Ahava Leibtag News & Analysis
| Thursday Dec 5, 2013
My wish is that businesses start breaking down siloes and sharing information across departments. Content is a shared asset and we can only bubble up robust content experiences for our customers when we treat it that way. -- Ahava Leibtag, president of Aha Media Group, LLC
Title image by Amodiovalerio Verde (Flickr).
| Monday Oct 28, 2013
Think about some of the systems you have in place in your own life -- you probably don’t think of most of them as “systems.” For example -- dental care. You brush your teeth twice a day, floss once a day and visit the dentist twice a year. Why? Because dentists have done an excellent job of educating people about oral hygiene.
Content governance provides content creators the same structure and guidelines, to help with consistent messaging.
| Wednesday Jul 24, 2013
Workflow. Two four-letter words put together. Workflow is the process your teams follow to get the job done.
| Wednesday Apr 24, 2013
There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?
| Wednesday Feb 6, 2013
As the marketplace becomes increasingly competitive, organizations around the globe have realized that corporate mumbo jumbo has become an unacceptable way to converse with their customers. As the writers of The Cluetrain Manifesto say, “The human voice is unmistakable and cannot be faked.”
| Tuesday Dec 4, 2012
Good news, folks. Last year, I wrote this about my predictions for 2012: “My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.” I just wasn’t sure what would happen.
This year, I’m absolutely certain about what 2013 will bring.
| Thursday Oct 25, 2012
If you’re involved in the business of digital content, then you know you contend with distracted consumers, multi-screened attention and multi-threaded conversations. You probably have thousands of post-its on your desk reminding you to use odd numbers in your headlines, refer to pop culture, tell stories, use video, don’t use video, etc. to make your content stand out.
| Tuesday Sep 25, 2012
Did you know you are bombarded by 5,000 messages a day? And that it takes seven to nine interactions with a brand before you even begin to recognize it? Because of this overwhelming onslaught, are you only seeking recommendations from those within your social networks?
| Wednesday Aug 29, 2012
As Web and digital marketing become hotter and hotter, more and more of our field will experience an influx of people who will claim to be “experts.” Here’s a list of how to spot an Internet charlatan -- someone you should avoid, whether they are in a sales or creative position -- if they say any of the following:
| Monday Jul 30, 2012
I had an interesting experience last week that made me rethink the rules of content strategy when it comes to business objectives. I wrote a wildly popular blog post that received double the traffic than one of my typical blog posts usually receives.
| Tuesday Jun 26, 2012
If you’re paying attention to your mobile content strategy, you may be confused about which analytics you should be tracking. Mobile is a different animal and requires tracking your users in a different way.
| Tuesday May 29, 2012
Mobile strategy is becoming increasingly complicated. As the choices of devices expand, users increasingly continue to access content from their mobile devices. What does this mean for you and your organization’s overall content strategy?
| Tuesday Apr 24, 2012
A mobile-first strategy may be the way you need to plan, create and publish your content.
| Thursday Mar 1, 2012
Ah, the Holy Grail of content strategy: content as a commodity. For years, those of us in digital strategy have known that content is both king and a commodity. But it’s been difficult to get others to see our point of view. However, two new interesting social sites make content feel like a commodity by the very nature of the way they present said content.
| Tuesday Jan 24, 2012
This is my first column of 2012 and I’m going to start the year by being controversial.
The proverbial notion within content strategy is to vehemently protest the existence of a FAQ page on a website. Further, the FAQ page is the first page abolished during a migration and redesign. There’s a certain amount of snobbishness that goes along with this advice: “Do they have a FAQ page?” Sniff, sniff. Roll of the eyes.