Analytics News & Articles

The promise of big data is that it contains big information, big insights. But data and information are not the same. Data is only as valuable as the information and insight we can extract from it, because it’s the information and insight that help us make better decisions.

The popularity of mobile apps has been a boon to interactive marketers. But how can tags in those apps be modified without requiring a rebuild? To address that issue, Ensighten is now offering a real-time tagging system for mobile apps.

Tealium is now offering turnkey tagging. This week, the enterprise tag management vendor announces that it has added mobile website, mobile app and video tag management to its platform for administering marketing, analytical and user experience tags.

Sitecore is kicking off Day Three of Sitecore Symposium 2012 North America in Las Vegas, their expanded conference for the Sitecore user and partner community, and the first North American conference not held in Boston.

SAP delivers efficient processing of massive data sets with real-time insights.

It’s all about content, right? This week, we learned that 90% of content is screen-based, so it’s not just about what you write, but where it gets published that influences its reach and success. Keeping track of your content has never been easy, but thanks to a few updates from some smaller digital marketing platforms, it’s getting easier to track, analyze and manage your content across platforms.
 

IBM has several announcements from its Information on Demand 2012 conference in Las Vegas this week, and as the name of the event implies, many are big data and BI oriented.

Aprimo, a provider of cloud-based integrated marketing management solutions, is adding new features including digital messaging and social network segmentation to the upcoming version 6.6 of its Aprimo Relationship Manager (ARM) 6.6 application.

Now that Salesforce Marketing Cloud has added several new Social Insight Partners, it's clear that the company is ready to push forward from simply listening to the social stream to turning it into real action.

The explosion of data in the age of networked intelligence requires new approaches. That’s the key point of a new report from The Tapscott Group, which proposes a variety of strategies and approaches for dealing with the vast amounts of data collected through social business. 

Alpine Data Labs has announced Alpine 2.8, a new predictive analytics platform that work with Hadoop - straight from your browser.

Big Blue released its Q3 numbers last night and it makes for grim reading. IBM revenues slipped below analysts' expectation as poor economic conditions around the world hit profits in American global corporations.

Marketing automation provider Aprimo has released its Digital Messaging Center, a cloud based hub for combining marketing tools with social media, analytics and CRM systems.

Do you have an e-Commerce website? If you do, you're most likely using a web analytics tool to gather actionable insight from your current customers. Beyond straight sales numbers, I use the various e-Commerce reports within the Google Analytics interface to determine where our customers are coming from and what marketing campaigns are paying off. I'm going to go through a method I use to help track these items.

Web and enterprise content management have steadily evolved from the “bleeding edge” IT practices of interest only to the most hardened tech geeks to the key underpinnings of any modern organization’s IT strategy. This year’s Gilbane Conference in Boston from November 27-29, 2012 is designed so that attendees in marketing, IT, business units and internal functions can all receive targeted information to assist them with their specific content management needs.