Analytics News & Articles

Amazon announced yet another price drop on its S3 Storage Service as its Web Services continues to change how cloud computing is done.

Email marketing platform provider Yesmail Interactive announced today expansions to the repertoire of capabilities in its platform.

Unified, a provider of enterprise digital marketing tech, has introduced a comparative AdMonitor in the Fall 2012 revision of its cloud-based Social Operating Platform, or SOP. 

Wisemetrics, a Facebook analytics tool, has launched today. With its software, Wisemetrics aims to improve its client's social impact and engagement by giving them a more complete analytics report.

At its core, politics is essentially marketing. Candidates deliver competing messages that combine their political philosophies, personal qualities and professional and governmental experience into a brand that must persuade consumers to perform a transaction at the voting booth.

Companies use business intelligence to analyze key data on their hard assets, but why don't they do a better job of looking at the data they have on the people that work for them? Oracle surveyed 400 companies in UK, France, Germany and Australia to find out. 

Free analytics platform SumAll is a startup focused on providing at-a-glance insight into social and e-commerce ROI, and the company has a new round of funding to fine tune its product -- and donate to charity.

Gamification and behavior management platform provider Badgeville has launched Badgeville Embed. Embed makes it easier for software developers to include the company's game and social mechanics within applications.

Pinterest has announced that they are improving what the site offers its business users. The content sharing website has released new business centered guides and tools to help these companies promote their brand across the social platform.

Social relationship management and publishing tools provider, Sprout Social, has announced that it is now on the Twitter Certified Products list for engagement and analytics.

Rick Devenuti stepped into a mess when he first took the helm at EMC’s Information Intelligence Group (IIG), commonly known as Documentum (2010). When I asked him if he knew what he had gotten himself into, he gave a theoretical response, “Does anybody ever know?”

That's right, stop pasting data into Excel spreadsheets, Dachis says its new Collaborative Reporting will offer more time for decision making.

In highly competitive markets, presentation counts and Sales Reps want every tool and ever bit of information available at their fingertips to help them win business.

We first met Bruce Temkin at Oracle OpenWorld 2012 where he talked about understanding the customer and how to easily avoid some common customer experience mistakes. Today, we'd like to share Temkin's impressive study on the return on investment of customer experience.

If you’re a social media marketer you know about the gap -- the massive space between engagement and conversions. Thanks to some new features in its self-service marketing platform, Bizo aims to help marketers close the social ROI gap.