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Analytics News & Analysis

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (26-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Big Data Bits: It's a Hadoop Centered World

Hadoop sits at the center of big data. So does the news around the ecosystem, there’s a lot of it. And no time to digress …

SAP's Latest Data Warehousing Play is a Paradigm Shift #hana2014

uptheante.jpgToday’s competitive advantage is tomorrow’s table stakes, so says Neil McGovern, senior director, product and innovation marketing at SAP.

Perhaps no one embraces this notion as much as SAP, which has moved far beyond its ERP roots and into a position of leadership in data warehousing, predictive analytics, business intelligence and more according to analysts at Gartner, Forrester and Ovum.

This afternoon SAP will once again step ahead of the pack when it unveils the newest (7.4) version of its SAP Business Warehouse powered by SAP HANA, part of its new in-memory data fabric architecture.

Backbase Boasts 'Lean, Agile' Customer Experience Platform

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Backbase is a small company with big plans for customer experience management (CXM). The company markets a CXM platform that puts control in the hands of the business users, explained Jelmer de Jong, the company's global head of marketing.

"It's lean and agile," he said. "It lets users access all enterprise content from a single place and adapt it for optimal omnichannel experiences."

Rather than offer a unified platform, many customer experience management vendors offer a number of different applications that are only loosely tied together — and leave it to the customers to pull everything together. Backbase claims to be an exception.

"Many of our competitors, including IBM, Oracle and Adobe, grew by acquisition. They have big, bloated customer experience suites that take a one-size-fits-all approach.. We started with one integrated portal and grew on the basis of market research and client feedback to create a flexible platform that really empowers our customers," de Jong said.

Data Driven Marketing Demands a Fundamental Shift

We are in the midst of an industry wide transition period, moving away from data driven decision making and towards data driven decisioning. And while the semantic difference seems subtle, it's changing the game -- and creating incredible forward momentum -- for virtually every marketer and big brand.

The Shifting Responsibilities of Marketing Pros

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Many marketers are confused about their roles in the age of big data and customer experience. That message became all too clear this week at unrelated conferences in San Francisco.

Predictive Analytics World and Totango's Customer Success Summit were both excellent conferences. But they triggered a little voice in the back of my head.

Do marketing professionals really understand their jobs?   

Big Data: Forget the Size, Focus on Value #GigaOmLive

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Two years ago, no one seemed to know what to do with big data.  Now, vendors are offering solutions that are intuitive enough to provide real business value, enable even non-data scientists to perform real analysis and have ushered in a new era of novel applications like data-driven design.

Big data is maturing — evolving from a frothy, over-hyped concept to a source of actionable insight.  It has captured the imaginations of companies of all sizes --including Ford, GE and Universal Music Group -- given a new voice to customers worldwide and has helped to create business value at a blistering pace.

Those were my main takeaways from the GigaOm Structure Data conference in New York City this week.

Yep, It's Still the Age of the Customer

Still need evidence that Customer Relationship Management (CRM) technology is hot? Then take a quick look at recent research from Gartner, which shows CRM spending in Europe remains strong despite continuing economic problems.

Half of the 102 businesses surveyed in 30 countries and 20 industries in the fourth quarter last year plan to increase spending an average of 2.5 percent on CRM projects this year.

Getting Marketers Up to Speed with Big Data

Getting Marketers Up to Speed with Big DataThat alarm marketers are hearing is a wake up call from big data. It's telling marketers that they need to be more metrics driven, more technically savvy and more process oriented. At the top of the food chain, CMOs are taking on some of the responsibilities that traditionally belonged to CIOs. And at the middle management level, marketers are required to be more technical and metrics oriented.

Big Data Crawls Out of the Trough in 2014 #GigaOmLive

chelsea piers

If you’ve followed the big data hype long enough, you know that every year -- since 2011 -- was supposed to be big data’s big year. And that at the end of every year since, the pundits have said “It didn’t happen this year. Next year will be big data’s big year.” 

Maybe Customers Should Choose: Privacy or Free Content

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With all the amazing content available for free on the web, why are customers surprised or upset that companies track your online behavior? Are they seriously "creeped out" that their web searches today drive some of the ads they'll see for the next few weeks? Why?

Does anyone think all that content is pure altruism?

Prepare Your Business for the Big Data Revolution

Big data has graduated over a few short years from an esoteric term of elite technorati to a household phrase found frequently on the front page. Whenever a story involves data -- be it Nate Silver’s election prediction triumphs, to NSA domestic surveillance controversies -- the term “Big Data” is sure to be applied. Likewise, any software product that collects, stores or analyzes data is now invariably described as a big data solution.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (19-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

eBook: Measure Return on Knowledge in a Big Data World
Use the knowledge contained within systems and people in your organization to stay competitive.
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If You Want Real Time Marketing ROI, Know Your Buyer

Everyone -- especially technology vendors -- agrees that personalized, contextually relevant marketing is the most effective way to attract, engage and convert buyers. Do it right and you’ll break through the noise and spur your buyer into action. Excel and you’ll build a positive, persistent relationship with your customers.

The vision is alluring. If only the reality delivered.

Microsoft SQL Server Wins in a Big Data World

In-Memory OLTP Stored Procedures Based on Usage

While Larry Ellison was in the counting house counting all his money (or trophy homes), Microsoft engineers were hard at work spending thousands of hours building SQL Server 2014.

The new platform that’s being released to manufacturing later today will give Oracle users a boatload of reasons to consider ditching, what many consider to be, an overpriced database of a previous era.

Not only that, but it might give those who are considering SAP HANA for its in-memory capabilities and ability to glean insights from analytical and transactional data a reason to pause and look at Microsoft’s new release.

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