Analytics News & Articles

As we prepare to close the books on 2012, I've been thinking about what the past 12 months have meant for our industry. It’s been an exciting year -- one in which the practice of enterprise collaboration has begun to grow into maturity. If it were up to me, 2012 would be known as the year of enterprise collaboration. And so would 2013.

Ray Kurzweil, an author, futurist and inventor, now works for Google.

Technology is becoming more important in terms of brand promotion and customer experience, but despite their efforts, many businesses lack the proper training and skills needed to succeed in the industry.

Customers are in charge now, so should more companies invest in their contact centers to help improve the front lines that keep those customers happy?

Holiday shoppers spent 20% more on Black Friday this year compared to last year, and several real trends emerged from an IBM study based on its Benchmark digital analytics package.

In 2012, the focus on customer experience was all about delivering a great experience across platforms, channels and touch points. Leveraging key user data is integral, but so is delivering key messages and opportunities back to the user.

Webtrends has announced the launch of Webtrends Steams, a new digital intelligence product that allows businesses to improve online marketing campaigns by streaming relevant data in real-time.

Gus Hunt, the Central Intelligence Agency's CTO, is on the prowl for any VC's working on analytics, he said at the AppNation conference in San Francisco this week.

If we've learned anything in 2012 it’s that if you are a small or medium sized business there are many tools available to help you market your business online. However, the marketing landscape has changed rapidly, and it may not be as easy to make sense of all that business intelligence. Enter ClickFuel.

My prediction record for 2012 was pretty good. I was dead on, ahead of the pack and stood alone in predicting that companies would be using the product strategy lens on APIs to drive business outcomes. I did not predict that it would result in an all out API war resulting in the mass proliferation of "walled garden strategies", but even Nostradamus didn't bat 1000.

I wanted to challenge myself this year in making a highly bold prediction that could, somehow, be more singularly unique than last year's prediction about something that was at that time so obscure as APIs. So here it is -- Big Data will find its Andy Warhol.

Americans may not have the same taste for cars they once did -- China is now the number one auto maker -- but you'd never know that was the case based on how much people tweet about their rides.

Although social media’s value as a branding and customer engagement tool is well-recognized, measuring how branding and engagement actually occur remains a tricky proposition. Social data contains substantial insights for marketers, but unless they can locate and analyze them in close to real time, the true value of those insights will go unrecovered.

Cloud-based social marketing platform, Shoutlet, has upgraded to version 6.0. With this update, it has added a variety of new tools that are sure to enhance the digital marketing experience.

Aggregate Knowledge has updated their Media Intelligence Platform, a tool that aims to improve digital marketing strategies and social media presence in businesses.