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Analytics News & Analysis

NetScout Responds to Court Order, Revises Complaint Against Gartner

NetScout Systems' complaint against Gartner just got a little thinner — and a lot less entertaining for anyone who enjoys perusing page upon page of "prejudicial, immaterial, unnecessary" and improper allegations that "attempt to plead evidence rather than facts."

Connecticut Superior Court Judge Charles T. Lee ordered NetScout attorneys to revise the complaint to eliminate what Gartner's team had characterized as "references to law that does not apply; industries that are not involved; historical scandals that are irrelevant; and nonparties having nothing to do with the dispute."

The revised complaint, filed this week, is a mere 49 pages — nine pages lighter than the original one Westford, Mass.-based NetScout filed last August against Stamford, Conn.-based Gartner.

MapR Closes the Big Data-to-Action Loop

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Everyone knows the time from data-to-action can be critical to winning business, regardless of the variety, velocity, variability and volume of information involved in the process.

And in a world where data is created not only at a pace that is challenging to even ponder but also streams from the Internet of Things (IoT), data lakes are so broad and so deep that making sense of anything in them in real time and reacting accordingly seems unfathomable. Add globally distributed data, and forget about it.

Or maybe not. Because MapR’s latest release, which includes Hadoop has been built for the real time, data-centric enterprise. It leverages table replication features designed to extend access to “big and fast” data enabling multiple instances to be updated in different locations, with all the changes synchronized across them.

“Real time is not just about running a query. It’s also about how and where and how quickly information is processed and the action an organization is going to take,” said Jack Norris, the MapR's chief marketing officer.

Big Data for Geeks and Non-Geeks, Thanks Microsoft

Microsoft aims to do one thing better than anyone else: bring the power of productivity tools, big data, machine learning and data driven insight to both every day Jacks and Jills and geeks, and makes it look simple. How does it propose to do that? There’s Bing that tells Cortana who will win the World Cup and the Super Bowl, Delve that surfaces the content that’s most relevant to you without your needing to ask, Power BI that puts data driven insights and impressive, informative viz’s at your fingertips, Hadoop and machine learning delivered in the cloud, on premises and even on a silver platter (OK, maybe we’re going a bit too far). 

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Manufacturers Stand on the Cusp of a Big Data Boom

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Despite what the hype surrounding big data might lead you to believe, the widespread existence of data is not a new concept, nor has there been some sudden "aha!" moment when decision makers realized that data could be put to use to better their businesses. Data -- and lots of it -- has always existed, and companies have always understood that it has value. There just wasn’t a whole lot they could do about it.

That is, of course, until the development of so-called big data technologies -- a wave of new tools that make it possible to store, integrate and analyze data more efficiently and affordably than ever before. These technologies have transformed data analysis from a cost-cutting mechanism into a primary vehicle through which companies make money and find new revenue streams.

When people talk about the power of big data, they’re really talking about this transformation. And perhaps no industry is a better embodiment of it than manufacturing.

EMC/VMware Spinoff Pivotal Tests Big Data's Golden Rule

What’s good for the community is good for business. This is the new golden rule. Or at least that seems to be the case in the world of big data, where most commercial solutions are open source at their core.

“Enterprises don’t want lock-in,” said Michael Cucci, a marketing manager at EMC/VMware spinoff Pivotal Software, during an interview last week. He added that companies want to be able to influence the future of the technology that they use to drive their businesses. In fact it's practically a must. “It has to be open source or the conversation doesn’t begin,” he explained.

With realizations like this, how do you sell (even the best) a big data platform that’s largely proprietary?

It turns out that maybe you don’t.

Tealium Closes on $30.7M in New Financing

Tag management provider Tealium closed on $30.7 million in Series D financing. The round was led by Georgian Partners, with participation from Bain Capital Ventures and current investors Battery Ventures, Tenaya Capital and Presidio Ventures.

As part of the financing, Justin LaFayette, managing partner and co-founder of Georgian Partners, will be joining Tealium’s board of directors.

Tealium reported a banner 2014, with organic sales growth of 138 percent year over year and the addition of more than 200 organizations to its customer base.

How Twitter Could Win the Social Media War

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Twitter's had a pretty busy 2015 so far. Just look at the data-sharing deal with Google and the acquisition of Niche, a content creation platform for the creative community.

However, the social network is still having trouble attracting users, according to some business analysts. Although it beat Wall Street's revenue expectations, it fell short of its expectations for monthly active users by 7 million.

Can Twitter really win the social media war?

How Google Webmaster Tools Improve Your Search Strategy

When a favorite toy is taken away from a child, the child cries. Digital marketers may have imagined their toyless inner child crying when Google revised the keyword data availability in its Google Analytics search reports.  

But since that time Google has worked to make marketers happy again, releasing reporting alternatives in its Webmaster diagnostic tool. Once again marketers can inspect links and search queries relative to a website, and develop an effective search and content marketing strategy. 

What Big Secret Will Pivotal Unveil Next Week?

While it’s no secret that Pivotal is making a big announcement on Feb. 17 during which it will evangelize about a new, “groundbreaking” approach to big data, who exactly is showing up to its party remains to be seen, as is what they will be open sourcing and how they will be spinning it.

But here’s the deal, as time passes, people talk and wheels turn in everyone’s heads. Who will Pivotal’s “special industry guest” be? Does it really know “What’s next in big data”?  

Big Data Gets Smarter [Infographic]

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Data scientists may be scarce, but big data news certainly isn’t. Quite frankly it’s hard to keep up with it all.

While in a world of unlimited space and time we’d be able to shed light on everything that’s notable, we can’t because our world is a bit more limited. So what we’ve chosen to do this week is bring you the stories we would have covered in long form had we had the bandwidth.

How to Use Cohort Analysis Beta Reports in Google Analytics

In his post on retailers driving timely and contextual engagements, Paul Mandeville noted how robust technology capitalizes on modern shopping behaviors and seasonal trends.

Such technology probably includes cohort analysis among its features. Cohort analysis can help retailers better understand observed online customer behavior, a boon as more people research details regarding their purchases.

IBM Shuffles the Deck with Revamped Partner Program

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It looks as if IBM is taking a page out of Microsoft’s book. Last night it announced the launch of its new One Channel Team operations strategy, as it works to turn itself around after some poor quarterly figures.

According to Marc Dupaquier, general manager for IBM Global Business Partners, IBM developed this strategy to align core IBM business units around a single channel team.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Feb-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Personalize Digital Experiences

Join CMSWire and HP on Feb 24th for a one-hour webinar to explore the trends and best practices of personalization in digital customer experiences.

> Register Now

sponsored item

 

Hitachi Buys Pentaho to Build Internet of Things That Matter

Managing all the data generated by the Internet of Things (IoT) is both a daunting task and a tremendous opportunity. The company that does it well, first, and for the right reasons could have an unprecedented ability to impact the world in a positive way.

Hitachi Data Systems (HDS) wants to be that company and it believes that adding big data analytics capabilities to its portfolio is key. So it goes to follow that today it announced its intent to acquire BI vendor Pentaho, which is best known for its big data platform that simplifies preparing and blending all types of data and includes a spectrum of tools that enable users to easily analyze, visualize, explore, report insights and predict outcomes.

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