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Analytics News & Analysis

Collaboration in 2014: 10 Predictions

Social Business, Collaboration in 2014: 10 PredictionsNetworked organizations, personalization and customization, development of collaborative reputations: these trends and more that I predicted for 2013 will still hold true for 2014. But as the cloud and mobile mature, new trends are emerging for 2014. Kelly Services and oDesk just did a deal together -- I think this is the first time an old style temp agency has done a deal with a crowdsourcing / expertise company. Kind of like the lamb lying down with the lion, something you don’t expect to see. But we should expect more of this as markets consolidate, the IoT goes more mainstream and we see collaboration become an important part of big data.

Collaboration in 2013: What Predictions Came True?

Collaboration in 2013: What Predictions Came True?Before I look forward to what 2014 might hold for collaboration, I wanted to look at how I did with my 2013 predictions. It turns out my crystal ball was working well, but some of the trends have been slower to start.

Apigee Acquires InsightsOne to Bring Predictive Analytics to APIs

Apigee Acquires InsightsOne for Predictive AnalyticsAPI management company Apigee has acquired predictive analytics firm InsightsOne, and the merger brings the killer app to the world of big data, Waqar Hasan, InsightsOne founder and CEO said in an interview.

E-Discovery Trends for 2014

E-Discovery Trends for 2014E-discovery matured in the past year, as concepts and themes like predictive coding and early case assessment (ECA) took on more actionable, serious tones.

Increasingly, e-discovery demands involve other electronic information disciplines, like records management, cyber security and corporate compliance. This has brought a larger, more diverse group of stakeholders to the e-discovery table and transformed e-discovery to part of a larger, interwoven information governance (IG) framework.

But the change is challenging, and many organizations are just beginning to apply learned e-discovery principals that can aid defining a comprehensive IG plan.

Say What? Why Sentiment Analysis Continues to Fail Digital Marketers

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Technology can help filter the mighty river of unstructured data flowing into your company’s marketing department, especially from sources like social media. But does it really enable you to understand what your customers are saying?

Does a tweet about a "cool pool" mean a hotel offers ideal water-based recreation -- or simply keeps the water too cold? Does a Facebook post that claims "you have to see it to believe it" reflect sincerity or sarcasm?

It's not always easy to find out, according to Alison Smith, an analyst at Forrester Research who specializes in sentiment analysis.

Though networks like Facebook and Twitter offer goldmines of insight about what customers say and do, the bigger challenge is looking for the meaning behind the words. That means digging deep enough to uncover emotions, opinions and attitudes -- a potentially far more challenging task.

Who Says 'Big Data Needs to Shrink to Grow'?

Who Says 'Big Data Needs to Shrink to Grow'?While most people were busy nursing their New Year’s Eve hangovers or getting busy with their resolutions on January 1, the New York Times ran a rather interesting headline: "Big Data Shrinks to Grow." We looked at it and said, really? That’s not our experience, but continued to read, anyway.

Twitter Adds Another Ad Tool: Conversion Tracking

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Twitter has launched into general availability its private beta test that allows advertisers to track whether ads lead to a purchase. This  conversion tracking is the latest in its stream of new tools for advertisers. 

How does it work?

2014: The Age of Data-Driven Storytelling, A Primer

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Storytelling makes data digestible. It gives data meaning. In 2014, more and more of the stories we see will be data driven or, at a minimum, data informed.

Mind you, at this point, I’m not talking about literature, television, movies, the oral tradition or even marketing pitches (the latter will come soon). I'm talking about stories that combine data and storytelling to do one of two things: to enrich a story that’s being told or to build narratives around data. In either case, data — big, medium or small — now plays a new, important role in engaging readers/receivers in stories and in making communication and decision-making easier.

Data-driven stories, it should be noted, are highly visual and intend to engage the reader/receiver in ways that Excel spreadsheets cannot.

Kana Software Acquired by Verint for $514 Million

Business analytics provider Verint, a Gartner contact center Magic Quadrant leader, plans to acquire customer service provider Kana Software for $514 million. It's the first big acquisition of 2014, but not likely to be the last as enterprises look to combine customer experience tools with their core offerings.

The Internet of Things: Do Customers Have a Say in Who Owns Their Data?

The Internet of Things: Do Customers Have a Say in Who Owns Their Data?There’s a lot of money being made these days by people professing to be experts in big data and the interconnected concept of the Internet of Things. Business leaders who have been converted into disciples of data and analysis eagerly imagine the possibilities of a thoroughly interconnected world in which individual customers’ behaviors can be determined and even predicted by data delivered direct from their devices -- ranging from their computers to their home appliances.

CMSWire Top Contributors 2013 - Virginia Backaitis

vbackaitis.jpgVirginia Backaitis could write about a piece of toast and make it interesting. Our go-to for big data coverage, Virginia makes a complex topic approachable and makes writing about it look easy.

CMSWire's Top 10 Hits of 2013: Big Data

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Yes, Big Data was a Big Buzzword in 2013. The technology and business press — and even mainstream media — got a piece of the action, churning out article after article about what Big Data means to you. And that's part of the problem. Big Data means lots of things to lots of people.

It might be better to think of big data as big analysis, because that's really what's happening here. It's not about the data itself, but about analyzing the data to gain insights and business value, across industries and verticals. CMSWire has kept you up-to-date on the big data trend all year — and here are our Top 10 big data stories of the year.

The End of Data Scientists and Other Predictions

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We don't have a crystal ball at CMSWire — but we're curious about the future. So we’ve collected predictions from some our favorite analytics firms like Tableau, Splunk, Alteryx, Alpine Data Labs and SAP, as well as insights from the Music Industry Association and Ad Age.

We’re sharing a few of them with you. For the record, these prophesies do not belong to us, nor do we necessarily agree with them.

Big Data Goes Mainstream in 2014 - 6 Major Vendors Weigh In

There are some pretty safe bets to make around big data in 2014, so we’re going to make those and leave it to some of the leading big data innovators -- Cloudera, Hortonworks, MapR, Microsoft, Pivotal and SAP go out on the limb. 

A Look Back at 2013: The Year Big Data Work Began

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If 2012 was the year your grandmother instigated big data conversations at the dinner table (yes, the “buzz” around it actually was that big), then 2013 will go down in history as the year the enterprise began to make serious plans around it.  

CIOs are no longer talking about big data in terms of “it’s something we’ve got to do,” instead they’re making plans, putting big data projects into their budgets and writing checks.

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