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Analytics News & Analysis

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Forrester Research and Zoetis as we explore how digital marketing departments are reinventing themselves to become more agile and deliver better experiences. This is an exclusive one hour webinar on July 9th.
 

> Reserve Your Seat Today

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Globys Claims It Goes 'Beyond A/B' Testing

A/B testing is a key tool for marketers. Now big data analytics provider Globys has announced a new kind of big-scale, machine-learning testing that it says can increase mobile customer retention by ten percent or more by going beyond A/B testing.

Called Mobile Occasions, the company said its solution gives marketers new capabilities for experimentation and machine learning. It is intended to apply scientific methods to automatically test, adapt and scale marketing treatments.

Globys describes itself as a "big data analytics company that specializes in contextual marketing and reporting for telecom and financial service providers."

 

How to Get Value from Your Business Data

Here's an interesting concept to consider: If 80 percent of the data your enterprise is using was created in the past year, it means your enterprise is created four times more data in the past year than in its entire history before then.

That’s pretty good, right? Sure it is ... but only if you can get useful business insights from that data.

So how do you do that? Southard Jones, vice president of product strategy at Birst, is unambiguous about it. You need to focus on the business user, he said.

5 Lessons About Big Data from Big Companies

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Big data is no longer the sole domain of big companies.

As the perception of big data moves from futuristic hype to real-world opportunity, the promise of improved decision making, increased operational efficiency and new revenue streams has more organizations actively engaging in data analysis projects than ever before.

That no longer just means more enterprise organizations, either. Midmarket companies are jumping on the big data bandwagon in a big way.

In fact, a recent survey by Competitive Edge Research Reports indicates an astounding 96 percent of midmarket organizations are either already in flight with a big data initiative or plan to start one in the next year. That’s a whole lot of companies whose big data projects are either going to sink or swim in the very near future.

Hadoop's Holy Moment #hadoopsummit

Thumbnail image for 2014-5-June-hadoop's-holy-moment.jpg.jpgLook, I’ll be the first to admit that the so-called “Hadoop Wars” can be kind of interesting. Who isn’t going to click on a link that says something like “The Hadoop Wars: Cloudera and Hortonworks' Death Match.”

Or read beyond this first sentence:

“Another day, another set of choice words hurled at one Hadoop vendor by another. This time, it’s Hortonworks doing the hurling, claiming that Cloudera’s business model isn’t designed for today’s big data market.”

But sometimes, when we get so busy consuming this kind of content, we fail to remember the other story -- how Hadoop came to be and why, as a technology, it’s been able to evolve so quickly and become one of the major catalysts ushering in computing’s third age.

How SAP Will Disrupt the Enterprise in the Big Data Age

2014-04-June-SAPPHIRENOW.jpgWhen it comes to business applications, SAP has owned the enterprise for quite a long time. The world’s third largest software vendor has done a lot of things right -- most notably it has provided the reliable tools managers need to run their businesses.

And while that’s oversimplifying it a bit, the statement certainly lacks a “cool” factor. But if we look at the products and services we use every day, there’s a good chance that SAP’s technologies have been involved somewhere along the way -- from the manufacturing plants that use SAP’s ERP systems, to the marketing pitches that leverage SAP’s customer analytics, to the Financial powerhouses that use Sybase.

But that’s yesterday’s news and SAP knows it. They know something else too -- that if they’re going to remain viable in computing’s next era, they have work to do. Not only that, but they also have to keep their current customers happy as they move to the age of big data, mobile and cloud.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (04-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Digital Asset Management Best Practices
Join us as we explore the latest DAM best practices, with a focus on operational simplicity and consistent customer experiences. This is an exclusive one hour webinar on June 11th.
 

> Reserve Your Seat Today

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What's Cooler Than Beats Music Using MapR? #HadoopSummit

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We all know streaming music is a big thing — people no longer get excited about building playlists or hitting shuffle on their iPods only to hear the same tired tunes over and over again.

Today we want to listen to crowd-sourced, curated music that’s selected specifically for us. And services that can provide that need to process and crunch lots of data (demographic, psychographic, mobile, social …), big data and to then apply predictive analytics to determine what might delight us.

While providers like Spotify and Pandora have been doing that for quite some time, Beats Music recently came out of nowhere and disrupted the scene — so much so that Apple bought it (and Beats Electronics) from Jimmy Iovine and Dr. Dre.

Now we’re not going to tell you that either of those music moguls knows a lot about big data (they could, but we sort of doubt it). But we do know this: Beats Music uses MapR for its big data needs.

Oh My Hadoop! Cloudera Buys Big Data Encryption Specialist Gazzang

Critics who scream that Hadoop platforms lack security can now begin to calm down. Last month Hortonworks bought XA Secure, a data company that provides a comprehensive security suite for Apache Hadoop.

This morning Cloudera announced that it has acquired big data security expert Gazzang to “dramatically” strengthen its security offerings, which already includes Apache Sentry.

Actian to Cloudera: Eat My Dust

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Until now, we thought the Hadoop wars were only between the distro providers. But that’s no longer the case. It seems other ecosystem vendors who provide ancillary solutions are coming after Cloudera as well, claiming to have solutions that outperform it.

One such vendor, Actian, maintains its SQL on Hadoop solution outperforms Cloudera Impala, big time.

Cha-Ching: SAP Introduces SAP Simple Finance #SapphireNow

Simple Finance. Sounds like an oxymoron, doesn’t it? 

Not according to SAP. They’ve worked hard to make their finance solutions simple to use, real time, SAP HANA-powered and cloud based. 

This morning, SAP CEO Bill McDermott announced his organization's new finance solution during his keynote address at SAPPHIRE NOW, SAP's user conference being held in Orlando, Fla.

Now You Can Now Have SAP Fiori for Free #SapphireNow

customer experience, Hey SAP User, You Can Now Have SAP Fiori for Free

Even Steve Lucas, president of SAP Platform Solutions, admits his company’s traditional user interfaces are ugly — for this day and age — and that the company's user experiences leave a lot to be desired.

Instead of being colorful, “delightful” and productivity-oriented, they come in and act in on something Lucas describes as “a palette of grays”.

And they aren't anywhere as exciting as those 50 shades you may envision.

This isn’t an experience that modern users who expect consumer-like feel and function want. 

SAP has a product, SAP Fiori, that changes all of that. But it has come at a price that many enterprises haven’t been willing or able to pay.

This has caused quite a bit of anger. 

Is Former SAP Visionary Vishal Sikka Headed for Infosys?

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Ever since former SAP visionary and executive board member Vishal Sikka abruptly walked off of his job at the world’s third largest software company last month, industry watchers have been wondering what he’ll do next.

“I’m going to Disney World,” would have been an unlikely answer, as his former employer is holding its user conference, Sapphire Now, in Orlando, Fla. this week.

B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

customer experience, B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

Dag Holmboe trekked along the 26.2-mile running route from Hopkinton, Mass., to Boston for the 2014 Boston Marathon in April.

Meanwhile, Holmboe put his Twitter analytics engine to work.

Holmboe, CEO and founder of Klurig Analytics in Boston, had a deep interest in the Twitter sentiment around the 118th running of the Boston Marathon.

He's done about a handful of them now, including the 2013 race when two bombs were detonated around the finish line, killing three and wounding close to 300.

Not deterred, Holmboe, 55, came back this year again and completed this year's race, finishing in three hours, 23 minutes and 42 seconds.

Meanwhile, his Twitter engine was picking up stats on the #BostonStrong and #BostonMarathon hashtags while analyzing top words, top tweeters and sentiment both positive and negative.

Teradata's Data Lake has the Ease of a Beach #HadoopSummit

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Teradata users love Teradata.

It’s a relationship that’s rarely found in the world of enterprise technology. And quite frankly, until you talk to enough of Teradata’s customers, it’s hard to believe it exists.

But last year at Teradata’s Partners user conference we witnessed it — not by talking to users the company had hand-picked for us to meet, but from conversations with the guys or gals who stood in front or behind us as we waited in lines for our morning joe, on the many long walks from the hotel to the conference center and at lunch, when we sat to chow-down with strangers. The folks we spoke to, almost without exception, professed their love for Teradata.

And we’re telling you this because it matters. A lot.

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