Analytics News & Articles

You pick a topic like “hot chocolate,” move your finger across a slider to indicate how much your love or hate it, and a number value and smiling/frowning animated face reflects your expressed feeling. Then you see how others rate it. Welcome to Swipp -- a new “social intelligence platform” for both consumers and businesses. 

Consulting and product development company, Expected Behavior has announced the release of Pirate Metrics, an application that helps marketers track and utilize information from SaaS-based software.

The Customer Life Cycle Experience belongs to everyone and no one. Every person within an organization who comes in contact with a customer is responsible for carrying the torch of customer service. And if you listen real close, your analytics can tell you what the customer wants. These and other insights were among those shared with us during this month's Tweet Jam.

Social analytics/CRM technology provider NextPrinciples is releasing a new solution called Insight-to-Action that the company terms an integrated social analytics and engagement platform for medium-to-large-sized users.

Data-centric tag management solutions provider, Tealium has announced Tealium DataCloud, an add-on service that will improve tag management by enabling marketers to better connect to and understand their data sources.

It's that time again, we're a little over an hour away from our Tweet Jam on the Customer Life Cycle Experience. We have a great group of panelists lined up to provide their thoughts and insights on the strategies and tools being used by businesses today to form lasting relationships.

Conversational marketing technology provider, Neolane, has released a new version of its Neolane Marketing Analytics product. With this update, the company has increased a marketer’s ability to understand big data and analytics, so they can better connect with customers.

For the last quarter of the year, IBM has announced a set of results that should keep investors happy, if not ecstatic. This is the end of Ginni Rometty's first year at the helm, a year in which IBM made record earnings and in which the first step of a five year transition plan has been put into place.

A report by Yesmail surveyed 700 marketers at two large conferences last October, and the resulting analysis found marketers are pretty much in the same boat as everyone else on big data. They have lots of information, but don't quite know how to make it sing.

It’s been a slow start this year in terms of predictions and lists. Normally at this stage in January we have to stop looking at them. There are many possible reasons why this year is different, the most likely reason however could be the economic uncertainty and how businesses will deal with it this year. That said, Gartner has still been able to identity a top ten digital technology wish-list for 2013.

The Tweet Jam is close upon us! On Wednesday, January 23rd CMSWire will be holding its first Tweet Jam of 2013. We will be looking at the Customer Life Cycle Experience and have lined up a great group of panelists to share their insights. 

Would you like to get pinged about trends before they go viral? This week, Toronto-based TrendSpottr announced the launch of TrendSpottr Alert, which sends real-time notifications of emerging trends, news and events based on the company’s predictive analysis of big data. 

Web-based business intelligence provider, LogiXML has released the newest version of its information platform, Logi Info v11.

Marketers, and particularly those in the CMO positions will be forced to deal with the changing nature of the field in 2013. In addition, many marketing departments in all industries will need to become much more technically sound.

Big Data, it seems, has reached the main stream. Everyone’s talking about it and everyone’s wondering whether they should do it, according to new research from IBM. But it remains to be seen whether businesses and business decision makers really understand what Big Data actually is, or how to develop a strategy get the most of it.