Analytics News & Articles

You might recall that in our Open Source Alert at the end of July we mentioned that Squiz (news, site)  said it was working on something top secret.

The secret is out. Squiz is joining the Web Engagement Management (WEM) bandwagon. 

Only days after IBM announced the acquisition of document capture vendor Datacap, Big Blue has snatched Unica (news, site) -- a marketing management developer that automates, manages and accelerates core business processes across marketing channels.

There’s a mixed bag of news for SMBs this week, the principal item -- if in fact it’s true -- is that BlackBerry maker Research in Motion (RIM) may be getting ready to launch the unconfirmed BlackPad. Meanwhile, Google has given Gmail contacts a bit of a makeover.

Continuing its run on acquisitions -- even if breaking the recent mould of buying to expand its analytics business -- IBM (news, site) has just announced the acquisition of document capture vendor Datacap.

After all the criticism over the slow pace of development of its Business ByDesign Suite, SAP has finally released it with starter packs for SMB deployment. Also, new and cheap scanners can send documents directly into Google Docs.

 The knowledge management specialists behind Imaginatik (news, site), quietly released version 10.1 of their platform this month, as well as some handy new add-ons. SharePoint fans and analytics kids? This one's for you. 

Ever since Steve Jobs ripped Flurry (news, site) a new one for leaking device data about Apple products, iPhone analytics has been a touchy subject. But this week, a promising startup called Mixpanel is attempting to patch the wound with their iPhone SDK library. 

With video now one of the real “must haves” for any enterprise website most vendors are either integrating with outside video management systems or building their own. Such is the case with Systems Alliance (news, site), which has just released its video management system called MediaExecutive that is fully integrated with its Web content management system SiteExecutive.

 Popular link-shortening service Bit.ly (news, site) is aiming to attract some enterprise-y attention after Twitter (news, site) quit using it as its default service. The attempt comes in the form of a new analytics dashboard, which allows Web publishers to track the distribution of their links on a per-story basis: 

 There are plenty of tools designed for non-technical people out there, but gShift Labs recently scored some extra special attention for their simple Web Presence Optimizer. Voted Most Promising Start-Up of the Year by the York Technology Association, this is a company you may want to keep track of if you're looking to boost your SEO strategy without getting your hands dirty. 

Last October, DAM developer MediaBeacon (news, site) hired Tom Rieger, ex-IBM, Informix and FileNet director. At the time we asked what he was going to do there. The integration of MediaBeacon’s DAM platform into IBM’s (news, site) Lotus WCM and WebSphere Portal probably helps answer that.

In the past when we’ve talked about usability testing, we’ve approached it from the perspective of tracking visitors’ behaviors online to help us better understand how customers use a site. But what if you could actually ask each individual a question?
 

The London launch of Oracle’s (news, site) 11g Business Intelligence Enterprise Edition this week is the culmination of three years work to pull together all its business intelligence tools and build on the technologies it acquired with the Siebel and Hyperion acquisitions.

Attention, stats fans! Today Google granted Blogger, its blog publishing platform, a feature that allows users to check their stats in (almost) real-time. 

This week, two of the biggest names in behavioral and web analytics partnered. Quantivo (news, site) and Semphonic (news, site) are coming together to offer what they call a turn-key behavioral analytics service.