Analytics News & Articles

Bing has relaunched with a series of major changes, adding context and social elements to its new results page and a firm emphasis on "pure search." The roll-out will happen over the next couple of weeks, so stay tuned.

At J.Boye 2012, it was made clear that sharing is caring. Whether it’s information about what’s working or what isn’t, it’s essential that everyone from development teams to sales and marketing to community managers share insights so as to help everyone innovate and make improvements. Session after session, valuable information about mobile web strategy, SharePoint development and web governance were shared, giving us great insight on how we can avoid pitfalls and work smarter.

E-retailers have a habit of sending messages at least once or twice a day to their database of customer email addresses, regardless of who they are or the last time they made a purchase. Marketing managers are still attempting to unravel the mystery of what makes some people open and read their messages and others immediately trash them.

There is one obvious clue -- settling for mass blasts will do nothing for garnering positive attention.

Last month we reported that Google Analytics was launching a set of social reports aimed at helping users measure their social reach more accurately. Last week it officially rolled out its social reporting tools and announced a few additions that didn’t make our first go-round.  

Big data is forcing marketers to evolve, but big vendors in the key interactive marketing space are still leading the way, according to the new Forrester Wave: Interactive Attribution Vendors , Q2 2012 report.

Yahoo Small Business customers now have an new integrated online marketing dashboard to play with. Yahoo hopes to stay relevant with small businesses as big data begins to affect every sector of the online marketing world.

In an effort to expand its Smarter Commerce customer experience initiative, IBM is purchasing Tealeaf Technology Inc., a specialty provider of customer experience analytics software. Tealeaf’s software suite is designed to analyze online and mobile consumer interactions to detect patterns and issues.

Earlier in the week, we took a look at Gartner’s Magic Quadrant for Customer Service Contact Centers and found that business applications for the customer service and support (CSS) were obsolete in many cases. Today we will take a look at the companies that made it into the Leaders Quadrant.

Big Data has become quite the talking point in recent years as databases swell to previously unimaginable sizes. Google now wades into the enterprise battle offering its BigQuery solution that requires no BigIron hardware or BigBucks software.

Investing in business intelligence is a costly affair. Even for larger enterprises, it is not something that is entered into lightly, and before doing so, there are a number of issues that need to be considered before any decision is made. A recent white paper from Birst Software looks at those issues and what business intelligence vendors should be offering.

The Chief Marketing Officer (CMO) role is evolving in most companies with the growth of analytics, CMS, mobile and today’s hottest topic -- the online experience.

The last post has blown for PostRank, with the company confirming the "sunsetting" of its popular social media analytics service, which Google brought last June, with users being advised to switch to Google Analytics instead.

Content producers can use big data to their advantage when researching relevant ideas, search terms and keywords for their Web writing. Now, one company wants to make it even easier for writers to scour the Internet for the most searchable and insightful ideas that can make any marketing or publishing solution perform as needed. Inbound Writer has added a new module called Topic Buzz -- a Twitter analytics tool for cutting through the social network's stream of information.

If you like pictures more than words -- or at least find them easier to understand, then check out Webtrends new real-time visualization tool -- Heatmaps.

IBM is the acquisition trail again despite disappointing results for Q1 released last week. The results fell around the European economy, not over IBM commercial strategy. The result is that it looks like it is to keep buying what it needs, this week’s Vivisimo acquisition being a case in point.