Alexa Toolbar Articles

Alexa has been around since the dawn of Web time, well pretty much. This organization has seen it all.

Alexa was caught in the maelstrom of the greatest boom and bust since the Depression… and survived. The group enjoyed exceptional growth in a totally new business and technological environment, followed by a long and languid fall from eminence. It innovated like crazy, and its innovations reshaped the landscape of the Web. And it was subject to one of the Web’s first huge, headline-grabbing takeovers.

Latterly, Alexa has faced stinging criticism over its traffic measurement model, and has responded by going back to the drawing-board with a new model and a fresh attempt to resurrect itself as a relevant Web player.

The Alexa story is part cautionary tale, part glorious legend. This is that story in 26 letters.