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Analytics News & Analysis

Here's Who Made Gartner's MQ for Business Analytics Services

The development of decision making and management capabilities across the enterprise has become critically important, largely because enterprises are transforming from process driven to information driven. However, there are so many different business analytics offerings that it is getting close to impossible for enterprises to pick a product that will cover all of their bases.

Enter the business analytics services providers. Even here, there are over a hundred such providers according to Gartner. To help enterprises decide on what business analytics (BA) service providers might work for them, it has published, for the first time, a Magic Quadrant for Business Analytics Services Providers.

It's Not Just the Money, Honey: HP and Hortonworks' $50M Marriage

2014-25-July-Just-Married.jpgHortonworks announced yesterday that it has won a $50 million investment from HP.

But it wasn’t billed that way by either company. Instead the press release read “HP and Hortonworks Deepen Relationship focused on Enterprise Hadoop.”

The reason it was framed that way is pretty simple: HP needs a powerful data engine for HAVEn, its “open” big data architecture that incorporates Hadoop, Autonomy, Vertica, Enterprise security and a number of apps that can be built on the platform. As part of the relationship, Vertica will soon be certified by Hortonworks as YARN-ready. YARN is a key component of Apache Hadoop 2.

Hortonworks, for its part, wants to spread and wed its flavor of completely Open Source Hadoop as widely and as deeply as possible, and being closely integrated into HP’s popular analytics stack, as well as some of its other offerings, is a good way to do that.

But that’s not all.

News Bites: LinkedIn Buys Bizo, Appboy's Testing, More

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This week,  LinkedIn acquired Bizo, Appboy is offering Multivariate Testing, Interxion released a single cloud connector and there's an updated Certain mobile app for event management.

Retailers Face Challenges, But With Effort Comes Rewards

2014-24-July-Pittsburgh-Bicycle-Challenge.jpgThe term “channel” in a retail context has as many meanings as the disparate paths between merchant and consumer. As the variety of channels continues to grow -- online, offline, mobile, kiosk, call center, website, store -- retailers are challenged with meeting the expectations of consumers who pick and choose channels as their needs demand. Retailers want to provide these consumers with a consistent and seamless experience -- many explicitly claiming strategies to enable an "omnichannel experience" -- but converting the intention into crisp execution has significant challenges.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (23-July-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

CMSWire Tweet Jam July 24: Omnichannel Experience Challenges & Practices #CXMChat

We'll look at the variety of ways to communicate and collect feedback from customers across multiple marketing channels.
 

> Register Now

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Alpine Data Introduces Data Science with Friends

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Ok, we’re being a little funny with the headline, but, seriously, data science provides more and better insights — faster — when it’s a team sport. And the ability to leverage data-driven intelligence at the speed of business is what it’s all about. Otherwise, all of the data wrangling and clever algorithms are pointless.  After all applying even the most brilliant insights at the wrong time is, at best, a waste of resources. Worse yet, it can be harmful.

The crew at Alpine Data Labs gets this. That’s why they’ve spent the last three years building advanced analytics software that makes it easier for data science teams, business analysts and others to work together and with the right tools.

Today the company is unveiling Alpine Chorus 4.0, its enterprise platform for advanced analytics.  Not only does it make collaboration easier, but it also enables universal data discovery and search, bi-directional integration between Hadoop and all major data platforms, as well as compatibility with Spark and Cloudera 5.

Clickability Acquires a Patent for Visitor Testing

Upland Software, a web content management provider for B2B and B2C, has received a patent for its Clickability platform's ability to test web visitor segmentation and profiling.

This is the company's fourth patent for its website personalization and targeting solution, called Website Marketing Acceleration (WMA). In the tests covered by the new patent, marketers can try out their messages with specific site visitors on the actual site, such was whether the right content is being presented at the right point in the buying process. But WMA allows such testing without polluting the site analytics data.

Getting Comfortable with Google Analytics

Not everyone is destined to be a Google Analytics expert, but armed with a little knowledge and access to a few standard reports you can learn more about your audience, their interests and how they engage with your brand.

Oracle: Our Marketing Cloud Is the Biggest #Interact14

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Oracle kicked off its Interact 2014 conference today by noting it has added 350 marketing applications and data partners in the past year. That's resulted in "the industry's largest marketing technology ecosystem."

As part of that, Oracle said its AppCloud now includes 235 fully integrated apps. Its BlueKai program has about 300 partners in data, media, privacy and technology that leverage BlueKai data for solutions that extend beyond ad targeting.

The announcements, issued hours before the conference opened, said the growth means clients can more easily build a personal dialogue with customers across channels, a goal that has evolved into something of a Holy Grail for digital marketers. Perhaps more significantly, the conference is also providing some clarity on Oracle's roadmap for integrating its costly acquisitions, including $871 million for Eloqua, $1.5 billion for Responsys and an estimated $350 million-plus for BlueKai.

AWS Message is Clear: Get Your Head Into Cloud for Agility

2014-16-July-Ostrich.jpgIt’s amazing that I still hear companies say cloud computing is not part of their strategy or they can't run the risk of storing secure data in the cloud. It's kind of like saying they still work by candlelight despite the invention of the light bulb. It’s time to come out of the dark ages!

The attendance at last week's AWS Summit 2014 held in New York City may be an indication that the tide is finally turning. The event drew a record attendance and claimed to have more than 10,000 registrations. The attendees clogged registration lines to the point where they actually ran out of badges. Thousands of others also watched the event remotely in real time. Maybe this is all a sign that people are finally getting their heads out of the sand and into the cloud!
 

Our Favorite Tweets from the Apple-IBM Mega Deal

mobile enterprise, Our Favorite Tweets from Apple-IBM Enterprise Mega Deal

We've already offered some great perspective on the IBM-Apple Mega Deal.

Now for some comic relief.

Without further ado, here are some of our favorite tweets from the IBM-Apple deal that shook up the mobile enterprise world.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (16-July-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited to Mobile Content Management in the Age of Multiple Devices

Join CMSWire and ICF Interactive on Tuesday, July 22nd. Find the right approach to optimize the user experience for your audiences.
 

> Register Now

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Big, Bigger, Huge: Apple, IBM Create Massive Partnership

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The future of technology as we know it took a massive step in a new direction today with the news of a partnership between Apple and IBM.

The two tech giants announced a partnership that could shift Apple from its traditional role as a consumer focused brand to a major player in the business market.

IBM plans to create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple's iOS. IBM will also market Apple's products, complete with 100 industry-specific apps, to its clients worldwide.

Predictions Gone Awry: 4 Unexpected Impacts of Big Data

2014-11-July-OTB.jpgAt the start of any significant IT hype cycle, predictions abound. No matter what the trend, a seemingly endless array of vendors, experts and analysts alike line up to place their bets as to how this new movement will forever change the IT and business landscape.

Big data was no exception.

As an explosion of immense new unstructured datasets gave root to the big data hype cycle that now dominates so much of the ongoing IT conversation, scores of experts chimed in with opinions on the many ways in which this new megatrend would change the way companies do business.

Why Microsoft's Cortana is 14 for 14 Calling World Cup Matches

2014-11-July-Paul-the-Octopus-Hat.jpgUpdate: Germany defeated Argentina 1-0 in extra time to win the 2014 World Cup at Estadio do Maracana in Rio De Janeiro yesterday — boosting Cortana's record to 15 for 15.

Celebrity data scientist Nate Silver, take a seat. You too Google, machine learning gods.

Microsoft’s Cortana, the Siri equivalent on the Windows phone, has called every FIFA World Cup elimination round match correctly. That’s right, she’s 14 for 14.

On Wednesday she correctly predicted that Argentina would beat the Netherlands. In Tuesday’s game she said that Germany would beat Brazil. And as you keep going back through each game in the elimination round, you’ll see that she was right over and over again.

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