Analytics News & Articles

After we made mention of Clarabridge during our examination of text analytics and the customer experience, we decided to take a closer look at how they provide Customer Experience Management through intelligent sentiment and text analytics.

Microsoft has announced several Windows Azure updates this week including a Hadoop distribution preview called HDInsight.

You know all those posts and conversations you have on Facebook and other social sites? Combined with the social interactions of zillions of other users, they contain the gold in a new gold rush, where analytics and business intelligence (BI) software can mine them for rich nuggets of insight into how you think, act and buy. Now, BI and analytics provider Information Builders has launched its new gold sifter, called WebFOCUS Social Media Analytics.  

Marketing budgets are going up slightly in 2013 a Gartner marketing survey has found, and the areas seeing the most investment will likely be e-commerce, and social and mobile marketing.

Enhancements to the mobile app analytics platform are among several recent updates implemented by Google.

Got data? Of course you do. Have you figured out what to do with it? ZoomData can help. It takes your data at any level and gives you actionable, shareable, real-time insights.

It seems hard to believe that anything to do with data, content management and business performance management could be 20-years-old. But it is. To mark the 20th anniversary of the Balanced Scorecard, the Advanced Performance Institute and Actuate carried out a survey of over 3000 companies worldwide to find out how well they did at measuring and managing their business performance.

Big data analysis can be vexing even for the most technical of teams, and Google has acknowledged this with a BigQuery update to help simplify the process.

There was a time when if your enterprise had an application that offered insights into customer behaviour, the sales and marketing teams were happy. Now, workers want customer intelligence. On the back of that FirstRain has developed a new app that enables enterprises to build customer intelligence apps for any device from Salesforce’s Touch platform.

Surprise! Surprise! (But not really.) EMC today announced that it is spinning off a new company, Pivotal Initiative.

Why should Big Data remain in the hands of IT? Alteryx believes it doesn’t have to, and, with its April release of its Strategic Analytics platform, the company says it is further advancing the Consumerization of Big Data. 

This week we are continuing our month long look at products and services that Facebook offers with our Facebook Feature of the Week series. Our topic for this week is Facebook for Business, a service that gives tips and advice about making marketing impact within the social network.

Content sharing website Pinterest is expanding what it offers marketers with a new analytics tool that gives businesses insight into how users are engaging with them through pinned and re-pinned content.

Are we are on the verge of an analytics revolution? Big data is shifting the way organizations make decisions because of the unique insights it offers into the previously hidden patterns of human behavior.

Adobe ended this year’s Adobe Summit 2013 digital marketing conference with the traditional “Adobe Sneaks” session that offer brief sneak previews of products that are either in development or beta testing. The session takes a more lighthearted approach, with an open bar and this year actress/musician Carrie Brownstein (of “Portlandia” and Sleater-Kinney fame) served as co-host and provided wry commentary throughout.