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Analytics News & Analysis

How to Measure Facebook Fans from Device-to-Device

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Metrics are certainly important in comparing the performance history of a digital marketing campaign. But that comparison is getting harder as customers gain new ways to access online platforms and services.

Facebook has worked to ease that comparison for marketers. The popular social media platform announced a cross device reporting protocol, a means to assess performance of advertising across devices. The cross device reporting will enable marketers to see how people are balancing desktop, mobile and tablet before they make a conversion.

This new cross device solution enhances analytic strategies related to the social media platform.

Hortonworks IPO: Why It Has to Happen Tomorrow

2014-11-December-Wall-Street.jpgYou can bet that the folks at Hortonworks’ won’t sleep much tonight, instead they’ll likely be replaying and rethinking every move they’ve made as a private company and every aspect of their strategy. As the youngest of the three primary, independent, commercial Hadoop distribution providers, they’ve gone from saying that they wouldn’t be talking about an IPO anytime soon, to suggesting that it might happen in 2015, to secretly filing in August, to unveiling the filing last month, to setting the date for the actual offering -- it’s tomorrow.

What’s the sudden hurry?

As Gartner analyst Merv Adrian puts it, “There might not be a better time.”

And, at least in the near term, he may have a point. Unless it’s possible to go back in time, that is.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (10-Dec-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Website Redesign - Strategy First, Tactics Second

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Apple, IBM Mega Deal Reveals First Offering

2014-10-December-The-Reveal.jpgIBM's 2014 has been all about partnering with consumer giants.

On the heels of its summer mega deal with Apple, enterprise software and hardware giant IBM struck a partnership with Twitter.

Today, IBM unveiled the first offering from that Apple deal -- IBM MobileFirst for iOS solutions. IBM's apps and cloud services mesh IBM’s big data and analytics capabilities to iPhone and iPad users in the enterprise. 

In reality, these IBM deals are enterprise-targeted, but the foundation is business giant meets consumer giant.

International Consumer Machines? ICM? Not quite, but in a year where IBM could use a boost, they're definitely turning to their consumer friends to boost their enterprise big data and analytics offerings. 

Wizeline Partners with Salesforce to Deliver Intelligent Product Data

The two-second product pitch for the year-old Wizeline data intelligence platform would be "a new way of thinking about product development."

That's how Adam Sewall, director of marketing and partnerships at the San Francisco-based tech company, sees it.

To boost its data-driven approach to enhancing products, Wizeline yesterday became part of the Salesforce Partner Program and announced the availability of its new Product Tracker application on the Salesforce AppExchange.

IBM Patents Make Data Centers Smart Enough to Handle IoT

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IBM has patented two techniques that use analytics to improve cloud performance and efficiency in the data center. These patents probably won’t be put into practical use for at least a few years, but their development is noteworthy. Essentially, they are part of IBM's plan to stay on top of data center performance demands and needs as the Internet of Things gets into full swing.

Hortonworks IPO: 9 Days and Counting

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Wow, that was fast.

Less than a month after Hortonworks unveiled the news that it confidentially filed its S-1 with the US Securities and Exchange Commission, it has set its expected IPO date for Dec. 12, according to Nasdaq. The offer amount is $96.6 million, with prices for individual shares set at $12 to $14. A total of six million shares will be made available.

Hortonworks is the first independent, commercial Hadoop provider to go public. Some believe that its IPO will be a bellwether for the $50.2 billion data-related segments (data management and data storage) of the enterprise software market.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (03-Dec-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Website Redesign - Strategy First, Tactics Second

Join CMSWire and Ektron on December 16th for a one-hour webinar on defining your brand and retaining customers through your web presence.


> Register Now

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Analytics is Everywhere

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We saw the usual spate of announcements coming from the major software companies this fall. Lots of new extensions to the Salesforce.com and Oracle marketing clouds, Adobe extensions and updates to Creative Cloud, and most recently, IBM’s Launch of IBM Verse. And that’s just the big players.

All of the fall software announcements had one thing in common: analytics. Whether it’s sales analysis, data for making marketing decisions or prioritizing emails, analytics -- predictive analytics especially -- is everywhere. It’s behind the latest supply chain management tools and integrated into CRM systems. Analytics is in email too.

Thanksgiving, Big Data and a Few Turkeys

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If anyone has the scoop on what people are thankful for, it’s Facebook. They don’t need to tap anyone on the shoulder, send out any surveys or buy any data sets. The world’s leading social networking site is rich in “likes," data, and some of the world’s best data scientists.

And not just that, but Facebook also has enthusiastic members who thrive on holiday challenges like “write down 3 things you are thankful for every day for the next 5 days.”

To a data scientist an onslaught of information like this spells opportunity to discover what most of us, collectively, believe is good in our lives and in the world.

IBM Aims to Ease Mobile Enterprise Management

2014-25-November-IBM Mobile.jpgPity the chief information officer, who has faced waves of new challenges over the past few years as the mobile enterprise gained steam.

First, workers brought their own devices to work and demanded network access. Then mobile workers wanted remote access to business apps across all brands of tablets and phones. And all the while concerns about budgets, security and administration grew nearly as fast as the number of users.

It's not over. Juniper Research predicts that there will be 1 billion worker-owned smartphones and tablets connected to enterprises by 2018. Getting an upper hand on this means finding ways to monitor adoption rates, improve the worker experience, keep a tight lid on security and do it all within budget. 

Big Data is Getting Smaller and Smarter

2014-24-November-Big-Snail-Little-Snail.jpgBig data is out, small, smart data is in. That’s the word from the folks who have tried to tame big data and failed.

Big data is unwieldy…“useless, or even more than useless because it can distract businesses and consume a lot of resources for no value return,” according to Mike Fauscette, IDC analyst and Group Vice President. In a recent series of articles entitled Transforming Data in Action, Part I and Part II, Fauscette primarily lays the blame with the difficulty of finding "information needles hidden in Big Data haystacks."

Extracting Insight from Unstructured Data

The pace of digital information has resulted in the world's aggregate data doubling in size in shorter intervals than ever before. According to Gartner, about 80 percent of data held by an organization is unstructured data, made up of information from customer calls, emails and social media feeds. Add to this the large volumes of diagnostic information logged by embedded and user devices. While it's difficult to make a proper analysis from organized data, making sense of unstructured data comes with its own challenges.

Organizations now have to study structured, semi-structured and unstructured data sets to arrive at meaningful business decisions, including determining customer sentiment, cooperating with e-discovery requirements and personalizing offers for their customers.

But while sifting through vast amounts of information can look like a lot of work, it comes with rewards.

Customers Aren't Worried About Data Breaches [Infographic]

2014-20-November-yawn.jpgHere's good news for every company that's careless with personally identifiable information: Your customers apparently don't care.

A new study by global IT association ISACA shows that consumers haven’t changed their shopping behaviors despite a year of retail data breaches — worrisome, the organization maintains, especially with the shopaholic trifecta of Thanksgiving Day, Black Friday and Cyber Monday is just a week away.

It's not that consumers are unaware of the problem. According to the 2014 ISACA IT Risk/Reward Barometer, almost all US consumers (94 percent) have read or heard about major retailer data breaches in the past year. But while three-fourths of those surveyed claim those data breaches have increased their concerns about their personal data privacy, few are doing anything about it.

MapR, Teradata Ink Deal, Bad Timing for Hortonworks?

Teradata now has a flavor of Hadoop for everyone.

This morning Hadoop distro provider MapR and Teradata, the big data analytics and marketing applications company, announced that they have expanded their partnership. What it comes down to, in the simplest possible terms, is that the companies will work together to integrate and co-develop their joint products and to create a unified go to market strategy,

Teradata will also be able to resell MapR software, professional services, and provide customer support.

In other words, Teradata will be the face of MapR to enterprises who use, or want to use, both technologies.

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