Aggregate Knowledge News & Analysis
| Tuesday Aug 27, 2013
Digital marketers these days are awash in data. In the first Forester Wave report on the subject, the industry research firm tries to sort out the current state of data management platforms (DMPs).
| Wednesday Jul 31, 2013
Social media visitors appeared to be the best kinds of targets for marketers and advertisers in Q2, an Aggregate Knowledge report has found, a trend that has now been ongoing for three quarters in a row.
| Thursday May 9, 2013
It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.”
| Thursday Feb 14, 2013
A media ad spending report from Aggregate Knowledge has placed social media at the top of the buying heap, above other channels like exchanges and networks.
| Tuesday Dec 4, 2012
Aggregate Knowledge has updated their Media Intelligence Platform, a tool that aims to improve digital marketing strategies and social media presence in businesses.
| Monday Jul 16, 2012
The new Office suite has been formally unveiled by Microsoft with Yammer and SharePoint taking center stage among the new features. See what else was shown off at the launch event today, and where you can download the new customer preview version.