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Analytics News & Analysis

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (21-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Improve Collaboration in Your Organization
Join us as we explore the Collaboration Pyramid model with Oscar Berg. This is an exclusive one hour webinar on June 4th.
 

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Big Data Bits: Cloud, Security, Power, Analytics Edition

Hadoop, Hadoop distros and the technologies and analytics around big data keep getting more widespread and more pragmatic to use because the benefits of leveraging them are now both proven and obvious.

Rather than pontificate further, we’ll just bring you the notable news we think is worthy of your attention. 

HP Autonomy Adds Muscle to its Marketing Platform

HP Optimost Visual Test_ lead.jpgHP continues to build its portfolio today with the launch of Optimost Visual Test (OVT), a new self service A/B/n testing product that builds on the technology it acquired when it bought Autonomy. The technology aims to help marketers identify new opportunities more quickly. 

The introduction of OVT follows last October's launch of HP Autonomy’s new Digital Marketing Hub (DMH). OVR is, in fact, tightly integrated with DMH and adds considerable muscle to the marketing platform. 

Time for Domo to Come Out of Stealth?

2014-19-May-Heather-ZynczakData-driven marketing sounds promising. But what kind of decisions can be made if the data you use is more than a week old, has been picked through to fit into a PowerPoint or derived from only one data source?

Not very good ones.

Ask Heather Zynczak, Chief Marketing Officer at Domo. In her previous job she used to beg the IT department for data. When the report arrived every other week she was grateful to receive the "pathetic little scraps” of data inside, because it was all she could access.

Microsoft + SAP Partner for Cloud, Mobile, Big Data

Microsoft and SAP are two 2nd Platform technology players that are leaving no holds barred as they attempt to carry their dominance onto the third.

Cloud, big data and mobile are three big components of that next wave (social is the fourth, but it seems to be morphing from a platform to a feature in enterprise applications) and both companies need to be ready when their clients begin to make the leap — or, needless to say, they’ll lose business.

Big Data Bits: Data for All Edition

2014-19-May-Data-for-All.jpgSometimes it seems that the market around big data tools and technologies is growing as fast as the App Store or Google Play, except the quality here is much better. There’s no room for B players.

So this week’s edition of Big Data Bits is all about A Players and it comes in two parts.

6 Things to Know About the Internet of Things

Thumbnail image for 2014-16-May-central's station control room in Italy.jpg

No matter which way you look at it, the Internet of Things (IoT) still has a very long way to go. In fact, if you take a step back and look at it without all of the vendor hype, it's not even entirely clear what exactly it's going to look like. 

The Pew Research Center has tried to remedy that with recent research, interviewing more than 1,600 experts about their visions for the IoT. The result is a fascinating look into not just the shape and form it will take, but also some considerable insight into what technology we will be using in the future. Google Glass, it seems, is only the beginning.

Why Digital Analysis Projects Fail

Good analysis can stall out before it even begins because people do not understand its purpose. This leads to fuzzy analysis projects that take forever to accomplish, have no focus and provide nothing more than a collection of random data points. It’s really painful to witness and can sour your organization on the value digital analysis can provide in guiding your digital initiatives.

There are more than a few reasons why digital analysis projects fail. People mistaking analysis and reports as the same thing or not understanding that there should be a difference are two.

8 Vendors Lead The Business Intelligence Market

The business intelligence landscape is fracturing as it evolves.

In a market once characterized by applications that covered all the bases, cloud computing and the availability of Software-as-a-Service means many vendors are starting to specialize in analytics, data discovery and visualization.

Out of this splintered market, the value of business intelligence applications is forcing vendors to focus on line-of-business support and ease of use concerns.

Why These Six Web Analytics Providers Lead the Pack

2014-15-May-Jim-McCormick.jpg

Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to Forrester Research.

Forrester named the best of the best in this space in a Wave report released this week

Adobe, AT Internet, IBM and Webtrends lead the pack with strong web analytics offerings and strategies for the enterprise, according to the Forrester Wave for web analytics. 

Google is a “strong performer” that offers a premium product that’s gaining support for easy-to-use features. 

SAS Institute is a “contender,” offering a customer-intelligence-based alternative.

Hortonworks Buys XA Secure, Redefines Security for Hadoop

2014-15-May-elephants-bridging-the-gap.jpg

Hortonworks may be making big data history today when it announces the acquisition of XA Secure, a data company that provides a comprehensive security suite for Apache Hadoop.

“It’s a game-changer for Hadoop,” said Tim Hall, vice president of Product Management at Hortonworks. “We’ll (the industry) be moving from fragmented to central security and be able to provide a single pane of glass through which to see who’s authorized to access what … ”

The purchase will initially have a substantial, positive impact on Hortonworks’ customers and technology partners (such as Microsoft, Teradata, SAP among several others) because its current and acquired team of engineers will immediately begin to incorporate the XA Secure technology into Hortonworks’ Data Platform (HDP).

Other Apache Hadoop providers and their customers shouldn’t be too far behind because Hortonworks, following its passion for open source, will concurrently begin to transition XA Secure’s technology assets into an Apache project.

“We are strong believers in the open source community,” said Hall. “It brings in the best and the brightest, it speeds innovation, and delivers quality,” he adds.

It also makes XA Secure free for the taking.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (14-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Boost Collaboration in Your Organization
Join us as we explore the Collaboration Pyramid model with Oscar Berg. This is an exclusive one hour webinar on June 4th.
 

> Reserve Your Seat Today

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Microsoft Adds Predictive Forecasting To Office 365

Microsoft promised to bring analytics to a billion screens last February when it finally launched Power BI for Office 365. Starting this week, Office 365 users will be able to do both data mining and predictive forecasting.

According the blog post announcing the upgrade, users will be able to look into the future behavior of their products and business. And they don’t have to be data scientists either. 

Taking CRM to the Next Level with the Internet of Things

With all of the talk about the Internet of Things (IoT), it’s easy to get lost in the possibilities of the future. But right now, as you’re reading this article, you should already be devising a plan to integrate connected devices into your business processes.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (07-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Digital Asset Management (DAM) Buyer's Guide
Understand how to evaluate and select a modern digital asset management system.
 

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