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Analytics News & Analysis

Internet Of Things Solutions Help Companies Transform Customer Experiences

Internet Of Things Solutions Help Companies Transform and Enhance Customer ExperiencesWe are in the midst of a 20 year business cycle Forrester identifies as the age of the customer. In this era, successful companies will leverage the power of mobility devices, services, applications and big data to transform customer experiences. Internet of Things (IoT) solutions help businesses achieve this transformation using sensors, networks and analytic software to connect objects with computing systems and provide insight and control of the status and activities of assets, products and even people.

5 Tech Trends We'll See More of in 2014

From 2013 Trend to 2014 Workplace RealityEvery year brings plenty of hype around the promise of what new technical advancements and capabilities can bring to organizations trying to transform their businesses. There are also plenty of things that never quite live up to the promised hype. Let’s take a look at what to expect in 2014.

What the Internet of Things Can Learn from IBM's Smarter Cities Initiative

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If you take a step back and look at the bigger picture, it's clear that many of the concepts driving the Internet of Things (IoT) have been around for some time now. It took a while for the penny to drop, but substitute "Smarter Planet" or "Smarter Cities" for IoT in much that has been written and a lot of the reporting could have originated two years ago.

However, that's not to say the IoT and, for example, IBM's Smarter Cities and wider Smarter Planet initiatives are identical. To discover the differences — and similarities — are we turned to Katharine Frase, the Chief Technology Officer with IBM’s Public Sector business. Today we share her understanding of IoT and the ways it relates to Smarter Cities.

The Internet of Things: It's Big and It's Here to Stay

The Internet of Things: It's Big and It's Here to StayThe Internet of Things isn't just a buzzword -- it’s a thing and it’s here to stay. So what exactly is the Internet of Things and why should you care?

Collaboration in 2014: 10 Predictions

Social Business, Collaboration in 2014: 10 PredictionsNetworked organizations, personalization and customization, development of collaborative reputations: these trends and more that I predicted for 2013 will still hold true for 2014. But as the cloud and mobile mature, new trends are emerging for 2014. Kelly Services and oDesk just did a deal together -- I think this is the first time an old style temp agency has done a deal with a crowdsourcing / expertise company. Kind of like the lamb lying down with the lion, something you don’t expect to see. But we should expect more of this as markets consolidate, the IoT goes more mainstream and we see collaboration become an important part of big data.

Collaboration in 2013: What Predictions Came True?

Collaboration in 2013: What Predictions Came True?Before I look forward to what 2014 might hold for collaboration, I wanted to look at how I did with my 2013 predictions. It turns out my crystal ball was working well, but some of the trends have been slower to start.

Apigee Acquires InsightsOne to Bring Predictive Analytics to APIs

Apigee Acquires InsightsOne for Predictive AnalyticsAPI management company Apigee has acquired predictive analytics firm InsightsOne, and the merger brings the killer app to the world of big data, Waqar Hasan, InsightsOne founder and CEO said in an interview.

E-Discovery Trends for 2014

E-Discovery Trends for 2014E-discovery matured in the past year, as concepts and themes like predictive coding and early case assessment (ECA) took on more actionable, serious tones.

Increasingly, e-discovery demands involve other electronic information disciplines, like records management, cyber security and corporate compliance. This has brought a larger, more diverse group of stakeholders to the e-discovery table and transformed e-discovery to part of a larger, interwoven information governance (IG) framework.

But the change is challenging, and many organizations are just beginning to apply learned e-discovery principals that can aid defining a comprehensive IG plan.

Say What? Why Sentiment Analysis Continues to Fail Digital Marketers

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Technology can help filter the mighty river of unstructured data flowing into your company’s marketing department, especially from sources like social media. But does it really enable you to understand what your customers are saying?

Does a tweet about a "cool pool" mean a hotel offers ideal water-based recreation -- or simply keeps the water too cold? Does a Facebook post that claims "you have to see it to believe it" reflect sincerity or sarcasm?

It's not always easy to find out, according to Alison Smith, an analyst at Forrester Research who specializes in sentiment analysis.

Though networks like Facebook and Twitter offer goldmines of insight about what customers say and do, the bigger challenge is looking for the meaning behind the words. That means digging deep enough to uncover emotions, opinions and attitudes -- a potentially far more challenging task.

Who Says 'Big Data Needs to Shrink to Grow'?

Who Says 'Big Data Needs to Shrink to Grow'?While most people were busy nursing their New Year’s Eve hangovers or getting busy with their resolutions on January 1, the New York Times ran a rather interesting headline: "Big Data Shrinks to Grow." We looked at it and said, really? That’s not our experience, but continued to read, anyway.

Twitter Adds Another Ad Tool: Conversion Tracking

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Twitter has launched into general availability its private beta test that allows advertisers to track whether ads lead to a purchase. This  conversion tracking is the latest in its stream of new tools for advertisers. 

How does it work?

2014: The Age of Data-Driven Storytelling, A Primer

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Storytelling makes data digestible. It gives data meaning. In 2014, more and more of the stories we see will be data driven or, at a minimum, data informed.

Mind you, at this point, I’m not talking about literature, television, movies, the oral tradition or even marketing pitches (the latter will come soon). I'm talking about stories that combine data and storytelling to do one of two things: to enrich a story that’s being told or to build narratives around data. In either case, data — big, medium or small — now plays a new, important role in engaging readers/receivers in stories and in making communication and decision-making easier.

Data-driven stories, it should be noted, are highly visual and intend to engage the reader/receiver in ways that Excel spreadsheets cannot.

Kana Software Acquired by Verint for $514 Million

Business analytics provider Verint, a Gartner contact center Magic Quadrant leader, plans to acquire customer service provider Kana Software for $514 million. It's the first big acquisition of 2014, but not likely to be the last as enterprises look to combine customer experience tools with their core offerings.

The Internet of Things: Do Customers Have a Say in Who Owns Their Data?

The Internet of Things: Do Customers Have a Say in Who Owns Their Data?There’s a lot of money being made these days by people professing to be experts in big data and the interconnected concept of the Internet of Things. Business leaders who have been converted into disciples of data and analysis eagerly imagine the possibilities of a thoroughly interconnected world in which individual customers’ behaviors can be determined and even predicted by data delivered direct from their devices -- ranging from their computers to their home appliances.

CMSWire Top Contributors 2013 - Virginia Backaitis

vbackaitis.jpgVirginia Backaitis could write about a piece of toast and make it interesting. Our go-to for big data coverage, Virginia makes a complex topic approachable and makes writing about it look easy.

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