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Analytics News & Analysis

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (25-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Zoetis and Forrester Research on July 9th at 10:30am PDT / 1:30pm EDT. Hear from Forrester guest speaker Anjali Yakkundi about the lastest digital experience trends.
 

> Reserve Your Seat Today

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Nuxeo Platform Integrates MongoDB #MongoDBWorld

You don't have to look any further than the lines of people waiting to get into MongoDB's first user conference in New York City today to understand the popularity of the NoSQL database. So it's not surprising that savvy companies are trying to get in on the action.

Take Nuxeo, for instance. The open source content management system (CMS) just integrated its platform with MongoDB to offer "high performance, availability and scalability of content centric business applications." 

Here's What You're Missing at #MongoDBWorld

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MongoDB is not your daddy’s database, and you probably didn’t learn it in college.

But chances are good if you work just about anywhere in the next few years, you’ll find it there. Ok, maybe not everywhere, but at least in 75 percent of enterprises, said Dwight Merriman, the company’s chairman.

If that sounds ambitious, it’s reasonably well-grounded. Consider there have been more than 7 million downloads of the Open Source database, that 10,000 plus are participating “in the product” in meetups, user groups and such, and that the company has over 500 partners including some pretty notable vendors like IBM, Teradata and SAP, as well as other up and comers like Cloudera, Pentaho and Red Hat.

MongoDB has come from its initial release in 2009 to become the fifth largest database in the world according to DB-Engines, just behind PostgreSQL, MySQL, Microsoft SQL Server and Oracle.

What’s its goal? “We want to become the leading database in the world,” says Merriman. “But that will take time.”

How To Cope With Anonymous Site Visitors

Digital channels are the best way to expand your customer base and reach new audiences in an instant. And we know that personalized marketing messages increase conversions via digital. But how do you personalize marketing content online for a prospect you know nothing about?

On average, 98 percent of visitors to a website are anonymous. These visitors don’t share contact information, and marketers don’t know anything about their demographics, preferences or interests.

That means 98 percent of your potential customer base is a mystery. What’s more, a brand’s website audience constantly changes as new campaigns are introduced, making it even more difficult for marketers to know exactly who is visiting a site at any time.

For marketers, anonymized site visitors make it infinitely harder to engage potential leads in a meaningful way and expand a customer base. Uncovering information about these audiences and anonymous leads, which can help marketers craft personalized marketing messages, is the holy grail.

Personify Explores a New Dimension in Collaboration

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Think about the worst part of the last online webinar you attended. Was it all those faceless slides?  Thought so.

And so did Sanjay Patel, CEO of Personify. Since 2009, he's been working on a way to enhance collaborative communications like webinars, chats and hangouts by adding depth-sensing, 3D cameras.

For most people, the mere mention of 3D conjures up visions of space monsters reaching out for them in a darkened movie theater. That's not what we're talking about here.

Big Data Bits: We're Hooking-Up, But That's Not All

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Does an alliance or partnership between two tech companies have as much impact as a new software release? We wonder if anyone has ever done the calculations. If so, please share.

As for us, we’ve taken our valuation hats off for the day to report on the big data and analytics news, which is all about (surprise!) new alliances, new capabilities and new releases.

Why It's Intelligent for Birst to Sit on HANA

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Many things spring to mind when you think SAP HANA. You may think depth and speed. You may also think user difficulty or even lengthy deployment times.

One thing you don’t think is agility. Cloud-based business intelligence (BI) vendor Birst aims to change that with this week’s announcement that it is now possible to integrate Birst with HANA.

How Marketers Can Get a Better Handle on Data

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Web analytics means nothing without website content to measure. But over the past few years, web developers and designers have increased the ways in which website content can be curated and marketed.

The result is an overwhelming number of options for measuring how well digital media such as websites, social media and apps serve customer needs. But marketers can get a better handle around all this data by understanding data structure.

How can marketers do that? The solution starts with a light overview of HTML and object oriented programming protocols, which specify data type and format.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Zoetis and Forrester Research on July 9th at 10:30am PDT / 1:30pm EDT. Learn how marketing departments are evolving to meet the new web experience requirements of modern customers.
 

> Reserve Your Seat Today

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Davra Does Internet of Things Data in the Cloud

Startup Davra Networks has launched a cloud services platform to help networking equipment resellers make sense of all of the data potentially streaming from the Internet of Things (IoT).

Called RuBAN, Davra's new cloud service will help connect potential IoT devices to a business intelligence platform that can analyze the data.

Davra CEO Paul Glynn sees wide applications for the product, which can help managers in industries as diverse as transportation, agriculture and telecommunications to monitor and manage their products and services remotely. 

Can Microsoft's Newest Azure Service Help Change the Future?

2014-16-June-Zoltar.jpgNo, Microsoft’s new boss, Satya Nadella, hasn’t gone loopy on you.

But today the world’s largest software provider unveils a cloud-based, big data/analytics solution to help enterprises predict the future and to react to it -- ahead of schedule -- thereby increasing the odds of achieving a desired result.

“It’s been cooking for a while,” said Eron Kelly, general manager of the company’s data platform division. 

“It,” to be more precise, is a Microsoft Azure Machine Learning service, AzureML, that helps enterprises apply advanced analytics to big data to forecast and take action on what is yet to come.

IBM: We Have Better CX Analytics than Google or Adobe

customer experience, IBM: Our Customer Experience Analytics Tops Google, Adobe

For some reason, steroids has crept into our reporting lately.

Maybe that's why IBM’s Tealeaf cxLifecycle analytics reminds us of analytics on steroids. IBM seems to be bill it that way, anyway.

Traditional web analytics? Just static numbers, they told us.

IBM said it enhances the analytics experience for enterprises with quantitative, qualitative and behavioral analytics within the IBM Tealeaf cxLifecycle, a new SaaS-based IBM Tealeaf component available to customers of Tealeaf 9.0. 

Ken Bisconti, business leader for IBM's Tealeaf customer experience management solutions, is enthusiastic. He told CMSWire the analytics IBM offers are better than traditional metrics provided by Google and Adobe. "We have the ability to track the same customer across multiple interactions," said Bisconti.

Forrester happens to think they’re ALL great

Acquiring Customers Amid the Social Babble #SDLInnovate

You don't need to listen to 56 billion social conversations to build your business. You just need to hear the ones that matter.

That was the landscape  Liz High, vice president for global insights and analytics at SDL, explored at her company's Innovate event in San Francisco. More specifically, the workshop was titled: "Social Intelligence: Drive Customer Acquisition While Increasing Customer Spend." 

"When you think of social media, it's the most brilliant data set in the world," said High. "The whole way we think of social media is getting to the data that matters."

IBM Boosts Public Sector Muscle, Slashes SoftLayer Prices

IBM is opening two new cloud services data centers for the government and also upped its game in the server space by slashing the prices of multiple cloud services.

Unlike Amazon, Google or Microsoft, which like to boast about cloud service price cuts, IBM takes a different approach and announced the SoftLayer price cuts very, very quietly.

5 Tips from Fantasy Football to Manage Digital Analytics Teams

2014-12-June-The-Other-Football.jpgI was recently having dinner with a former colleague and he reminded me that it was only four weeks until opening day of football training camp. Normally this wouldn't be important, except he's a rival in my fantasy football league and was clearly trying to impress me with his attention to player moves, injuries and variables that would influence his draft day picks. “After all of the March free agent signings, I don’t even know who’s playing for whom anymore,” he admitted.

It made me think that of the similarities between managing a fantasy football team and a digital analytics team.

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