Adwords News & Articles

At the end of last week, Google announced its figures for Q1 that showed Google up 16% on the year. Google cited increasing willingness by enterprises to use mobile advertising and Google tools as one of the reasons for the lift. This week it offers upgrades to those marketing tools with enhanced campaign improvements for Google+ and mobile apps.

When Google talks about digital marketing most people likely think of its AdWords technology and search ads. As such, the main topic of Susan Wojcicki, Google's SVP of adertising, at the AdTech conference was YouTube's TrueView technology and how it tracks for the success of the AdWords Enhanced Campaigns roll out.

Search engine giant Google is changing its AdWords online advertising engine by offering “enhanced campaigns” designed to seamlessly cross devices.

With so many devices being used by connected consumers, advertisers have their hands full in trying to key their messages to multiple platforms. To help simplify things, Google has announced its Adwords Enhanced Campaigns. 

Google has announced three new measurement features to improve the quality, look and efficiency of its Adwords for Video service.

Google's recent financials show money pouring in through the AdWords channel, but the balance is changing as new WordStream research shows. 

Want better information about where visitors to your site go, after they’ve clicked on your AdWords ads and reached your site? Google is now offering the ability to link your Google Analytics account to your AdWords account. 

It's not often that we use the letter "x" enclosed in brackets in our article titles. But we feel that this small little [x] will be relevant in improving customer experience, as Google has introduced a way for web readers to mute display advertisements with a few clicks.

Google powers on with updates and innovations across its smorgasbord of businesses, with tweaks to its ad network and getting ready for Windows 8. It has also added a Trusted Stores logo for Web merchants, but the company is still dogged by long-running legal wrangles over its Street View feature.

WordPress.com is finally giving its bloggers the opportunity to earn a little revenue from their well-crafted words, and taking a jab at Google simultaneously.

We earlier reported that Google (news, site) has set aside US$ 500 million from its 1Q 2011 earnings for a possible settlement with the Department of Justice for a yet-undisclosed issue. Sources indicate that this is likely due to Google's running of ads from illegal pharmacies.

Online advertising has been Google's (news, site) main source of revenue so far, bringing in US$ 28 billion in its fiscal year 2010. Given the increasing trend in smartphone and mobile phone use, Google wants to leverage the popularity of mobile phones, and will be ramping up efforts for profitable -- and interesting -- mobile advertising models.

O, the wonderful world of Web publishing. There’s never a dull moment, that’s for sure. This week has abounded with all kinds of news about acquisitions, applications and product launches — after awhile, it all seems to blend together.

In attempt to straighten it all out, we offer the following synthesis.

In addition to being a great search engine, Google provides a number of useful tools that allow you to optimize your sites, measure traffic, tweak content, and ultimately drive more traffic to your destination.