Analytics News & Articles

TIBCO, makers of Spotfire analytics has released version 5 of its simplified system for making data based decisions, building predictive models and perhaps finding that key insight that could be ground breaking.

The onslaught of new technologies, media and marketing channels introduced within the past decade have definitely changed how the C-Suite approaches sales and marketing. Not only is the role of marketing included within a company’s key leadership positions, the responsibilities of the Chief Marketing Officer include more than just advertising and lead generation. In fact, it’s more common to have an executive who’s more content strategist than sales guru.

IBM announced it has bought up England-based Butterfly Software, and the move gives us a peek into just how seriously IBM is about the cloud and big data.

The average consumer in 2012 is very different than the average consumer 10 years ago. For that matter, consumers today are a lot different than they were 10 months ago. Empowered by technology and with instant access to vast quantities of information, people have new rules for shopping, communicating and even relaxing. The bottom line is that consumers are now data-driven, which means marketers have no choice but to dive even deeper than their customers and competitors into the information goldmine.

Oracle Financial Services has introduced a suite of applications to help financial services companies obtain and manage a more complete view of customer relationships.

The Internet walks into a [karaoke] bar: “Every breath you take, every move you make...I’ll be watching you.”

In today’s increasingly connected world, practically everything we do creates an electronic record. Every purchase, every status update, every Like becomes a part of the digital ether -- a tiny but permanent speck in the growing collective. And as organizations continue to amass this so-called Big Data, so grows the pressure to prove its intrinsic value. If you’re lost as to how, you’ve got a lot of company.

Data Delusional?
It may be that web analytics is dead. But that's only because the scope of our data is exploding. Here's how you can untangle the data deluge.

We know all this information is used to drive marketing actions -- Adaptive Marketing is a perfect example. As our recent Tweet Jam showed, it's data + optimization that leads to ROI.

Join our upcoming web engagement webinar -- learn how smarter use of analytics can save you time and boost your team's effectiveness (register here).

Salesforce: Boundless Ambition
The 90,000 people at Dreamforce this week were blasted with social, mobile, cloud optimism -- and scores of product news. While in the trenches we learned how to be marketing ninjas, that marketing clouds are gathering, that Chatterbox aims to kill Box, mobile is everything and that HR is shifting.

Up next? Salesforce is gunning for the social enterprise.

Whew -- we've got #DF12 fatigue.

iPhone 5 Lands on Planet Earth
As if Dreamforce cloud mania wasn't enough, back on earth the iPhone 5 arrived. Of interest are the iOS 6 enterprise features and frights (think BYOD hell).

Most Popular

• New Maps for iPhone 5..., Where's Google?
• SharePoint 2013 : Six Mobile Features for the Enterprise
• The Top 5 Tools for Monitoring Social Media Impact
• Box Seeks Edge Over Google Drive, Dropbox with Boosted Upload Speeds
• 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Editor's Picks

• How to Untangle the Data Deluge
• Salesforce Unveils Marketing Cloud: Merges Radian6, Buddy Media for Advanced CXM
  
• Web Content Management Systems: Reinvented
• The Digital Workplace: The Need for Good Practices in a Complex Work Environment
• User Personas: Know Your Customer

Around the Web

• Can Social Business Be Bullied In?
• Why Do I Share My Knowledge?
• Six audiences
• Starting a Business: The New 'Safe' Career?
• Co-Create Great Experiences With Your Customers

Featured Events (all events | post your event)

• Sep 30 -- Oracle OpenWorld San Francisco
• Oct 04 -- (Webinar) Boosting Digital Engagement with Analytics & Advanced Targeting
• Oct 29 -- DOCUMENT Strategy Forum Connecticut 2012
• Nov 14 -- Forrester's Customer Experience Forum West Los Angeles
• Nov 27 -- Gilbane Conference in Boston

Featured Jobs (all jobs | post your job)

• Junior Financial Analyst in San Francisco at Mindjet
• Director of Product Marketing in New Hampshire at Ektron
• Digital Content Manager in Greensboro at Pace Communications
• Senior Project Manager in New York at Razorfish
• Engagement Manager in Mexico City at VMware

One of the most popular tweets in our CXMChat Tweet Jam yesterday went like this: "Data has no value. Action on data has value. Connecting data to action is ROI". Here's the thing. Organizations collect a lot of data. But is it the right data? And what are they doing with it that leads to greater sales and more satisfied customers? A marketer can get lost in the details.

Editor's Note: Storify went down yesterday and we seem to have lost our Storify content. We are hoping this is temporary. If not, we'll rebuild the stories and let you know when the summary is back up.

Marketers spend millions of dollars on digital marketing campaigns every day. Analytics help marketers get the most of out of every dollar spent and drive great benefits for them and their organization. Data collected at each step of the way to conversion can help marketers and their agencies in optimizing each campaign's performance. Below I've outlined five tips on how to use the data to optimize marketing campaigns.

Marketers for many organizations are facing evolutionary pressures to transform marketing practices and processes to the always-on state of Adaptive Marketing, a new iteration of direct marketing that wants to engender a unique brand experience for individual customers. 

We are only a few hours away from our September Tweet Jam. Today we'll talk data and how companies are putting the information they gather to work as a digital marketing tool. We have a great group of panelists lined up and we're sure you'll come away from the event with a lot to talk about.

Salesforce’s annual Dreamforce conference is underway and spawning an almost constant stream of announcements about new products and partnerships. Today is the second day of the conference, which is occurring in San Francisco. It concludes on September 21.

When did web analytics officially die? Perhaps a good benchmark was earlier this year when the Web Analytics Association renamed itself to the Digital Analytics Association to recognize that there is a lot more to the digital world than fixed web and that social and mobile channels also needed to be added to the mix.

Looking for a way to integrate the functionality of real-time customer analytics into your Salesforce.com account? Look no further than Demandbase. Today, the targeting platform announced the availability of a Real-Time Identification API for Salesforce.com. Together, valuable customer insight from Demandbase’s proprietary platform used to identify otherwise anonymous web visitors and key corporate data, is pushed right into the CRM platform.
 

The Jain legend of the blind men and the elephant came up at this week's Dachis Social Business Summit during David Gray's presentation. 

The story goes a little like this: six blind men are led up to an elephant, each left in front of a different part. One man feels the tail and says, "It's a rope." Another feels the ear and says, "It's a fan."  You get the idea. The story is usually told to show the value of collective intelligence, but I think it works for many of this week's articles as well. 

If you segment and analyze your data without keeping in mind the bigger context, you lose value. If you search for information in your DAM system and it's missing context, your results will be irrelevant. If technology continues to explode at a pace faster than people can adapt to, we run the risk of losing perspective on its place in our lives. 

Curious? Read on.