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Aggregate Knowledge News & Analysis

Forrester Wave Issues First Look at Data Management Platforms for Marketers

Digital marketers these days are awash in data. In the first Forester Wave report on the subject, the industry research firm tries to sort out the current state of data management platforms (DMPs).

Aggregate Knowledge Report Finds Social Reaching Best Audiences

Aggregate Knowledge Report Finds Social Reaching Best AudiencesSocial media visitors appeared to be the best kinds of targets for marketers and advertisers in Q2, an Aggregate Knowledge report has found, a trend that has now been ongoing for three quarters in a row.

Aggregate Knowledge Report Identifies Best Channels for Digital Marketing

It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.” 

Aggregate Knowledge Report Finds Best Place to Buy Ads is Social Media

A media ad spending report from Aggregate Knowledge has placed social media at the top of the buying heap, above other channels like exchanges and networks.

Aggregate Knowledge Updates Media Intelligence Platform, Introduces Marketing Improvement Guarantee

Aggregate Knowledge has updated their Media Intelligence Platform, a tool that aims to improve digital marketing strategies and social media presence in businesses.

Watch Microsoft's Office 2013 Event Live Today

new_office_logo_official.PNGThe new Office suite has been formally unveiled by Microsoft with Yammer and SharePoint taking center stage among the new features. See what else was shown off at the launch event today, and where you can download the new customer preview version. 

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