Analytics News & Articles

Give a dozen Fortune 100 CIO’s a few scotches (or truth serum if they don’t drink), then ask them how many Big Data Apps they’re running. The likely answer will be “not a one.” 

As 2013 surges ahead, companies looking for mobile marketing analytics providers might have to add Anametrix to their lists because the company has released mobile app versions for the iOS, Android and Blackberry systems.

Every Hadoop vendor wants to be king of the Enterprise. Why? Because that’s where the money is.

Web analytics seem to be as old as the Internet itself. And don’t get me wrong, they have proven useful, and still continue to do so, even with today’s ever-advancing online technologies. But all too often I see marketers leaning on web analytics to not only answer questions, but to make decisions about what their customers want and need.

The earth may rattle and jaws may drop in Silicon Valley this afternoon when EMC Greenplum introduces Pivotal HD, the world’s most powerful Hadoop distribution in history. (The latter according to EMC Greenplum).

It’s been hard to ignore over the last 12 months the repeated claims that at some stage in the not too distant future, that the CMO (Chief Marketing Officer) will be the dominant buyer of software and services in the enterprise. Whether it is because many wish to believe this is the truth or due to the fact that it neatly underlines some vocal vendor’s current marketing strategy, it has now become seen as a truism. And it’s just plain wrong.

Exponential growth of customer data, and the difficulties most marketers have in keeping up with that growth, are creating a situation where marketers are “data-rich and insight-poor.” Findings of a new survey from Infogroup Targeting Solutions and Yesmail Interactive indicate that during 2013, marketers plan to increase spending and hiring to help keep pace with the explosion of customer data and turn it into actionable insight.

Over the past year, many more companies have delivered analytics tools to help you measure your investment in external social media tools and strategies. Monitoring what’s happening in your customers’ social networks and your reach within those networks is vital to every business, but there is another side to the social movement that's just as important to your bottom-line and is in need of much greater analysis and nurture: what’s happening socially inside your business.

Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.

Personal branding start-up company, Social.Me has announced the first phase of its social media click tracking rollout with the introduction of its outbound click tracking tool.

Ask the average IT professional to name SAP’s claims to fame, and chances are they’ll tell you about its enterprise business applications such as enterprise resource planning (SAP ERP), enterprise data warehouse SAP Business Warehouse (SAP BW), SAP Business Objects and so on.

What are the characteristics of a data-driven business? A new global survey by the Economist Intelligence Unit, sponsored by Tableau Software, of more than 500 C-level and senior business executives sought to examine exactly that.

Software and solutions provider, Adobe has announced its Facebook Exchange (FBX) offering used with Adobe Media Optimizer is now available for public use following a successful trial period.

Last week, we saw that the worldwide growth in analytics revenues would be pushed by developments in big data, social business and mobile spaces. Running parallel to this, Gartner says growth will be in sales of business intelligence software.

Despite the fact that converting existing customers is less expensive than attracting new ones, many online marketing budgets are still disproportionately allocated to traffic-driving strategies.