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Analytics News & Analysis

Key Drivers of Analytics Success

2014-03-September-Jackpot-Winner.jpgOrganizations have hit the jackpot of data. With unprecedented visibility into every type of data, organizations across every vertical -- be it healthcare, retail, manufacturing or finance -- are turning to analytics to make well-informed decisions and bring value to their bottom lines.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (03-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Making Customer Journeys Work

Join CMSWire and Totango on September 16. In this one-hour webinar, learn the critical processes to create customer journeys.
 

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In Web Analytics Ranking World, Another Choice Emerges

customer experience, In Web Analytics Ranking World, Another Choice Emerges

Who's got the best web analytics software?

Forrester Research stands by these guys in its Wave for web analytics released in May. Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research.

The latest to flex its ranking muscles is TrustRadius, an Austin, Texas-based forum for professionals to share "candid insights about business software."

And TrustRadius feels it has 230 good reasons for being a trusted source for analytics rankings --  the 230 reviews by analytics software users that ultimately led to the crowdsourcing firm's TrustMaps™ for Digital Analytics software.

"It's performed by market segment -- company size -- others are one size fits all," Vinay Bhagat, CEO of TrustRadius, told CMSWire when asked what makes his company's ranking style unique. "It's based upon real user information vs. a survey of vendors, a typical analyst approach. Analysts generally do a very poor job of collecting real user feedback. Their surveys are long feature checklists, and are often driven by historical relationships with vendors."

Why Your DAM Will Be Obsolete

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Social. Mobile. Analytics. Cloud. Big Data. These are the buzzwords that have been used to describe the transformation of all technologies over the past decade. With the evolution of these technologies, we have fundamentally moved from a basic client-server model of computing to a highly distributed, scalable, contextualized and scrutinized computing environment. But how does this concretely affect the future of Digital Asset Management?

Get Ready for the Datapocalypse

2014-28-August-Maskatron.jpgToday’s data is bigger, stronger and faster. The increasing complexity of data is pushing organizations toward a tipping point -- those that harness its value will excel, those that don’t will fall behind.

But becoming a data-driven organization is no longer just a smart way to build a competitive advantage -- it's a necessity to survive the pending Datapocalypse. As everything from fridges and thermostats to cars and factories produce more and more data, organizations need to be able to quickly analyze and act on it or risk catastrophic damage.

IBM Pumps Up the SoftLayer Data Volumes

IBM is pumping up the SoftLayer volume again, this time with the announcement that it is opening a new SoftLayer data center in Australia, with another due to be opened later in the year. It also announced the availability of new bare metal servers that can be deployed in less than 30 minutes and billed by the hour.

The latest SoftLayer data center continues IBM’ push into the Asia Pacific region with hybrid, private and public cloud environments, while the introduction of bare metal servers will make this kind of cloud deployments cheaper and easier to install.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (27-Aug-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Making Customer Journeys Work

Join CMSWire and Totango on September 16. In this one-hour webinar, learn the critical processes to create customer journeys.
 

> Register Now

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Say What? Most Consumers Clueless About the Internet of Things

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A lot of businesses and marketers spend a lot of time developing strategies around the Internet of Things (IoT). But guess what?

Recent research from the Acquity Group shows most consumers are clueless about the IoT — and companies and brands may be putting the cart before the horse by trying to sell smart technologies to consumers.

In fact, the research shows ignorance about the IoT is the biggest barrier to adoption. A stunning 87 percent of the people surveyed don’t know what it is — and consequently can't see any value in it.

How to Get Started in Web Experience Personalization

2014-21-August-PaintedLadies.jpgAll savvy marketers -- along with most shoppers -- understand the advantages of personalizing websites. Netflix, Amazon and other companies have trained us to expect a shopping experience tailored just for us.

When we get something else, reactions can range from mild disappointment to utter frustration. Shoppers take their business elsewhere. Click. Click. Gone.

This phenomenon has spilled over to B2B marketing, where business buyers expect the same sort of shopping experience that they have in their personal lives. Is that unreasonable?

No, says Noah Logan, senior vice president of Upland Software and the general manager of its Clickability unit, which provides services to NBC, Cantor Fitzgerald and about 500 others sites around the world. He spoke Thursday in a CMSWire webinar titled "5 Effective Ways to Personalize Web Experiences." The session was sponsored by Clickability.  (Click to watch)

HP Fuses Data Management Assets for Internet of Things Play

2014-8-22 HP Strealines Data Business.jpgThe pieces are finally falling into place. Over the past two years since that acquisition, HP has been building up Autonomy’s portfolio and pushing it in a million different directions. Late last night the master plan became clear.

HP is pulling Vertica, HP Autonomy’s core IDOL business, and all of the HP Autonomy Information Management and governance businesses to form the Big Data business group.

It is also taking its Aurasma augmented reality software and tying it into HP Autonomy’s customer engagement solutions to form the Marketing Optimization business group.

Pivotal Leads the Charge into the Enterprise Mobile App Era

2014-20-August-Bull-Charge.jpgThe canned software era is over and the custom mobile app era is here. We know, it sounds like a bunch of marketing jive, but in reality, it’s pretty deep. Tomorrow’s enterprise applications will be mobile apps.

Think about your most common gateway to the web right now -- it’s probably not your PC. How many times a day do you use your phone for things other than making calls? And your tablet? We’d bet that you’re visiting apps a lot more often than you’re typing in URLs.

With the onset of the consumerization of IT, what you do in your personal life first, moves to the enterprise. It’s only a matter of time before the way you interact with where you do business, your workplace and its business partners will be via mobile apps too.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (20-Aug-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Adobe and Razorfish Present Always-On Marketing

Join CMSWire and Adobe/Razorfish on August 26. In this one-hour webinar, learn how to become an AOM and why 80% of marketers fail.
 

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Connected Enterprises Provide Better Customer Service

Networking your organization -- making it more agile, more enabled and more responsive -- makes a ton of sense from a practical perspective. From an operational perspective, however, it is much more difficult. Microsoft introduced the catch phrase of “working like a network” through a video for its enterprise social offering. But “working like a network” goes beyond just the social channel -- and permeates every department within the entire organization.

So how does an organization transform how they work? How do you put the concept of working like a network into practice? Let’s look at the three key components of “working like a network” that Microsoft mentions, how organizations can support these components and how they will help create alignment across the company to serve your customers.

Gartner Names 7 'Hype Cycle' Technologies

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Driving your organization down the road to digital business? If you are, Gartner has identified seven emerging and established technologies that may help assure a smoother journey.

The recently published 2014 Gartner Hype Cycle Special Report identifies them as: Internet of Things and operational technologies, mobile infrastructure, enterprise mobility management (EMM), analytics, big data, social and cloud. But don’t get too hooked on these goodies, because there are more technologies just starting to emerge.

The report is the result of an evolution of over 2000 technologies, services and trends in 119 different areas over the past year.

Turning Data Into Marketer's Best Friend

2014-19-August-Baseball-Score-Card.jpgFrom business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever has the ability to deliver personalized experiences across digital channels, and help customers build relationships with their brand.

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