Analytics News & Articles

Big data is only so much noise if you don't do anything with it. And with many people speculating about the looming lack of data scientists, the time might be right to go into that field. Which is what Think Big Analytics has done, now with the help of US$ 3 million in funding for its Big Data consultancy firm.

Social innovation software provider, Spigit has announced a series of engagement and ROI-centric updates to its platform.

If it happens to me, it happens to you. You type the URL of a business that you e-frequent into your browser and watch the site load. The content that shows up on the landing page is generic, and it doesn’t offer you anything that you don’t already own or have decided not to buy. 

Marketing executives will find targeting and personalization as major catalysts for their professional activities in 2013, according to a new Analyst Insight from consulting firm Aberdeen Group – “Targeting and Personalization Drives the Marketing Executive’s Agenda for 2013.”

Tag management vendor Ensighten has been keeping busy. In the last week, the Cupertino, California-based company has made a stream of announcements, including the 2.0 launch of its platform. 

Take a look at your social media feeds. Lots of great information push through them everyday. But how do you manage it all? How do you ensure that you’re seeing the big picture, while capturing the individual soundbites and snapshots about your brand or product?

Today, Viralheat launches its new Smart Stream, designed to create a more intuitive experience for social media managers so they can effectively maximize their social media efficiency and efficacy.

Google has announced three new measurement features to improve the quality, look and efficiency of its Adwords for Video service.

Who are the top CIOs? The annual batch of Transformational CIO Leadership Awards, released late last week, names names. 

IBM has announced the acquisition of Star Analytics, which in turn will give IBM more specialized and more efficient big data collection and analytics tools. 

Watson is going to college. That is, IBM’s Watson, as in the digital youngster that showed carbon-based Jeopardy champions you don’t need to be human to provide answers in the form of questions -- and to win on that venerable quiz show.

Could big data be hiding big clues about security threats? IBM thinks so, and it announced this week a new Security Intelligence with Big Data initiative.

Tag management system provider, Ensighten has announced it will partner with GSI Commerce, where the latter will be integrating its marketing solutions into Ensighten's tag management solution to improve the digital marketing field.

Webtrends has a handle on a pretty clever kit that could really shake up the digital marketing space. Its new Streams technology was on display at the Webtrends Engage conference, and the team put some live, real-time website data into some really futuristic and geeky visualizations that almost literally has to be seen to be believed.

Facebook is the model of customer acquisition, Alex Yoder, CEO of Webtrends said in his Webtrends Engage Conference keynote. Forty three percent of B2B businesses use it everyday. Social media is helping marketers find customers, but more importantly, close deals.

Digital intelligence company Webtrends has updated its Webtrends Streams solution to help marketers improve customer engagement and ROI.