Altimeter Group News & Articles

Perhaps the most widespread tenet of organization in the enterprise is that of command and control, an idea that seems somehow counter to the notion of democratized information. Social business then, it should be no surprise to hear, is forcing companies to reorganize internally.

How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions. 

A group of researchers at Altimeter Group have identified four business disruption trends, and how future digital economies will be built, in part, by the me-cosystem. It's the world of data and technology that could deliver more useful, relevant and engaging experiences to individuals.

Been hearing a bit about social media these days, eh? There's a reason it has been giving companies large and small such fits over the last four or so years, but it's still early days for social business. It's real power hasn't been unleashed just yet.

How can your business become a social business? A new report from the Altimeter Group outlines six maturity stages your company will experience on the road to get there.

Although many marketers still act as if they can take their time in sending promotions to and interacting with customers, time is a luxury modern marketers no longer have. As explained by Charlene Li, Managing Partner, Altimeter Group during the recent Adobe Summit 2013, we are fully in the age of real-time marketing.

If you’re a brand considering hiring a company that provides social business software or services, you need to ask questions about the vendor’s funding. That advice is what Jeremiah Owyang, an analyst with the Altimeter Group, offers up.

Social media’s importance for businesses is constantly being touted. But now a new study warns of the risks this relatively new form of marketing and communication presents.

How can a business cook up the best ways to measure ROI from social media investment? A new Social Media ROI Cookbook proposes “recipes” that can help. 

How can a company determine the mobile resources its employees need? Now that the massive wave of mobility has washed over virtually every company, a new report from the Altimeter Group looks at how to support mobile workers so they can do their best work.

There’s almost nothing that marketers and social media mavens love more than creating new buzz-words and phrases. So, it’s not too surprising that a new term has emerged in the space -- social performance software. Social performance software sounds pretty important, but is it really just a new name for an old trick?

One of the biggest buzz words floating around organizations today is Social CRM. You don't have to look very hard to find an article that discusses what it is and how it differs from traditional CRM. But once you know what it is, what exactly can you do with it?