HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Ahava Leibtag News & Analysis

5 Ways Pitch Perfect Should Inform Your Content Strategy

After nine months spent writing a book about content, content marketing and content strategy, I felt brain dead. My husband lovingly suggested we take our family away to the beach so I could “recover” for a few days.

While buying the usual sunscreen and other beach necessities, I noticed the DVD of the movie Pitch Perfect. I had watched the movie on a girls’ movie night, and thought it was super cute. Having two girls, ages 10 and 7, I thought it would be the perfect movie to while away the time we spent driving to the beach.

Content: Say Something New

2014-04-August-Yawn.jpgI have a confession to make: I’m bored.

I’m bored of seeing the same regurgitated articles every week. I’m bored of our disciplines debating if we should be called content strategy, content marketing or inbound marketing. I’m tired of us fighting about how important content strategists are or should be, or need to be. I’m bored because instead of showing me the work, you talk about how you would approach the work, or should approach the work. Why don’t you just show me how you approached it and what you learned?

Why Gwyneth Paltrow is the Most Brilliant Content Marketer - EVER

Why Gwyneth Paltrow is the Most Brilliant Content Marketer EVERAlong with the now tedious conversation about content shock, we also have to define (in the world of content marketing) content marketing at the enterprise vs. content marketing campaigns. This is all very fascinating, particularly since we still seem to be fighting about what content marketing is.

However, I find it even more interesting to look for those doing content marketing well and use those test cases to help us arrive at a universal understanding of content marketing. Let’s take a look at Gwyneth Paltrow, and her lifestyle brand, goop.

10 Books Every Great Digital Content Creator Must Read

10 Books Every Great Digital Content Creator Must ReadOh, one of those lists, Ahava. Really?

Wait. Just hear me out. There’s an immense amount of dialogue right now in the content creation, content marketing, content strategy, content space. Some of it is important. Some of it will sink to the bottom, hopefully washed away by the pixels of the Interwebs. But, if you’re following closely, you’ll see that best practices still rise to the top, like the proverbial cream.

2014 Wish List ... from Ahava Leibtag

Social Business, 2014 Wish List ... from Robin DanielsMy wish is that businesses start breaking down siloes and sharing information across departments. Content is a shared asset and we can only bubble up robust content experiences for our customers when we treat it that way. -- Ahava Leibtag, president of Aha Media Group, LLC

Title image by Amodiovalerio Verde (Flickr).

Content Strategy: Let's Talk about Content Governance

Customer Experience, Let's Talk about GovernanceThink about some of the systems you have in place in your own life -- you probably don’t think of most of them as “systems.” For example -- dental care. You brush your teeth twice a day, floss once a day and visit the dentist twice a year. Why? Because dentists have done an excellent job of educating people about oral hygiene.

Content governance provides content creators the same structure and guidelines, to help with consistent messaging. 

Content Strategy: Who is Doing All This Work?

Customer Experience:Content Strategy: Who is Doing All This Work?Workflow. Two four-letter words put together. Workflow is the process your teams follow to get the job done.

Content Strategy: Why Branding Matters

There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?

Content Strategy: 5 Ways to Find Your Voice and Tone

As the marketplace becomes increasingly competitive, organizations around the globe have realized that corporate mumbo jumbo has become an unacceptable way to converse with their customers. As the writers of The Cluetrain Manifesto say, “The human voice is unmistakable and cannot be faked.”

Content Strategy: Five Predictions for 2013

Good news, folks. Last year, I wrote this about my predictions for 2012: “My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.” I just wasn’t sure what would happen.

This year, I’m absolutely certain about what 2013 will bring.

Content Strategy: Distracted Behavior is Good for Content Producers

If you’re involved in the business of digital content, then you know you contend with distracted consumers, multi-screened attention and multi-threaded conversations. You probably have thousands of post-its on your desk reminding you to use odd numbers in your headlines, refer to pop culture, tell stories, use video, don’t use video, etc. to make your content stand out.

Content Strategy: Keep Pretending Conversions Don't Matter

Did you know you are bombarded by 5,000 messages a day? And that it takes seven to nine interactions with a brand before you even begin to recognize it? Because of this overwhelming onslaught, are you only seeking recommendations from those within your social networks?

Internet Marketing: 5 Ways to Spot an Internet Charlatan

shutterstock_66925366.jpgAs Web and digital marketing become hotter and hotter, more and more of our field will experience an influx of people who will claim to be “experts.” Here’s a list of how to spot an Internet charlatan -- someone you should avoid, whether they are in a sales or creative position -- if they say any of the following:

Content Strategy: Is it Okay to Break the Rules?

I had an interesting experience last week that made me rethink the rules of content strategy when it comes to business objectives. I wrote a wildly popular blog post that received double the traffic than one of my typical blog posts usually receives.

Mobile Content Strategy: Five Analytics that Really Matter

If you’re paying attention to your mobile content strategy, you may be confused about which analytics you should be tracking. Mobile is a different animal and requires tracking your users in a different way.

Displaying 1-15 of 42 results

< Previous 1 2 3 Next >