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Analytics News & Analysis

Ready for a Bite? First Fruits of IBM-Twitter Deal Ripen

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IBM and Twitter announced the first concrete results from a five-month-old partnership.

The new offerings include a number of cloud-based services that mine Twitter data, as well as new developer tools.

IBM is running the new data analytics services on top of its artificial intelligence technology and IBM BigInsights for Apache Hadoop, one of its big data platforms.

The goal is to help enterprises not just identify relevant Twitter data, but also exploit it.

Why True Analytic Collaboration Relies on Empathy

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As more organizations embrace the use of analytics to drive business initiatives forward, one buzzword you’re likely to hear quite often in the months ahead is collaboration. Conventional wisdom tells us that collaboration is a key ingredient in any successful analytics project.

Conventional wisdom is absolutely right. Without question, as the level of collaboration grows, so too does likelihood of an analytics initiative succeeding.

It all seems simple enough, and yet, despite widespread agreement on its importance, too many analytics projects still fail for lack of collaboration.

It’s not the need for better technology or the lack of a data scientist, but the inability of stakeholders in the organization to truly collaborate. Clearly, there’s a significant disconnect between our understanding of the need for collaboration and our failure to actually do it. The question is why -- and just as importantly -- what can be done about it? 

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (18-Mar-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Where Did It Go? Understanding Traffic Drops in Google Analytics

You’re up early, just sitting down to an analytics report with a fresh cup of coffee, when you suddenly see it on your laptop screen – a big ol’ drop in website sessions in your overall traffic report. And not just by a few session counts.

You shouldn’t panic, at least not yet.

Traffic changes for your website or app often happen as you begin reviewing analytic reports over time. But with so many reports and ideas, it can be a head scratcher to know where to start a diagnosis.

While no one set of tactics is the right way, there are a few great ways to get started in analytic reporting. The key is deciding if the traffic change is technical or from marketing influences on traffic.

7 Tips for System Integrators to Bridge the IoT Gap

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Vendors should take a bold stance when it comes to the Internet of Things (IoT), but implementers can’t afford to bet on that. Instead, they need to take the lead, from investing in research to starting pilot programs. Positioned between vendors and clients, they are at the center of a post-digital revolution, putting them in the ideal position to act as bridges that link the two sides together. 

Microsoft's New BI Tool Plays Nice, Even With 3rd Party Vendors

If you haven’t at least experimented with Microsoft’s business intelligence visualization tool Power BI yet, now there are no excuses left.

Microsoft made many announcements during its Convergence conference in Atlanta this morning. They included news that the preview of Power BI is now being released worldwide to 140 markets.

Altocloud Claims It Can Help You Reach Your Customers - Now

A Silicon Valley startup is coming out of stealth mode to help you connect with your customers in real time.

The company, Altocloud, is releasing what it describes as a unique solution today, which combines machine learning and predictive analytics with real time communications within websites and mobile apps.

Altocloud officials said the solution makes voice, video and chat interactions better. It predicts the right visitors and moments in online journeys where interactions add value.

"Altocloud helps companies increase sales whether it’s more conversions on an e-commerce website or higher value leads on inside sales by profiling their prospects and customers and telling them the best way to communicate live with the customer," Barry O'Sullivan, CEO of Mountain View, Calif.-based Altocloud, told CMSWire.

"Without us, they are flying blind. We give them the information they need to know -- which prospects will respond best to which types of live 'in-the-moment' communications and with whom." 

How Do You Evaluate Your Digital Analytics Team's Success?

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There’s certainly a school of thought that ties digital analytics team success to the bottom line…did you make money, did you save money?

And then there is the customer satisfaction perspective…do your stakeholders think that you provided good service?

Or, you can make it personal, and create performance metrics as a target to be measured against during annual review.

Is there a right answer?  

How Adobe Analytics Adds Up #AdobeSummit

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SALT LAKE CITY -- Think analytics and you probably think numbers. But that's just a starting point.

The bottom line in analytics isn't numbers: it's the actionable insight that data provides.

"We've totally changed to a data-driven business," said Ron Bertoncini, senior digital analytics manager for Telus (pictured here, r, with colleague Duc Nguyen).

Telus is a Vancouver, British Columbia-based telecommunications company. With more than 40,000 employees, it's the country's second biggest firm in its space.

News You Can Use: NetBase, Apttus, Bynder, More

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The latest in funding, quoting, enhancing, competing and updating from Saint Matthew, The Swinging City and Venice of the North, the Middle of the Mittenand Triple D.

Big Data Bits: Making Sense Edition

For all we write about Hadoop, Spark, NoSQL databases and the geeky IT-facing side of big data, what really matters is how it brings value to knowledge workers. That’s the point, after all, isn’t it?

Discovering actionable insights and finding new, data-rich perspectives to study and look at problems is the promise of this data age.

And it’s not only that, but it’s delivering data smarts to the people who need them most and, more often than not, they’re not data workers.

So when solution providers make progress in these areas, we can’t help but get excited.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Mar-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Navigate the Quickly Evolving Marketing Technology Landscape

Join CMSWire and EPiServer on Mar 18th for a one-hour webinar to discover what you might be missing in your digital marketing strategy

> Register Now

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Splunk Brings Operational Insights to Main Street

To some of us, the mere idea of gleaning insights from operational and machine data seems baffling — like something that only large enterprises with big bucks and sophisticated IT pros have the resources to do. This leaves the rest of us straining our eyes and brains, examining and analyzing log files to anticipate and solve problems. 

Salesforce Thinks You Can Serve Customers Better with an Apple Watch

On the day Apple tried to persuade its followers to invest in a $10,000 18k Apple Watch, Salesforce turned the conversation back to reality.

The cloud-based customer relationship management provider launched an initiative to reach its customers through their Apple Watches — even the entry level $399 model. Salesforce is capitalizing on a version of its Analytics Cloud service that it claims to have scaled down only in display size.

“Professionals are going to use this in the service of customer engagement,” Adam Seligman, Salesforce’s vice president for developer relations, told CMSWire. “They’re going to use that small screen right on their wrists to get amazing insights about their customers — live analytics against all of their customer information. It’s mind-boggling, right on your wrist."

Do You Have What it Takes to Be a CMO?

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CMOs today require different knowledge and skills from those needed just five years ago. We are accountable for revenue and results and for crafting a compelling customer experience across the buyer journey.

Do you have what it takes to be the top marketing leader in your organization?

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