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Analytics News & Analysis

Our 2 Cents on Forrester Wave for Big Data Hadoop Solutions

Analyst reports can be a big bore -- the Forrester Wave: Big Data Hadoop Solutions, Q1 2014 ($2495 fee) is not.

Its authors, Mike Gualtieri and Noel Yuhanna, have done a bang-up job writing in simple English and giving a spot-on overview of what the market looks like:“cutthroat,” where “pure-play upstarts (Cloudera, Hortonworks, MapR) must capture market share quickly to make venture investors happy” and in which “stalwart enterprise software vendors (IBM, Pivotal, Teradata) must avoid being disintermediated.” 

This Picture Tells the Big Data Story

Dave FeinleibExcuse me for stating the obvious: but the big data ecosystem is big and getting bigger. Just ask David Feinleib, an investor, advisor and serial entrepreneur. Feinleib is the author of Big Data Demystified and creator of The Big Data Landscape — an infographic of key players in the big data space.

Feinleib released the latest version of the visualization, which includes companies in the infrastructure and applications space, at the Big Data Landscape Conference 2014 in San Francisco in late January.

Don't Put Your Audience to Sleep: Why Analytics Presentations Fail

Don't Put Your Audience to Sleep: Why Analytics Presentations FailYou've made your PowerPoint. You've compiled tons of data and examined it from every angle. But as you are presenting, people's eyes glaze over. Why did your presentation fall flat?

I wanted to wade a little deeper into the unpredictable world of presenting analytics data effectively. Last month I discussed four techniques for improving presentations to senior executives. Today, I’m going to share six reasons I see presentations fall off the rails and self-destruct. If you think analytics is more art than science, presenting analytics data is even more so.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (6-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Web Content & Customer Experience Management Guide
Learn how CXM and Web Content Management service providers can help you deliver quality experiences.


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OneSource Creates New Way to Search Big Data

To help businesses find useful insights in every growing amounts of big data, Massachusetts-based OneSource is reinventing search  – and changing its name to Avention to reflect its new direction.

Jonathan Flatow, Avention's CEO, told us the new name implies "avenue of invention" — something he believes suits the new search application. Designed for sales, marketing and business researchers, it uses natural language and semantic understanding to conceptually sift through mounds of data sources.  

SAP HANA: The One Thing that Does Everything for Everyone?

HANA goes to the cloud, breaks a database record, cures diseases and pokes fun at … Ok, slight exaggeration. But, truth be told, we could add more to it.

SAP wants to be the future of computing, and it wants it all. (It already owns a nice chunk of it.) More specifically, SAP wants to own big data, analytics, cloud, mobile, business applications and other technologies — in the enterprise and beyond it.

3 Ways Marketing Can Increase Revenue From Big Data

How can marketing departments leverage big data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyer's concerns rather than waiting for the buyers to ask questions. Big data systems use new mathematical models to quickly extract and deliver usable business information from the ocean of data that’s created every second. The insights garnered from this data can help your company identify buyer concerns and structure your value propositions around those concerns.

5 Things to Lessen Your Anxiety About Big Data

tom davenport

Let’s face it.  Most people don’t know what Hadoop is, how big a petabyte is or can even explain what wins big data can provide for their companies

And that’s OK.

When it comes to big data and analytics, there’s the hype — and then there’s the reality, said Tom Davenport, one of the world’s foremost analytics experts and author of Big Data @ Work.

Spend Time Where it Counts with Predictive Analytics

Spend Time Where it Counts with Predictive AnalyticsThere's a whole new world of marketing out there folks. The old ways of reaching prospects and reeling in customers are no longer enough. TV, radio, print and even internet ads are the price of admission for companies trying to reach and engage customers. Successful marketing professionals now have to contend with social media of many different forms, in-app mobile advertising, and community development and management.

What's Riskier: Ignoring or Implementing Big Data?

Information security practitioners, risk professionals and executives might be blinded by the potential risks of implementing big data and thereby miss out on the value it can provide an organization. ISACA recently released a paper on Big Data which weighs the two sides and makes a clear decision which is the bigger risk.

The Future of Customer Service: Predictive, Personalized

The future of customer service is scary and rewarding at the same time. It's scary because the machine will know everything about you. It's rewarding because shopping will become much easier as the machine makes more decisions about your life.

DataStax's Cassandra Isn't Just a NoSQL Database

DataStax's Cassandra Isn't Just a NoSQL DatabaseYou don’t have to convince Jason Atlas that yesterday’s databases weren’t built for today’s world. The Vice President of Engineering at IID experienced it for himself when the popular database his company was using almost puked because it couldn’t handle the momentum of data coming at it.  

And while a little latency might be tolerated in some industries, at Atlas’s company it is not; after all it provides a platform where enterprises can share data about the latest cyber threats and ongoing attacks and be warned before the trouble that’s on its way -- and it’s always on its way -- can wreak havoc.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (26-Feb-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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IBM, AT&T Extend Partnerships For Enterprise, IoT Security [Infographic]

In the wake of last week’s announcement that IBM and AT&T are getting together to support the development of the Internet of Things (IoT), many have expressed concerns about IoT and security. It seems, though, that both companies anticipated this and have announced plans to develop simplified, single-source network security products.

Brandworkz Adds BI Dashboard to DAM

Digital marketing is driven by data, and every component in marketing is increasingly enhanced by data analysis. This week, London-based Brandworkz improved its digital asset management (DAM) system with a self-service data analytics dashboard called Smarter.DAM that can be used to monitor marketing activities and campaigns as well as digital assets.

The offering, part of a partnership with Differentia Consulting, uses performance data from the cloud-based DAM platform and issues an audit trail and analytics through a single view of assets, marketing activities and campaigns.

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