Altimeter Group News & Analysis
| Monday Mar 24, 2014
Companies and brands are setting up social media command centers to get a better grasp of the unstructured data like status updates, posts and tweets.
PepsiCo's Gatorade opened a Mission Control Center in 2010 and Dell opened a Social Media Command Center later that same year. Since then, other companies have followed suit, including Hendrick Motorsports, The Oregon Ducks, Symantec, Salesforce and Brandwatch.
Now the Altimeter Group takes a look at the trend in a report called "Shiny Object or Digital Intelligence Hub?"
| Thursday Jan 2, 2014
There's a reason cats are so popular on the Internet. Cats can be funny without opening their mouths — a fact lost on a surprising number of humans.
In the past couple of years, countless people have fallen on the wrong side of that fine line between amusing and egregious by texting, tweeting, posting and otherwise sharing the most inappropriate thoughts and opinions.
Too bad they're damaging their careers — and your brand — in the process.
| Monday Oct 28, 2013
Most organizations are only at the “intermediate” stage of becoming social businesses. That's a key finding in a new report from the Altimeter Group, which looks at the current state of the social business transformation. The report is based on interviews with social media strategists and executives at 65 firms with more than 500 employees.
| Thursday Sep 12, 2013
"Native advertising" is a term commonly used to describe advertising that tries to blend into its environment, like Promoted Tweets on Twitter or Sponsored Stories on Facebook. But there are lots of opinions about what it covers, and whether it is really something new. Now, a new report from the Altimeter Group tries to define the term and the landscape in which it lives.