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Analytics News & Analysis

Gartner Tries to Protect Its Magic Quadrants

Gartner really doesn't want to lift the veil of secrecy surrounding its Magic Quadrant (MQ) reports.

The research firm is challenging many of NetScout's requests for information about its business practices, processes and internal review procedures involving the MQ reports. Calling the information confidential, proprietary and tantamount to trade secrets, Gartner filed the objections in connection with a lawsuit in Connecticut Superior Court.

Update: The case is scheduled to go to trial in February 2016.

AWS Supports Hybrid Cloud with EC2 Container Service #reinvent

“Why do developers love containers?”

This is the question Werner Vogels, CTO and Vice President of Amazon.com, asked attendees of the AWS re:Invent conference in Las Vegas just before announcing the preview availability of EC2 Container Services (ECS) – the new service for managing Docker containers that boosts AWS support for hybrid cloud.

After answering his question with a listing of benefits such as ease of development management, portability between environments, lower risk in deployments, smoother maintenance and management of application components, and the ability for it all to work together, Vogel went on to talk about the challenges of working with containers. 

“It’s really hard, I find,” he said. “Scheduling containers requires a lot of heavy lifting.” For example, he noted issues such as placement for higher availability, dividing resources per container, launching, rolling back, and handling custom management. 

With ECS, he said, customers can get all the benefits of containers without the overhead.

AWS Woos Enterprises with New Security Services #reinvent

Amazon is taking steps to ease enterprises’ biggest concerns around moving to its AWS platform. During a keynote at its AWS re:Invent conference in Las Vegas yesterday, the company announced three new security and compliance services developed specifically for enterprise customers.

Enterprises have been reluctant to move "the number of workloads they really wanted to move” to the cloud and AWS because of security and compliance issues, said Andy Jassy, senior vice president of Amazon Web Services. “What we see as the new normal now is that security and compliance are becoming reasons that customers are moving to the cloud.”

Trusting Your Gut: The Worst Marketing Move You Can Make

2014-13-November-Bad-Fit.jpgHere’s a tip: When it comes to marketing your business, leave your “gut” out of it.

No matter how good your intuition, how prestigious of a business school you attended or how much marketing know-how you seemingly possess, if you think you can make marketing decisions by “trusting your gut” alone, you’re in for a rude awakening.

Things have changed. We don’t count on old wives tales to predict the weather, and business people don’t make marketing decisions on a hunch. Well, at least the smart ones don’t.

The Market Likes Hortonworks' IPO Filing

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In one sense the timing of Hortonworks IPO filing couldn’t have been better. It came on Monday, just a week after Forrester analyst Mike Gualtieri said that Hadoop in the enterprise was no longer optional.

“The jury is in. Hadoop has been found not guilty of being an over-hyped open source platform. Hadoop has proven real enterprise value in any number of use cases including data lakes, traditional and advanced analytics,” he wrote in his Forrester blog.

He went on to say that the dazed and confused CIOs who haven’t had Hadoop on their agendas thus far will get with the program in 2015.

So if you’re one of the three independent commercial vendors providing software and support for the open source big data muncher, it’s highly likely that your business is going to take off. Especially because there’s not an analyst, or even a competitor, we can find who thinks Hadoop is a winner-takes-all-market.

And it’s a big market.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (12-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Tame the Chaos by Scaling Your Business

Join CMSWire and Pantheon on November 18th for a one-hour webinar on how Open Source solutions can improve your business ops  


> Register Now

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Is the Hadoop Market Ready to Go? Hortonworks Filed its IPO

OK Cloudera, you say the world’s only commercial pure Open Source Hadoop distro provider, Hortonworks, doesn’t have a sustainable business model?

Well, let’s see Wall St. thinks.

Today, the company unveiled news that it confidentially filed its S-1 with the US Securities and Exchange Commission in August under the auspices of the JOBS Act. Form S-1 is used by companies planning on going public to register their securities with the SEC.

While many think that IPO’s are about founders cashing in on their blood sweat and tears, you can bet that Hortonworks is raising money for one specific reason — namely, to get the capital it needs to become the world’s predominant enterprise Hadoop provider.

Love Fest for Big Data ... in Pittsburgh

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If you attended the Pittsburgh Technology Council’s recent conference on big data, you most likely were corrected at least once on pronunciation: not Day’tuh (long A) – but Da-ta (short A). Otherwise the joke of the event name wouldn’t work – “I Love It When You Call Me Big Data” – taken from the rap song of a similar name.

Pronunciation aside, there was a lot of big data trends and best practices to digest at the all day summit last week. The summit encouraged attendees to explore strategies and technologies surrounding real time data processing, data protection and privacy, industry regulations and compliance, and data storage.

Big Data Bits: It's Free, Be Happy Edition

We’re not covering the cloud, containers or the Hadoop wars this week. Instead we’re appealing to your sense of adventure and curiosity by pointing you to some things you might want to check out, in case you missed them. Now you can have fun without spending a dime!

Sitecore's New Experience Database Collects, Connects Data

To borrow a phrase from defending Super Bowl champion coach Pete Carroll, Sitecore was "pumped and jacked" at its annual conference in September when it previewed Version 8 of its web content management system (CMS).

Meanwhile, it quietly released a softer update, Sitecore 7.5, which introduces an Experience Database (xDB) that is designed to help end-users make immediate use of customer data.

"The big change  with 7.5 is the ability to collect and connect customer experience data at scale," said Mark Floisand, vice president of marketing for Mill Valley, Calif.-based Sitecore. "When I say collect and connect I mean gathering information from both within Sitecore and other systems. We're aggregating that information down to the individual level so marketers are able to effectively have a single view of the customer."

IBM or Twitter: Who Needed the Deal More?

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IBM posted disappointing quarterly revenues last month. Twitter hasn't found a way to make good money.

They needed a boost, and they hope it's each other.

But who needed who more?

"That’s arguable. Both need to can some lightning," said Tony Baer, principal analyst at Ovum Research.

"For Twitter it's the need for another path to market where they don’t have to compete with the Facebook colossus head-on. For IBM, this is entirely consistent with directions such as Watson where it is striving to establish cognitive computing as the new de facto enterprise solutions building block."

Few Businesses Use Social and Mobile to Improve Productivity

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Enterprises are using social and mobile to improve customer engagement, but not using them to improve productivity. At least that is the conclusion of new research from UK-based Advanced Business Solutions (ABS).

The findings are somewhat surprising given that the uses of enterprise social networks are largely associated with internal collaboration. But that is a myth, at least in the mid-sized enterprises segment.

Will Big Data Analytics Fuel Dell's Renaissance? #DellWorld

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Michael Dell and friends are rocking Austin, Texas this week. The company best known for making “made to order” personal computers and servers has a boatload of well-established customers and the “freedom to be bold,” now that it a private company, said Michael Dell, the company’s founder and CEO.

When we hear the word Dell, the first words that come to mind are probably not big data, advanced analytics, machine learning or hybrid cloud.

But if you’re a business analyst who needs the powers of a data scientist, but doesn’t have immediate access to one …  or an enterprise that wants to leverage big data and advanced analytics to improve customer relationships and such … Dell may be your ticket. We kid you not.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (5-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 7 Principles of Unified Content + Commerce

Join CMSWire and HP on November 13th for a one-hour webinar on generating better results through integrated ecommerce and CMS.
 

> Register Now

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How Big Data Can Make You a Better Marketer

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Big data is everywhere these days. Among other things, it's created some big expectations for marketing — especially when it comes to mining information. And while it may have the potential to change the game when it comes to data driven marketing, the reality is that it has yet to fully deliver due to a myriad of marketing methodologies clogging the funnel.

What does this mean?

Let’s back up for a minute. Before we can tap the results of big data, we need to examine the perspectives that are used to fill the funnel — growth and sales — and think about some of the fundamental shifts that are taking place. Then we’ll more clearly understand how big data fits in.

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