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Analytics News & Analysis

Think Outside the Marketing Box for Digital Analytics

Think Outside the Marketing Box for Digital AnalyticsAs we wind down the most successful Cyber Monday in history, I've been thinking about the evolving role that data plays in selling you more stuff online. I've been thinking about the presentations I sat through in the last few years where people described the virtues of personalizing ads -- like a voice emanating through your headphones that reminds you that there's a sale on that can of soup you've just passed in the supermarket -- as the true fulfillment of how to use this data. 

Tech, Social Media Companies Battle Government Spying

customer experience, NSA Spying: Should Data Analysts, Cloud Vendors Be Concerned?

It’s the government against the people. Well, if you consider AOL, Facebook, Yahoo!, Apple, Google, LinkedIn, Microsoft and Twitter “the people.”

Those technology and social media giants launched a campaign against the government this week that included a letter to President Obama and Congress lobbying for reform on citizen surveillance efforts.

This summer, former National Security Agency (NSA) contractor Edward Snowden exposed details of secret government intelligence programs he claimed that while aiming to prevent terrorist attacks violated privacy rights and civil liberties.

Maybe it will be government against your bottom line? (Made you look).

Hey IBM, Oracle, Pivotal: HP Says Its Big Data Analytics Appliance Is Blazing Fast

HP probably isn’t the first name that comes to mind when you think “big data” or “analytics,” but if the company has its way, all of that changes starting today.

SAP Flexes Its Analytical Muscles, Hints of What's to Come

If it’s true that the future will be won by the companies who leverage their information best, then SAP’s customers will be dancing in dollars.  

Not only because of HANA's in-memory processing capabilities and the big data informed Customer Engagement Intelligence solutions SAP introduced last month, but also because the software giant now provides some of the world’s most powerful predictive analytics capabilities via the integration of its KXEN acquisition.

Hey CMO! Hey CIO! Work Together or Lose Everything

Business partners shaking hands

Chief Marketing Officer, meet the Chief Information Officer. You two are going to have to learn to work together — otherwise your company will suffer, it may even go out of business and both of you will almost surely lose your jobs.

In yesterday’s world, that statement might have seemed outrageous. But we’re living in the age of social, mobile and big data, where the customer and the customer’s experience rules. And this era will be won not by the company that crafts the most seductive messages or creates the best products, but by the one that gets the right information, in front of the right consumer, at the exact moment that person is ready to pull the trigger and buy.

That, my friends, is a data game. It takes two (teams of) people with very different skill sets to make it happen. The companies who rule the future will have to leverage the best of what IT and marketing each has to offer. Welcome to the world of big data driven marketing.

How Is Hadoop Like Teenage Sex? [Infographic]

How is Hadoop like teenage sex? It’s an old riddle whose answer is changing quickly. If you don’t already know what it is, read on. And if you do, read on anyway (and check out the Infographic) because we have some marvelous visual statistics to share.

Splunk Turns to LucidWorks to Provide Context to Big Data

Christmas was trending on Twitter at noon December 3 -- who knows why? We can try looking through a few hundred tweets and make a guess, but it may not be very accurate; after all, there are thousands of data points. And it’s not just that, but as far as we can tell, nothing suddenly happened to make Christmas trend specifically at that moment.  

MetaVis Bridges Governance Gaps in Office 365, SharePoint Online

MetaVis just unveiled new capabilities for Office 365 and SharePoint Online that will provide users with tighter administration and governance of their cloud-based content. According to MetaVis, the capabilities fill important holes in Office 365 environments by offering views of everything that happens to content inside those environments.

Why Apple Needs Topsy in a $200 Million Way

Apple to Buy Social Analytics Company TopsyApple bought social analytics firm Topsy for more than $200 million, the Wall Street Journal reported yesterday.

Topsy is one of the few companies that has access to every tweet generated since 2006 and has the proven ability to analyze them all, both historically and in (near) real time, as they come in. While some see Topsy’s services primarily in the social realm, it’s also important to recognize its big data and analytical capabilities.

Smarter Than Siri: Yahoo Acquires SkyPhrase

If you’re anything like me, you want your mobile device to fetch exactly what you ask for without requiring much effort on your part at all. And though Siri and Google Voice Actions do pretty well when you give simple commands or ask simple questions like “What temperature is it?” or “Why is Tom Daley trending on Twitter?” they are less likely to be able to come up with a list of your beloved’s favorite restaurants from the conversations you’ve had via email.

5 Things Contact Centers Can Learn from the Butterball Turkey Hotline

Thanksgiving Turkey

For the past 32 years, the Butterball Turkey Hotline has offered advice to anyone overwhelmed by the prospect of cooking the perfect holiday bird. Last year, the company introduced a smartphone app, Facebook live chats, Pinterest posts and other social media tools. The big news this year is that for the first-time ever, Butterball has hired men as part of its line-up of expert turkey cookers — a response to the fact that men are taking a more active role in the kitchen.  

But what does any of this have to do with contact centers?

Ignoring the Cloud Costs Money, Ignoring Big Data Could Cost You Your Business

Ignoring the Cloud Costs Money, Ignoring Big Data Could Cost You Your BusinessData silos days are numbered. Businesses that organize around products or business functions and not data will disappear. 

IBM Offers New Big Data Platform for Customer Insights

IBM has taken another step toward helping enterprises gain more insight from all of their data. The new technique enables them to combine big data from distributed cloud services with data stored on local IT systems. 

HP Autonomy Unleashes New Data Recovery Vision with Data Protector v8.1

HP Autonomy (HPA) has just announced Data Protector v8.1 will be available in January. While it comes with a bunch of new features, the real significance of this release will be the introduction of an entirely new way of looking at and implementing data recovery.

9 Days of Information Governance Analysis via Next Analytics and Hashtags

The ARMA International Conference was fascinating this year. Traditionally, speakers are very supportive of attendees’ needs and the Expo Floor is occupied with vendors who ask, “Where are the decision makers?” This year, thanks to the industry’s consumption of information governance (IG), vendors solicited attendees for long, introductory sessions to their products and services. The records managers were re-identified as decision makers and they were in the house.

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