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Analytics News & Analysis

IBM's Offers: Customizable Cloud Apps for Business

IBM has upped the stakes in the cloud space with its announcement of a new set of cloud packages that will put it ahead of more traditional cloud offerings from competitors like Amazon and Microsoft.

Under the umbrella title of IBM Global Business Services, IBM is offering organizations the possibility of mixing and matching a number of IBM technologies and services to meet the needs of the organization as they arise.

Google Now Offers E-Commerce Analytics #GASummit2014

Google analytics e-commerce May 28 2014.jpgGoogle has taken up the challenge of shedding light on retail behavior by adding enhanced e-commerce capabilities to its analytics platform.

By combining analytics and e-commerce, Google claims it will be able to offer marketing and customer experience managers insight into not only what their customers are thinking, but also how effective their marketing campaigns have been.

One Woman's Path to Data Science

2014-28-May-Claudia-Perlich.jpgWhat’s the best way to optimize click-through rates on a smartphone?

Put it on a flashlight app so the people frantically trying to turn the light on in the dark click over and over and over and over ….

For those keeping tabs on the elusive formula for what makes a data scientist, add “sense of humor” to the list.

Claudia Perlich’s official title at New York City-based Dstillery is chief scientist. “I like to make data useful,” she said in an interview with CMSWire. With Dstillery, Perlich designs, develops, analyzes and optimizes the machine learning which turns millions of small, individual events -- a website visit, the apps you use on a smartphone, the location of the smartphone -- to narrow down prospective customers for brands to target with online ads.

2 Cities in US, France Join IBM Smarter Cities Initiative

Montpellier smart city.jpg

Two more cities are capitalizing on advanced analytics and big data technology to manage their transportation, water and emergency services. IBM announced today that Minneapolis, Minn. and Montpellier, France have both signed up for its Smarter Cities program.

The initiatives include cloud-based management centers that bring together IBM’s portfolio of Intelligent Operations software and IBM Global Business Services expertise.

Microsoft Ups Mobile, Cloud Play with Capptain Buy

Unless you’ve been living under a rock with your ears plugged for the past three months, you’ve heard Microsoft CEO Satya Nadella preaching the gospel of Mobile and Cloud, Mobility in the Cloud and so on.

Today his wallet did the talking.

This morning Microsoft announced that it has purchased Capptain, a Paris-based mobile, push analytics startup that provides marketers and customer relationship managers with the tools they need to react to user behavior in milliseconds and to then deliver the right message at the right time, creating engagement and the feeling of being cared for.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (28-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Improving Collaboration in Your Organization
Join us as we explore the Collaboration Pyramid model with Oscar Berg. This is an exclusive one hour webinar on June 4th.
 

> Reserve Your Seat Today

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10 Ways for Business to Tap the Internet of Things

2014-27-May-connectivity.jpg

There's one thing clear about the Internet of Things — and that is that it's very unclear what it will ultimately look like.

We know it will be something that connects billions of devices. But what devices? How will they be connected? And what will be the point in connecting them be?

What is also becoming clear is that one of the major forces that will shape the IoT is the way IT developers and vendors perceive it and how they plan to use it in the future. Microsoft recently added to its already substantial contribution on the issue by pointing to different reasons why businesses need an IoT strategy.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (21-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Improve Collaboration in Your Organization
Join us as we explore the Collaboration Pyramid model with Oscar Berg. This is an exclusive one hour webinar on June 4th.
 

> Reserve Your Seat Today

sponsored item

Big Data Bits: Cloud, Security, Power, Analytics Edition

Hadoop, Hadoop distros and the technologies and analytics around big data keep getting more widespread and more pragmatic to use because the benefits of leveraging them are now both proven and obvious.

Rather than pontificate further, we’ll just bring you the notable news we think is worthy of your attention. 

HP Autonomy Adds Muscle to its Marketing Platform

HP Optimost Visual Test_ lead.jpgHP continues to build its portfolio today with the launch of Optimost Visual Test (OVT), a new self service A/B/n testing product that builds on the technology it acquired when it bought Autonomy. The technology aims to help marketers identify new opportunities more quickly. 

The introduction of OVT follows last October's launch of HP Autonomy’s new Digital Marketing Hub (DMH). OVR is, in fact, tightly integrated with DMH and adds considerable muscle to the marketing platform. 

Time for Domo to Come Out of Stealth?

2014-19-May-Heather-ZynczakData-driven marketing sounds promising. But what kind of decisions can be made if the data you use is more than a week old, has been picked through to fit into a PowerPoint or derived from only one data source?

Not very good ones.

Ask Heather Zynczak, Chief Marketing Officer at Domo. In her previous job she used to beg the IT department for data. When the report arrived every other week she was grateful to receive the "pathetic little scraps” of data inside, because it was all she could access.

Microsoft + SAP Partner for Cloud, Mobile, Big Data

Microsoft and SAP are two 2nd Platform technology players that are leaving no holds barred as they attempt to carry their dominance onto the third.

Cloud, big data and mobile are three big components of that next wave (social is the fourth, but it seems to be morphing from a platform to a feature in enterprise applications) and both companies need to be ready when their clients begin to make the leap — or, needless to say, they’ll lose business.

Big Data Bits: Data for All Edition

2014-19-May-Data-for-All.jpgSometimes it seems that the market around big data tools and technologies is growing as fast as the App Store or Google Play, except the quality here is much better. There’s no room for B players.

So this week’s edition of Big Data Bits is all about A Players and it comes in two parts.

6 Things to Know About the Internet of Things

Thumbnail image for 2014-16-May-central's station control room in Italy.jpg

No matter which way you look at it, the Internet of Things (IoT) still has a very long way to go. In fact, if you take a step back and look at it without all of the vendor hype, it's not even entirely clear what exactly it's going to look like. 

The Pew Research Center has tried to remedy that with recent research, interviewing more than 1,600 experts about their visions for the IoT. The result is a fascinating look into not just the shape and form it will take, but also some considerable insight into what technology we will be using in the future. Google Glass, it seems, is only the beginning.

Why Digital Analysis Projects Fail

Good analysis can stall out before it even begins because people do not understand its purpose. This leads to fuzzy analysis projects that take forever to accomplish, have no focus and provide nothing more than a collection of random data points. It’s really painful to witness and can sour your organization on the value digital analysis can provide in guiding your digital initiatives.

There are more than a few reasons why digital analysis projects fail. People mistaking analysis and reports as the same thing or not understanding that there should be a difference are two.

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