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Analytics News & Analysis

Marketers Are Slowly But Surely Embracing Big Data Analytics

big data analytics, digital marketingCompared to other professions, marketing has been something of a laggard in terms of adopting analytics technology that relies on big data.

IBM's Mark Heid on Digital Marketing, Big Data Hype, The Role of Context

Customer Experience, IBM's Mark Heid Talks Digital Marketing, Big Data Hype, The Role of ContextIt was the best of digital marketing times, it was the worst of digital marketing times. The opportunity for marketers to know their customers has never been greater and the potential is growing by the day. Between social media, online forums, purchase histories, mobile data -- customers are practically (and literally) drawing a map to their doors. But how do marketers unravel this mass of data to derive actionable insights?

As Oracle OpenWorld Turns: Ellison Snubs Attendees, Changes Tune on In-Memory Database #oow13

shutterstock_154465007.jpgPut Larry Ellison on a stage and he’s going to make someone’s blood boil. Even if Oracle OpenWorld is his party and he’s supposed to be its host. 

Read Between the Lines: Discovering the Hidden Customer

Customer Experience, Read Between the Lines:  Discovering the Hidden ConsumerWhat does the movie Groundhog Day have to do with digital marketing?

Want to Share That Great Buy? [24]7 Offers New Suite to Make That Easier

social sharing 24/7, digital marketing Converting customers who love your product or service into brand advocates who drive word of mouth is one of the Holy Grails of marketing. And, like the Holy Grail, there are lots of ways to get there. This week, customer experience technology firm [24]7 announced a suite of applications designed to leverage social sharing for that quest. 

 

Big Data Bits Featuring Recommind, Cloudera, Apache Storm, Apache Samza, SumAll

Information Management, Big Data Bits Featuring Recommind, Cloudera, Apache Storm, Apache Samza + An Interesting Tidbit About SumAllThere’s never a dull moment in the world of Big Data and last week was no different. We saw prizes, surprises, funding announcements, donations and an unusual type of disclosure by a Big Data company. 

Google Encrypts All Searches, Rolls Out Google+ Comments for YouTube

https_search.jpg

Google has been busy rolling out some controversial changes recently. Its encryption of search keywords will rankle with SEO and marketing types, but the addition of Google+ comments to its YouTube video service should rile hotheads, while cleaning out a lot of the cruft. 

Where's My Magic 8 Ball? Customer-Focused Analytics

Customer Experience, Digital Marketing, Where's My Magic 8 Ball? Customer-Focused AnalyticsSurprise! -- big data analytics is not a Magic 8 ball that you can just shake for the answers.

Social Competitive Intelligence Answers the 'So What?' Question

Customer Experience, Social Competitive Intelligence Answers the 'So What?' QuestionBoth business intelligence and competitive intelligence crunch big data to deliver answers to the questions, “what happened?” and “how did that happen?” Only a social competitive intelligence framework can answer the most important question, “so what?”

Weekend Reads: Social Media Marketing with Big Data + Information Governance for the Future

Weekend Reads: Social Media Marketing with Big Data + Information Governance for the FutureThe weekend is here and it's time to relax! So, whether you're sipping your morning coffee or snuggling in your comfy bed what better way to kick off your Saturday then with some great insights you may have missed.

This week, we looked at social media marketing and big data, discussed how to get from records management of the past to information governance for the future and talked enterprise level social networking. So sit back, relax and enjoy our weekend reads!

Big Data + Advanced Analytics: The Key to Enhanced Customer Experiences

Digital Marketing, Big Data and Advanced Analytics: The Key to Driving Growth, Enhancing Customer ExperienceIt seems that marketers really are waking up to the tremendous value of mining customer data, if the results of a recent report by management consultants McKinsey are anything to go by.

Google May Be Cooking Up a Cookie-Replacement

Google May Be Cooking Up a Cookie-ReplacementWhat can replace the much-maligned cookie? A new report says that Google is working on an anonymous tracking technology to do just that.

The Enterprise Social Networking Data Party is Over

Social Business, The Enterprise Social Networking Data Party is OverEnterprise social network community managers, step away from the data. Walk backwards slowly, one step at a time, and take a deep breath. It’s time to realize that the metrics and data displayed to you inside your analytics dashboard aren't creating value, and in fact, might be causing you harm.

What the Doctor Ordered: Teradata Delivers Big Data Analytics in Record Time

What the Doctor Ordered: Teradata Delivers Big Data Analytics in Record TimeData Scientists are sexy, but Big Data is not. It’s really just a big pile of data.

How to Break Free From Big Data Analysis Paralysis

Customer Experience, How to Break Free From Big Data Analysis ParalysisBig data is getting a lot of deserved attention -- it helps you know more about your customers and your market. But the trick is extracting these insights and making them actionable.

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