Analytics News & Articles

Analytics and digital marketing vendor Webtrends is building on its Streams technology with the debut of Action Center, the system's new home for putting real time analytics to use in remarketing campaigns (among other things).

Analysts live to measure things, so what better company to have at the eMetrics conference than the world's largest retailer, Walmart. They have terabytes of data to measure and learn from.

Big Data is the new oil, the new gold, the new Californium Isotope … add your own metaphor. You’ve heard it said before, and you’ll hear it said again and again. 

Sometimes when you look at Microsoft and its consumer products you really get the sense of a technology giant that has lost its way. But then it goes and releases something like GeoFlow Preview for Excel, and you really get to see what Microsoft is good at. 

Big Data makes big promises, but it’s hard to leverage and slow to deliver. That’s the sentiment of many marketing execs who see the possibilities but have yet to realize big rewards.

Big Data technology solution vendor Monetate will make its LivePredict customer segment discovery tool available this summer. LivePredict will automate customer segment discovery by sifting through volumes of Big Data to find segments marketers want to focus on.

Enterprise Web Content Management provider pTools has released an update for its System6 SaaS Web CMS product which aims to improve user analytics and personalized content.

Larry Ellison has a dream. And at the moment it might be less about winning new customers than keeping the ones he already has.

Oracle has released its Business Intelligence Foundation Suite 11g, and among the dozens of changes is a Microsoft Office update that adopts the Oracle Smart View for Office as the single Microsoft Office add in for Oracle BI, Essbase and Hyperion Enterprise Performance Management apps.

In 2013, content marketers are putting more content in more places as their budgets increase, a Content Marketing Institute report found, and the companies who follow this pattern are following the best practices in the industry.

Baseball season is here. As we now live in the world of "Big Data" and "data driven organizations" many in the analytics field think about the Billy Beane and Moneyball effect on how it has brought data into the realm of "cool." When I read Moneyball in 1996, I was inspired to write a book about analytics because it totally struck a chord.

Social media data provider Gnip will begin offering clients access to several more public APIs of some of the most popular social streams like Instagram, bitly and Stack Overflow, among others.

The report, "Navigating the Future of Customer Intelligence", points out that customer intelligence is undergoing change primarily because of two factors. Consumer behavior is changing, and companies are driving change because they want to take advantage of the opportunities.

Enterprises are hell-bent on managing data -- and managing data where there is no inherent data lifecycle management framework to leverage is a bear. A bear that most Enterprises prefer not to wrestle with.

Enterprise technology provider IBM is unveiling new data acceleration and Hadoop technologies it says will make analyzing volumes of big data faster and easier.