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Analytics News & Analysis

CIOs Take the Lead with Social Media

A common theme emerged from the conversations I had while attending SXSW: How do I get into social media data so I can do more? More precision. More insight. More and better analytics. Both senior business executives and senior IT execs expressed this same concern.

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (2-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Intel + Cloudera + $ 900M = The Future of Computing?

Even Amazon Web Services sage Werner Vogels is impressed with Cloudera’s partnership with Intel and the 900 M it has raised in the last week.

The future of the data center and computing’s third platform may now belong to Cloudera. Everyone knows it has the money, the investors and the know how to build it.

So do Pivotal and IBM by the way. But it’s worth noting that the three companies may not be offering exactly the same products/services and approaching the market in exactly the same way. In fact, they might not even be after the exact same thing.

In other words, this isn’t a contest between the three vendors, at least not yet anyway. Both Alan Saldich, vice president of Marketing Cloudera and Josh Klahr, vice president, Data Platform Product Management for Pivotal told me, in separate conversations, that the companies do some of the same, but also some different things.

Fractal CEO: Consumers Want Control of Their Data

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The next time you’re downtown, stop and look around you: people, stores, banks, transit, restaurants, stoplights -- all of them constantly generating and consuming data. Now think back to the people, all of them with their own destinations, purpose, concerns, needs and schedules -- more data.

Since 2000, when he co-founded Fractal Analytics in Mumbai, Srikanth Velamakanni has been looking closely at the data that defines our lives, our jobs, our towns, even ourselves. Fractal has helped scores of clients sort it all out to better serve each customer, analyzing client data along with its in-house data warehouse to provide near real-time solutions. 

Fractal moved to New Jersey in 2005, then relocated again to San Mateo, Calif. in 2010 to be closer to Silicon Valley. It just opened an office in Rome, will soon expand to Switzerland and has already opened in Canada. Today it provides data analytics services to companies with revenues of $10 billion to $100 billion in sales, deriving 55 percent of its revenue from the retail/packaged goods sector, 40 percent in financial services/insurance and 5 percent from technology and telecom.

Actionable Analytics: The Key to High Performing Networks

With all the talk of  big data and its potential uses, there's little said about the heavy burden that collection, management and analysis of massive amounts of data places on the networks used to carry it.

Quaero Reinvents Itself (Again) After Buyout

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Everything old is new again at Quaero. Fifteen years after it was founded, the data analytics company is a start-up again — now that it bought itself back from the parent company, CSG, that had acquired it in 2008.

The deal closed in January, and now Quaero, a firm that wants to connect data management and analysis to advertising, is using it as an opportunity for innovation. It's shifting its strategy from hosted data services to a data analytics platform, an iteration the CEO calls "Quaero 3.0."

Analytics 3.0: Beyond Big Data

Think you need a data scientist to glean actionable insights from big data? Then you haven’t read Big Data at Work, the newest book by Tom Davenport, who is widely acknowledged as one of the world’s leading analytics experts.

IBM Tackles Customer Experience Through New Labs

IBM lead.jpgWhen IBM has a problem, it throws money at it. We already saw this with the skills shortage around big data and analytics. It is taking a similar approach to customer experience and designing engaging interfaces.

In case you didn't know, IBM has an experience design consultancy for clients to help them develop the most effective customer experience for their business. To improve that service, IBM is pumping $100 million into the service itself, is employing an extra 1000 people and is opening 10 new IBM Interactive Experience labs around the world.

 

Learning from Loss: Forensic Files for Lost Sales

Learning from Loss: Using Data from Deals that Fall Through to Make Your Sales Organization BetterAnyone involved in sales has experienced the near miss. That’s when you’re in what you think is the home stretch of a big sale, with your contact at the company assuring you that only one or two big shots have to sign off on the deal. As you’re icing the champagne, you get a call: the deal’s gone to your competitor.

Google, Amazon Cut Cloud Prices Again

The battle for cloud supremacy intensified again.  At its Cloud Platform Live event Tuesday, Google slashed the prices for its cloud services lower than Amazon and Microsoft. Amazon responded with similar cuts. No news from Microsoft yet, but one thing is clear.

The big winners are cloud users.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (26-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Big Data Bits: It's a Hadoop Centered World

Hadoop sits at the center of big data. So does the news around the ecosystem, there’s a lot of it. And no time to digress …

SAP's Latest Data Warehousing Play is a Paradigm Shift #hana2014

uptheante.jpgToday’s competitive advantage is tomorrow’s table stakes, so says Neil McGovern, senior director, product and innovation marketing at SAP.

Perhaps no one embraces this notion as much as SAP, which has moved far beyond its ERP roots and into a position of leadership in data warehousing, predictive analytics, business intelligence and more according to analysts at Gartner, Forrester and Ovum.

This afternoon SAP will once again step ahead of the pack when it unveils the newest (7.4) version of its SAP Business Warehouse powered by SAP HANA, part of its new in-memory data fabric architecture.

Backbase Boasts 'Lean, Agile' Customer Experience Platform

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Backbase is a small company with big plans for customer experience management (CXM). The company markets a CXM platform that puts control in the hands of the business users, explained Jelmer de Jong, the company's global head of marketing.

"It's lean and agile," he said. "It lets users access all enterprise content from a single place and adapt it for optimal omnichannel experiences."

Rather than offer a unified platform, many customer experience management vendors offer a number of different applications that are only loosely tied together — and leave it to the customers to pull everything together. Backbase claims to be an exception.

"Many of our competitors, including IBM, Oracle and Adobe, grew by acquisition. They have big, bloated customer experience suites that take a one-size-fits-all approach.. We started with one integrated portal and grew on the basis of market research and client feedback to create a flexible platform that really empowers our customers," de Jong said.

Data Driven Marketing Demands a Fundamental Shift

We are in the midst of an industry wide transition period, moving away from data driven decision making and towards data driven decisioning. And while the semantic difference seems subtle, it's changing the game -- and creating incredible forward momentum -- for virtually every marketer and big brand.

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