Analytics News & Articles

Surprise! Surprise! (But not really.) EMC today announced that it is spinning off a new company, Pivotal Initiative.

Why should Big Data remain in the hands of IT? Alteryx believes it doesn’t have to, and, with its April release of its Strategic Analytics platform, the company says it is further advancing the Consumerization of Big Data. 

This week we are continuing our month long look at products and services that Facebook offers with our Facebook Feature of the Week series. Our topic for this week is Facebook for Business, a service that gives tips and advice about making marketing impact within the social network.

Content sharing website Pinterest is expanding what it offers marketers with a new analytics tool that gives businesses insight into how users are engaging with them through pinned and re-pinned content.

Are we are on the verge of an analytics revolution? Big data is shifting the way organizations make decisions because of the unique insights it offers into the previously hidden patterns of human behavior.

Adobe ended this year’s Adobe Summit 2013 digital marketing conference with the traditional “Adobe Sneaks” session that offer brief sneak previews of products that are either in development or beta testing. The session takes a more lighthearted approach, with an open bar and this year actress/musician Carrie Brownstein (of “Portlandia” and Sleater-Kinney fame) served as co-host and provided wry commentary throughout.

If you’re in the world of search engine optimization (SEO), or you’re looking to enter the world of SEO, this blog will showcase a few methods to track your SEO work with Google Analytics.

Badgeville is bringing its games-for-engagement platform to Adobe’s Marketing Cloud. The integration will allow marketers to design engagement programs that are based on insights obtained from Adobe’s marketing metrics combined with Badgeville’s behavioral data.

The traditional linear marketing funnel is evolving into a circular buyer’s journey, and B2B marketers must employ targeting and personalization of key segments in order to accelerate that journey and better predict its paths and outcomes. These were the main points delivered in the “B2B Targeting and Personalization: Web Engagement and Predictive Modeling” session at the Adobe Summit.

Mobile technology is a great “release valve” for what Vibes CEO and Mobile Marketing Association Chairman Jack Philbin described as the “balloon” of Big Data during the session “The New Mobile Playbook – Turning Big Data into Big Dollars,” at the Adobe Summit.

Adobe announces Adobe Social 3.0, the newest version of the company's social marketing management solution which, with these updates, has a redesigned interface, updated social and mobile capabilities.

Over the last 12 months, Adobe has been piecing together its Marketing Cloud from its former incarnation as the Digital Marketing Suite, and by folding in acquisitions. This week the company debuted a more seamlessly integrated system at the Adobe Summit.

Recommendation systems have been popular for years in social networks, online booksellers and other sites. Now, Toronto-based Panorama Software has unveiled a new version of its Necto business intelligence (BI) solution that incorporates a recommendation engine to help drive discovery.

Tag-management software provider, Ensighten has announced a partnership with iJento, a digital multi-channel customer intelligence solutions provider. Through this partnership, the two companies will combine solutions to provide marketers with a full picture of customer interactions across channels. 

A disconnect exists between digital marketing and IT that's fueled in part by software promising IT-free solutions. But the truth isn't that simple.