HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Analytics News & Analysis

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (12-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Tame the Chaos by Scaling Your Business

Join CMSWire and Pantheon on November 18th for a one-hour webinar on how Open Source solutions can improve your business ops  


> Register Now

sponsored item

 

Is the Hadoop Market Ready to Go? Hortonworks Filed its IPO

OK Cloudera, you say the world’s only commercial pure Open Source Hadoop distro provider, Hortonworks, doesn’t have a sustainable business model?

Well, let’s see Wall St. thinks.

Today, the company unveiled news that it confidentially filed its S-1 with the US Securities and Exchange Commission in August under the auspices of the JOBS Act. Form S-1 is used by companies planning on going public to register their securities with the SEC.

While many think that IPO’s are about founders cashing in on their blood sweat and tears, you can bet that Hortonworks is raising money for one specific reason — namely, to get the capital it needs to become the world’s predominant enterprise Hadoop provider.

Love Fest for Big Data ... in Pittsburgh

2014-10-november-love-it-when.jpg

If you attended the Pittsburgh Technology Council’s recent conference on big data, you most likely were corrected at least once on pronunciation: not Day’tuh (long A) – but Da-ta (short A). Otherwise the joke of the event name wouldn’t work – “I Love It When You Call Me Big Data” – taken from the rap song of a similar name.

Pronunciation aside, there was a lot of big data trends and best practices to digest at the all day summit last week. The summit encouraged attendees to explore strategies and technologies surrounding real time data processing, data protection and privacy, industry regulations and compliance, and data storage.

Big Data Bits: It's Free, Be Happy Edition

We’re not covering the cloud, containers or the Hadoop wars this week. Instead we’re appealing to your sense of adventure and curiosity by pointing you to some things you might want to check out, in case you missed them. Now you can have fun without spending a dime!

Sitecore's New Experience Database Collects, Connects Data

To borrow a phrase from defending Super Bowl champion coach Pete Carroll, Sitecore was "pumped and jacked" at its annual conference in September when it previewed Version 8 of its web content management system (CMS).

Meanwhile, it quietly released a softer update, Sitecore 7.5, which introduces an Experience Database (xDB) that is designed to help end-users make immediate use of customer data.

"The big change  with 7.5 is the ability to collect and connect customer experience data at scale," said Mark Floisand, vice president of marketing for Mill Valley, Calif.-based Sitecore. "When I say collect and connect I mean gathering information from both within Sitecore and other systems. We're aggregating that information down to the individual level so marketers are able to effectively have a single view of the customer."

IBM or Twitter: Who Needed the Deal More?

2014-6-November-IBM Twitter.png

IBM posted disappointing quarterly revenues last month. Twitter hasn't found a way to make good money.

They needed a boost, and they hope it's each other.

But who needed who more?

"That’s arguable. Both need to can some lightning," said Tony Baer, principal analyst at Ovum Research.

"For Twitter it's the need for another path to market where they don’t have to compete with the Facebook colossus head-on. For IBM, this is entirely consistent with directions such as Watson where it is striving to establish cognitive computing as the new de facto enterprise solutions building block."

Few Businesses Use Social and Mobile to Improve Productivity

2014-11-6 ABS social_mobile research.jpg

Enterprises are using social and mobile to improve customer engagement, but not using them to improve productivity. At least that is the conclusion of new research from UK-based Advanced Business Solutions (ABS).

The findings are somewhat surprising given that the uses of enterprise social networks are largely associated with internal collaboration. But that is a myth, at least in the mid-sized enterprises segment.

Will Big Data Analytics Fuel Dell's Renaissance? #DellWorld

2014-5-November-Michael-Dell.jpg

Michael Dell and friends are rocking Austin, Texas this week. The company best known for making “made to order” personal computers and servers has a boatload of well-established customers and the “freedom to be bold,” now that it a private company, said Michael Dell, the company’s founder and CEO.

When we hear the word Dell, the first words that come to mind are probably not big data, advanced analytics, machine learning or hybrid cloud.

But if you’re a business analyst who needs the powers of a data scientist, but doesn’t have immediate access to one …  or an enterprise that wants to leverage big data and advanced analytics to improve customer relationships and such … Dell may be your ticket. We kid you not.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (5-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 7 Principles of Unified Content + Commerce

Join CMSWire and HP on November 13th for a one-hour webinar on generating better results through integrated ecommerce and CMS.
 

> Register Now

sponsored item

How Big Data Can Make You a Better Marketer

2014-5-November-complex-systems.jpg

Big data is everywhere these days. Among other things, it's created some big expectations for marketing — especially when it comes to mining information. And while it may have the potential to change the game when it comes to data driven marketing, the reality is that it has yet to fully deliver due to a myriad of marketing methodologies clogging the funnel.

What does this mean?

Let’s back up for a minute. Before we can tap the results of big data, we need to examine the perspectives that are used to fill the funnel — growth and sales — and think about some of the fundamental shifts that are taking place. Then we’ll more clearly understand how big data fits in.

Democrats Tweet, Republicans Like and Other Fun Election Facts

2014-04-November-American-flag.jpg

To hear big data master Nate Silver tell it in his FiveThirtyEight column in the New York Times, today's mid-term election is a done deal.

Republicans are favored to win the Senate, he writes, putting their chances of doing so at 76 percent, according to FiveThirtyEight’s Senate forecast, which is principally based on an analysis of the polls in each state and the historical accuracy of Senate polling. (Pointed reminder Silver makes in his post: FiveThirtyEight called the 2012 election with its finding that President Obama had about a 90 percent chance of being reelected in 2012, Democrats had a 95 percent chance of keeping the Senate that year).

So! Now that that is settled, let's move on to other data points that are less universally known -- but still telling about the US populace and the industry's data-gathering prowess.

Tibco Launches New Data Tools #TibcoNow

2014-4-November-matt-quinn.jpg

Tibco isn't sitting on the sidelines while waiting for its $4.3 billion takeover to close. The company today announced new data tools designed to help it remain competitive.

At its annual Tibco Now conference in San Francisco, Tibco freshened its vision for business analytics with plans for updates for Spotfire and Jaspersoft. It also announced a new product called Engagement Flows designed to give marketers the ability to send personalized offers based on recent customer activity, inventory, historical interactions and data from third-party sources.

The new products build on yesterday's announcement of a new version of its Fast Data platform, which Tibco said would enable its customers to interpret and act on data in any location — on-premises, in the cloud or coming from the Internet of Things (IoT).

Madison Logic Creates Sister Company to Focus on B2B Data

B2B data and marketing provider Madison Logic launched today a sister company born from what it calls outpaced revenue expectations.

The New York City-based provider created Madison Logic Data, to be run by Madison Logic founder and CEO Erik Matlick.

Tom O'Regan, who most recently served as president and chief revenue officer for Martini Media and as senior vice president of advertising sales at TheStreet, takes over as CEO for Madison Logic. Matlick will serve as the chairman of the board for both companies. 

Company officials say its "intent data" is "core to the company's business model" and is a powerful generator of ROI and brand awareness in the B2B marketing space.

How To Leverage Twitter Analytics

2014-03-november-tweet-tweet.jpg

I use Twitter on daily basis — so much so that I sometimes overlook how some people still struggle with understanding how to write a basic tweet.

Twitter has answered that struggle in launching Twitter Analytics, a dashboard suite. The dashboard is helpful in highlighting how well a profile is engaging with its followers, but is also supports the reach strategy for Twitter’s recent advertising services.

Here’s how reporting in Twitter Analytics can ensure that your social media strategy is effective.

Microsoft One-Ups Apple and Gets a Big(ger) Data Game

2014-31-October-Rollerblader.jpgYou have to love Satya Nadella’s Microsoft. He announces a vision and the company delivers, Bada Bing, Bada Band.

Nope, “Band” isn’t a typo -- we’re talking about the Microsoft Band. It went on sale yesterday and, get this, it sold out online almost immediately. A few Microsoft retail stores (that no one knows about) may still have one, at least until the mall rats start telling everyone that a new store just opened.

For now the Band is being branded as a fitness tool (we’ll get to features in a moment) but it’s really about productivity, machine learning, Cortana and data.

This baby is going to have your number(s) and has the potential to run your life.

Displaying 16-30 of 1543 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >