, Future of App Uncertain

Twitter buys Spindle, social media Spindle app

More social functionality on the way from Twitter with the announcement that it has just bought Spindle Labs for an undisclosed sum. It is not clear what Twitter is going to do with Spindle’s local information app it, but it looks like Twitter is going to swallow it whole and churn it up sometime in the future as a new Twitter product. 

Microsoft To Open 600 Mini-Stores in Best Buy, Continues to Poke the iPad in Adverts

ipad, dell, microsoft, apple, advert, apple, windows 8

Microsoft is running with the "if you build it they will come" theme, by opening up 600 mini-stores within Best Buy shops to get people interested in new Windows products and the Xbox One console. On the way, it can't help but have a dig at Apple's iPad in its latest advert. 

View Your Tweet Performance for Free Under Twitter's Ad Site

twitter_app_logo.jpg

Twitter's Timeline Activity feature has become free-to-view, sneaking out into the limelight, presumably to get more people advertising on Twitter. Now any user can see the activity around their tweets and follower activity. 

Atex OneView 1.4 Advertising System Released for Media Companies

Traditional media companies are attempting to transform themselves into digital media companies, but for those who still publish newspapers and print magazines, Atex has updated its OneView advertising system for ads online and on paper.

Aggregate Knowledge Report Identifies Best Channels for Digital Marketing

It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.” 

Tumblr Adds Adverts to Mobile Feeds, Tapping into Revenue

tumblr_ios_logo.jpgWith just about every report showing a boom in mobile advertising revenue, that blissful serenity when viewing Tumblr blogs on iPhone or Android is now being blighted by adverts, but not too many to turn users off. 

Google Figures Lifted On Better Click Rates; Microsoft Windows Performs, With New Mini Device Due

If IBM’s figures were disappointing for investors, then those of Google and Microsoft will reassure them and offer some optimism around the IT industry. Google, which was concerned over lower mobile ad prices, appears to have shaken it off and has posted profits of US$ 3.35 billion, up 16% on the last time.

Displaying 1-15 of 93 results

< Previous 1 2 3 4 5 6 7 Next >