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Analytics News & Analysis

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (12-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Why Trustev Won Big in the #SXSW Accelerator Competition

trustev

No, it’s not the executive team's Irish brogues, their polished pitch, the fact that St. Patrick’s Day is almost here or even that they have a connection to Twitter founder Ev Williams.

Trustev, the Cork, Ireland start-up primed to take the world by storm, leverages big data, social graphs algorithms and analytics to verify identity and prevent fraud in an entirely new, innovative way. And, get this: it does so by starting with the premise that you are innocent — that you are who you say you are.

The company beat more than 1,000 companies from all over the world to win a grand prize in the SXSW Accelerator competition in Austin, Texas this week. The company, which won in the big data and enterprise category, joins an exalted group of previous winners, including Twitter, Foursquare, Facebook and Uber. 

Founder and CEO Pat Phelan said he was "over the moon."

Top 10 Things to Measure in Google Analytics

What are the most important things to track in Google Analytics? WebLink International, which provides membership management technology to business associations and other member based organizations, just issued a new, free e-book that might help you answer that question.

IBM's 3-Pronged Strategy: Data, Cloud, Engagement

IBM's Rometty.jpg

If it has been abundantly clear for quite some time that IBM is facing a number of significant challenges, it is also clear that Virginia Rometty is a woman that is able to face them. She’s never been one to bandy words, and her message to investors in this year’s annual report is no different. Going forward, IBM will be focusing on data, the cloud and “systems of engagement”. 

Usually, the annual report of any major corporation shares at least two of the qualities of drying paint: it takes a long time and it's not very interesting.

Donde is Giving Away its Product Location Service

After finding that premium peanut butter you love on your smartphone, you also see on a map the nearest physical retailer's web site. That kind of location functionality for consumers is now available to product makers free of charge from Cincinnati-based Dónde.

Adobe Campaign Update Due by Late Summer

Thumbnail image for ADBE 320.jpgThe long anticipated integration of Campaign into Adobe's broader marketing suite will take a big leap forward late this summer, but customers should expect ongoing changes throughout the year. 

Campaign, acquired when Adobe paid $600 million in cash for Neolane last July, sends personalized content across any channel. Adobe released a rebranded version in January that connects with its Experience Manager. But the company still has a long way to go before Campaign works seamlessly with the other four parts of the Adobe Marketing Cloud -- analytics, media optimizer, social and targeting.

"I think it's going to take some time to fully flesh-out that acquisition and fully integrate it with the marketing cloud," Patrick Tripp, senior product marketing manager for Adobe Campaign, said in an interview. "It's going to be a journey. It's going to be a series of announcements through 2014."

The Dollars and Sense of Sentiment

Sentiment Analysis Symposium

You don’t have to be an expert to understand that what people feel is as important as what they think — and more important than what they say they think. The reality is that emotions, opinions and attitudes are universal, continual and potentially beneficial for organizations with the technology and solutions to understand them.

Just this week, feelings came to the forefront at the Sentiment Analysis Symposium in New York City. The two-day event began Wednesday with a half-day of workshops on technical and business topics and continued Thursday with a full agenda of speakers.

I bet you're already wondering: "What was the sentiment around the Sentiment Analysis Symposium?" And I plan to answer that question. But let's start at the beginning.

Our 2 Cents on Forrester Wave for Big Data Hadoop Solutions

Analyst reports can be a big bore -- the Forrester Wave: Big Data Hadoop Solutions, Q1 2014 ($2495 fee) is not.

Its authors, Mike Gualtieri and Noel Yuhanna, have done a bang-up job writing in simple English and giving a spot-on overview of what the market looks like:“cutthroat,” where “pure-play upstarts (Cloudera, Hortonworks, MapR) must capture market share quickly to make venture investors happy” and in which “stalwart enterprise software vendors (IBM, Pivotal, Teradata) must avoid being disintermediated.” 

This Picture Tells the Big Data Story

Dave FeinleibExcuse me for stating the obvious: but the big data ecosystem is big and getting bigger. Just ask David Feinleib, an investor, advisor and serial entrepreneur. Feinleib is the author of Big Data Demystified and creator of The Big Data Landscape — an infographic of key players in the big data space.

Feinleib released the latest version of the visualization, which includes companies in the infrastructure and applications space, at the Big Data Landscape Conference 2014 in San Francisco in late January.

Don't Put Your Audience to Sleep: Why Analytics Presentations Fail

Don't Put Your Audience to Sleep: Why Analytics Presentations FailYou've made your PowerPoint. You've compiled tons of data and examined it from every angle. But as you are presenting, people's eyes glaze over. Why did your presentation fall flat?

I wanted to wade a little deeper into the unpredictable world of presenting analytics data effectively. Last month I discussed four techniques for improving presentations to senior executives. Today, I’m going to share six reasons I see presentations fall off the rails and self-destruct. If you think analytics is more art than science, presenting analytics data is even more so.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (6-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Web Content & Customer Experience Management Guide
Learn how CXM and Web Content Management service providers can help you deliver quality experiences.


> Download the Guide

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OneSource Creates New Way to Search Big Data

To help businesses find useful insights in every growing amounts of big data, Massachusetts-based OneSource is reinventing search  – and changing its name to Avention to reflect its new direction.

Jonathan Flatow, Avention's CEO, told us the new name implies "avenue of invention" — something he believes suits the new search application. Designed for sales, marketing and business researchers, it uses natural language and semantic understanding to conceptually sift through mounds of data sources.  

SAP HANA: The One Thing that Does Everything for Everyone?

HANA goes to the cloud, breaks a database record, cures diseases and pokes fun at … Ok, slight exaggeration. But, truth be told, we could add more to it.

SAP wants to be the future of computing, and it wants it all. (It already owns a nice chunk of it.) More specifically, SAP wants to own big data, analytics, cloud, mobile, business applications and other technologies — in the enterprise and beyond it.

3 Ways Marketing Can Increase Revenue From Big Data

How can marketing departments leverage big data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyer's concerns rather than waiting for the buyers to ask questions. Big data systems use new mathematical models to quickly extract and deliver usable business information from the ocean of data that’s created every second. The insights garnered from this data can help your company identify buyer concerns and structure your value propositions around those concerns.

5 Things to Lessen Your Anxiety About Big Data

tom davenport

Let’s face it.  Most people don’t know what Hadoop is, how big a petabyte is or can even explain what wins big data can provide for their companies

And that’s OK.

When it comes to big data and analytics, there’s the hype — and then there’s the reality, said Tom Davenport, one of the world’s foremost analytics experts and author of Big Data @ Work.

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