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Analytics News & Analysis

Avoid Logic Wobble in Your Data-Driven Marketing

2014-03-July-Human-Tower.jpgOnline, offline, point of sale, attitudinal, media, advertising -- bringing together all of these disparate data sources to create a cohesive, accessible whole to produce actionable insights requires dealing with a tremendous amount of ambiguity. What data source to use? Which records to filter out? Which dimensions should be included for segmentation and drilldowns?

When multiple independent actors make these decisions without centralized guidance, logic will start to wobble.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (02-July-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Forrester on Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join Forrester Research, Zoetis and CMSWire on July 9th at 10:30am PDT / 1:30pm EDT. Hear from Forrester's Anjali Yakkundi about the lastest digital experience trends.
 

> Reserve Your Seat Now

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Sifting Through Text to Find What Customers Want

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Can text analytics find stale buns?

Apparently so, according to customer experience vendor InMoment. For an unnamed national restaurant chain, the Salt Lake City-based company analyzed unstructured text feedback from customers and surfaced frequent reports of stale buns in some locations. The data led the chain to a specific bakery vendor, which assumedly was taken to task.

In June, InMoment emerged as the rebranded name of Voice-of-the-Customer vendor Mindshare Technologies, enlarged by its acquisition last September of customer experience management provider Empathica.

Databricks' Spark Could Light SAP's Fire

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SAP HANA seems to have taken a bit of a public beating lately, namely because its creator, Vishal Sikka, and several other notable executives left the company.

And while some might speculate the Guinness World Record setting in-memory database has had its best days, there are very few facts to support that contention. In fact, we say the best may be yet to come.

After all, SAP HANA hasn’t yet infiltrated most Enterprises and SAP, as a whole, has become no holds barred, cloud-bound only lately.

Will MapR Be the First Hadoop Vendor to IPO?

2014-30-June-Wall-Street-Bull.jpgGoogle Capital doesn’t invest in that many companies, in fact, before today there were only six.

And when do they invest, they’re hardly silent partners.

“We have the capability to use our money, our time, our effort, our expertise, our brain power, and the Google brand to help build great companies,” said David Drummond, chairman of Google Capital. Drummond is also Google’s senior vice president, Corporate Development and Chief Legal Officer.

While that statement doesn’t tell us much about how quickly Google Capital expects to realize a return on its investments, the particular partner they assign to a startup may be telling.

This morning Gene Frantz, a general partner at Google Ventures, who specializes in late stage startups, takes a seat on MapR’s board.

MapR, for anyone who doesn’t already know, is a San Jose, Calif.-based enterprise software company that develops and sells Apache Hadoop-derived software.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (25-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Zoetis and Forrester Research on July 9th at 10:30am PDT / 1:30pm EDT. Hear from Forrester guest speaker Anjali Yakkundi about the lastest digital experience trends.
 

> Reserve Your Seat Today

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Nuxeo Platform Integrates MongoDB #MongoDBWorld

You don't have to look any further than the lines of people waiting to get into MongoDB's first user conference in New York City today to understand the popularity of the NoSQL database. So it's not surprising that savvy companies are trying to get in on the action.

Take Nuxeo, for instance. The open source content management system (CMS) just integrated its platform with MongoDB to offer "high performance, availability and scalability of content centric business applications." 

Here's What You're Missing at #MongoDBWorld

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MongoDB is not your daddy’s database, and you probably didn’t learn it in college.

But chances are good if you work just about anywhere in the next few years, you’ll find it there. Ok, maybe not everywhere, but at least in 75 percent of enterprises, said Dwight Merriman, the company’s chairman.

If that sounds ambitious, it’s reasonably well-grounded. Consider there have been more than 7 million downloads of the Open Source database, that 10,000 plus are participating “in the product” in meetups, user groups and such, and that the company has over 500 partners including some pretty notable vendors like IBM, Teradata and SAP, as well as other up and comers like Cloudera, Pentaho and Red Hat.

MongoDB has come from its initial release in 2009 to become the fifth largest database in the world according to DB-Engines, just behind PostgreSQL, MySQL, Microsoft SQL Server and Oracle.

What’s its goal? “We want to become the leading database in the world,” says Merriman. “But that will take time.”

How To Cope With Anonymous Site Visitors

Digital channels are the best way to expand your customer base and reach new audiences in an instant. And we know that personalized marketing messages increase conversions via digital. But how do you personalize marketing content online for a prospect you know nothing about?

On average, 98 percent of visitors to a website are anonymous. These visitors don’t share contact information, and marketers don’t know anything about their demographics, preferences or interests.

That means 98 percent of your potential customer base is a mystery. What’s more, a brand’s website audience constantly changes as new campaigns are introduced, making it even more difficult for marketers to know exactly who is visiting a site at any time.

For marketers, anonymized site visitors make it infinitely harder to engage potential leads in a meaningful way and expand a customer base. Uncovering information about these audiences and anonymous leads, which can help marketers craft personalized marketing messages, is the holy grail.

Personify Explores a New Dimension in Collaboration

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Think about the worst part of the last online webinar you attended. Was it all those faceless slides?  Thought so.

And so did Sanjay Patel, CEO of Personify. Since 2009, he's been working on a way to enhance collaborative communications like webinars, chats and hangouts by adding depth-sensing, 3D cameras.

For most people, the mere mention of 3D conjures up visions of space monsters reaching out for them in a darkened movie theater. That's not what we're talking about here.

Big Data Bits: We're Hooking-Up, But That's Not All

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Does an alliance or partnership between two tech companies have as much impact as a new software release? We wonder if anyone has ever done the calculations. If so, please share.

As for us, we’ve taken our valuation hats off for the day to report on the big data and analytics news, which is all about (surprise!) new alliances, new capabilities and new releases.

Why It's Intelligent for Birst to Sit on HANA

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Many things spring to mind when you think SAP HANA. You may think depth and speed. You may also think user difficulty or even lengthy deployment times.

One thing you don’t think is agility. Cloud-based business intelligence (BI) vendor Birst aims to change that with this week’s announcement that it is now possible to integrate Birst with HANA.

How Marketers Can Get a Better Handle on Data

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Web analytics means nothing without website content to measure. But over the past few years, web developers and designers have increased the ways in which website content can be curated and marketed.

The result is an overwhelming number of options for measuring how well digital media such as websites, social media and apps serve customer needs. But marketers can get a better handle around all this data by understanding data structure.

How can marketers do that? The solution starts with a light overview of HTML and object oriented programming protocols, which specify data type and format.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Zoetis and Forrester Research on July 9th at 10:30am PDT / 1:30pm EDT. Learn how marketing departments are evolving to meet the new web experience requirements of modern customers.
 

> Reserve Your Seat Today

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Davra Does Internet of Things Data in the Cloud

Startup Davra Networks has launched a cloud services platform to help networking equipment resellers make sense of all of the data potentially streaming from the Internet of Things (IoT).

Called RuBAN, Davra's new cloud service will help connect potential IoT devices to a business intelligence platform that can analyze the data.

Davra CEO Paul Glynn sees wide applications for the product, which can help managers in industries as diverse as transportation, agriculture and telecommunications to monitor and manage their products and services remotely. 

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