Tweet this -- enterprise software met social media today in one of the first major business partnerships of its kind.
IBM and Twitter have joined forces in the red-hot enterprise analytics software market.
The social media platform will integrate its data into IBM's Watson cloud analytics portfolio, customer engagement capabilities and consulting services in what company officials call a "landmark" partnership announced today at IBM Insight, the Armonk, NY-based technology giant's big data and analytics conference in Las Vegas.
Twitter CEO Dick Costolo told the Insight crowd today that no one matches Twitter's ability to deliver real time insights from the real world.
"And IBM brings a unique ability" to deliver analytics, complex systems and data together for deeper trends and insights, he added.