HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Analytics News & Analysis

Manufacturers Stand on the Cusp of a Big Data Boom

2015-18-February-Manufacturing.jpg

Despite what the hype surrounding big data might lead you to believe, the widespread existence of data is not a new concept, nor has there been some sudden "aha!" moment when decision makers realized that data could be put to use to better their businesses. Data -- and lots of it -- has always existed, and companies have always understood that it has value. There just wasn’t a whole lot they could do about it.

That is, of course, until the development of so-called big data technologies -- a wave of new tools that make it possible to store, integrate and analyze data more efficiently and affordably than ever before. These technologies have transformed data analysis from a cost-cutting mechanism into a primary vehicle through which companies make money and find new revenue streams.

When people talk about the power of big data, they’re really talking about this transformation. And perhaps no industry is a better embodiment of it than manufacturing.

EMC/VMware Spinoff Pivotal Tests Big Data's Golden Rule

What’s good for the community is good for business. This is the new golden rule. Or at least that seems to be the case in the world of big data, where most commercial solutions are open source at their core.

“Enterprises don’t want lock-in,” said Michael Cucci, a marketing manager at EMC/VMware spinoff Pivotal Software, during an interview last week. He added that companies want to be able to influence the future of the technology that they use to drive their businesses. In fact it's practically a must. “It has to be open source or the conversation doesn’t begin,” he explained.

With realizations like this, how do you sell (even the best) a big data platform that’s largely proprietary?

It turns out that maybe you don’t.

Tealium Closes on $30.7M in New Financing

Tag management provider Tealium closed on $30.7 million in Series D financing. The round was led by Georgian Partners, with participation from Bain Capital Ventures and current investors Battery Ventures, Tenaya Capital and Presidio Ventures.

As part of the financing, Justin LaFayette, managing partner and co-founder of Georgian Partners, will be joining Tealium’s board of directors.

Tealium reported a banner 2014, with organic sales growth of 138 percent year over year and the addition of more than 200 organizations to its customer base.

How Twitter Could Win the Social Media War

2015-16-february-tweet-tweet.jpg

Twitter's had a pretty busy 2015 so far. Just look at the data-sharing deal with Google and the acquisition of Niche, a content creation platform for the creative community.

However, the social network is still having trouble attracting users, according to some business analysts. Although it beat Wall Street's revenue expectations, it fell short of its expectations for monthly active users by 7 million.

Can Twitter really win the social media war?

How Google Webmaster Tools Improve Your Search Strategy

When a favorite toy is taken away from a child, the child cries. Digital marketers may have imagined their toyless inner child crying when Google revised the keyword data availability in its Google Analytics search reports.  

But since that time Google has worked to make marketers happy again, releasing reporting alternatives in its Webmaster diagnostic tool. Once again marketers can inspect links and search queries relative to a website, and develop an effective search and content marketing strategy. 

What Big Secret Will Pivotal Unveil Next Week?

While it’s no secret that Pivotal is making a big announcement on Feb. 17 during which it will evangelize about a new, “groundbreaking” approach to big data, who exactly is showing up to its party remains to be seen, as is what they will be open sourcing and how they will be spinning it.

But here’s the deal, as time passes, people talk and wheels turn in everyone’s heads. Who will Pivotal’s “special industry guest” be? Does it really know “What’s next in big data”?  

Big Data Gets Smarter [Infographic]

2015-12-february-work-harder.jpg

Data scientists may be scarce, but big data news certainly isn’t. Quite frankly it’s hard to keep up with it all.

While in a world of unlimited space and time we’d be able to shed light on everything that’s notable, we can’t because our world is a bit more limited. So what we’ve chosen to do this week is bring you the stories we would have covered in long form had we had the bandwidth.

How to Use Cohort Analysis Beta Reports in Google Analytics

In his post on retailers driving timely and contextual engagements, Paul Mandeville noted how robust technology capitalizes on modern shopping behaviors and seasonal trends.

Such technology probably includes cohort analysis among its features. Cohort analysis can help retailers better understand observed online customer behavior, a boon as more people research details regarding their purchases.

IBM Shuffles the Deck with Revamped Partner Program

2015-11-February-Shuffle.jpg

It looks as if IBM is taking a page out of Microsoft’s book. Last night it announced the launch of its new One Channel Team operations strategy, as it works to turn itself around after some poor quarterly figures.

According to Marc Dupaquier, general manager for IBM Global Business Partners, IBM developed this strategy to align core IBM business units around a single channel team.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Feb-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Personalize Digital Experiences

Join CMSWire and HP on Feb 24th for a one-hour webinar to explore the trends and best practices of personalization in digital customer experiences.

> Register Now

sponsored item

 

Hitachi Buys Pentaho to Build Internet of Things That Matter

Managing all the data generated by the Internet of Things (IoT) is both a daunting task and a tremendous opportunity. The company that does it well, first, and for the right reasons could have an unprecedented ability to impact the world in a positive way.

Hitachi Data Systems (HDS) wants to be that company and it believes that adding big data analytics capabilities to its portfolio is key. So it goes to follow that today it announced its intent to acquire BI vendor Pentaho, which is best known for its big data platform that simplifies preparing and blending all types of data and includes a spectrum of tools that enable users to easily analyze, visualize, explore, report insights and predict outcomes.

Hadoop's Future Might Take a Cloud Foundry-Like Route

Maybe it’s not yet a pattern, but we wouldn’t call it coincidence either. Pivotal, a spinoff from VMware and EMC, has a way of upstaging everyone else in the world of big data by making market-shifting announcements just one day before everyone else makes theirs at major big data (3rd platform) conferences.

It did it on February 25, 2013 when they announced Pivotal HD, stealing the spotlight from Cloudera, MapR, Intel, Wandisco and others who broke their news at O’Reilly’s Strata Conference the next day. It did it again on November 12, 2013 when they announced the launch of their multi-cloud enterprise Platform-as-a-Service (PaaS) just ahead of AWS’ annual conference.

So it shouldn’t come as much of a surprise that it’ll be up to it again next week on February 17 when it has scheduled a webcast to update the world on its “New Approach to Big Data.” This is just one day before their competitors, collaborators and those who fall somewhere in between are slated to make their own big data announcements at O’Reilly’s Strata+ Hadoop World Conference in San Jose, Calif.

Google Confirms Data Sharing Deal With Twitter

People will find out what you're tweeting quicker, thanks to a partnership between Google and Twitter. The deal, confirmed in Twitter's fourth quarter earnings call, will allow Twitter to provide Google with tweets as soon as they're posted to the social networking site.

Through the arrangement, Twitter hopes to expand its reach to more users. Twitter also has similar deals with Microsoft and Yahoo, but Google, as we all know, has the lion's share of the search engine market.

A Look at the Google Customer Journey Tool

2015-9-fenruary-the-look.png

One of the most daunting aspects of a multichannel marketing strategy is determining what medium consistently attracts potential customers.  

Does an email or a tweet pique a customer’s interest? Precise understanding on digital influence is tricky, but combining Google Customer Journey Tool with analytics reports can bring marketing much closer to an easier understanding of that influence.

Google Analytics on the Line: Using Data for Better Insights

2015-6-february-google-analytics-on-the-line.png

Gartner predicted that by 2015 there would be 4.4 million big data jobs, but that only one third of them would be successfully filled. This presents a huge opportunity for marketing professionals to advance in their roles by learning more about digital analytics, as well as how to accurately interpret and implement data to improve their company’s performance.

Here's an overview of several Google Analytics reports that in-house marketers can use to glean insight to develop new strategies, prove digital marketing’s worth in relation to the company’s overall growth and assist other departments in successfully reaching their goals.

Displaying 61-75 of 1670 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >