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Analytics News & Analysis

Users Wonder: Can Hadoop Protect Our Big Data?

Nearly nine out of 10 Hadoop users (89 percent) are uncertain whether native security tools provide enough protection for their big data projects.

The irony is almost the same percentage of users (86 percent) rate data security as a critical requirement for their Hadoop data lake or hub.

The survey was conducted by Protegrity at last month's Strata + Hadoop World Summit in San Jose, Calif.

Despite the giant question mark over Hadoop security, users are apparently willing to continue to deploy the technology.

Some 80 percent of respondents reported their organizations are using Hadoop in production environments. In addition, 80 percent estimate their organizations would be spending more on Hadoop-related projects this year.

Apache: What a Zoo

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"Someone told me it’s all happening at the zoo..."

If you're old enough to remember Simon and Garfunkel, you may appreciate that 48 years ago this month, their song “At the Zoo” entered the Billboard Top 10. For the rest of you -- the majority I'd expect -- you probably think of the Apache Software Foundation (ASF). I'd suggest that for all of us, ASF has improved our lives.

Oracle: Our Real World Data Cloud Can Help You Simulate Audiences

Oracle’s recent launch of its Data Cloud service for customer data is not just another acquisition, renamed and relaunched with Oracle’s red banner. It’s not just one more step toward parity with Salesforce — the company founded by the Oracle CEO’s former protégé.

It's an acknowledgement from one of the companies that established data as a business that deep behavioral analysis of customer behavior is not only common — but a commodity in itself.

Can a Plug and Play Data Lake Save the EMC Federation?

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Big data is new oil, the new gold, the new kale (wait … kale?). Honest to God, we’ve heard the latter one said.

Regardless of what analogy you use for the mass quantities of information your company stores or accesses, chances are good that it isn’t gleaning much insight from it yet.

And that’s not because CEO’s fail to see the value. In fact, a January survey conducted by the Economist Intelligence Unit reveals that 48 percent of executives believe big data is a useful tool. And another 23 percent predict big data will revolutionize the way businesses are managed.

If this is the case, then why isn’t big data more broadly deployed?

Some claim companies don’t know how or where to get started — or think the time to value is too long.

The EMC Federation (EMC 2 + VMware + Pivotal + RSA + VCE) hopes to change that perception. Later this morning, it will unveil its EMC Federation Business Data Lake solution. Its promise is to enable organizations to realize the value of big data analytics in as little as one week as opposed to months.

Come Closer: Here's How You Can Win the #MarchMadness Pool

Loser.

If you turned in your March Madness brackets earlier this week, chances are that that’s how you feel.

Fear not, you’re not alone. ESPN says 99 percent of the brackets submitted to their website were damaged by yesterday’s results.

Who would have thought the University of Alabama Blazers would beat the third seeded Iowa State Cyclones? Many expected Iowa State to be in the final four.

Or what were chances of UCLA knocking off SMU? Ditto for the Georgia State — Baylor result.

A blindfolded monkey throwing darts at the brackets might have better success than I did. 😝😩😡 Just sayin... #Marchmadness

— Julie Goolsby (@crazymrsg) March 20, 2015

You might take some comfort in knowing that the number crunchers at Google and Microsoft probably didn’t fare any better.  Check out Bing’s picks and where it got it wrongDitto for Google.

Filling out ur brackets u think ur genius. End of 1st day u realize ur an imbecile #MarchMadness

— Billy Black Chip (@BillyBlackChip) March 20, 2015

4 Must Have Skills for Data-Driven CMOs

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It wasn't that long ago when most CMOs and senior marketers were considered the keepers of the brand. Today CMOs have a seat at the table. Their customer-centric insight drives the business-building strategy in front of the funnel, in the funnel, and all the way to the close and beyond.

In Forrester and Heidrick & Struggles most recent report, "The Evolved CMO in 2014," 40 percent of the CMOs surveyed aspire to the CEO position -- an almost inconceivable transition five years ago.

Your Data Is a Mess: Investors Pile Funds into BI

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Investors have been piling money into business intelligence (BI) startups in recent weeks, suggesting their next-generation approach to BI is gaining momentum.

Most recently, San Francisco-based Birst raised another $65 million in funding. In addition, Santa Cruz, Calif.-based Looker raised $30 million in Series B funding.

Make Room for Gartner's BI and Analytics Platforms MQ Leaders

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Twenty four is a crowd -- yet that’s how many vendors made it into Gartner’s Magic Quadrant for Business Intelligence (BI) and Analytics circa 2015.

For enterprises that are shopping for BI and Analytics solutions, choice may seem like a good thing until you consider what evaluating that many vendors might look like -- most of us wouldn’t even consider trying on 24 pairs of jeans.

Cloudera Doesn't Spark Hadoop Wars, Really?

Don’t tell Oracle’s head honcho Larry Ellison that some of his former employees have taken a page from his book, but darn if geeks at Cloudera aren’t saying inflammatory things about the competition. In this case, the competition is Pivotal Software and certain members of the Open Data Platform (ODP) initiative. 

Check out the picture in the tweet below. It comes from a presentation at Cloudera’s analyst day held earlier this week. 

Ready for a Bite? First Fruits of IBM-Twitter Deal Ripen

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IBM and Twitter announced the first concrete results from a five-month-old partnership.

The new offerings include a number of cloud-based services that mine Twitter data, as well as new developer tools.

IBM is running the new data analytics services on top of its artificial intelligence technology and IBM BigInsights for Apache Hadoop, one of its big data platforms.

The goal is to help enterprises not just identify relevant Twitter data, but also exploit it.

Why True Analytic Collaboration Relies on Empathy

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As more organizations embrace the use of analytics to drive business initiatives forward, one buzzword you’re likely to hear quite often in the months ahead is collaboration. Conventional wisdom tells us that collaboration is a key ingredient in any successful analytics project.

Conventional wisdom is absolutely right. Without question, as the level of collaboration grows, so too does likelihood of an analytics initiative succeeding.

It all seems simple enough, and yet, despite widespread agreement on its importance, too many analytics projects still fail for lack of collaboration.

It’s not the need for better technology or the lack of a data scientist, but the inability of stakeholders in the organization to truly collaborate. Clearly, there’s a significant disconnect between our understanding of the need for collaboration and our failure to actually do it. The question is why -- and just as importantly -- what can be done about it? 

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (18-Mar-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Navigate the Quickly Evolving Marketing Technology Landscape

Join CMSWire and EPiServer today for a one-hour webinar to discover what you might be missing in your digital marketing strategy.

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Where Did It Go? Understanding Traffic Drops in Google Analytics

You’re up early, just sitting down to an analytics report with a fresh cup of coffee, when you suddenly see it on your laptop screen – a big ol’ drop in website sessions in your overall traffic report. And not just by a few session counts.

You shouldn’t panic, at least not yet.

Traffic changes for your website or app often happen as you begin reviewing analytic reports over time. But with so many reports and ideas, it can be a head scratcher to know where to start a diagnosis.

While no one set of tactics is the right way, there are a few great ways to get started in analytic reporting. The key is deciding if the traffic change is technical or from marketing influences on traffic.

7 Tips for System Integrators to Bridge the IoT Gap

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Vendors should take a bold stance when it comes to the Internet of Things (IoT), but implementers can’t afford to bet on that. Instead, they need to take the lead, from investing in research to starting pilot programs. Positioned between vendors and clients, they are at the center of a post-digital revolution, putting them in the ideal position to act as bridges that link the two sides together. 

Microsoft's New BI Tool Plays Nice, Even With 3rd Party Vendors

If you haven’t at least experimented with Microsoft’s business intelligence visualization tool Power BI yet, now there are no excuses left.

Microsoft made many announcements during its Convergence conference in Atlanta this morning. They included news that the preview of Power BI is now being released worldwide to 140 markets.

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