Analytics News & Articles

In a subtle shift from the days in which content was king, the International Data Corporation semiannual Software Tracker published this week reaffirms what we are now seeing on a daily basis -- that data is king. In this scenario though, data access and analytics software is the king-maker and this report makes that clear.

Understanding what online customers are doing, and predicting what they will do, has become a major part of contemporary e-Commerce. But, with so many online channels and so many types of customer actions, how best to capture, display and interpret? Toward this end, customer analytics provider NICE Systems is now offering it Customer Engagement Analytics (CEA) platform, which it described as the “industry’s first to combine interaction and transaction analysis.” 

For Webtrends, client experiences are critical to the organization's success. And that means it's about more than selling good technology. 

Customer intelligence provider FirstRain, whose name invokes nourishing precipitation after a dry spell, is looking to refresh productivity in Salesforce through the release of a new set of integrated customer analytics. 

The US$ 10.4 billion acquisition of UK-based Autonomy by US-based HP has been one of the most discussed events in the industry over the past 18 months. Unfortunately, the discussion has focused largely on allegations of corporate malpractices. Now that the acquisition is now a done deal, we decided to find out what exactly HP is going to do with Autonomy in the coming years and spoke to Autonomy General Manager, Robert Youngjohns.

Maybe you think that your company’s biggest Big Data problem is the volume, velocity, variety and variability of data coming at it. Structured and unstructured, social and mobile, generated by everything from your car to your camera to the Runkeeper app on your phone (never mind the traditional sources), just thinking about it is enough to cause an anxiety attack. 

Digital marketing is a complex machine. There are a variety of tools from engagement platforms to analytics that are designed to improve the customer experience and better a company’s revenue results. But how these tools are used can vary. One of the most significant processes (and tools) within digital marketing is marketing automation.

Let's take a quick look at a few releases out this week aimed at increasing social and business insights, enabling video collaboration and putting your SharePoint show on the road.

If you’re not clear why IBM figures are so important for the IT industry, then the Q1 figures that have just been released should explain. Despite a good start to the year, its revenues plummeted by 5% as its hardware business took a hammering and it failed to close off a number of multi-million dollar sales.

Social collaboration specialist Telligent has updated its Enterprise and Analytics offerings, adding instant messaging to the Enterprise social layer and social insights to its Analytics package.

Companies who use Open Source software for mission critical applications are taking tremendous and unnecessary risks. So says Gary Tyreman, CEO of Univa, a Workload Automation software company offering products that unify Big Compute and Big Data.

Just ask a statistician. Big data is simply anything that won't fit in Excel.

Anyone looking for online higher education courses has heard of the University of Phoenix, and now we know the company's Web optimization secrets thanks to a presentation given by Justin Richmond, Apollo Group SVP and chief digital officer at the eMetrics conference today.

Cloud business intelligence platform Indicee has launched a new analytics, Indicee Analytics for Sales and Chatter for Salesforce’s AppExchange.

If you are looking to optimize your digital content to meet the needs of your customer base, then the latest version of eZ's Live Viewer should get you on your way.