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Analytics News & Analysis

Getting Marketers Up to Speed with Big Data

Getting Marketers Up to Speed with Big DataThat alarm marketers are hearing is a wake up call from big data. It's telling marketers that they need to be more metrics driven, more technically savvy and more process oriented. At the top of the food chain, CMOs are taking on some of the responsibilities that traditionally belonged to CIOs. And at the middle management level, marketers are required to be more technical and metrics oriented.

Big Data Crawls Out of the Trough in 2014 #GigaOmLive

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If you’ve followed the big data hype long enough, you know that every year -- since 2011 -- was supposed to be big data’s big year. And that at the end of every year since, the pundits have said “It didn’t happen this year. Next year will be big data’s big year.” 

Maybe Customers Should Choose: Privacy or Free Content

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With all the amazing content available for free on the web, why are customers surprised or upset that companies track your online behavior? Are they seriously "creeped out" that their web searches today drive some of the ads they'll see for the next few weeks? Why?

Does anyone think all that content is pure altruism?

Prepare Your Business for the Big Data Revolution

Big data has graduated over a few short years from an esoteric term of elite technorati to a household phrase found frequently on the front page. Whenever a story involves data -- be it Nate Silver’s election prediction triumphs, to NSA domestic surveillance controversies -- the term “Big Data” is sure to be applied. Likewise, any software product that collects, stores or analyzes data is now invariably described as a big data solution.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (19-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

eBook: Measure Return on Knowledge in a Big Data World
Use the knowledge contained within systems and people in your organization to stay competitive.
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If You Want Real Time Marketing ROI, Know Your Buyer

Everyone -- especially technology vendors -- agrees that personalized, contextually relevant marketing is the most effective way to attract, engage and convert buyers. Do it right and you’ll break through the noise and spur your buyer into action. Excel and you’ll build a positive, persistent relationship with your customers.

The vision is alluring. If only the reality delivered.

Microsoft SQL Server Wins in a Big Data World

In-Memory OLTP Stored Procedures Based on Usage

While Larry Ellison was in the counting house counting all his money (or trophy homes), Microsoft engineers were hard at work spending thousands of hours building SQL Server 2014.

The new platform that’s being released to manufacturing later today will give Oracle users a boatload of reasons to consider ditching, what many consider to be, an overpriced database of a previous era.

Not only that, but it might give those who are considering SAP HANA for its in-memory capabilities and ability to glean insights from analytical and transactional data a reason to pause and look at Microsoft’s new release.

6 Blackjack Lessons to Improve Your Marketing Analytics

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The game of  blackjack offers six important lessons for managers trying to make sense of marketing data, according to the man who crunches the numbers for Orbitz Worldwide.

Sameer Chopra, vice president of advanced analytics for the travel company, shared those tips Tuesday in a keynote address to about 250 data scientists and analysts attending Predictive Analytics World conference in San Francisco.

Sharing an old joke, he noted the best way to come home from Vegas with a small fortune is to start with a large one. Yet, blackjack is the one casino game that is winnable, legally, through card-counting and acting on the data, he said.

The Right Data Can Sweeten Returns on Ad Investments

tiger analytics

All the data in the world won't increase the return on your advertising expenses by itself, but some clever ideas from a San Francisco analytics conference might.

In back-to-back presentations, attendees at Predictive Analytics World heard how to cut costs and increase output in today's lightning fast online ad networks and how to gauge return on investment in a much older medium: television.

Alpine Turns Big Data to a Priceless Asset - Fast #GigaOmLive

Data expires

Dare you. Go into your CFO’s office and ask her to quantify the returns on your company’s big data assets. You may very well come back with a bill.

That’s because while data storage is cheap and keeps getting cheaper, it still isn’t free. And usurping value from your “priceless asset” is a whole other story. It takes time, it costs money and requires talent that you may or may not employ or have access to.

Even if you have everything cued up and ready to go, by the time your insights are delivered, they’re probably old and based on only a sample of the available data. Some miraculous competitive advantage, huh?

Data Wonks Swap Tips at Analytics Conference

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Perhaps the only universal truth about big data analytics is that it is a new field and everyone is still learning. That was true Monday as data scientists, quants and business intelligence managers gathered in San Francisco to swap ideas about what's working.

While retail corporations dominated Monday's schedule, the Predictive Analytics World conference also drew financial executives, marketing managers and others who know all too well that the success of their companies may depend on making better use of the river of data flooding in from social media, transaction records, web surfing, retail outlets and other sources.

Two early presentations came from executives at Sears Holdings and eBay, two of the companies that have led the industry in growing successful online operations. Their presentations were minutes apart, and both stressed the importance of experimentation, but they covered widely divergent areas from different perspectives.

BrightEdge Redefines Content Marketing for the Big Data Age

Sure, the days of Mad Men are long gone, marketers are no longer creating clever content and sending it out into the world, hoping that something will resonate with the customer.

The age of search engine optimization has done much to change that; enterprises now leverage data and analytics to place the right content in front of the right people at the right time in order to get a desired result -- be it brand awareness, engagement or ultimately, a purchase.

How’s that working? If you’re online experiences are anything like mine, there’s room for improvement and that’s putting it mildly. But it’s worth noting that the only thing that bad marketing seems to cost the consumer is the effort needed to ignore something.

Predictive Analytics Helps Marketers Get Personal

It wasn’t too long ago that it was considered novel to use web analytics to determine a customer's or prospect's interests and then email them somewhat relevant content after the visit. Marketers could provide a basic level of customization (such as name or account personalization and dynamic interest or product content) based on the segment that visitor fit in.

Then came the ability to send email messages triggered by a known visitor’s actions -- when they abandoned a shopping cart or completed a lead form. These behaviorally targeted messages worked for a while, sometimes generating lifts of more than 20 percent. But the novelty wore off and people stopped opening or responding to email.

Can Big Data Help Nate Silver Reinvent Journalism? #SXSW

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Big data luminary Nate Silver, editor-in-chief of fivethirtyeight.com and special correspondent for ABC News, and Bill Simmons, editor-in-chief of Grantland, led a new track at SXSW in Austin, Texas this year called SX sports. They talked about their experiences in a session titled  "Media and The Personal Brand."

Jon Skipper, president of ESPN, introduced them and articulated his vision for helping the two individuals create something bigger than themselves. He wants Silver and Simmons to help create new forms of journalism by partnering with ESPN.

Are You Winning the Marketing Revolution?

Are You Winning the Marketing Revolution?In the past few years marketers have overloaded consumers with messages. The people you are trying to reach have become experts at shutting you out and making buying decisions without you.

If you choose to ignore the changing times, you may be left behind like Barnes & Noble or Blockbuster.

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