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Analytics News & Analysis

Is Former SAP Visionary Vishal Sikka Headed for Infosys?

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Ever since former SAP visionary and executive board member Vishal Sikka abruptly walked off of his job at the world’s third largest software company last month, industry watchers have been wondering what he’ll do next.

“I’m going to Disney World,” would have been an unlikely answer, as his former employer is holding its user conference, Sapphire Now, in Orlando, Fla. this week.

B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

customer experience, B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

Dag Holmboe trekked along the 26.2-mile running route from Hopkinton, Mass., to Boston for the 2014 Boston Marathon in April.

Meanwhile, Holmboe put his Twitter analytics engine to work.

Holmboe, CEO and founder of Klurig Analytics in Boston, had a deep interest in the Twitter sentiment around the 118th running of the Boston Marathon.

He's done about a handful of them now, including the 2013 race when two bombs were detonated around the finish line, killing three and wounding close to 300.

Not deterred, Holmboe, 55, came back this year again and completed this year's race, finishing in three hours, 23 minutes and 42 seconds.

Meanwhile, his Twitter engine was picking up stats on the #BostonStrong and #BostonMarathon hashtags while analyzing top words, top tweeters and sentiment both positive and negative.

Teradata's Data Lake has the Ease of a Beach #HadoopSummit

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Teradata users love Teradata.

It’s a relationship that’s rarely found in the world of enterprise technology. And quite frankly, until you talk to enough of Teradata’s customers, it’s hard to believe it exists.

But last year at Teradata’s Partners user conference we witnessed it — not by talking to users the company had hand-picked for us to meet, but from conversations with the guys or gals who stood in front or behind us as we waited in lines for our morning joe, on the many long walks from the hotel to the conference center and at lunch, when we sat to chow-down with strangers. The folks we spoke to, almost without exception, professed their love for Teradata.

And we’re telling you this because it matters. A lot.

SAP Invites Customers, Partners to Dance on its Industry Cloud

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The days of tired, old legacy applications developed by Oracle and loved by few will soon be over. At least that’s what SAP has in mind.

And in the age of cloud, collaboration and app stores, does it make sense for a software company to sit in some ivory tower building solutions that tell you how to do your job? Or would it be smarter for a vendor that has deep industry and development experience to partner with customers and developers to build products and services that delight?

The answer, we think, is plain to anyone; yet it’s not an approach that many software or solution vendors have taken.

At least until now.

SAP Turns the Page, But We've Already Read the Next Chapter

CEOs Larry Ellison and Marc Benioff, of Oracle and Salesforce, respectively, may not be feeling anxious this week. But maybe they should be. After all, there’s a calm that neither being the world’s highest paid CEO nor Satya Nadella’s newest BFF can bring.

Especially when the competition is about to change the game on you. And that’s precisely what will be happening at Sapphire Now, SAP’s user conference in Orlando, Fla. this week.

Granted, the fact that something big is about to happen at SAP shouldn’t come as a surprise. There have been plenty of clues, including the notable departure of visionary Vishal Sikka. And now another senior exec, Peter Graf, announced he has parted ways with the company, too.

IBM's Offers: Customizable Cloud Apps for Business

IBM has upped the stakes in the cloud space with its announcement of a new set of cloud packages that will put it ahead of more traditional cloud offerings from competitors like Amazon and Microsoft.

Under the umbrella title of IBM Global Business Services, IBM is offering organizations the possibility of mixing and matching a number of IBM technologies and services to meet the needs of the organization as they arise.

Google Now Offers E-Commerce Analytics #GASummit2014

Google analytics e-commerce May 28 2014.jpgGoogle has taken up the challenge of shedding light on retail behavior by adding enhanced e-commerce capabilities to its analytics platform.

By combining analytics and e-commerce, Google claims it will be able to offer marketing and customer experience managers insight into not only what their customers are thinking, but also how effective their marketing campaigns have been.

One Woman's Path to Data Science

2014-28-May-Claudia-Perlich.jpgWhat’s the best way to optimize click-through rates on a smartphone?

Put it on a flashlight app so the people frantically trying to turn the light on in the dark click over and over and over and over ….

For those keeping tabs on the elusive formula for what makes a data scientist, add “sense of humor” to the list.

Claudia Perlich’s official title at New York City-based Dstillery is chief scientist. “I like to make data useful,” she said in an interview with CMSWire. With Dstillery, Perlich designs, develops, analyzes and optimizes the machine learning which turns millions of small, individual events -- a website visit, the apps you use on a smartphone, the location of the smartphone -- to narrow down prospective customers for brands to target with online ads.

2 Cities in US, France Join IBM Smarter Cities Initiative

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Two more cities are capitalizing on advanced analytics and big data technology to manage their transportation, water and emergency services. IBM announced today that Minneapolis, Minn. and Montpellier, France have both signed up for its Smarter Cities program.

The initiatives include cloud-based management centers that bring together IBM’s portfolio of Intelligent Operations software and IBM Global Business Services expertise.

Microsoft Ups Mobile, Cloud Play with Capptain Buy

Unless you’ve been living under a rock with your ears plugged for the past three months, you’ve heard Microsoft CEO Satya Nadella preaching the gospel of Mobile and Cloud, Mobility in the Cloud and so on.

Today his wallet did the talking.

This morning Microsoft announced that it has purchased Capptain, a Paris-based mobile, push analytics startup that provides marketers and customer relationship managers with the tools they need to react to user behavior in milliseconds and to then deliver the right message at the right time, creating engagement and the feeling of being cared for.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (28-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Improving Collaboration in Your Organization
Join us as we explore the Collaboration Pyramid model with Oscar Berg. This is an exclusive one hour webinar on June 4th.
 

> Reserve Your Seat Today

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10 Ways for Business to Tap the Internet of Things

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There's one thing clear about the Internet of Things — and that is that it's very unclear what it will ultimately look like.

We know it will be something that connects billions of devices. But what devices? How will they be connected? And what will be the point in connecting them be?

What is also becoming clear is that one of the major forces that will shape the IoT is the way IT developers and vendors perceive it and how they plan to use it in the future. Microsoft recently added to its already substantial contribution on the issue by pointing to different reasons why businesses need an IoT strategy.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (21-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Improve Collaboration in Your Organization
Join us as we explore the Collaboration Pyramid model with Oscar Berg. This is an exclusive one hour webinar on June 4th.
 

> Reserve Your Seat Today

sponsored item

Big Data Bits: Cloud, Security, Power, Analytics Edition

Hadoop, Hadoop distros and the technologies and analytics around big data keep getting more widespread and more pragmatic to use because the benefits of leveraging them are now both proven and obvious.

Rather than pontificate further, we’ll just bring you the notable news we think is worthy of your attention. 

HP Autonomy Adds Muscle to its Marketing Platform

HP Optimost Visual Test_ lead.jpgHP continues to build its portfolio today with the launch of Optimost Visual Test (OVT), a new self service A/B/n testing product that builds on the technology it acquired when it bought Autonomy. The technology aims to help marketers identify new opportunities more quickly. 

The introduction of OVT follows last October's launch of HP Autonomy’s new Digital Marketing Hub (DMH). OVR is, in fact, tightly integrated with DMH and adds considerable muscle to the marketing platform. 

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