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Analytics News & Analysis

How Big Data Projects Are Different

2014-16-October-Chess-Moves.jpgHow is big data strategy different from any other technology-related strategy? There’s definite overlap with other IT strategies, including the need to be aligned with business strategy, to have strong sponsorship, to address specific business problems, and to have decision making mechanisms for resource allocation and ongoing capability development -- that is, good governance processes.

The key difference lies in what makes Big Data unique -- the implications of the classic 3 v’s of Big Data -- the volume, velocity and variety.

Microsoft's Big Data Steps Boost Customer Insights #Strataconf

Microsoft hasn’t been shy about its goals for the data-driven age. It plans to bring business intelligence to a billion screens and to remove the barriers that are preventing broad adoption of advanced analytics.

These are lofty ambitions, perhaps, but there is no company on the planet that’s in a better position to deliver on them.

Put aside, for a moment, that Excel is a default tool for data crowd, that Office 365 is a next logical step for workers, and that so many enterprises inherently trust the Azure Cloud. The company is also rolling out big data solutions that are, at once, as powerful and compelling as those that scrappy start-ups are delivering today.

Will Salesforce's New Analytics Cloud Make Waves? #DF14

2014-15-October-Bolivia-Salt-Flats.jpgData Science is hard. Ditto for Big Data. You can add analytics to that list as well.

But “difficulty” and “complexity,” as they relate to data, aren’t the bogeymen of this day and age. Partly because it’s too expensive to let them play that role when the difference between winning and losing, success and failure, on a macro scale might come down to how well you leverage your data. And partly because a new generation of startups has emerged to put a smart, user friendly face on big data analytics.

Ensighten Buy Adds Analytics to Marketing Stack

Digital marketing tag management provider Ensighten scooped up a marketing analytics company in an deal that gives Ensighten integrated data collection, real time personalization and marketing analytics. 

Ensighten, based in San Jose, Calif., announced today that it bought San Diego's Anametrix and its cloud-based multichannel marketing analytics platform.

It's another way five-year-old Ensighten tries to compete with the big marketing cloud players. When the company acquire rival TagMan in March, Ensighten CEO Josh Manion said the company is gunning for the Adobe Marketing Cloud. It "provides marketers with the unique ability to derive powerful insights and act on them in real time,” Manion said in a statement.

“In a competitive environment smart and timely actions make all the difference, and we’re proud to be leading the industry towards delivering more relevant and personalized consumer experiences across the entire customer journey,” the company boasted.

Big Data as a Disrupter - Thinking About Big Data Strategically

2014-15-October-Roller-Coaster.jpgAfter riding the roller coaster of hype, Big Data disillusionment has been setting in, driven in part by the inherent fuzziness of exactly what the term means, but also because the term by itself is really descriptive of just a bunch of bits, rather than tangible business benefits. So I’ll try to put some gloss back on big data by putting it in the context of business strategy, which, after all, is the context that matters to the senior executives who have the financial wherewithal to really make big things happen with big data.

Salesforce Catches the Wave to Customer Success #DF14

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There aren't many CEOs who'd hire the Beach Boys to break into "Good Vibrations"  in the middle of a keynote address. Then again, there aren't any technology evangelists quite like Marc Benioff.

After spending an hour promoting the charitable efforts of Salesforce.com, the Salesforce CEO cued the band to fire-up the crowd. After the final chorus, he explained how Salesforce's new analytics cloud — called Wave — will help his company become a customer success platform.

Yesterday's speech was the centerpiece of the four-day Dreamforce conference, which more than 140,000 registered to attend in Salesforce's hometown. 

SAP, IBM Steal Salesforce's Thunder

It wasn't if, but when. Who would try to steal the thunder from Salesforce and its Dreamforce glory?

It was SAP. And IBM. Together.

The enterprise software giants joined forces today.  SAP announced its HANA Enterprise Cloud service is now available through IBM’s cloud in a move officials from each company claim expands major markets with the addition of the IBM cloud data centers. 

Bill McDermott, CEO of SAP, said in a statement the demand for SAP HANA and SAP Business Suite on SAP HANA in the cloud is "tremendous and this global agreement with IBM heralds a new era of cloud collaboration."

IBM CEO Ginni Rometty called it a "significant milestone in the deployment of enterprise cloud” and added that IBM's "secure, open, hybrid enterprise cloud platform will enable SAP clients to support new ways to work in an era shaped by big data, mobile and social.”

Big Data's Dark Side: Keep the Creep Out of Your Analytics

2014-14-October-Spider.jpgMost of what’s been written about big data and data analytics -- and there’s been a lot written --accentuates the positives and the possibilities. It highlights the ability to use insights gleaned from data to make faster, smarter business decisions. It talks about how companies can use big data to drive the development of new and improved products and services capable of improving life for customers. It examines the myriad ways data analysis can be used to improve the quality and delivery of healthcare, facilitate a better learning experience for students, and help the world proactively prepare for disasters.

None of this is untrue. Big data analytics can indeed be immensely powerful. But as the saying goes, with great power comes great responsibility. As we turn the calendar to October, a month famous for the scary, there’s no better time to talk about the dark side of big data. If not handled properly, ethically and procedurally, big data can get pretty creepy, pretty quickly.

How Big Data - and Critical Thinking - Lead to Business Value

2014-13-October-Magnified-Image.jpgThere is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it. Business analysts, IT, Marketing, Business Intelligence, Data Scientists, Upper Management -- each of these roles can have a meaningful stake in big data analytics -- and it’s likely that each role has a different idea about the impact it can have.

Benioff Spills Beans Early: Salesforce Intros Analytics Cloud #DF14

Apparently Salesforce CEO Marc Benioff couldn’t resist. Almost 12 hours before the embargo was scheduled to lift, he announced, via Twitter, that his company is launching Salesforce Analytics Cloud, Wave. 

He clearly wanted the most enthusiastic of his 123,000 followers to check it out in the App Store, and to give reporters a heads-up that he, himself, was breaking the embargo.

The launch of Salesforce’s sixth cloud wasn’t actually a secret, anyways. Benioff had leaked that it was coming, again via Twitter, last month.

5 Ways Analytics Enables Smarter Action

2014-10-October-Action.jpgAnalytics has become the backbone of digital marketing success, and when used correctly, is a fundamental tool for smarter, data-driven marketing. Using analytics effectively means marketers are in a better position to recognize trends, uncover insights and take action such as personalizing content and remarketing in real time.

But the value of data to the business diminishes if it doesn’t enable timely action. That’s the reality that digital marketers face. They’re under increasing pressure to manage the deluge of data, extract real value and take action quickly.

Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14

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Salesforce.com will launch a major strategic shift next week from a sales-driven CRM company to one focused on long-term customer success. 

Salesforce CEO Marc Benioff leaked part of the plan last month with a tweet that mentioned plans for an Analytics Cloud, but that is only part of a broader vision. The company, a pioneer in cloud-based software, will announce the new analytics service on Monday. On Tuesday, Benioff will outline how those tools will enable the company's evolution into a "customer success platform," a source close to the company confirmed today.

"We will be announcing the Analytics Cloud at Dreamforce, but that's just one of the new announcements we've got," CMO Lynn Vojvodich said during an interview with Bloomberg TV

Will SAP HANA + Birst Blow Salesforce and Oracle Analytics Away?

2014-09-October-jet-Pack.jpgSalesforce boss Mark Benioff better have a pretty remarkable rabbit in his hat next week when he makes a much anticipated announcement about how his company will deliver big data analytics in the cloud. If not, Birst and SAP have just partnered to steal his thunder.

Cloudera + Teradata = Big Data Love?

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Hadoop may make many promises, but Teradata delivers solutions that enterprises trust.

We’re not saying this to ruffle any feathers because it isn’t an either or game. Every now and then we see headlines that say things like “Cloudera Declares End Of Data Warehousing Era” or see pictures of tombstones with RDBMS written on them, but the reality is that a good many of Teradata’s  users ignore  them or figure that Teradata will deliver big data capabilities, in a palatable doses, when the time is right.

And that’s essentially what Teradata and Hadoop pioneer Cloudera are banging the drums about this morning as they announce an expanded partnership around technology integration, sales and support. In other words, the two companies will work together to integrate Teradata’s integrated data warehouse and Cloudera’s enterprise data hub so that customers can work with multiple data sources (Cloudera’s Enterprise Data Hub being one of them) through the Teradata Unified Data Architecture (TDA).

This means that not only will Teradata customers be able to “buy” Cloudera’s products and services from Teradata, but that they’ll be tuned to work together and mutually supported.

Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (08-Oct-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: How Structured Collaboration Delivers Better Business Outcomes

Join CMSWire and ThinkTank on October 21st for a one-hour webinar on new enterprise collaboration strategies.
 

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