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Analytics News & Analysis

Say What? Why Sentiment Analysis Continues to Fail Digital Marketers

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Technology can help filter the mighty river of unstructured data flowing into your company’s marketing department, especially from sources like social media. But does it really enable you to understand what your customers are saying?

Does a tweet about a "cool pool" mean a hotel offers ideal water-based recreation -- or simply keeps the water too cold? Does a Facebook post that claims "you have to see it to believe it" reflect sincerity or sarcasm?

It's not always easy to find out, according to Alison Smith, an analyst at Forrester Research who specializes in sentiment analysis.

Though networks like Facebook and Twitter offer goldmines of insight about what customers say and do, the bigger challenge is looking for the meaning behind the words. That means digging deep enough to uncover emotions, opinions and attitudes -- a potentially far more challenging task.

Who Says 'Big Data Needs to Shrink to Grow'?

Who Says 'Big Data Needs to Shrink to Grow'?While most people were busy nursing their New Year’s Eve hangovers or getting busy with their resolutions on January 1, the New York Times ran a rather interesting headline: "Big Data Shrinks to Grow." We looked at it and said, really? That’s not our experience, but continued to read, anyway.

Twitter Adds Another Ad Tool: Conversion Tracking

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Twitter has launched into general availability its private beta test that allows advertisers to track whether ads lead to a purchase. This  conversion tracking is the latest in its stream of new tools for advertisers. 

How does it work?

2014: The Age of Data-Driven Storytelling, A Primer

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Storytelling makes data digestible. It gives data meaning. In 2014, more and more of the stories we see will be data driven or, at a minimum, data informed.

Mind you, at this point, I’m not talking about literature, television, movies, the oral tradition or even marketing pitches (the latter will come soon). I'm talking about stories that combine data and storytelling to do one of two things: to enrich a story that’s being told or to build narratives around data. In either case, data — big, medium or small — now plays a new, important role in engaging readers/receivers in stories and in making communication and decision-making easier.

Data-driven stories, it should be noted, are highly visual and intend to engage the reader/receiver in ways that Excel spreadsheets cannot.

Kana Software Acquired by Verint for $514 Million

Business analytics provider Verint, a Gartner contact center Magic Quadrant leader, plans to acquire customer service provider Kana Software for $514 million. It's the first big acquisition of 2014, but not likely to be the last as enterprises look to combine customer experience tools with their core offerings.

The Internet of Things: Do Customers Have a Say in Who Owns Their Data?

The Internet of Things: Do Customers Have a Say in Who Owns Their Data?There’s a lot of money being made these days by people professing to be experts in big data and the interconnected concept of the Internet of Things. Business leaders who have been converted into disciples of data and analysis eagerly imagine the possibilities of a thoroughly interconnected world in which individual customers’ behaviors can be determined and even predicted by data delivered direct from their devices -- ranging from their computers to their home appliances.

CMSWire Top Contributors 2013 - Virginia Backaitis

vbackaitis.jpgVirginia Backaitis could write about a piece of toast and make it interesting. Our go-to for big data coverage, Virginia makes a complex topic approachable and makes writing about it look easy.

CMSWire's Top 10 Hits of 2013: Big Data

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Yes, Big Data was a Big Buzzword in 2013. The technology and business press — and even mainstream media — got a piece of the action, churning out article after article about what Big Data means to you. And that's part of the problem. Big Data means lots of things to lots of people.

It might be better to think of big data as big analysis, because that's really what's happening here. It's not about the data itself, but about analyzing the data to gain insights and business value, across industries and verticals. CMSWire has kept you up-to-date on the big data trend all year — and here are our Top 10 big data stories of the year.

The End of Data Scientists and Other Predictions

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We don't have a crystal ball at CMSWire — but we're curious about the future. So we’ve collected predictions from some our favorite analytics firms like Tableau, Splunk, Alteryx, Alpine Data Labs and SAP, as well as insights from the Music Industry Association and Ad Age.

We’re sharing a few of them with you. For the record, these prophesies do not belong to us, nor do we necessarily agree with them.

Big Data Goes Mainstream in 2014 - 6 Major Vendors Weigh In

There are some pretty safe bets to make around big data in 2014, so we’re going to make those and leave it to some of the leading big data innovators -- Cloudera, Hortonworks, MapR, Microsoft, Pivotal and SAP go out on the limb. 

A Look Back at 2013: The Year Big Data Work Began

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If 2012 was the year your grandmother instigated big data conversations at the dinner table (yes, the “buzz” around it actually was that big), then 2013 will go down in history as the year the enterprise began to make serious plans around it.  

CIOs are no longer talking about big data in terms of “it’s something we’ve got to do,” instead they’re making plans, putting big data projects into their budgets and writing checks.

Cloudera's Enterprise Data Hub Rises to the Call of Amazon's AWS

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Someone joked at Strata and Hadoop World earlier this year that Cloudera was ahead of its time when it chose its name. “You should have called it On-premise era,” said the would-be comedian, referring to the fact that Cloudera and most other enterprise-grade Hadoop distros live in the data center.

That joke becomes a little less funny today when Cloudera announces that its Enterprise Data Platform is now certified and available for deployment on the Amazon Web Services (AWS) cloud.

Our Connected Future is Within Reach

Our Connected FutureFor years, movies have shown new and exciting ways to interact with information; from Star Trek to The Matrix, it's all about the cool interfaces. In Minority Report, Chief John Anderton, played by Tom Cruise, interacted simultaneously with mental images, live video streams and records from various police systems. All of this information was called up in a connected manner, gave Anderton information as he required it and allowed him to store it together upon completion.

This may not be science fiction much longer. We are rapidly approaching a point where this connected view of the world is possible and this will change everything.

Search Continues to Be Business Critical in 2014

A year ago I suggested that search would become business critical in 2013, and I think my forecast was in line with reality. Certainly the Findwise 2013 Search and Findability Report indicated that more organizations were working on a search strategy in 2013, and that compared with the 2012 report, businesses displayed a greater degree of commitment to getting the best out of investment in search applications.

Big Data Gets Smart, Personalization Gets Personal

Customer Experience, Big Data Gets Smart, Personalization Gets Personal and the Future Looks BrightFor the last few years, “mobile” has topped every trend-forecasting list across industries -- with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile truly broke through. There’s certainly no shortage of compelling statistics illustrating the impressive, accelerated growth of smartphone adoption and content consumption over the last 12 months.

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