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Analytics News & Analysis

Sitecore's New Experience Database Collects, Connects Data

To borrow a phrase from defending Super Bowl champion coach Pete Carroll, Sitecore was "pumped and jacked" at its annual conference in September when it previewed Version 8 of its web content management system (CMS).

Meanwhile, it quietly released a softer update, Sitecore 7.5, which introduces an Experience Database (xDB) that is designed to help end-users make immediate use of customer data.

"The big change  with 7.5 is the ability to collect and connect customer experience data at scale," said Mark Floisand, vice president of marketing for Mill Valley, Calif.-based Sitecore. "When I say collect and connect I mean gathering information from both within Sitecore and other systems. We're aggregating that information down to the individual level so marketers are able to effectively have a single view of the customer."

IBM or Twitter: Who Needed the Deal More?

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IBM posted disappointing quarterly revenues last month. Twitter hasn't found a way to make good money.

They needed a boost, and they hope it's each other.

But who needed who more?

"That’s arguable. Both need to can some lightning," said Tony Baer, principal analyst at Ovum Research.

"For Twitter it's the need for another path to market where they don’t have to compete with the Facebook colossus head-on. For IBM, this is entirely consistent with directions such as Watson where it is striving to establish cognitive computing as the new de facto enterprise solutions building block."

Few Businesses Use Social and Mobile to Improve Productivity

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Enterprises are using social and mobile to improve customer engagement, but not using them to improve productivity. At least that is the conclusion of new research from UK-based Advanced Business Solutions (ABS).

The findings are somewhat surprising given that the uses of enterprise social networks are largely associated with internal collaboration. But that is a myth, at least in the mid-sized enterprises segment.

Will Big Data Analytics Fuel Dell's Renaissance? #DellWorld

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Michael Dell and friends are rocking Austin, Texas this week. The company best known for making “made to order” personal computers and servers has a boatload of well-established customers and the “freedom to be bold,” now that it a private company, said Michael Dell, the company’s founder and CEO.

When we hear the word Dell, the first words that come to mind are probably not big data, advanced analytics, machine learning or hybrid cloud.

But if you’re a business analyst who needs the powers of a data scientist, but doesn’t have immediate access to one …  or an enterprise that wants to leverage big data and advanced analytics to improve customer relationships and such … Dell may be your ticket. We kid you not.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (5-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 7 Principles of Unified Content + Commerce

Join CMSWire and HP on November 13th for a one-hour webinar on generating better results through integrated ecommerce and CMS.
 

> Register Now

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How Big Data Can Make You a Better Marketer

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Big data is everywhere these days. Among other things, it's created some big expectations for marketing — especially when it comes to mining information. And while it may have the potential to change the game when it comes to data driven marketing, the reality is that it has yet to fully deliver due to a myriad of marketing methodologies clogging the funnel.

What does this mean?

Let’s back up for a minute. Before we can tap the results of big data, we need to examine the perspectives that are used to fill the funnel — growth and sales — and think about some of the fundamental shifts that are taking place. Then we’ll more clearly understand how big data fits in.

Democrats Tweet, Republicans Like and Other Fun Election Facts

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To hear big data master Nate Silver tell it in his FiveThirtyEight column in the New York Times, today's mid-term election is a done deal.

Republicans are favored to win the Senate, he writes, putting their chances of doing so at 76 percent, according to FiveThirtyEight’s Senate forecast, which is principally based on an analysis of the polls in each state and the historical accuracy of Senate polling. (Pointed reminder Silver makes in his post: FiveThirtyEight called the 2012 election with its finding that President Obama had about a 90 percent chance of being reelected in 2012, Democrats had a 95 percent chance of keeping the Senate that year).

So! Now that that is settled, let's move on to other data points that are less universally known -- but still telling about the US populace and the industry's data-gathering prowess.

Tibco Launches New Data Tools #TibcoNow

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Tibco isn't sitting on the sidelines while waiting for its $4.3 billion takeover to close. The company today announced new data tools designed to help it remain competitive.

At its annual Tibco Now conference in San Francisco, Tibco freshened its vision for business analytics with plans for updates for Spotfire and Jaspersoft. It also announced a new product called Engagement Flows designed to give marketers the ability to send personalized offers based on recent customer activity, inventory, historical interactions and data from third-party sources.

The new products build on yesterday's announcement of a new version of its Fast Data platform, which Tibco said would enable its customers to interpret and act on data in any location — on-premises, in the cloud or coming from the Internet of Things (IoT).

Madison Logic Creates Sister Company to Focus on B2B Data

B2B data and marketing provider Madison Logic launched today a sister company born from what it calls outpaced revenue expectations.

The New York City-based provider created Madison Logic Data, to be run by Madison Logic founder and CEO Erik Matlick.

Tom O'Regan, who most recently served as president and chief revenue officer for Martini Media and as senior vice president of advertising sales at TheStreet, takes over as CEO for Madison Logic. Matlick will serve as the chairman of the board for both companies. 

Company officials say its "intent data" is "core to the company's business model" and is a powerful generator of ROI and brand awareness in the B2B marketing space.

How To Leverage Twitter Analytics

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I use Twitter on daily basis — so much so that I sometimes overlook how some people still struggle with understanding how to write a basic tweet.

Twitter has answered that struggle in launching Twitter Analytics, a dashboard suite. The dashboard is helpful in highlighting how well a profile is engaging with its followers, but is also supports the reach strategy for Twitter’s recent advertising services.

Here’s how reporting in Twitter Analytics can ensure that your social media strategy is effective.

Microsoft One-Ups Apple and Gets a Big(ger) Data Game

2014-31-October-Rollerblader.jpgYou have to love Satya Nadella’s Microsoft. He announces a vision and the company delivers, Bada Bing, Bada Band.

Nope, “Band” isn’t a typo -- we’re talking about the Microsoft Band. It went on sale yesterday and, get this, it sold out online almost immediately. A few Microsoft retail stores (that no one knows about) may still have one, at least until the mall rats start telling everyone that a new store just opened.

For now the Band is being branded as a fitness tool (we’ll get to features in a moment) but it’s really about productivity, machine learning, Cortana and data.

This baby is going to have your number(s) and has the potential to run your life.

IBM's Tencent Deal Could Best Twitter Partnership

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IBM announced today that it has partnered with the Chinese Internet Services Provider (ISP) Tencent Holdings — a deal that has the potential to be a lot more lucrative than its recently announced partnership with Twitter.

IBM is trumpeting this one as a major step into the Chinese market that it has been targeting for a long time. What's really interesting is that the agreement between the two is for the provision of public cloud and Software-as-a-Service (SaaS) solutions in China. Financial terms of the deal were not disclosed.

Bigger, Better, Faster, Stronger: The Future of Big Data

2014-31-October-Big-Foot-Bionic-Man.jpg[W]e can rebuild him. We have the technology. We have the capability to make the world’s first bionic man. Steve Austin will be that man. Better than he was before. Better. Stronger. Faster.

One of the most popular TV shows in the mid '70s was the Six Million Dollar Man, which told the story of astronaut Steve Austin, who after an accident was rebuilt as a superhuman cyborg, combining the best of the human mind and robotic enhancements. This "Better. Stronger. Faster." has become a foundational theme in describing the benefits of technology. Whether you prefer the wording of the 1970's version or the 2007 Daft Punk "Harder, Better, Faster, Stronger," the basic themes resonate with organizations that want to improve the value and power of their technologies.

Big data is no exception. Although we have used the three Vs of Volume, Variety and Velocity as a basis for defining big data for over a decade, the truth is that each of these Vs is solved through different technologies -- there is no one solution to solve all of these problems. This conflation of big data characteristics has only become confusing since the phrase "big data" truly took off in 2011.

Big Data Projects: Taking Care of the Foundation

2014-30-October-Building-Blocks.jpgAll programs need a foundation, and big data programs are no different. Preparing an organization for big data requires a lot of the same capabilities for small data, content management and other information management and access programs. The challenge lies in making it real for the organization and paying for long term capabilities with short term benefits.

IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter

2014-29-October-Budgie.jpgTweet this -- enterprise software met social media today in one of the first major business partnerships of its kind. 

IBM and Twitter have joined forces in the red-hot enterprise analytics software market.

The social media platform will integrate its data into IBM's Watson cloud analytics portfolio, customer engagement capabilities and consulting services in what company officials call a "landmark" partnership announced today at IBM Insight, the Armonk, NY-based technology giant's big data and analytics conference in Las Vegas.

Twitter CEO Dick Costolo told the Insight crowd today that no one matches Twitter's ability to deliver real time insights from the real world.

"And IBM brings a unique ability" to deliver analytics, complex systems and data together for deeper trends and insights, he added.

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