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Analytics News & Analysis

The Year Emotional Intelligence Meets Customer Experience

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Despite the fact that we are in an age where everything seems to be computerized and automated, this is the year that businesses will start to feel more human. Customers will feel more and more like businesses are listening to their individual wants and needs.

 

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (14-Jan-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Security and Compliance in the Cloud

Join CMSWire and M-Files with Doculabs on January 22nd for a one-hour webinar to better protect your information in the cloud and ensure compliance.

> Register Now

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Where Social Collaboration Is Heading

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Social collaboration software has come a long way, both in terms of acceptance in organizations (if not daily usage) and products. Ten years ago social collaboration was mostly thought of as Facebook for the enterprise, an unfortunate tagline that suggested frivolity and not utility. Since then, social collaboration has embraced many different types of technology that help knowledge workers find and share content and ideas. An explosion of new ways to work together gradually coalesced into the form we see today. This process is driving what we can expect in the next year or so.

Big Data Bits: Spotlight on EMC, VMware, MongoDB, Hortonworks

Big data and the vendors that help us leverage it are “all that” in 2015. The evangelists have created believers. Enterprises are strategizing and implementing, their pilots are done. And entrepreneurs are crushing data and creating smart products, the kind we haven’t seen before.

With only one work week completed in 2015, here’s the hottest of the hot news.

That Elusive Data Scientist Might be Right Under Your Nose

Comb through the findings of any recent industry survey on the state of big data and big data analytics projects, and you’ll undoubtedly encounter commentary about the struggle to find a so-called data scientist. Despite being one of the most talked about and sought after roles in IT, and despite increasing desire among new and existing members of the IT workforce to develop into data scientists, there remains a dearth of individuals capable of filling this critical role.

It’s a problem that’s not going away any time soon. Given the growing C-level focus on deriving revenue-generating insights from data and information, the need for that elusive data scientist will only intensify in the year ahead. But the demand far outpaces supply, meaning that but for the fortunate, deep-pocketed few, hiring a data scientist from the outside won't be a viable option any time in the near future.

5 Technology Skills Every Marketer Needs Today

Marketers today are at a serious crossroads. Take this recent Gartner report, which shows that CMOs will spend more on IT than CIOs by 2017. Few marketers are technologists or IT specialists, but technology is changing everything about what they do and how they do it. The 21st century marketing landscape requires a whole new way of thinking about interacting with customers, adapting to technologies and translating insights into a return on investment for the entire organization. How can marketing professionals supplement their existing skill sets and get up to speed quickly and dynamically?

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (08-Jan-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Total Economic Impact of a Workflow Automation Solution

Join CMSWire and Nintex on January 13th for a one-hour webinar to explore a Forrester study on effective workflow automation results.

> Register Now

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New Year's Resolutions: An Annual Source of Anger, Disgust

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Do New Year's resolutions make us angry, annoyed and even disgusted? If you’ve stepped into an over-crowded gym this week, the easy answer is yes.

The regulars are disturbed that their “homes” have been invaded by the crowd that has pledged to finally lose weight. And the resolution makers are frustrated that they have to get off of the couch and go do something.

The Scoop on Pinterest Analytics and Engaging Pinterest Followers

It's easy for people to spend time on popular social media platforms — and, increasingly, the platform of choice is Pinterest.

The growing use of the image sharing social media platform has created a high quality of influence on retail and branding. And that means it's essential for marketers to learn the basics of Pinterest Analytics.

Examining repins and researching follower interest with Pinterest Analytics can make Pinterest engagement more meaningful, help you increase online activity and enhance the digital experience for your customers.

CMSWire Top Contributors 2014 - Joanna Schloss

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If you're interested in topics like big data analytics, business intelligence, business analytics and data warehousing, then you have a friend in Joanna Schloss. In her role as subject matter expert in the Dell Center of Excellence, Joanna helps clients deal with the challenges of data and information management, including such things as managing multiple platforms, applications systems and analytic environments. We're fortunate to have her share her expertise on CMSWire, where she regularly engages our readers with her thought-provoking posts.

CMSWire's Top 10 Hits of 2014: Big Data

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If you’re tired of hearing about what a big deal big data is going to become, we’ve got good news to share — that conversation is now over.

Big data has gone mainstream, say the experts. Ditto for big data crunching Hadoop.

Forrester analyst Mike Gualtieri made it official last month when he declared that the economic benefits of Hadoop will make adoption essential, not optional, for enterprises as they move into 2015.

And putting dollars aside, big data analytics are quickly becoming part of everyone’s job, says Tom Davenport, a Distinguished Professor of Information Technology and Management at Babson College and author of Big Data at Work. He asserts that we are entering the Analytics 3.0 era, in which insights can be delivered anytime you need them via any device.

A Look Back: Battling Information Management Chaos

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If ‘X’ represents the mass of information in your enterprise, it also represents the size of the problem that you currently have with information management. In other words, the more information you have in your enterprise, the bigger your problem. And odds are it has gotten worse in the past 12 months.

That's not to say that there hasn't been a flurry of new technologies available to help you deal with this information overload. In the big data space alone, the explosion in the number of solutions available is staggering. It's even more mind blowing if you add in all those that have emerged in content management, analytics, business intelligence, cloud storage, mobile and so forth.

Companies Embrace Advanced Analytics But Not Big Data

Advanced analytics is becoming an enterprise essential. But most companies appear content to stick with the benefits of the "small data." the technology generates rather than make the necessary investments to capitalize on big data.

That's true even though a majority agree that big data is important, according to a new study commissioned by Dell and the International Institute for Analytics.

The study defines advanced analytics as predictive and prescriptive analytics rather than simple reporting.

Do Analytics Matter for B2B Marketers?

B2B marketers use analytics and gain value from them in their campaigns and marketing programs, a survey released today claims.

But earlier this year, another study claimed otherwise. It found only about a third of organizational projects include marketing analytics. And it further claimed there has been no significant gains for how marketing analytics contribute to a company's overall performance.

Who do you believe? Your call.

Today is ON24's day in the sun. The webinar-based marketing solutions provider based its findings on a survey distributed last month to 221 US-based B2B marketers experienced with marketing analytics. Redshift Research administered the survey and ON24 released the results today.

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (18-Dec-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Total Economic Impact of a Workflow Automation Solution

Join CMSWire and Nintex on January 13th for a one-hour webinar to explore a Forrester study on effective workflow automation results.

> Register Now

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