Analytics News & Articles

If we've learned anything in 2012 it’s that if you are a small or medium sized business there are many tools available to help you market your business online. However, the marketing landscape has changed rapidly, and it may not be as easy to make sense of all that business intelligence. Enter ClickFuel.

My prediction record for 2012 was pretty good. I was dead on, ahead of the pack and stood alone in predicting that companies would be using the product strategy lens on APIs to drive business outcomes. I did not predict that it would result in an all out API war resulting in the mass proliferation of "walled garden strategies", but even Nostradamus didn't bat 1000.

I wanted to challenge myself this year in making a highly bold prediction that could, somehow, be more singularly unique than last year's prediction about something that was at that time so obscure as APIs. So here it is -- Big Data will find its Andy Warhol.

Americans may not have the same taste for cars they once did -- China is now the number one auto maker -- but you'd never know that was the case based on how much people tweet about their rides.

Although social media’s value as a branding and customer engagement tool is well-recognized, measuring how branding and engagement actually occur remains a tricky proposition. Social data contains substantial insights for marketers, but unless they can locate and analyze them in close to real time, the true value of those insights will go unrecovered.

Cloud-based social marketing platform, Shoutlet, has upgraded to version 6.0. With this update, it has added a variety of new tools that are sure to enhance the digital marketing experience.

Aggregate Knowledge has updated their Media Intelligence Platform, a tool that aims to improve digital marketing strategies and social media presence in businesses.

Google wants to dominate the mobile ads game like it has with the desktop, so it's a logical move the company would spend US $10 million on funding a mobile ad analytics company.

Earlier on we took a look at HP’s upgrade to its Marketing Performance Suite, which combined technologies from Autonomy and HP. Another set of announcements from today’s proceedings at HPDiscover in Frankfurt cover HP’s future take on Big Data and how it is going to tackle it.

SAP is endorsing the Sales and AdWatch cross-platform advertising sales and production solutions from cloud-based advertising,content management and publishing platform provider Mediaspectrum. This means the Mediaspectrum applications are complementary to SAP software and follow SAP development guidelines.

Could the key to better government lie in its mountains of already free and available data? 

It may be a small change, but TrueLens, a social media marketing start-up created by a group of marketing specialists and MIT technologists, announced that it has raised US$ 1.2 million in a funding round led by Google Ventures and will launch a social data analysis tool called Socialgraphics. 

Based in part on the release of its Enterprise 5 big data and analytics tool, Splunk reported a strong third quarter with revenues up nearly 70% over the previous year.

The key goals most companies have for their websites are capturing new customers, engaging customers, retaining visitors and driving loyalty. Proper use of website and data structure is crucial to meeting these goals, as explained by Webnodes CTO Ole Gulbrandsen at this week’s Gilbane 2012 Conference in Boston.

The fact that IBM has just announced that it is opening a new analytics center in Columbus, Ohio is interesting in its own right -- the fact that this is the second such center in a month points to a strategy that should put IBM as the top dog in the analytics space within the time it takes one group of students to graduate.

Earlier in the week Amazon slashed its storage prices on S3. In response, Google -- which just upgraded its cloud services -- slashed its storage prices not once, but twice, reducing the overall costs by 30% in one week.