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Analytics News & Analysis

Google Integrates AdSense Experiment Objectives into Content Experience Platform

customer experience,Google Analytics Features Put Marketing Objectives Into Action

Gathering data and providing that information to top-level executives is no longer the be-all, end-all job objective of marketers.

Actually translating that data into actionable items that improve your brand health management and, ultimately, increase sales is. 

CMSWire's September Tweet Jam: How Marketers Leverage Big Data + Analytics #CXMChat

CMSWire's September Tweet Jam: How Marketers Leverage Big Data and Analytics #CXMChat

"Big data" seems to be the buzzword of the day thrown around the customer experience space, but does bigger data necessarily mean better data or are marketers finding themselves lost in a sea of what is mostly useless information? Be sure to tune in as we discuss big data's impact on digital marketing at this month's Tweet Jam.

Marketing: Bigger, Better, Stronger, Faster with Big Data Analytics

Customer Experience, digital Marketing: Bigger, Better, Stronger, Faster with Big Data AnalyticsI pity the marketing organization. It has to deal with a lot of change.

Big Data Bits Featuring Cloudera, Cassandra, GraphDive, Twitter

Information Management, Big Data Bits Featuring Cloudera, Cassandra, GraphDive, TwitterIt’s not just Big Data that keeps getting bigger, but also the ecosystem around it. Hadoop, now in its seventh year, has spawned more companies, more applications and more ancillary technologies than most of us can name or count. It’s the beauty of Apache’s brand of Open Source.

YesZone Gives the Customer Journey New Perspective

Customer Experience, YesZone Gives the Customer Journey New Perspective

To effectively map the customer journey, marketers must be able to connect all the pieces of customer data created. From comments on social media to calls to customer service, making sure you have all the information you need to create relevant customer messaging can be difficult.

Thanks to a new marketing solution from Yesmail, bringing together first and third-party customer data just got a little easier.

Weekend Reads: Avoid These Big Data Mistakes + Next Gen of Intranet Portals

Customer Experience, Weekend Reads: Big Data + The Importance of SharePoint TrainingIt may have been a short work week but that didn't slow things down at CMSWire. This week, we kicked off our month long focus on Big Data -- we talked big data mistakes marketers commonly make and how smart marketers extract value from Big Social Data. Over in our information space we took another look at SharePoint on premises vs Office 365 and in Social Business we discussed the importance of SharePoint user training. So sit back, relax and enjoy our weekend reads. 

Google AdWords and Marketo: Online Conversion Data Meets Offline Experience

For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature. 

For B2B marketers, this means offline data will now be joined with online data, and you can now view hard results on what customer clicks mean before they make an offline purchase.

Social Media Analytics Can Help Reduce Legal Risks

Information Management, Social Media Analytics Can Help Reduce Legal RisksPractically any discussion of social media analytics revolves around marketing. This is unfortunate since it diminishes the impact social media analytics should be having in other parts of the company.

Kimball Group Offers Best Practices for the Big World of Big Data

Information Management, Kimball Report Offers Best Practices for the Big World of Big DataSince it's big and ingests lots of new kinds of things, Big Data makes many of its own rules. A new report from the Kimball Group attempts to present the best practices for dealing with this frontier. 

Forrester Report: Brand Health Management More Than Aggregating Data

customer experience, Forrester Report: Brand Health Management More Than Aggregating Data

Let’s see what our customers are thinking today. Let’s send out a survey and collect the data.

Good enough 20 years ago? Probably. Good enough today? Hardly.

How Smart Marketers Extract Value from Big Social Data

Customer Experience, Digital Marketing, How Smart Marketers Extract Value from Big Social Data

For decades, marketers have struggled to deliver competitive advantages to their brands with insights into the decisions and actions of consumers. For the vast majority of this time period, surveys and focus groups have been the primary tools used in an attempt to extract buying behavior information from the minds of consumers.

Acxiom to Publicly Release the Marketing Data it Collects + Sells

Acxiom to Publicly Release the Marketing Data it Collects + SellsConvinced the trove of customer data being collected by marketers is making people ever more weary of online technology? Interactive marketer Acxiom may have the antidote as it's set to publicly release the marketing data it collects and sells to online advertisers.

6 Basic Mistakes Marketers Make About Big Data

Customer Experience, Digital Marketing, 6 Basic Mistakes Marketers Make About Big DataSure, we're all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the past. Now -- for the first time -- big data offers marketers the ability to predict the future, and thus make smarter allocation decisions today. Voilá.

Big Data Bits Featuring Couchbase, Datawatch, Panopticon, MongoDB, Hadoop 2.x

Information Management, Big Data Bits Featuring Couchbase, Datawatch, Panopticon, MongoDB, Hadoop 2.x

Europe seems to be on holiday this week and in North America it’s the unofficial last week of summer. But in the world of Big Data there’s no time for reclining or relaxing. Though we can’t cover everything, here are a few bits of news we find worth mentioning.

A Customer Saved is a Customer Earned

Customer Experience,A Customer Saved is a Customer Earned

Almost every company claims that they value their customers immensely, but do actions always follow these claims? In an age where consumer opinion can make or break businesses, most companies need to do a better job of prioritizing the source of their livelihood.

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