Altimeter Group News & Analysis
| Thursday Jan 2, 2014
There's a reason cats are so popular on the Internet. Cats can be funny without opening their mouths — a fact lost on a surprising number of humans.
In the past couple of years, countless people have fallen on the wrong side of that fine line between amusing and egregious by texting, tweeting, posting and otherwise sharing the most inappropriate thoughts and opinions.
Too bad they're damaging their careers — and your brand — in the process.
| Monday Oct 28, 2013
Most organizations are only at the “intermediate” stage of becoming social businesses. That's a key finding in a new report from the Altimeter Group, which looks at the current state of the social business transformation. The report is based on interviews with social media strategists and executives at 65 firms with more than 500 employees.
| Thursday Sep 12, 2013
"Native advertising" is a term commonly used to describe advertising that tries to blend into its environment, like Promoted Tweets on Twitter or Sponsored Stories on Facebook. But there are lots of opinions about what it covers, and whether it is really something new. Now, a new report from the Altimeter Group tries to define the term and the landscape in which it lives.