Analytics News & Articles

Bigger is better. It’s a lesson that’s drilled into us from childhood -- whoever ends up with the most toys wins. Everywhere you look there are people, groups or even entire countries trying to be the biggest one thing or another. Biggest building, biggest car, biggest ball of twine -- they're all out there. You ate the biggest steak on the menu? You're awesome -- here’s your big tee shirt.

IBM’s Smart Planet strategy has been a work in progress for the past five years. This week, it adds another piece to it in the shape of MessageSight, which IBM describes as a cornerstone of the whole Smart strategy.

In-Page Analytics innovator, ClickTale has received US $17 million from Amadeus Capital Partners to invigorate product development and company expansion.

If you've ever wondered where information management and related IT fields are going, or where all the different strands will come together, new research by SAP may have the answer -- Machine to Machine (M2M) technologies across a vastly expanded internet are the next step in information and data management.

All month, we’ve discussed how to grow and engage online communities. But how can companies use social data analytics to move beyond listening and engaging with customers to drive business and create advocates? We spoke with the folks at SDL to learn more about the future of social analytics.
 

Twitter has rapidly become a vehicle for brand marketing and reinforcement, but keep in mind that it’s only partially a broadcasting channel. Many companies are using it as a one-way broadcaster of 140-character messaging, instead of using it to engage followers. Startup Nestivity, which develops community software tools for Twitter, has come up with a list of the top 25 brands that best utilize Twitter for customer engagement.

Companies need to be more strategic about how they optimize their websites, and it starts with aligning marketing goals to business goals according to the findings of an Adobe Digital Index report on digital marketing optimization.

The convergence of Big Data and Cloud will radically change the Enterprise Computing game. EMC’s Chairman, Joe Tucci, and his lieutenants have been evangelizing on this idea for years, though they’ve used different variations of the words.

The key to being good at all this social stuff is brands need to understand it. Lithium customers will get some added support for this need with its new Social Intelligence solution.

Analytics, meet visuals. Business intelligence provider Pentaho has bought consulting partner Webdetails, a Portugal-based visual interface development shop.

At the Adobe Digital Marketing Summit EMEA, Adobe announces a couple of new features that will make digital marketers happy.

In a subtle shift from the days in which content was king, the International Data Corporation semiannual Software Tracker published this week reaffirms what we are now seeing on a daily basis -- that data is king. In this scenario though, data access and analytics software is the king-maker and this report makes that clear.

Understanding what online customers are doing, and predicting what they will do, has become a major part of contemporary e-Commerce. But, with so many online channels and so many types of customer actions, how best to capture, display and interpret? Toward this end, customer analytics provider NICE Systems is now offering it Customer Engagement Analytics (CEA) platform, which it described as the “industry’s first to combine interaction and transaction analysis.” 

For Webtrends, client experiences are critical to the organization's success. And that means it's about more than selling good technology. 

Customer intelligence provider FirstRain, whose name invokes nourishing precipitation after a dry spell, is looking to refresh productivity in Salesforce through the release of a new set of integrated customer analytics.