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Analytics News & Analysis

OneSource Creates New Way to Search Big Data

To help businesses find useful insights in every growing amounts of big data, Massachusetts-based OneSource is reinventing search  – and changing its name to Avention to reflect its new direction.

Jonathan Flatow, Avention's CEO, told us the new name implies "avenue of invention" — something he believes suits the new search application. Designed for sales, marketing and business researchers, it uses natural language and semantic understanding to conceptually sift through mounds of data sources.  

SAP HANA: The One Thing that Does Everything for Everyone?

HANA goes to the cloud, breaks a database record, cures diseases and pokes fun at … Ok, slight exaggeration. But, truth be told, we could add more to it.

SAP wants to be the future of computing, and it wants it all. (It already owns a nice chunk of it.) More specifically, SAP wants to own big data, analytics, cloud, mobile, business applications and other technologies — in the enterprise and beyond it.

3 Ways Marketing Can Increase Revenue From Big Data

How can marketing departments leverage big data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyer's concerns rather than waiting for the buyers to ask questions. Big data systems use new mathematical models to quickly extract and deliver usable business information from the ocean of data that’s created every second. The insights garnered from this data can help your company identify buyer concerns and structure your value propositions around those concerns.

5 Things to Lessen Your Anxiety About Big Data

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Let’s face it.  Most people don’t know what Hadoop is, how big a petabyte is or can even explain what wins big data can provide for their companies

And that’s OK.

When it comes to big data and analytics, there’s the hype — and then there’s the reality, said Tom Davenport, one of the world’s foremost analytics experts and author of Big Data @ Work.

Spend Time Where it Counts with Predictive Analytics

Spend Time Where it Counts with Predictive AnalyticsThere's a whole new world of marketing out there folks. The old ways of reaching prospects and reeling in customers are no longer enough. TV, radio, print and even internet ads are the price of admission for companies trying to reach and engage customers. Successful marketing professionals now have to contend with social media of many different forms, in-app mobile advertising, and community development and management.

What's Riskier: Ignoring or Implementing Big Data?

Information security practitioners, risk professionals and executives might be blinded by the potential risks of implementing big data and thereby miss out on the value it can provide an organization. ISACA recently released a paper on Big Data which weighs the two sides and makes a clear decision which is the bigger risk.

The Future of Customer Service: Predictive, Personalized

The future of customer service is scary and rewarding at the same time. It's scary because the machine will know everything about you. It's rewarding because shopping will become much easier as the machine makes more decisions about your life.

DataStax's Cassandra Isn't Just a NoSQL Database

DataStax's Cassandra Isn't Just a NoSQL DatabaseYou don’t have to convince Jason Atlas that yesterday’s databases weren’t built for today’s world. The Vice President of Engineering at IID experienced it for himself when the popular database his company was using almost puked because it couldn’t handle the momentum of data coming at it.  

And while a little latency might be tolerated in some industries, at Atlas’s company it is not; after all it provides a platform where enterprises can share data about the latest cyber threats and ongoing attacks and be warned before the trouble that’s on its way -- and it’s always on its way -- can wreak havoc.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (26-Feb-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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IBM, AT&T Extend Partnerships For Enterprise, IoT Security [Infographic]

In the wake of last week’s announcement that IBM and AT&T are getting together to support the development of the Internet of Things (IoT), many have expressed concerns about IoT and security. It seems, though, that both companies anticipated this and have announced plans to develop simplified, single-source network security products.

Brandworkz Adds BI Dashboard to DAM

Digital marketing is driven by data, and every component in marketing is increasingly enhanced by data analysis. This week, London-based Brandworkz improved its digital asset management (DAM) system with a self-service data analytics dashboard called Smarter.DAM that can be used to monitor marketing activities and campaigns as well as digital assets.

The offering, part of a partnership with Differentia Consulting, uses performance data from the cloud-based DAM platform and issues an audit trail and analytics through a single view of assets, marketing activities and campaigns.

A Sip of What CMSWire Offers ...

Glass of wineSo much information, so little time. So we thought we'd help you out. We've combed our archives, had a few conversations and created a curated list of information we know you'll enjoy. All you have to do is sit back, relax and savor the flavor of CMSWire.

Dropbox Gets Big Bucks, Box Gets Talent, Syncplicity Gets Analytical

These are golden days for enterprise (and wanna be enterprise) IT vendors, especially for those that offer consumer-like experiences in the cloud.

You don’t have to look any further than the (now confirmed) $350 million Dropbox raised last month to prove it. That puts the file sync and share vendor’s valuation at over $10 billion. It’s a pretty hefty sum for any company, let alone one which may be giving many of its products/services away for free.

That being said, Dropbox is loved by the masses; last November it reported that it had 200 million registered users. It’s safe to assume that most of them registered as individuals versus as members of corporations.
 

Big Data (Actually) Bites: Trust, Cannibals, Serving Man #MWLMWC14

to serve man

Big data — and its curious link to cannibals — has been on my mind for a while now. It came up nearly two years ago after I read a Pew Internet/Elon University survey on the state of big data, which somehow got me thinking about a Twilight Zone episode called "To Serve Man."

In my arguably twisted, clearly fertile imagination, cannibalism became a metaphor for big data. How? Well, just think of big data as a synonym for the Kanamits, a race of nine-foot-tall aliens who randomly land on Earth and start promoting the fact that their only intention is to help humanity.

Their advanced technologies quickly eradicate many of the planet's oldest problems, from hunger to the high cost of energy. It makes life better, or so it seems -- resolving questions, increasing convenience and transforming barren deserts into big, blooming fields.

Remind you of anything, big data aficionados? It should, especially if you are attending the Mobile World Congress (MWC) in Barcelona this week.

The Yin and Yang of Collaboration: Engagement and Analytics

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Let's face it: Getting people's attention, getting time on their calendar, getting them on the phone, getting people to collaborate on anything is like herding cats. Competing demands personally and professionally, increasing amount of information in an increasing variety of forms from an increasing number of channels -- that’s why the future of collaboration will focus on engagement and the underlying analytics that drive human behavior, productivity, efficiencies, satisfaction, revenue opportunities or other metrics impacting your organization.

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