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Analytics News & Analysis

Say What? Most Consumers Clueless About the Internet of Things

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A lot of businesses and marketers spend a lot of time developing strategies around the Internet of Things (IoT). But guess what?

Recent research from the Acquity Group shows most consumers are clueless about the IoT — and companies and brands may be putting the cart before the horse by trying to sell smart technologies to consumers.

In fact, the research shows ignorance about the IoT is the biggest barrier to adoption. A stunning 87 percent of the people surveyed don’t know what it is — and consequently can't see any value in it.

How to Get Started in Web Experience Personalization

2014-21-August-PaintedLadies.jpgAll savvy marketers -- along with most shoppers -- understand the advantages of personalizing websites. Netflix, Amazon and other companies have trained us to expect a shopping experience tailored just for us.

When we get something else, reactions can range from mild disappointment to utter frustration. Shoppers take their business elsewhere. Click. Click. Gone.

This phenomenon has spilled over to B2B marketing, where business buyers expect the same sort of shopping experience that they have in their personal lives. Is that unreasonable?

No, says Noah Logan, senior vice president of Upland Software and the general manager of its Clickability unit, which provides services to NBC, Cantor Fitzgerald and about 500 others sites around the world. He spoke Thursday in a CMSWire webinar titled "5 Effective Ways to Personalize Web Experiences." The session was sponsored by Clickability.  (Click to watch)

HP Fuses Data Management Assets for Internet of Things Play

2014-8-22 HP Strealines Data Business.jpgThe pieces are finally falling into place. Over the past two years since that acquisition, HP has been building up Autonomy’s portfolio and pushing it in a million different directions. Late last night the master plan became clear.

HP is pulling Vertica, HP Autonomy’s core IDOL business, and all of the HP Autonomy Information Management and governance businesses to form the Big Data business group.

It is also taking its Aurasma augmented reality software and tying it into HP Autonomy’s customer engagement solutions to form the Marketing Optimization business group.

Pivotal Leads the Charge into the Enterprise Mobile App Era

2014-20-August-Bull-Charge.jpgThe canned software era is over and the custom mobile app era is here. We know, it sounds like a bunch of marketing jive, but in reality, it’s pretty deep. Tomorrow’s enterprise applications will be mobile apps.

Think about your most common gateway to the web right now -- it’s probably not your PC. How many times a day do you use your phone for things other than making calls? And your tablet? We’d bet that you’re visiting apps a lot more often than you’re typing in URLs.

With the onset of the consumerization of IT, what you do in your personal life first, moves to the enterprise. It’s only a matter of time before the way you interact with where you do business, your workplace and its business partners will be via mobile apps too.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (20-Aug-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Adobe and Razorfish Present Always-On Marketing

Join CMSWire and Adobe/Razorfish on August 26. In this one-hour webinar, learn how to become an AOM and why 80% of marketers fail.
 

> Register Now

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Connected Enterprises Provide Better Customer Service

Networking your organization -- making it more agile, more enabled and more responsive -- makes a ton of sense from a practical perspective. From an operational perspective, however, it is much more difficult. Microsoft introduced the catch phrase of “working like a network” through a video for its enterprise social offering. But “working like a network” goes beyond just the social channel -- and permeates every department within the entire organization.

So how does an organization transform how they work? How do you put the concept of working like a network into practice? Let’s look at the three key components of “working like a network” that Microsoft mentions, how organizations can support these components and how they will help create alignment across the company to serve your customers.

Gartner Names 7 'Hype Cycle' Technologies

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Driving your organization down the road to digital business? If you are, Gartner has identified seven emerging and established technologies that may help assure a smoother journey.

The recently published 2014 Gartner Hype Cycle Special Report identifies them as: Internet of Things and operational technologies, mobile infrastructure, enterprise mobility management (EMM), analytics, big data, social and cloud. But don’t get too hooked on these goodies, because there are more technologies just starting to emerge.

The report is the result of an evolution of over 2000 technologies, services and trends in 119 different areas over the past year.

Turning Data Into Marketer's Best Friend

2014-19-August-Baseball-Score-Card.jpgFrom business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever has the ability to deliver personalized experiences across digital channels, and help customers build relationships with their brand.

IT Should be Gardeners, Not Gatekeepers

Information Management, 2014-14-August-Deluge.jpgIt’s a deluge, you’ve been told. It’s a flood of biblical proportions. Data on your customers is more abundant than ever and the internet of things is only going to make it sky rocket. From terabytes to petabytes in 60 seconds!

You’ve probably also read that big data analytics tools and next generation customer information management systems mean that you, the competent but non-expert marketing analyst, can analyze these gigantic and mind-bogglingly complex datasets at the drop of a hat.

But then you look around your own company and see that customer data isn't standardized and has legacy issues, the analytics tools your company employs are beyond your comprehension and your IT department is cautious about allowing you to purchase tools for your own department.

It’s a common set of frustrations and it means that business users in departments like marketing, sales and operations have begun to take things into their own hands and are independently downloading user-friendly, efficient tools that get the job done.

How SMBs Can Tap Into Big Data

2014-14-August-Big-Top.jpgBig Data isn’t as big as Big Data Hype. Yes, big data is doing some pretty cool stuff out there. But things are getting frothy. Can big data cure cancer? Will big data destroy privacy? Big data will yield millions in revenues! It is easy to feel like you have to jump onto big data now or you’re likely to get left behind.

Here’s the rub: big data won’t do any of these things. Highly skilled clinicians and biochemists will cure cancer. Bad privacy policies and poor data security will destroy your privacy. And skilled business people will find ways to capture millions in revenues. Yes, big data will help. But the machines can’t do it alone.

Intel, Michael J. Fox and Big Data: Fighting Parkinson's Disease

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You’ve been there. In the doctor’s office that is. You’re not feeling well and you want to tell the doc all about it, but he wants to ask you questions like: How would you rate the pain on a scale of 1 to 10? When did this start? How long does it last? How would you rate your sleep 1 to 10?

You answer the questions with what is, at best, a guess. And the doctor makes assessments based upon your answers. But is what he calls an “8” the same thing you call an 8? And what does “sleeping well” actually mean? (And, yes, we know there’s information like heart rate, blood pressure, lab work data to consider, but we’re putting that aside for the moment.)

Now forget about yourself and think of a Parkinson’s patient. Michael J. Fox or Intel’s Andy Grove may be the ones we “know” best, unless there’s someone in our personal lives who has been affected. Their doctors probably include some physical tests in their visits, like asking them to touch their fingertips to their noses or to walk a straight line by placing one foot in front of the other.

Patient performance on activities like these varies. We all have good days and bad. And treatments and research, especially for those who deal with hard-to-manage diseases are, on a large part, based on what a doctor observes during an office visit, what data a patient provides at a specific point in time and what existing medical research suggests.

This isn’t bad medicine. It’s everyone doing their best given the available tools.

Up until now, that is.

Big Data Bits: Big Data Smarts

Yesterday Salesforce completed its acquisition of RelateIQ, a startup that combines CRM and data science to get the right messages to the right person at the right time. The sales price was $392,133,512 -- not bad for a company that was founded three years ago.

While much was reported when the sale was first announced, little has been said as to what happens next, other than Salesforce gaining improved big data, data science and analytic capabilities.

Yesterday VentureBeat wrote, without identifying its source, that Salesforce would create an R&D division, Salesforce X, where RelateIQ’s data scientists would work.

Not a bad idea considering that RelateIQ’s Chief Technology officer, DJ Patil, was named one of the 7 most powerful data scientists in the world by Forbes magazine, and is credited (along with Jeff Hammerbacher) to have coined the term “data scientist”.

Patil’s team members aren’t slackers either. Rusian Belkin, Twitter’s former VP Engineering, Search and Content, leads Engineering at RealateIQ. And then there’s Daniel Francisco, Relate IQ’s Manager of Product, he was Chief of Staff and Product Manager at Linkedin.

Even if the Salesforce X rumor is wrong, it’s a good idea. So how about it, Mr. Benioff? You have one of the best data teams in the world working for you and chances are good that they’re more into doing interesting work than money. The latter of which they probably have plenty of because all of the successful startups they’ve worked at.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (13-Aug-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Adobe and Razorfish Present Always-On Marketing

Join CMSWire and Adobe/Razorfish on August 26. In this one-hour webinar, learn how to become an AOM and why 80% of marketers fail.
 

> Register Now

sponsored item

 

Why BI's Late Movers are Big Data's Early Adopters

Big Data, 2014-12-August-Leading-the-Band.jpgThe explosion in popularity of new business intelligence platforms and data warehouse technologies throughout the 1990s was well documented. But while companies in a broad range of industries including financial services, high-tech and retail were quick to embrace the newfound ability to analyze past business performance, most universities, hospitals and pharmaceutical companies remained quietly on the sidelines.

Two decades later, another major wave of technological innovation is sweeping over the IT landscape in the form of modern big data analytics solutions. Only this time, the script has been flipped.

Aimia Ups Its Customer Analytics Line With New Partnership

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Looking to strengthen its analytics capabilities, Aimia today announced it will invest in Fractal Analytics as part of a "long-term partnership."

The Montreal, Quebec-based loyalty management company said it hopes to augment its 4,300-person workforce with the "best in class" analytics team from Fractal, a 14-year-old company best known for its flagship product, Customer Genomics. Fractal has about 700 employees and plans to add another 300 by year end.

"This strategic partnership gives Aimia dedicated access to specialized and  scarce top talent as our global analytics business continues to grow," said Eric Monteiro, Aimia's chief strategy and analytics officer. "Fractal brings a mature and experienced team of sophisticated analytics professionals to meet the complex needs of our clients."

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