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Analytics News & Analysis

IT as a Business: Now We Have New Tools

2014-23-April-zebras

IT should be run as a business, so says Gaurav Rewari, founder and CEO of Numerify, a cloud-based analytical applications company that comes out of stealth today.

And IT is a business that is badly in need of management, especially as on-premise applications move to the cloud.

“We’re in the midst of a great migration,” said Rewari. He compares it to zebras crossing the savanna. Only this migration isn’t as orderly. (Not that the zebras are.)

Why Hortonworks' Hadoop Pitch May Be Perfect

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Hortonworks business strategy certainly has its naysayers. They claim the venture capital backed company won’t be able to generate the kind of revenues Wall Street investors expect without selling proprietary software that compliments or extends open source Apache Hadoop or any other open source software, for that matter.

This sort of talk falls on deaf ears at Hortonworks.

“Our strategy is to build out (Hadoop and Hortonworks Data Platform aka HDP) in open source so that it resonates and deeply increases value for our partners, our customers and for us,“ said Shaun Connolly, vice president of Corporate Strategy at Hortonworks.

IBM and Fluid Take Watson's Big Data Smarts Shopping

Michael Rhodin  IBM Watson Group with Fluid Expert Shopper  app and  Brooke Aguilar VP Global Business Development Fluid.jpgFor those whose only association with IBM's Watson is its $1 million win on Jeopardy, that could be about to change. IBM announced Tuesday that it will partner with digital retail developer Fluid to turn Watson into ... a personal shopper.

Unfortunately you won't see Watson trying on lipstick in the aisles of your local shopping mall any time soon, but Watson will power Fluid's shopping advisor to offer personalized shopping tips.

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (23-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Measuring Web Content Management ROI
Learn the top 3 factors affecting Web CMS ROI.
> Download the White Paper

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Microsoft Pushes Analytics, Collaboration Into Office 'Mix'

Microsoft is on a roll with a fast and steady stream of upgrades and offerings for its Office suite. In the latest announcement yesterday, it offered a limited preview of its new PowerPoint ‘Mix.’

PowerPoint is unlikely to set anyone’s world on fire — but the enhancements may at least gain your attention if we told you this one includes basic analytics and interactive tools like video recording and document sharing. Oh, and one more thing. The upgrades are free of charge.

Future Talk: Blab Updates Tool to Predict Online Conversations

2014-21-April-tomorrow.jpgPredicting the future is no longer limited to seers, mothers and the US National Security Agency (NSA). Now anyone — or any company — can forecast what people will be talking about tomorrow, according to a Seattle-based start-up that specializes in "predictive social intelligence."

The company, which released the second iteration of its product today, doesn't rely on magical premonitions, intuition or manipulations. Instead, Blab applies "proprietary technology and big data processing to contextualize and predict tomorrow’s online conversations today."

It's sort of like having a crystal ball, only with less worry about shattered glass. Or something like that.

Medallia Embeds Customer into Business Conversations

customer experience, Medallia Embeds Customer into Business Conversations

The 2010s have been kind to Medallia.

The 400-employee Palo Alto, Calif.-based customer experience management provider quadrupled both its employees and revenue, secured a major capital investment and scored some big clients.

And it’s been cited by at least one major research firm as a leader: In 2011, Forrester highlighted Medallia and MarketTools as leaders of the enterprise feedback management (EFM) pack because of their comprehensive solutions for managing Voice of Customer (VoC) programs. 

“We want to set a precedent in organizations that the customer should be part of every conversation,” said Michelle de Haaff, vice president of Marketing for Medallia. “We embed the customer in every decision a business can make.”

Your Crib Sheet for Microsoft's World of Data

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When Microsoft CEO Satya Nadella and his data team took the stage in San Francisco on Wednesday to talk about the company’s strategy, they used a few terms that are not yet in the vernacular. But they soon will be.

And while you’re certainly welcome to figure out what they are and, more importantly, what they mean once you hear them, we figure that, at least some of readers, will want to be among the first to use them.

Allegiance Wants to 'Change the DNA' of Customer Experience

2014-17-April-Allegiance

It isn't always pleasant to acknowledge the negative. But the data didn't lie — and HireVue reports it revealed a story of customer dissatisfaction. 

Porter Williams, director operations and client services at HireVue, a 150-employee human resources technology provider, told CMSWire a quarterly survey showed a high level of discontent among customers migrating from the company's old platform to a new one.

“This set of unhappy customers represented 20 percent of our customer base,” Williams said. “And most were up for renewal. A huge percentage of our customer base might have defected if we had been oblivious to their concerns.”

Instead, it addressed them — with the help of customer data insights from the Allegiance Software customer experience platform. It’s one reason South Jordan, Utah-based Allegiance has been able to increase its workforce 50 percent the past couple of years to 115.

Why Microsoft's Reign Will Continue

Leave it to Box CEO and chief Microsoft critic Aaron Levie to spread the word, check out his tweet yesterday:

Obviously Levie was tuned into the same Microsoft Customer data event as we were, and we agree with his conclusion -- Microsoft has an impressive (data) play.

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (16-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

7 Key Features of Customer Community Platforms
Understand the benefits of customer communities, assess your readiness, and choose the right community platform.
> Download the Guide

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Prepping IT for the Internet of Things

The Internet of Things (IoT) hype focuses on how Internet-connected cars, homes, offices, appliances and gadgets will transform how we work, play and live. Sensors in water bottles, Internet-enabled tennis rackets and every kind of conceivable wearable will capture the spotlight.

With these new possibilities, the IoT will create IT resource churn as companies struggle to securely connect a deluge of devices, sensors and objects to the corporate network. According to the IDC, there will be more than 212 billion devices connected to the web by 2020, including more than 30 billion connected autonomous things.

Manage Ad Hoc Analytics Requests Before They Bog You Down

Five Ways to Decrease Ad Hoc Analytics RequestsIn my first job as a web analyst in the late ‘90s, I worked in an IT department of a large telecommunications company. The analytics team consisted of me and another person who was part time. We worked out a pretty good process of providing standardized reporting to about 40 marketers, content editors and executives on a monthly basis.

This system would work great until our manager would stop by one of our cubes with a time-consuming, ad hoc request that would throw off our timing and perfectly tuned schedule.  The requests weren't necessarily difficult -- like running a geolocation visit report based on a specific date range -- they just came at inopportune times and would throw our schedule off. We called these random requests “drive bys.”

Gartner's 10 Technologies That Make Government Smarter

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You may think it's an oxymoron, but Gartner says it is possible to have a smart government. The temptation to be facetious is pretty strong here, but after initial skepticism, we found that what Gartner was talking about is 10 different technologies that can make government more efficient.

Smart governments, Gartner says, are governments that integrate information, communication and operational technologies across multiple domains, process areas and jurisdictions to generate “sustainable public value.”

By using these emerging technologies, which were identified at the recent Gartner Symposium/ITxpo in Dubai, the taxpayers should get some bigger bangs for their bucks.

Dream On Salesforce, SAP Prez Unimpressed by Your Threats

Dream On Salesforce, SAP Prez Unimpressed by Your ThreatsSAP is too classy to laugh at Salesforce president Keith Block’s pretentious remarks, as he runs from city to city saying things like “You’re going down SAP.”

“It's great that Salesforce.com has aspirations to be bigger than SAP,” said Steve Lucas, president, SAP Platform Solutions. “But ultimately we don't care what competitors think, we only care about what our customers and partners think and how to make them successful.”

“If we stick to that,” added Lucas, “we will win.” 

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