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Analytics News & Analysis

Can the Internet of Things Help You Connect to Higher Profits?

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Businesses that  embrace the Internet of Things (IoT) will be up to 10 percent more profitable by 2025, according to a new study from Verizon (registration required).

Before you rush to make new connections, consider the obvious. Verizon has a vested interest in promoting the IoT. In 2014, the company saw a 45 percent year-over-year revenue growth in its own IoT business — which translated to about $585 million of its $88 billion in revenue in 2014.

Still, the research is interesting.

Verizon, using proprietary data and results of commissioned studies from ABI Research, estimates there were 1.2 billion different devices connected to the Internet last year and that the number will rise to 5.4 billion by 2020 for an annual growth rate of 28 percent.

So how can you tap in to boost your bottom line?

New Professional Social Network Sets Its Sights on LinkedIn

LinkedIn gives 347 million professionals a virtual venue where they can interact, share ideas and look for new opportunities. But a new social network called Conspire claims it has something even better: an analytics-based venue where professionals can connect more efficiently.

Conspire boasts that it uses analytics on your email addresses to tell you "exactly how to get the best introduction to whoever you want to meet — a customer, employer or investor.”

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (25-Feb-15)

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Are Hortonworks Numbers Better Than You Think?

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When the analysts pore over Hortonworks financial results this morning, company President Herb Cunitz thinks he knows what they will say. Some will note that the Hadoop distro provider beat the street. But others will say it missed the mark when it comes to revenues, as much of the tech press suggested yesterday.

“The street thought we’d come in at $13.5 million and we brought in $16.7 million,” he said.

So why are articles on the web at the moment suggesting that Hortonworks’ fourth quarter revenues were $12.7 million. Fuzzy math?

Not really. It might just be a difference between  GAAP — the acronym for generally accepted accounting principles — and non-GAAP figures, said Cunitz.

IBM Promises a Better Hybrid Cloud at #IBMInterConnect

IBM is making its focus on the hybrid cloud clear at its InterConnect conference in Las Vegas this week.

Big Blue has already announced a series of initiatives, including new releases and new functionality around existing releases, along with news about multiple new data centers. It also revealed plans to move at least half of its cloud development team into is hybrid cloud computing business.

8 Tech Trends You Need To Know

Digital. Analytics. The cloud. The renaissance of core systems. The changing role of IT within the enterprise.

What do they have in common? They're the five macro forces that continue to drive enormous transformation, according to Deloitte’s recently released sixth Technology Trends report.This year's annual report digs into eight current technology trends, ranging from the impact connectivity and analytics are having on digital marketing to the evolving role of the CIO.

Within the next two years, "each of these trends could potentially disrupt the way businesses engage their customers, how work gets done, and how markets and industries evolve," according to Deloitte's CTO Bill Briggs and Craig Hodgetts, US National Managing Director, Technology.

Why Salesforce Analytics Cloud May Be a Big Deal

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One of the big myths around business analytics, at this point in time, is that it's democratized. That the average business user can grab a dataset, ask questions around it, and glean the insights needed to take informed action on the spur of the moment, regardless of where they are and what kind of screen they‘re staring at.

The next time someone tells you this, say “show me.” Odds are that you’ll discover that when they say “average,” it doesn’t include most of us. And that “democratized” refers to a wider variety of data workers, meaning that they don’t necessarily have to be data scientists, statistical whizzes or know how to work with R, but it’s a pretty good bet that terms like “data profiling,” "data modeling” and Analytics will show up on their resumes more often than “exceeded quota.” 

Wayin Launches New Social Search and Analytics Platform

Wayin, a company that makes tools to analyze and integrate social content, today released a social media analytics and display platform designed to make it easier for digital marketers to find, understand and display social content.

The company maintains the product can help marketers organize content to better engage with their target audiences — whether those targets are by age, profession or geography.

NetScout Responds to Court Order, Revises Complaint Against Gartner

NetScout Systems' complaint against Gartner just got a little thinner — and a lot less entertaining for anyone who enjoys perusing page upon page of "prejudicial, immaterial, unnecessary" and improper allegations that "attempt to plead evidence rather than facts."

Connecticut Superior Court Judge Charles T. Lee ordered NetScout attorneys to revise the complaint to eliminate what Gartner's team had characterized as "references to law that does not apply; industries that are not involved; historical scandals that are irrelevant; and nonparties having nothing to do with the dispute."

The revised complaint, filed this week, is a mere 49 pages — nine pages lighter than the original one Westford, Mass.-based NetScout filed last August against Stamford, Conn.-based Gartner.

MapR Closes the Big Data-to-Action Loop

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Everyone knows the time from data-to-action can be critical to winning business, regardless of the variety, velocity, variability and volume of information involved in the process.

And in a world where data is created not only at a pace that is challenging to even ponder but also streams from the Internet of Things (IoT), data lakes are so broad and so deep that making sense of anything in them in real time and reacting accordingly seems unfathomable. Add globally distributed data, and forget about it.

Or maybe not. Because MapR’s latest release, which includes Hadoop has been built for the real time, data-centric enterprise. It leverages table replication features designed to extend access to “big and fast” data enabling multiple instances to be updated in different locations, with all the changes synchronized across them.

“Real time is not just about running a query. It’s also about how and where and how quickly information is processed and the action an organization is going to take,” said Jack Norris, the MapR's chief marketing officer.

Big Data for Geeks and Non-Geeks, Thanks Microsoft

Microsoft aims to do one thing better than anyone else: bring the power of productivity tools, big data, machine learning and data driven insight to both every day Jacks and Jills and geeks, and makes it look simple. How does it propose to do that? There’s Bing that tells Cortana who will win the World Cup and the Super Bowl, Delve that surfaces the content that’s most relevant to you without your needing to ask, Power BI that puts data driven insights and impressive, informative viz’s at your fingertips, Hadoop and machine learning delivered in the cloud, on premises and even on a silver platter (OK, maybe we’re going a bit too far). 

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (18-Feb-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Manufacturers Stand on the Cusp of a Big Data Boom

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Despite what the hype surrounding big data might lead you to believe, the widespread existence of data is not a new concept, nor has there been some sudden "aha!" moment when decision makers realized that data could be put to use to better their businesses. Data -- and lots of it -- has always existed, and companies have always understood that it has value. There just wasn’t a whole lot they could do about it.

That is, of course, until the development of so-called big data technologies -- a wave of new tools that make it possible to store, integrate and analyze data more efficiently and affordably than ever before. These technologies have transformed data analysis from a cost-cutting mechanism into a primary vehicle through which companies make money and find new revenue streams.

When people talk about the power of big data, they’re really talking about this transformation. And perhaps no industry is a better embodiment of it than manufacturing.

EMC/VMware Spinoff Pivotal Tests Big Data's Golden Rule

What’s good for the community is good for business. This is the new golden rule. Or at least that seems to be the case in the world of big data, where most commercial solutions are open source at their core.

“Enterprises don’t want lock-in,” said Michael Cucci, a marketing manager at EMC/VMware spinoff Pivotal Software, during an interview last week. He added that companies want to be able to influence the future of the technology that they use to drive their businesses. In fact it's practically a must. “It has to be open source or the conversation doesn’t begin,” he explained.

With realizations like this, how do you sell (even the best) a big data platform that’s largely proprietary?

It turns out that maybe you don’t.

Tealium Closes on $30.7M in New Financing

Tag management provider Tealium closed on $30.7 million in Series D financing. The round was led by Georgian Partners, with participation from Bain Capital Ventures and current investors Battery Ventures, Tenaya Capital and Presidio Ventures.

As part of the financing, Justin LaFayette, managing partner and co-founder of Georgian Partners, will be joining Tealium’s board of directors.

Tealium reported a banner 2014, with organic sales growth of 138 percent year over year and the addition of more than 200 organizations to its customer base.

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