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Analytics News & Analysis

Social Media Analytics Can Help Reduce Legal Risks

Information Management, Social Media Analytics Can Help Reduce Legal RisksPractically any discussion of social media analytics revolves around marketing. This is unfortunate since it diminishes the impact social media analytics should be having in other parts of the company.

Kimball Group Offers Best Practices for the Big World of Big Data

Information Management, Kimball Report Offers Best Practices for the Big World of Big DataSince it's big and ingests lots of new kinds of things, Big Data makes many of its own rules. A new report from the Kimball Group attempts to present the best practices for dealing with this frontier. 

Forrester Report: Brand Health Management More Than Aggregating Data

customer experience, Forrester Report: Brand Health Management More Than Aggregating Data

Let’s see what our customers are thinking today. Let’s send out a survey and collect the data.

Good enough 20 years ago? Probably. Good enough today? Hardly.

How Smart Marketers Extract Value from Big Social Data

Customer Experience, Digital Marketing, How Smart Marketers Extract Value from Big Social Data

For decades, marketers have struggled to deliver competitive advantages to their brands with insights into the decisions and actions of consumers. For the vast majority of this time period, surveys and focus groups have been the primary tools used in an attempt to extract buying behavior information from the minds of consumers.

Acxiom to Publicly Release the Marketing Data it Collects + Sells

Acxiom to Publicly Release the Marketing Data it Collects + SellsConvinced the trove of customer data being collected by marketers is making people ever more weary of online technology? Interactive marketer Acxiom may have the antidote as it's set to publicly release the marketing data it collects and sells to online advertisers.

6 Basic Mistakes Marketers Make About Big Data

Customer Experience, Digital Marketing, 6 Basic Mistakes Marketers Make About Big DataSure, we're all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the past. Now -- for the first time -- big data offers marketers the ability to predict the future, and thus make smarter allocation decisions today. Voilá.

Big Data Bits Featuring Couchbase, Datawatch, Panopticon, MongoDB, Hadoop 2.x

Information Management, Big Data Bits Featuring Couchbase, Datawatch, Panopticon, MongoDB, Hadoop 2.x

Europe seems to be on holiday this week and in North America it’s the unofficial last week of summer. But in the world of Big Data there’s no time for reclining or relaxing. Though we can’t cover everything, here are a few bits of news we find worth mentioning.

A Customer Saved is a Customer Earned

Customer Experience,A Customer Saved is a Customer Earned

Almost every company claims that they value their customers immensely, but do actions always follow these claims? In an age where consumer opinion can make or break businesses, most companies need to do a better job of prioritizing the source of their livelihood.

Qualtrics Releases Mobile Surveys For Online, Offline Responses

customer experience: qualtrics mobile survey

Insight technology provider Qualtrics has released Qualtrics Mobile, a research tool that helps businesses gather customer insight from smartphone or tablet devices in both an offline and online capacity.

Google's New Paid & Organic Report in AdWords Shows Marketers Search Overlaps

Customer Experience, Digital Marketing, Google paid and organic report AdWordsHow does performance compare between a paid Google ad, an organic search listing or the two combined? A new AdWords report, recently released by Google, is designed to help answer that question.

Big Data on the War to Protect Big Data - What Science Knows That Business Ignores

There is some new data on the war to protect enterprise data. Neither of these data points are they types of "big data" that you are used to, but that does not mean they are less important. The new data refers to a significantly important set of user-behavior statistics that is set apart from the fashionable analytic statistics driving the current data-scientist hype. In fact, most analytic departments tend to try and remove this specific set of usage data from any and all reports they generate. This hated chunk of analytic data refers to the "non-human traffic" create by "scrapers" who come to web pages not for the feature-functionality of a site, but for the gold within the site (i.e., the data and content).

This Week: Is Email Killing Conversation? + Connectivity vs. Privacy

You want to communicate how? Email is the whipping boy du jour of communication tools, but the focus on dumping it in favor of social technologies misses the point

Constant connectivity vs. privacy. How do we balance the convenience that constant connectivity provides with desire for privacy? Can we expect any privacy at all?

Hadoop is not a baby elephant. Can't seem to wrap your head around big data? Have no fear, here's a guide to the basics.

Webinar: 6 Benefits to Hosting Your Website in the Cloud
It's time to revisit your onsite vs. cloud thinking for Web CMS. Join the discussion on August 28th.
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Software AG Buys Up JackBe for Data Visualizations

Software AG Buys Up JackBe for Data Visualizations
Business process management vendor Software AG has announced a real time analytics and data visualization tool it created with the help of recently acquired JackBe, makers of the Presto enterprise mashup system.

Google Analytics Segmentation Reimagined

Google Analytics Segmentation ReimaginedSegmenting and grouping site visitors together for analysis is now more granular in Google Analytics, and there's been a flurry of updates to the popular system this week.

Government CIOs Prioritize Business Intelligence, Analytics, IT Management as Role Changes

Information Management, Government IT spending, CIOs Prioritize Business Intelligence, Analytics, IT Management As Role ChangesEven if there are signs of improvement for the US economy, government Chief Information Officers (CIOs) face stagnant IT budgets and pressure to reduce costs while delivering tangible business results.

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