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Analytics News & Analysis

Big Data Bits: We're Hooking-Up, But That's Not All

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Does an alliance or partnership between two tech companies have as much impact as a new software release? We wonder if anyone has ever done the calculations. If so, please share.

As for us, we’ve taken our valuation hats off for the day to report on the big data and analytics news, which is all about (surprise!) new alliances, new capabilities and new releases.

Why It's Intelligent for Birst to Sit on HANA

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Many things spring to mind when you think SAP HANA. You may think depth and speed. You may also think user difficulty or even lengthy deployment times.

One thing you don’t think is agility. Cloud-based business intelligence (BI) vendor Birst aims to change that with this week’s announcement that it is now possible to integrate Birst with HANA.

How Marketers Can Get a Better Handle on Data

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Web analytics means nothing without website content to measure. But over the past few years, web developers and designers have increased the ways in which website content can be curated and marketed.

The result is an overwhelming number of options for measuring how well digital media such as websites, social media and apps serve customer needs. But marketers can get a better handle around all this data by understanding data structure.

How can marketers do that? The solution starts with a light overview of HTML and object oriented programming protocols, which specify data type and format.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Zoetis and Forrester Research on July 9th at 10:30am PDT / 1:30pm EDT. Learn how marketing departments are evolving to meet the new web experience requirements of modern customers.
 

> Reserve Your Seat Today

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Davra Does Internet of Things Data in the Cloud

Startup Davra Networks has launched a cloud services platform to help networking equipment resellers make sense of all of the data potentially streaming from the Internet of Things (IoT).

Called RuBAN, Davra's new cloud service will help connect potential IoT devices to a business intelligence platform that can analyze the data.

Davra CEO Paul Glynn sees wide applications for the product, which can help managers in industries as diverse as transportation, agriculture and telecommunications to monitor and manage their products and services remotely. 

Can Microsoft's Newest Azure Service Help Change the Future?

2014-16-June-Zoltar.jpgNo, Microsoft’s new boss, Satya Nadella, hasn’t gone loopy on you.

But today the world’s largest software provider unveils a cloud-based, big data/analytics solution to help enterprises predict the future and to react to it -- ahead of schedule -- thereby increasing the odds of achieving a desired result.

“It’s been cooking for a while,” said Eron Kelly, general manager of the company’s data platform division. 

“It,” to be more precise, is a Microsoft Azure Machine Learning service, AzureML, that helps enterprises apply advanced analytics to big data to forecast and take action on what is yet to come.

IBM: We Have Better CX Analytics than Google or Adobe

customer experience, IBM: Our Customer Experience Analytics Tops Google, Adobe

For some reason, steroids has crept into our reporting lately.

Maybe that's why IBM’s Tealeaf cxLifecycle analytics reminds us of analytics on steroids. IBM seems to be bill it that way, anyway.

Traditional web analytics? Just static numbers, they told us.

IBM said it enhances the analytics experience for enterprises with quantitative, qualitative and behavioral analytics within the IBM Tealeaf cxLifecycle, a new SaaS-based IBM Tealeaf component available to customers of Tealeaf 9.0. 

Ken Bisconti, business leader for IBM's Tealeaf customer experience management solutions, is enthusiastic. He told CMSWire the analytics IBM offers are better than traditional metrics provided by Google and Adobe. "We have the ability to track the same customer across multiple interactions," said Bisconti.

Forrester happens to think they’re ALL great

Acquiring Customers Amid the Social Babble #SDLInnovate

You don't need to listen to 56 billion social conversations to build your business. You just need to hear the ones that matter.

That was the landscape  Liz High, vice president for global insights and analytics at SDL, explored at her company's Innovate event in San Francisco. More specifically, the workshop was titled: "Social Intelligence: Drive Customer Acquisition While Increasing Customer Spend." 

"When you think of social media, it's the most brilliant data set in the world," said High. "The whole way we think of social media is getting to the data that matters."

IBM Boosts Public Sector Muscle, Slashes SoftLayer Prices

IBM is opening two new cloud services data centers for the government and also upped its game in the server space by slashing the prices of multiple cloud services.

Unlike Amazon, Google or Microsoft, which like to boast about cloud service price cuts, IBM takes a different approach and announced the SoftLayer price cuts very, very quietly.

5 Tips from Fantasy Football to Manage Digital Analytics Teams

2014-12-June-The-Other-Football.jpgI was recently having dinner with a former colleague and he reminded me that it was only four weeks until opening day of football training camp. Normally this wouldn't be important, except he's a rival in my fantasy football league and was clearly trying to impress me with his attention to player moves, injuries and variables that would influence his draft day picks. “After all of the March free agent signings, I don’t even know who’s playing for whom anymore,” he admitted.

It made me think that of the similarities between managing a fantasy football team and a digital analytics team.

Dig into Your Data to Delight Your Customers #SDLInnovate

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When preaching the gospel of customer experience management, it helps if a CEO has transformed his own company as Mark Lancaster has changed SDL.

Lancaster opened his company's conference in San Francisco today -- the third in a series of five global events -- with a sermon on the importance of analyzing data to better understand and serve customers.

He began by noting he led SDL's own  "reinvention" in that area last year, building a company that now competes with a suite of products in analytics, social, documentation, campaign management, e-commerce, web, mobile and other areas.

Breaking News: Vishal Sikka Grabs Infosys' Top Job

Did we call it or what?

Vishal Sikka just confirmed via Twitter that he will be leading Infosys into the future.

The Stanford PhD who, up until early last month, was an executive member of SAP’s Board and is widely credited for bringing Guinness World record breaking database SAP HANA to life, has now accepted the challenge of leading Infosys, the $31.1 billion global provider of business consulting, information technology, software engineering and outsourcing to a new level of greatness.

Sikka will be the Infosys’ first non-founder CEO.

China Leads the World on the Internet of Things

While US and European machine-to-machine (M2M) technology developers are still banging their collective heads on the wall trying to work out what the Internet of Things (IoT) will be like, who will be developing it and where it will emerge, China is busy forging ahead. 

According to new research released by Europe-based GSMA last night, not only is China outstripping both the US and Europe — but it is doing so with the active and concerted support of its local and national government bodies.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Forrester Research and Zoetis as we explore how digital marketing departments are reinventing themselves to become more agile and deliver better experiences. This is an exclusive one hour webinar on July 9th.
 

> Reserve Your Seat Today

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Globys Claims It Goes 'Beyond A/B' Testing

A/B testing is a key tool for marketers. Now big data analytics provider Globys has announced a new kind of big-scale, machine-learning testing that it says can increase mobile customer retention by ten percent or more by going beyond A/B testing.

Called Mobile Occasions, the company said its solution gives marketers new capabilities for experimentation and machine learning. It is intended to apply scientific methods to automatically test, adapt and scale marketing treatments.

Globys describes itself as a "big data analytics company that specializes in contextual marketing and reporting for telecom and financial service providers."

 

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