Aggregate Knowledge News & Articles

It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.” 

A media ad spending report from Aggregate Knowledge has placed social media at the top of the buying heap, above other channels like exchanges and networks.

Aggregate Knowledge has updated their Media Intelligence Platform, a tool that aims to improve digital marketing strategies and social media presence in businesses.