Alterian News & Articles

Alterian, an integrated marketing platform provider, released the upgraded Immediacy WCMs 6.1. In its latest version, Immediacy features Language Pack capabilities enabling users to work in their local language preference.

Release 6.1 also utilizes many of the latest web technology standards, including AJAX, and improved performance “to blistering levels.”

Alterian, a leader in providing marketing services and system integrations, is possibly making progress with its recent acquisition of Mediasurface. Recently, the company made strides with the integration of Dynamic Messenger with Immediacy and Morello.

So an integrated marketing platform provider went out and bought a web content management company. That was story several months ago for Alterian and Mediasurface. But now that it’s all said and done, what’s the plan going forward? Alterian lays out their new platform strategy.

The worlds of integrated marketing and content management come a little bit closer as Alterian, a provider of integrated marketing announces it intent to acquire web content management vendor Mediasurface. What does a marketing company want with a content management company? Well to offer a fully integrated product suite of course.