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Analytics News & Analysis

Razorfish Exec Shares Tips on Data-Driven Marketing

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What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing.

In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based on his 20 years of experience with marketing technologies and analytics. The webinar was co-sponsored by Razorfish and Adobe.

Sounds of Silence Hamper CEOs on Social

Maybe they’re stuck in their ways, busy or just plain shy. Whatever the reason, there’s not much tweeting going on at the top.

A new survey shows that Fortune 500 CEOs aren’t using Twitter and nearly 70 percent shun all five major social media networks. And the decision may be costing them.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (24-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Build vs. Buy Marketing Cloud

Join CMSWire and Tealium on October 14th. In this one-hour webinar, learn the techniques to choose a marketing cloud.
 

> Register Now

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Making Sense of B2B Marketing Analytics

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Almost every B2B marketer understands analytics have changed the way goods and services are sold. Many, however, don't understand how to translate all those numbers into actions that generate more revenue.

That reality came into focus yesterday in the CMSWire webinar "Trends and Challenges of B2B Marketing Analytics in 2014." The program was based partly on a results of a survey of more than 500 marketing professionals authored by Holger Schulze, vice president of eG Innovations.

Schulze and Amit Varshneya, vice president for consulting and strategic services at Demandbase, offered suggestions to marketers based on the study. 

Pivotal Revs Its Big Data Play, But There's a Better Story

2014-23-September-Chunyun.jpgWe’ve all heard an earful about the emergence of computing’s third platform, built for a world in which big data, mobile, social, analytics and cloud change the way we live and work. And while, for many of us, the actual impact thus far has been around shopping, dating, getting movie or music suggestions, there are real world examples that are absolute game-changers for large segments of the population.

And Pivotal’s big data platform and Pivotal GemFire, in particular, is powering some of them.

Pivotal GemFire, for anyone who needs a refresher, is a distributed in-memory data management solution for enterprises creating high-scale custom applications.
 

Kana Blends Analytics Into Its Customer Engagement Suite #Connect2014

Thumbnail image for 2014-10-July-SS-Robert Hoetink.jpgSince Verint bought KANA earlier this year for $514 million, the question has been how the business analytics company would blend KANA's customer experience services into its suite of employee services.

The answer, or at least a big part of it, came today in San Francisco as the new "KANA, a Verint company" introduced a big data solution called Engagement Analytics at the Connect2014 conference.

The new product ties the actions of employees together with the experience of customers across the web, mobile, contact center and other channels in near real time.

Does Cloudera Need to Cool It?

2014-22-September-Elephant-Fight.jpgA staple gun or roll of masking tape might come in handy today when Amr Awadallah walks in through his company’s doors. The CTO and co-founder of Hadoop platform provider Cloudera mouthed off about the competition to the European press late last week inspiring tweets like “Elephant fight!” The elephant reference, for anyone who may not know, refers to the symbol used for Apache Open Source Hadoop.

Why HP Pulled Autonomy and Vertica into a Big Data Union

2014-22-September-Drum-Duo.jpgHP ended months of speculation on its plans for the Autonomy acquisition in August with the announcement of its Big Data business group, which brought Vertica and Autonomy together on the same platform. 

Badly stung by the Autonomy acquisition, it had taken HP some time to stick its head up over the parapet again. But by pulling together Vertica and Autonomy, it did just that, and a lot more besides.

Keeping Up with Customers in a Cross Channel World

2014-18-September-Running.jpgA decade ago, it would have been safe to assume that you were reading this through an internet browser. Gathering data on your reading habits was fairly straightforward in those days because your browser yielded information that was relatively complete, especially when you consider the rather small universe of digital media then.

Times have changed. Today, the browser is just one of many places where customer behaviors and interactions can be captured. As the universe of channels, touch points, and devices expands, so has the browser’s importance begun to shrink. Brand marketers who won the battle for the browser were the biggest winners in the past. Today, and in the future, the successful brand marketers will be those who move beyond the browser and follow their customers into a cross channel world.

Dirty Data Be Gone, Check Out CrowdFlower

2014-17-September-Dirty-Cat.jpgTalk to one of those high priced data scientists about their data and you’ll see something quite astounding: they really, really care about it. It’s almost as if it was a garden they were tending or a scruffy, homeless kitten they’ve taken in to raise.

While the sentiment might initially sound ridiculous, it isn’t. Data fuels their work (and the insights that inform yours). And if you pair dirty or poorly labeled data with the best trained models and finest algorithms, it’s a waste of time and energy. The knowledge gleaned will be worthless, at best.

Is IBM's Watson Analytics All That?

2014-17-September-Computer-Watson.jpgIf we got a dollar every time someone told us that they’re democratizing big data, we’d have a hundred dollar bills, and that’s just so far this week.

So when an IBM representative sent a note saying that it was making Watson Analytics available to everyday business users to let them ask questions in plain language and get big data informed answers back in short order, our hearts didn’t patter too much. Even when they said we could try it for free.

After all, we’ve sat side by side, live and in person, with vendors who make big, big data analytics promises. And when we’ve said “Show me, turn me into a data scientist, big data analyst, heck, even novice user,” they haven’t been able to do it.

And maybe it’s us, but more than likely, here’s the deal -- in most cases, these vendors don’t include people like us (non-data workers) as citizens of their democratic, big data republics. And that’s fine, as long as we define that from the start.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (17-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 2014 B2B Marketing Analytics

Join CMSWire and Demandbase on September 23. In this one-hour webinar, discover how B2B marketing analytics impact on your data.
 

> Register Now

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The Accidental Analyst

2014-15-September-Double-Vision.jpgIt’s no secret that the use of data analysis as a means to improve decision making is increasingly becoming a requirement for companies that want to remain competitive and employees that want to remain relevant. With that in mind, let's take a look at your most popular, most overworked and quite possibly, most important co-worker -- the accidental analyst.

Three CX Consultants Share Strategies in 'Connect'

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As marketing shifts from campaigns and brand-building to analytics and cross-channel personalization, there's growing importance in understanding and shaping each customer's experience.

There are more than 1,000 technology vendors happy to sell products and services that promise to help, but ultimately all marketers must adopt their own plans to make the most of those technologies. And that can be the hardest part.

Lars Birkholm Petersen, Ron Person and Christopher Nash (shown L to R) have been working on this problem for years at Sitecore, where they consult with customers on how to make the most of the company's customer experience platform. Now they've shared their thinking in a book: "Connect: How to Use Data and Experience Marketing to Create Lifetime Customers." The book will go on sale Monday. 

Drive Social Adoption with SharePoint and Yammer Analytics

With the advent of SharePoint 2013 and Yammer integration, companies have struggled to monitor and manage the integration, adoption and usage of the collaboration platforms deployed across the enterprise. SharePoint Administrators are having a difficult time gathering meaningful metrics on SharePoint and Yammer usage and adoption. Community managers, IT managers and business leaders need metrics that show who is using the platform, how it’s being used, and how far the reach of social collaboration has extended into the enterprise. These measurements are key to ensuring that collaboration is being integrated into business processes.

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