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Analytics News & Analysis

Actionable Analytics: The Key to High Performing Networks

With all the talk of  big data and its potential uses, there's little said about the heavy burden that collection, management and analysis of massive amounts of data places on the networks used to carry it.

Quaero Reinvents Itself (Again) After Buyout

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Everything old is new again at Quaero. Fifteen years after it was founded, the data analytics company is a start-up again — now that it bought itself back from the parent company, CSG, that had acquired it in 2008.

The deal closed in January, and now Quaero, a firm that wants to connect data management and analysis to advertising, is using it as an opportunity for innovation. It's shifting its strategy from hosted data services to a data analytics platform, an iteration the CEO calls "Quaero 3.0."

Analytics 3.0: Beyond Big Data

Think you need a data scientist to glean actionable insights from big data? Then you haven’t read Big Data at Work, the newest book by Tom Davenport, who is widely acknowledged as one of the world’s leading analytics experts.

IBM Tackles Customer Experience Through New Labs

IBM lead.jpgWhen IBM has a problem, it throws money at it. We already saw this with the skills shortage around big data and analytics. It is taking a similar approach to customer experience and designing engaging interfaces.

In case you didn't know, IBM has an experience design consultancy for clients to help them develop the most effective customer experience for their business. To improve that service, IBM is pumping $100 million into the service itself, is employing an extra 1000 people and is opening 10 new IBM Interactive Experience labs around the world.

 

Learning from Loss: Forensic Files for Lost Sales

Learning from Loss: Using Data from Deals that Fall Through to Make Your Sales Organization BetterAnyone involved in sales has experienced the near miss. That’s when you’re in what you think is the home stretch of a big sale, with your contact at the company assuring you that only one or two big shots have to sign off on the deal. As you’re icing the champagne, you get a call: the deal’s gone to your competitor.

Google, Amazon Cut Cloud Prices Again

The battle for cloud supremacy intensified again.  At its Cloud Platform Live event Tuesday, Google slashed the prices for its cloud services lower than Amazon and Microsoft. Amazon responded with similar cuts. No news from Microsoft yet, but one thing is clear.

The big winners are cloud users.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (26-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Big Data Bits: It's a Hadoop Centered World

Hadoop sits at the center of big data. So does the news around the ecosystem, there’s a lot of it. And no time to digress …

SAP's Latest Data Warehousing Play is a Paradigm Shift #hana2014

uptheante.jpgToday’s competitive advantage is tomorrow’s table stakes, so says Neil McGovern, senior director, product and innovation marketing at SAP.

Perhaps no one embraces this notion as much as SAP, which has moved far beyond its ERP roots and into a position of leadership in data warehousing, predictive analytics, business intelligence and more according to analysts at Gartner, Forrester and Ovum.

This afternoon SAP will once again step ahead of the pack when it unveils the newest (7.4) version of its SAP Business Warehouse powered by SAP HANA, part of its new in-memory data fabric architecture.

Backbase Boasts 'Lean, Agile' Customer Experience Platform

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Backbase is a small company with big plans for customer experience management (CXM). The company markets a CXM platform that puts control in the hands of the business users, explained Jelmer de Jong, the company's global head of marketing.

"It's lean and agile," he said. "It lets users access all enterprise content from a single place and adapt it for optimal omnichannel experiences."

Rather than offer a unified platform, many customer experience management vendors offer a number of different applications that are only loosely tied together — and leave it to the customers to pull everything together. Backbase claims to be an exception.

"Many of our competitors, including IBM, Oracle and Adobe, grew by acquisition. They have big, bloated customer experience suites that take a one-size-fits-all approach.. We started with one integrated portal and grew on the basis of market research and client feedback to create a flexible platform that really empowers our customers," de Jong said.

Data Driven Marketing Demands a Fundamental Shift

We are in the midst of an industry wide transition period, moving away from data driven decision making and towards data driven decisioning. And while the semantic difference seems subtle, it's changing the game -- and creating incredible forward momentum -- for virtually every marketer and big brand.

The Shifting Responsibilities of Marketing Pros

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Many marketers are confused about their roles in the age of big data and customer experience. That message became all too clear this week at unrelated conferences in San Francisco.

Predictive Analytics World and Totango's Customer Success Summit were both excellent conferences. But they triggered a little voice in the back of my head.

Do marketing professionals really understand their jobs?   

Big Data: Forget the Size, Focus on Value #GigaOmLive

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Two years ago, no one seemed to know what to do with big data.  Now, vendors are offering solutions that are intuitive enough to provide real business value, enable even non-data scientists to perform real analysis and have ushered in a new era of novel applications like data-driven design.

Big data is maturing — evolving from a frothy, over-hyped concept to a source of actionable insight.  It has captured the imaginations of companies of all sizes --including Ford, GE and Universal Music Group -- given a new voice to customers worldwide and has helped to create business value at a blistering pace.

Those were my main takeaways from the GigaOm Structure Data conference in New York City this week.

Yep, It's Still the Age of the Customer

Still need evidence that Customer Relationship Management (CRM) technology is hot? Then take a quick look at recent research from Gartner, which shows CRM spending in Europe remains strong despite continuing economic problems.

Half of the 102 businesses surveyed in 30 countries and 20 industries in the fourth quarter last year plan to increase spending an average of 2.5 percent on CRM projects this year.

Getting Marketers Up to Speed with Big Data

Getting Marketers Up to Speed with Big DataThat alarm marketers are hearing is a wake up call from big data. It's telling marketers that they need to be more metrics driven, more technically savvy and more process oriented. At the top of the food chain, CMOs are taking on some of the responsibilities that traditionally belonged to CIOs. And at the middle management level, marketers are required to be more technical and metrics oriented.

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