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Analytics News & Analysis

Why Splitting HP into 2 Companies Makes Sense

The renaissance of HP took another turn today with the announcement that it was splitting into two public companies.

One company will comprise HP’s market-leading enterprise technology infrastructure, software and services businesses, which will do business as Hewlett-Packard Enterprise.

The other will comprise HP’s market-leading personal systems and printing businesses, which will do business as HP Inc. and retain the current logo.

The deal is expected to be completed by the end of fiscal 2015.

Discussion Point: What's the Big Problem With Big Data? [Video]

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Ask 100 people to define big data and you'll get 100 answers, including no answers at all. In theory, big data can help organizations make decisions faster, easier and more accurately. But in practice, faster and easier is just an unrealized goal — and creating business value is often even more elusive.

Riddled with hype and inflated expectations, big data has been nothing more than a nebulous concept for many organizations. 

Rather than successfully analyze a complex set of datasets to discover information that could help teams make better decisions or find new patterns, floods of data often overwhelm the people struggling to make sense of it.

Have Retail Analytics Crossed the Line from Cool to Creepy?

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A body of new solutions for retail businesses promises to both excite and upset consumers. These solutions deliver in-store (or near store) content to consumers that a vendor has decided might want to buy a product in the store.

The drivers are analytics software solutions that crunch data from a plethora of sources -- social, digital, point-of-sale and customer service -- in close to real time.

Consumers are organized into profiles or personas that can be scored by their propensity to buy a particular product at a point in time. Using these profiles, marketing professionals create and distribute personalized content that engages and, in theory, excites consumers enough to prompt a purchase. 

But could the technology just as easily agitate or annoy potential customers?

How Semantic Web Tech Can Make Big Data Smarter

Over the past few years, major enterprises have shown interest in combining semantic web technology with big data for added value. Let's take a look at what enterprises are seeking and why they think semantic web can make big data smarter.

Couchbase Claims It'll Lead the NoSQL Market by 2015

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Don’t tell Oracle's Larry Ellison, but NoSQL databases are the future of the enterprise. Yesterday’s databases weren’t built to handle today’s avalanches of data streaming from social, mobile, web transactions, the Internet of Things and God knows what’s next.

And Couchbase will be the NoSQL database that enterprises who are serious about winning the future will choose, according to Bob Wiederhold, CEO of Couchbase. He said that NoSQL databases have gone through an evolution that began four or five years ago when developers discovered and downloaded technologies like MongoDB to play with at home.

“They liked the ease of development, so they brought them to work and built lightweight applications,” he added.

This was an important period in NoSQL adoption, he continued. It set the stage for 2013 when enterprises decided that NoSQL was ready for prime time and that it could be used for mission critical applications.

“This is when Couchbase took off as company,” he said. “It’s when companies like AT&T, Walmart and eBay began to rely on us, the enterprise NoSQL leader for running high performance mission critical applications."

A Look at the Most Important Trend from Fashion Week

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What's on trend this season for the fashion industry? The answer may surprise you.

Try big data. At least that's what a story I recently read suggested.

When I think of Fashion Week in New York, the last thing that likely comes to mind are data scientists sitting in a front row seat on the runway. But maybe I should change my perspective.

The adoption of big data represents a big step toward changing the operating principles of an industry that has for years represented the antithesis of customer-centricity.

The Line Between Creepy and Effective Marketing

2014-01-September-Creepy-Bob.jpgThere's a fine line between effective, personalized marketing and an eerie feeling that “big brother” is watching. Unfortunately, being creepy is one of the most common perils of data-driven marketing. In an online environment, retailers can observe every single nuance of an individual’s shopping experience.

Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (01-Oct-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Build vs. Buy Marketing Cloud

Join CMSWire and Tealium on October 14th. In this one-hour webinar, get leading industry advice on marketing cloud technology.
 

> Register Now

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Connecticut Judge Gives Gartner More Time to Answer Lawsuit

Don't expect a quick resolution of the lawsuit that pits NetScout Systems against the Gartner Group. Just yesterday, Connecticut Superior Court Judge Charles T. Lee approved the request of Gartner attorneys to extend the deadline to respond.

The decision pushes the deadline for Gartner to respond to Oct. 20 — and pushes the deadline for Netscout to respond to Dec. 22.

In a motion for extension of time to plead, Gartner attorneys Frederick Gold, Andrew Zeitlin and Diane Polletta explain they need additional time to respond to "undertake appropriate factual and legal analysis" and prepare an appropriate response. Netscout attorneys Michael Blanchard and Jason Frank did not object, as long as their client received a reciprocal extension.

Are Analytics Firms Undervalued? TIBCO Sells at a Premium

Stop the presses -- or at least the rumors. We now know who will buy middleware analytics provider Tibco: Vista Equity Partners, a private equity firm.

At $4.3 billion, it is the largest tech buyout this year.

And worried Tibco shareholders who have seen their investments slide by as much as 23 percent in the past year, should be relieved to cut their losses a bit. In the last week the stock was trading as high as $20 per share. Vista is paying $24.
 

How Google's Universal Analytics Help Segment Customers

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Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another.

But the concept of “another way” has grown substantially thanks to digital media – and marketers are still learning how to manage segments well.

Razorfish Exec Shares Tips on Data-Driven Marketing

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What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing.

In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based on his 20 years of experience with marketing technologies and analytics. The webinar was co-sponsored by Razorfish and Adobe.

Sounds of Silence Hamper CEOs on Social

Maybe they’re stuck in their ways, busy or just plain shy. Whatever the reason, there’s not much tweeting going on at the top.

A new survey shows that Fortune 500 CEOs aren’t using Twitter and nearly 70 percent shun all five major social media networks. And the decision may be costing them.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (24-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Build vs. Buy Marketing Cloud

Join CMSWire and Tealium on October 14th. In this one-hour webinar, learn the techniques to choose a marketing cloud.
 

> Register Now

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Making Sense of B2B Marketing Analytics

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Almost every B2B marketer understands analytics have changed the way goods and services are sold. Many, however, don't understand how to translate all those numbers into actions that generate more revenue.

That reality came into focus yesterday in the CMSWire webinar "Trends and Challenges of B2B Marketing Analytics in 2014." The program was based partly on a results of a survey of more than 500 marketing professionals authored by Holger Schulze, vice president of eG Innovations.

Schulze and Amit Varshneya, vice president for consulting and strategic services at Demandbase, offered suggestions to marketers based on the study. 

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