Analytics News & Articles

Alpine Data Labs has announced Alpine 2.8, a new predictive analytics platform that work with Hadoop - straight from your browser.

Big Blue released its Q3 numbers last night and it makes for grim reading. IBM revenues slipped below analysts' expectation as poor economic conditions around the world hit profits in American global corporations.

Marketing automation provider Aprimo has released its Digital Messaging Center, a cloud based hub for combining marketing tools with social media, analytics and CRM systems.

Do you have an e-Commerce website? If you do, you're most likely using a web analytics tool to gather actionable insight from your current customers. Beyond straight sales numbers, I use the various e-Commerce reports within the Google Analytics interface to determine where our customers are coming from and what marketing campaigns are paying off. I'm going to go through a method I use to help track these items.

Web and enterprise content management have steadily evolved from the “bleeding edge” IT practices of interest only to the most hardened tech geeks to the key underpinnings of any modern organization’s IT strategy. This year’s Gilbane Conference in Boston from November 27-29, 2012 is designed so that attendees in marketing, IT, business units and internal functions can all receive targeted information to assist them with their specific content management needs.

Is this the beginning of the consolidation of vendors in the digital marketing arena? ExactTarget has acquired not only Pardot for the hefty sum of US$ 95.5 million, but also it also picked up iGoDigital for predictive analytics.

The rise of social media has radically altered the state of customer communications. Organizations now have unparalleled insight into customer wants, needs  and -- more importantly -- into their perspectives. But consumers have gained a tremendous amount of influence, with social networks literally giving a global voice to every customer. This means that delivering a positive customer experience -- tailored to individual expectations -- is now a critical part of marketing and customer service.

Revenue from Internet ads is at an all-time high. That’s one of the key findings of a new report from the Interactive Advertising Bureau (IAB).

In September I was taking part in a European Commission conference on search computing at which a senior executive of a major search technology vendor proclaimed that enterprise search is dead, and that the focus should be on data analytics. Without doubt there are some significant benefits in enabling managers to look for trends and outliers in the mass of data that is now being collected by many companies, but that does not mean to say that "enterprise search is dead."

Anametrix, a cloud-based, real-time digital analytics platform provider, has secured both a US$ 4.4 million Series A funding round and has announced its new Campaign Analytics product, which provides B2C marketers a holistic view of marketing mix performance. Together, the next generation of digital analytics is closer than ever.

David-Michel Davies, Executive Director of the Webby Awards, is heading up a year-round, worldwide tour called “Webby Talks,” where interested and involved media groups can invite his insights into their venue.  The presentation he delivered at Pereira & O’Dell in San Francisco gave a glimpse into the status of internet privacy with a marketing/advertising perspective to favor the audience in attendance.

To help mid-sized public sector organizations respond to their constituents, hosted customer service provider KANA Software is introducing Lagan Express.

Now that the Jersey Shore is in its final season and we’ve become desensitized to the catfights on the Housewives of Wherever series, how about a reality show featuring the rivalries in Enterprise Computing?

Hate to begin another post by telling you that you've gotta get your Big Data up to speed, but this one will have to start there. The problem is: how you do that? Data management technology vendor Kapow has taken this on in this week’s upgrade to its Kapow Katalyst platform, by offering enterprises easy ways to integrate Big Data applications.

The social landscape is constantly shifting and growing. Making progress requires a more sophisticated, predictive system that stays current constantly. The Tellagence software that debuted here at Demo Conference seems to understand and meet those needs.