Content Management System (CMS) News, Reviews, Events and Analysis.
 
 
 

Alterian News & Articles

Gartner: Alterian, VYRE Niche Players in Marketing Resource Mgt Magic Quadrant

Gartner: Alterian, VYRE Niche Players in Marketing Resource Mgt Magic Quadrant

Marketing Resource Management (MRM) is one of the areas -- in addition to WCM and ECM -- where Gartner (news, site) exercises its magic by the quadrant. In one of its recent 2010 reports, the analyst firm highlighted several Web CMS vendors as players in the niche quadrant for MRM.

Week in Review: Hot Topics, Featured Events and Jobs (6-Feb-2010)

Quite an eventful week in the content management industry! Here are our highlights of the week and most popular stories, jobs, featured events and -- new in this column -- polls and your votes.

Top Stories of the Week

Most Popular Articles

These articles were what you fancied most this week, according to Unlce Google's analytics data.

  • 6 Ways Document Management and Records Management Differ. The question is, will your document management system also support records management? At the core of this question is what is the differences between document management and records management. Let's examine six differences.
  • Google Drops Bomb on MS Internet Explorer 6. If you swear allegiance to both Internet Explorer and Google Apps, as of March 1st you may find yourself in an uncomfortable predicament, and frankly speaking, we're rather happy about all this.

Polls and Your Votes

  • What's Your Biggest Digital Asset Management Challenge? Is it taxonomy management, usability or selecting a product? So far, it looks like the biggest struggle is the usability of the system at 23% with 98 votes. Vote and let us know what your challenges with DAM are.
  • What's Your Web CMS Focus in 2010? Cloud hosted or SaaS, search integration or integration of social media? As of today, the majority of readers (25% with 18 votes) say their focus lies in the cloud and SaaS area. Do you agree? Cast your vote and see what others think.

Content Management Jobs

Here's what's been brewing lately in the CMS jobs and careers field. For both seekers and employers, catch the best fish of the season on our content management job board.

Featured Jobs:

Traveling or Virtual, There are CMS Events to Attend

Wondering how to spend your time in the next few weeks or months? Attend a conference or maybe just a webinar or two. Have a look at our Industry Events Calendar to see what's happening in your area.

Featured Events:

Alterian Drops Immediacy, Morello Web CMS Brands

alterian_logo.jpg There have been some rumors circling around about Alterian (news, site) discontinuing its Immediacy Web CMS brand. Morello, their other CMS, is part of that goodbye story as well.

So, is it true that it is finita la comedia for Immediacy and Morello? We had a chat with Alterian’s VP of WCM product strategy Ian Truscott to find out.

Customer Experience Affected Most by Social Media Channel

alterian_logo.jpgWake up call: social media is more than just communication, it’s customer engagement. If you’re not engaging with customers using social media, you’re not maximizing your effort.

Research from Alterian’s Engaging Times Summit has revealed that social media is the biggest factor changing how marketers approach customer engagement. Enter: a new type of customer engagement strategy for how to best handle brand interaction.

The study explored the shifting marketing landscape and increasing importance of true customer engagement and surveyed more than 200 marketing professionals at Alterian's Engaging Times Summit in August, 2009.

Alterian Has Not One, But Two SharePoint Connectors

Alterian Has Not One, But Two SharePoint ConnectorsNow some of you might ask why Alterian (news, site) would have two SharePoint connectors in their inventory content management connectors. If you knew the history of Alterian, you would know. It's because they have two web content management systems: Morello and Immediacy. And each one connects to SharePoint a little bit different.

Alterian Adds Social Media Analytics To Marketing Platform

Alterian Adds Social Media Analytics To Marketing Platform Alterian (news, site) has just bought Techrigy, a social media and analytics software developer, which only goes to show that if companies don’t have all the tools they need, it's a smart idea to buy a company that does have the tools instead of starting from scratch in-house.

In Alterian's, a provider of integrated marketing solutions, case, the unspecified sum of money involved in the deal will probably have put quite a dent in their £ 6.1 million (US$ 10.1m) pre-tax profits from the last financial year.

But both seem happy. It was a meeting of minds rather than a boardroom bloodbath they say, with the deal adding interesting new elements to the Alterian package as well as signaling a shift away from mass marketing to marketing targeted at individuals.

Immediacy Web CMS Gets Localization Facelift

immediacy 6.1 release

Alterian, an integrated marketing platform provider, released the upgraded Immediacy WCMs 6.1. In its latest version, Immediacy features Language Pack capabilities enabling users to work in their local language preference.

Release 6.1 also utilizes many of the latest web technology standards, including AJAX, and improved performance “to blistering levels.”

Alterian Integrates Web Content Management with Email Marketing

logo_alterian_2009-11.jpg  Alterian, a leader in providing marketing services and system integrations, is possibly making progress with its recent acquisition of web content management systems vendor Mediasurface. Recently, the company made strides with the integration of Dynamic Messenger with Immediacy and Morello.

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Alterian Platform Strategy Focuses on Web CMS

Alterian's New Platform Strategy

So an integrated marketing platform provider went out and bought a web content management company. That was story several months ago for Alterian and Mediasurface. But now that it’s all said and done, what’s the plan going forward? Alterian lays out their new platform strategy.

Marketing Vendor Gets Cosy with Content Management

Alterian acquires Mediasurface cms

The worlds of integrated marketing and content management come a little bit closer as Alterian, a provider of integrated marketing announces it intent to acquire web content management vendor Mediasurface. What does a marketing company want with a content management company? Well to offer a fully integrated product suite of course.

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