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Analytics News & Analysis

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (03-Dec-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Website Redesign - Strategy First, Tactics Second

Join CMSWire and Ektron on December 16th for a one-hour webinar on defining your brand and retaining customers through your web presence.


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Analytics is Everywhere

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We saw the usual spate of announcements coming from the major software companies this fall. Lots of new extensions to the Salesforce.com and Oracle marketing clouds, Adobe extensions and updates to Creative Cloud, and most recently, IBM’s Launch of IBM Verse. And that’s just the big players.

All of the fall software announcements had one thing in common: analytics. Whether it’s sales analysis, data for making marketing decisions or prioritizing emails, analytics -- predictive analytics especially -- is everywhere. It’s behind the latest supply chain management tools and integrated into CRM systems. Analytics is in email too.

Thanksgiving, Big Data and a Few Turkeys

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If anyone has the scoop on what people are thankful for, it’s Facebook. They don’t need to tap anyone on the shoulder, send out any surveys or buy any data sets. The world’s leading social networking site is rich in “likes," data, and some of the world’s best data scientists.

And not just that, but Facebook also has enthusiastic members who thrive on holiday challenges like “write down 3 things you are thankful for every day for the next 5 days.”

To a data scientist an onslaught of information like this spells opportunity to discover what most of us, collectively, believe is good in our lives and in the world.

IBM Aims to Ease Mobile Enterprise Management

2014-25-November-IBM Mobile.jpgPity the chief information officer, who has faced waves of new challenges over the past few years as the mobile enterprise gained steam.

First, workers brought their own devices to work and demanded network access. Then mobile workers wanted remote access to business apps across all brands of tablets and phones. And all the while concerns about budgets, security and administration grew nearly as fast as the number of users.

It's not over. Juniper Research predicts that there will be 1 billion worker-owned smartphones and tablets connected to enterprises by 2018. Getting an upper hand on this means finding ways to monitor adoption rates, improve the worker experience, keep a tight lid on security and do it all within budget. 

Big Data is Getting Smaller and Smarter

2014-24-November-Big-Snail-Little-Snail.jpgBig data is out, small, smart data is in. That’s the word from the folks who have tried to tame big data and failed.

Big data is unwieldy…“useless, or even more than useless because it can distract businesses and consume a lot of resources for no value return,” according to Mike Fauscette, IDC analyst and Group Vice President. In a recent series of articles entitled Transforming Data in Action, Part I and Part II, Fauscette primarily lays the blame with the difficulty of finding "information needles hidden in Big Data haystacks."

Extracting Insight from Unstructured Data

The pace of digital information has resulted in the world's aggregate data doubling in size in shorter intervals than ever before. According to Gartner, about 80 percent of data held by an organization is unstructured data, made up of information from customer calls, emails and social media feeds. Add to this the large volumes of diagnostic information logged by embedded and user devices. While it's difficult to make a proper analysis from organized data, making sense of unstructured data comes with its own challenges.

Organizations now have to study structured, semi-structured and unstructured data sets to arrive at meaningful business decisions, including determining customer sentiment, cooperating with e-discovery requirements and personalizing offers for their customers.

But while sifting through vast amounts of information can look like a lot of work, it comes with rewards.

Customers Aren't Worried About Data Breaches [Infographic]

2014-20-November-yawn.jpgHere's good news for every company that's careless with personally identifiable information: Your customers apparently don't care.

A new study by global IT association ISACA shows that consumers haven’t changed their shopping behaviors despite a year of retail data breaches — worrisome, the organization maintains, especially with the shopaholic trifecta of Thanksgiving Day, Black Friday and Cyber Monday is just a week away.

It's not that consumers are unaware of the problem. According to the 2014 ISACA IT Risk/Reward Barometer, almost all US consumers (94 percent) have read or heard about major retailer data breaches in the past year. But while three-fourths of those surveyed claim those data breaches have increased their concerns about their personal data privacy, few are doing anything about it.

MapR, Teradata Ink Deal, Bad Timing for Hortonworks?

Teradata now has a flavor of Hadoop for everyone.

This morning Hadoop distro provider MapR and Teradata, the big data analytics and marketing applications company, announced that they have expanded their partnership. What it comes down to, in the simplest possible terms, is that the companies will work together to integrate and co-develop their joint products and to create a unified go to market strategy,

Teradata will also be able to resell MapR software, professional services, and provide customer support.

In other words, Teradata will be the face of MapR to enterprises who use, or want to use, both technologies.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (19-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Information Governance and Real Customer Successes

Join CMSWire and Opentext on December 2nd for a one-hour webinar with customer success stories on how information governance improved their businesses  


> Register Now

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Making Existing Big Data Investments Work For You

2014-18-November-Unisphere.jpgCIOs and CMOs have stopped talking about big data and data analytics as something they're exploring or planning on looking into in the near future. Analysts and experts rarely, if ever, call big data the "next big thing" any more. Does all this mean big data is over? Just the opposite.

Big data has finally arrived and is quickly maturing. IT leaders are now shifting from thinking about the possibility of making investments in big data platforms to thinking about how to get more out of the investments they’ve already made.

Forget Nielsen, Tubular + Cloudera Get the Scoop on Video

No one watches television anymore.

OK, maybe that’s an overstatement. But follow the youngest set of millennials around and you’ll find they spend more time watching YouTube than anything else. Next, look at what social network they use most often. It’s YouTube, not Facebook. Search engine? YouTube again.

So, if you’re an advertiser or publisher who wants to reach this audience, how do you know what to put in front of them or where to find them. Yesterday’s ratings giants, Nielsen and ComScore are still busy with TV, cable and radio which have nowhere near the volume, variety, variability, veracity or velocity (big data’s v’s) of YouTube and other video hosting sites like it.

How big a disparity is there? Consider this: 3 billion videos are played on YouTube every day and 100 hours of content are uploaded every minute.

What's Trending in Digital Analytics

2014-17-November-Blackboard-Analysis.jpgDuring a walk up Camelback Mountain in Phoenix one recent morning with my colleague Joe Kamenar, Steve Harris, senior director web analytics, web digital group at Capital One and David Millrod, founder of visualization platform Insight Rocket, we talked about data integration. We talked about analytics staffing. We talked about multichannel attribution models. We talked about “huddles.” Huddles? These practitioner-led discussion groups are the heart of XChange, the digital analytics conference we were attending. Now in its eighth year, XChange huddles reflect what’s on the mind of digital analytics program leaders who work at both global and national brand organizations.

Keeping the Customer in Customer Relationships

2014-17-November-Shop-Keep.jpgWith the growth of the online marketplace, sellers are gaining dramatic new ways to get products before a wide, and changing, audience as well as a powerful suite of new tools to understand what is happening in the cyberspace of commerce. Big data and analytics have shown us a new horizon of information about how, and what, e-commerce and its participants are doing or not doing.

But combine the growing reliance on statistical approaches to the marketplace with our penchant to turn everything into an abstract variable that can be managed by more data and more expensive software, and we risk losing touch with the only thing that, in the end, makes any of this worth doing -- the customer.

HP Vertica Makes Hadoop Purr

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Whatever has been said about the way HP runs its business, it’s time to turn the page. CEO Meg Whitman and her team certainly have. Hardware on one side of the street, big data and analytics on the other. There’s no need for one business to stifle the other. Each has the right to think for itself and to act swiftly.

HP’s Vertica team has certainly heard the message, and it hasn’t wasted any time. It's announcing Vertica for SQL on Hadoop today. It’s an analytics platform that enables customers to access and explore data residing in any of the three primary Hadoop distros — Hortonworks, MapR, Cloudera — or any combination thereof.

That’s right, the brand or brands of Hadoop you use doesn’t matter at all. And some fortune 500 companies will find this comforting. Because as one manager at a Fortune 20 company told me last week, "We’re using all three kinds of Hadoop because we don’t know which will be dominant."

Discussion Point: Omnichannel Marketing in the 2014 Holiday Season

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Marketing technology vendors love to preach the value of sending consumers personalized offers on the device they're using at just the right moment.

Though we're only emerging from the developmental infancy of omnichannel marketing, several companies offer software and services that promise to do just that. Chief marketing officers at major retailers are spending more of their budgets on collecting data, analyzing actions and monitoring social media -- all with an eye toward increasing sales in their hyper-competitive sector.

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