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Analytics News & Analysis

How to Present Analytics that Speak the C-Suite's Language

datapresentations.jpgWhile the brave new world of big data analytics may help you discover new customer or marketing insights, the old world challenge of communicating findings and recommendations to senior executives remains.

Microsoft Brings Business Intelligence Tools to a Billion Screens

Or at least that’s the goal. And if anyone has a chance to achieve it in the near term, it’s Quentin Clark, the corporate Vice President of the company’s Data Platform Group, and his team.

Today the Redmond, Wash.-based company will announce the general availability of Power BI for Office 365, a cloud-based business intelligence (BI) service that gives everyday workers new way to work with data (big, fast and small) in the tools that they already know, namely, Excel and Office 365.

In other words, starting today, everyone can be a data analyst.

Big Data Bits: Don't Miss News from Trifacta, MemSQL, Dataminr, LinkedIn

fittoprint.jpgIf you were looking for all the news that’s fit to print, you’ve come to the wrong place. We read (almost) everything big data related, including nearly 100 press releases and articles each week, and then bring you the news on what we think is most remarkable.

Big Data Bits: The Land of Opportunity Is Getting Crowded

Big Data Bits: The Land of Opportunity Is Getting CrowdedIt’s hard to believe that only three years ago “big data” seemed like a strange term. I remember sitting in a crowded room at GigaOm’s first New York Structure Conference at Chelsea Piers listening to a bunch of bigwigs debate what the massive amount of data we were accumulating quickly would eventually be called.

“I hope it’s not big data,” one of them said -- I think it may have been Om Malik. It seemed as if the term was being used “temporarily” until someone came up with something better.

Needless to say, it stuck. 

Rescue Your Data From the Big Data Landfill

Reducing the Risk of the Data LandfillThe big data revolution has led to an exponential increase in the volume, velocity and variety of information available to businesses for use in decision making. It has also greatly complicated the work lives of business analysts who are expected to turn mountains of data into actionable insights for their marketing departments.

These professionals now have to deal with a data landfill -- mountains of data that enterprises are collecting and trying to use to make business decisions. This fast changing world requires a new strategy that goes beyond the current data preparation methods used by IT.

What Do You Know About the $1B Global Text Analytics Market?

SethGrimes201201.jpgIf you're reading CMSWire, you're either a text analytics user or you should be. So that means you can help with a study I'm conducting.

Text analytics involves extracting business value from written words – from texts, tweets and blogs to things like customer contact center notes and corporate document archives.

5 SaaS Advantages To Confound Your Competitors

Software-as-a-Service (SaaS) is not just about cutting costs anymore, it’s about getting a competitive edge. While slashing capital expenditure on software is still a primary reason for taking the SaaS route, recent research from IBM shows that leading companies are using it to give them an edge over the competition.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (5-Feb-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Forrester Discusses Secure Collaboration
Join Forrester VP/Principal Analyst Rob Koplowitz on Feb 18th to learn how to drive value with collaboration, while still protecting critical assets.

> Register Now

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Data Insights Generate Big Wins for Kids via Donors Choose and Looker

pencilandsharpener.jpgSometimes the difference between a kid who can write a story and a kid who cannot is a pencil that’s sharp enough to write. And believe it or not, there are classrooms that don’t have pencils or pencil sharpeners.

There are first graders who haven’t read "A Cat in the Hat" because their classroom doesn’t have a copy of the book.

And there are fourth graders who are supposed to be learning about science, but their teacher is unable to access microscopes, lab notebooks or even geodes. 

How to Use Sophisticated Dashboards for Sophisticated Marketing

Car dashboard.jpg

Customers are arriving at your business or e-commerce site through increasingly sophisticated methods — and that makes it more complicated to determine whether your mobile site or offline advertising lead to your conversion goals. 

To keep in step and better organize information, businesses are turning to advanced spreadsheet automation or dashboard reporting.

Cloudera Stakes Its Claim to the Enterprise Data Hub

Cloudera literally aroused wonder at Strata Conference + Hadoop World last fall when it announced its Enterprise Data Hub (EDH) strategy. Standing before a packed house at the conference in New York City, the company’s co-founder and Chief Strategy Officer, Mike Olson proclaimed that Hadoop was moving from the periphery to the architectural center of the data center. It is now not only a place where data destined for Hadoop processing can land, but also where all enterprise data, without discrimination, can be efficiently and securely stored, processed, analyzed and delivered on demand to special purpose systems for further processing.

The Salvation for Snack Attacks: Smart Vending Machines

The Salvation for Snack Attacks: Smart Vending MachinesI don’t know about you, but when I walk by a vending machine and see one of my favorite snacks, I immediately have a snack attack. Often times these attacks go unanswered because I typically don’t carry cash in my pocket, or for the times when I do, the machine is broken.

Well, enter smart vending -- and the answer to my vending machine woes!

Google, IBM and the Battle for Automated Customer Experience

Google has pinned its acquisition strategy on data, analytics, robotics and artificial intelligence (AI). IBM is very focused in data analysis and levering its own AI technology, Watson, into other areas. All signs point to a looming battle between these two technology giants.

We Know What You'll Be Eating During the Super Bowl [Infographic]

Super Bowl teaser.jpg

Hunches are good, but data is better, so says best-selling author Dan Pink. And in a world of big data and sophisticated analytics, why would you even want to go on a hunch, especially when there’s so much great data available?

Maybe because, in this day and age, huge volumes of variable data come at you with such great velocity that it’s difficult to get an accurate picture of what it’s telling you. Especially if it’s all loaded into a spreadsheet.

And, even if you’re OK with jockeying spreadsheets, chances are the people with whom you want to have conversations and collaborate about the data are not. When they see you coming at them with an Excel file, they’ll run the other way. Send the e-mail with an .xls attachment and they may “accidentally” delete without reading …

 

What's the Customer Experience when Everything and Everyone Is Connected?

What's the Customer Experience when Everything and Everyone Is Connected?

As humans, we yearn for connection -- and while our tools will always change, the principles and desires that drive us stay the same. As our communications tools improved, the radius of our connections increased -- until the whole world was at our fingertips. Now, we are moving into a time when our connected devices are helping us connect to the world around us, in ways we couldn't dream of.

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