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Analytics News & Analysis

Prepping IT for the Internet of Things

The Internet of Things (IoT) hype focuses on how Internet-connected cars, homes, offices, appliances and gadgets will transform how we work, play and live. Sensors in water bottles, Internet-enabled tennis rackets and every kind of conceivable wearable will capture the spotlight.

With these new possibilities, the IoT will create IT resource churn as companies struggle to securely connect a deluge of devices, sensors and objects to the corporate network. According to the IDC, there will be more than 212 billion devices connected to the web by 2020, including more than 30 billion connected autonomous things.

Manage Ad Hoc Analytics Requests Before They Bog You Down

Five Ways to Decrease Ad Hoc Analytics RequestsIn my first job as a web analyst in the late ‘90s, I worked in an IT department of a large telecommunications company. The analytics team consisted of me and another person who was part time. We worked out a pretty good process of providing standardized reporting to about 40 marketers, content editors and executives on a monthly basis.

This system would work great until our manager would stop by one of our cubes with a time-consuming, ad hoc request that would throw off our timing and perfectly tuned schedule.  The requests weren't necessarily difficult -- like running a geolocation visit report based on a specific date range -- they just came at inopportune times and would throw our schedule off. We called these random requests “drive bys.”

Gartner's 10 Technologies That Make Government Smarter

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You may think it's an oxymoron, but Gartner says it is possible to have a smart government. The temptation to be facetious is pretty strong here, but after initial skepticism, we found that what Gartner was talking about is 10 different technologies that can make government more efficient.

Smart governments, Gartner says, are governments that integrate information, communication and operational technologies across multiple domains, process areas and jurisdictions to generate “sustainable public value.”

By using these emerging technologies, which were identified at the recent Gartner Symposium/ITxpo in Dubai, the taxpayers should get some bigger bangs for their bucks.

Dream On Salesforce, SAP Prez Unimpressed by Your Threats

Dream On Salesforce, SAP Prez Unimpressed by Your ThreatsSAP is too classy to laugh at Salesforce president Keith Block’s pretentious remarks, as he runs from city to city saying things like “You’re going down SAP.”

“It's great that Salesforce.com has aspirations to be bigger than SAP,” said Steve Lucas, president, SAP Platform Solutions. “But ultimately we don't care what competitors think, we only care about what our customers and partners think and how to make them successful.”

“If we stick to that,” added Lucas, “we will win.” 

MapR Ups Its Hadoop Game with Databricks' Spark

For now, MapR seems to be sitting on the sidelines of the “My Hadoop distro is better than yours” game, and as Jack Norris, the company’s CMO puts it, “we’re concentrating on doing what’s best for our customers.” (Who wouldn’t say something similar?)

It’s with that in mind that they announced today the addition of the Apache Spark stack to their distribution. Norris says Spark will add speed, programming ease and real time processing abilities to their current offering. 

It's Official: Forrester Says Campaign Marketing Is Dead

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Campaign marketing is dead. Long live contextual marketing.

That's the message today from Forrester Research as it formally embraced the evolution from an age when marketers convinced people to buy things to an age where marketers simply help people find what they intend to buy.

Explaining the change, the influential Massachusetts research house insisted that companies must build "contextual marketing engines" that include "marketing automation, real-time analytics, customer databases and personalized content delivered contextually throughout the customer life cycle."

Making the Most of Dynamic Tag Managers

Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions. 

For digital marketing, tag management systems are becoming that refining element for better performance while meeting immediate needs.

Tag management systems have been available as long as web analytics has relied on JavaScript tags. But over the past few years — with more devices connected online, more ways to market messages and growing customer access through multiple devices — marketers need more tags to measure the health of a campaign.

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (9-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Featured Webinar: Deliver Best in Class Mobile Customer Experiences
Mobile accounts for almost 40% of daily media interactions. Deliver the best experience possible.
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Reinventing Retail for the Omnichannel Era

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Retail represents a big chunk of the US economy. It contributes $2.5 trillion to the nation's annual gross domestic product, according to the National Retail Federation. So it's no surprise that there's so much interest in the quickly evolving, multichannel retail climate, as evidenced by events like the First Annual Symposium on Omni Retailing.

Held last week at the Fashion Institute of Technology in New York City, the symposium examined how fashion retailers are creating seamless customer experiences across channels. Organizers described it as "a forum and think tank" for retail business leaders to discuss best practices for future implementation of omnichannel retailing strategies.

Peter Nordstrom, executive vice president and president of merchandising at Nordstrom, presented a compelling keynote that addressed cross-channel convergence from his company’s perspective. Additional Speakers included Jean-Marc Bellaiche, senior partner and managing director at The Boston Consulting Group; David Cox, a global business manager for Microsoft's relationship with Bank of America, and Katia Beauchamp, one of the three co-founders and co-CEO of online retailer Birchbox.

"We help consumers discover products they didn't even know they wanted," Beauchamp said.

Teradata's Big Data Play Changes the Game #TDUniv

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Everything Teradata does centers around one thing — helping its customers get knowledge and value out of their data. It’s been that way since 1979 and it’s not likely change, even as the kinds of data and the ways of wrangling it do.

“Everyone wants to outsmart the competition,” said Imad Birouty, program marketing manager at Teradata.  That’s why Teradata boasts that it continuously innovates to empower its customers with the technology, analytics and tools they need to make that happen.

Big or fast, structured, unstructured or semi-structured, whether it comes from the Internet of Things (IoT) or an enterprise resource planning system, Teradata gets data and it's got you covered. The company brings logic and order to data, no matter how great its volume, velocity or variability or where it lives, in Hadoop or a data warehouse. Not only that, but flexibility is built into Teradata technologies to accommodate users with varying skill sets and developers with their choices of languages and tools.

This morning at Teradata Universe in Prague, Teradata announces three game-changing innovations that deliver unprecedented analytic power, breakthrough speed for analytics, and cross the big data chasm.

Cloudera's Got a Big Data App Store (Sort of)

We can’t remind you often enough that Apache Hadoop is still an emerging technology. Not just that, but that it takes education, training, time and experience to build tools that work with it.

In a world where carpetbaggers sell training courses that teach you to master Hadoop in a day, it’s no wonder that there are cowboys who actually believe that the tools that they’ve built work like a charm.

And that there are Enterprises that buy them.

Who gets the blame when they fail? Everyone, the tool provider, the underlying technology, and the Big Data industry in general.

Universal Winds of Change for Google Analytics

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Technology and comic book characters have one thing in common – they both require a reboot once in a while to renew excitement. Comic book fans got a rebooted Superman on film when Warner Bros. and Legendary Pictures released Man of Steel.

But for Google Analytics users, they received their own reboot in a quieter, yet still exciting, way.

Last year Google launched a new version of its main analytics code called Universal Analytics (UA), featuring a new script, analytics.js that replaces ga.js, an asynchronous script Google introduced in 2009. The new code introduces several enhancements that permit the script to work in conjunction with developer protocols or other measurement interfaces.

The Promises, the Challenges of Real Time

The Promises, the Challenges of 'Real Time'Our world has sped up. Everything is personalized and served up in real time, but there isn’t a single business function that can single-handedly deliver on the real time promise. For marketing to happen in real time takes robust technology and data analytics, and for the marketing message to be believable, the user needs to verify the claim with peers -- in (you guessed it) real time.

Let’s unpack how a customer experience actually looks and feels in real time.

Pivotal Stakes a Claim on Computing's 3rd Era

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Just before Pivotal CEO Paul Maritz left his former job at VMWare, he gave what might be called an “I have a dream” speech. He began by acknowledging that the Software Defined Data Center marketplace didn’t belong to VMware alone, and ended it with a vision for a company that he had yet to build:

"The story of how application development, deployment and operations is going to be reinvented is just as compelling, just as important, but has not been written. The participants in the creation of this story do not know how it will end.”

That company is Pivotal and every step it takes, every move it makes takes it closer to realizing Maritz’s vision.

CIOs Take the Lead with Social Media

A common theme emerged from the conversations I had while attending SXSW: How do I get into social media data so I can do more? More precision. More insight. More and better analytics. Both senior business executives and senior IT execs expressed this same concern.

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