What’s the best way to optimize click-through rates on a smartphone?
Put it on a flashlight app so the people frantically trying to turn the light on in the dark click over and over and over and over ….
For those keeping tabs on the elusive formula for what makes a data scientist, add “sense of humor” to the list.
Claudia Perlich’s official title at New York City-based Dstillery is chief scientist. “I like to make data useful,” she said in an interview with CMSWire. With Dstillery, Perlich designs, develops, analyzes and optimizes the machine learning which turns millions of small, individual events -- a website visit, the apps you use on a smartphone, the location of the smartphone -- to narrow down prospective customers for brands to target with online ads.