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Analytics News & Analysis

A Look at the Most Important Trend from Fashion Week

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What's on trend this season for the fashion industry? The answer may surprise you.

Try big data. At least that's what a story I recently read suggested.

When I think of Fashion Week in New York, the last thing that likely comes to mind are data scientists sitting in a front row seat on the runway. But maybe I should change my perspective.

The adoption of big data represents a big step toward changing the operating principles of an industry that has for years represented the antithesis of customer-centricity.

The Line Between Creepy and Effective Marketing

2014-01-September-Creepy-Bob.jpgThere's a fine line between effective, personalized marketing and an eerie feeling that “big brother” is watching. Unfortunately, being creepy is one of the most common perils of data-driven marketing. In an online environment, retailers can observe every single nuance of an individual’s shopping experience.

Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (01-Oct-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Build vs. Buy Marketing Cloud

Join CMSWire and Tealium on October 14th. In this one-hour webinar, get leading industry advice on marketing cloud technology.
 

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Connecticut Judge Gives Gartner More Time to Answer Lawsuit

Don't expect a quick resolution of the lawsuit that pits NetScout Systems against the Gartner Group. Just yesterday, Connecticut Superior Court Judge Charles T. Lee approved the request of Gartner attorneys to extend the deadline to respond.

The decision pushes the deadline for Gartner to respond to Oct. 20 — and pushes the deadline for Netscout to respond to Dec. 22.

In a motion for extension of time to plead, Gartner attorneys Frederick Gold, Andrew Zeitlin and Diane Polletta explain they need additional time to respond to "undertake appropriate factual and legal analysis" and prepare an appropriate response. Netscout attorneys Michael Blanchard and Jason Frank did not object, as long as their client received a reciprocal extension.

Are Analytics Firms Undervalued? TIBCO Sells at a Premium

Stop the presses -- or at least the rumors. We now know who will buy middleware analytics provider Tibco: Vista Equity Partners, a private equity firm.

At $4.3 billion, it is the largest tech buyout this year.

And worried Tibco shareholders who have seen their investments slide by as much as 23 percent in the past year, should be relieved to cut their losses a bit. In the last week the stock was trading as high as $20 per share. Vista is paying $24.
 

How Google's Universal Analytics Help Segment Customers

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Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another.

But the concept of “another way” has grown substantially thanks to digital media – and marketers are still learning how to manage segments well.

Razorfish Exec Shares Tips on Data-Driven Marketing

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What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing.

In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based on his 20 years of experience with marketing technologies and analytics. The webinar was co-sponsored by Razorfish and Adobe.

Sounds of Silence Hamper CEOs on Social

Maybe they’re stuck in their ways, busy or just plain shy. Whatever the reason, there’s not much tweeting going on at the top.

A new survey shows that Fortune 500 CEOs aren’t using Twitter and nearly 70 percent shun all five major social media networks. And the decision may be costing them.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (24-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Build vs. Buy Marketing Cloud

Join CMSWire and Tealium on October 14th. In this one-hour webinar, learn the techniques to choose a marketing cloud.
 

> Register Now

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Making Sense of B2B Marketing Analytics

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Almost every B2B marketer understands analytics have changed the way goods and services are sold. Many, however, don't understand how to translate all those numbers into actions that generate more revenue.

That reality came into focus yesterday in the CMSWire webinar "Trends and Challenges of B2B Marketing Analytics in 2014." The program was based partly on a results of a survey of more than 500 marketing professionals authored by Holger Schulze, vice president of eG Innovations.

Schulze and Amit Varshneya, vice president for consulting and strategic services at Demandbase, offered suggestions to marketers based on the study. 

Pivotal Revs Its Big Data Play, But There's a Better Story

2014-23-September-Chunyun.jpgWe’ve all heard an earful about the emergence of computing’s third platform, built for a world in which big data, mobile, social, analytics and cloud change the way we live and work. And while, for many of us, the actual impact thus far has been around shopping, dating, getting movie or music suggestions, there are real world examples that are absolute game-changers for large segments of the population.

And Pivotal’s big data platform and Pivotal GemFire, in particular, is powering some of them.

Pivotal GemFire, for anyone who needs a refresher, is a distributed in-memory data management solution for enterprises creating high-scale custom applications.
 

Kana Blends Analytics Into Its Customer Engagement Suite #Connect2014

Thumbnail image for 2014-10-July-SS-Robert Hoetink.jpgSince Verint bought KANA earlier this year for $514 million, the question has been how the business analytics company would blend KANA's customer experience services into its suite of employee services.

The answer, or at least a big part of it, came today in San Francisco as the new "KANA, a Verint company" introduced a big data solution called Engagement Analytics at the Connect2014 conference.

The new product ties the actions of employees together with the experience of customers across the web, mobile, contact center and other channels in near real time.

Does Cloudera Need to Cool It?

2014-22-September-Elephant-Fight.jpgA staple gun or roll of masking tape might come in handy today when Amr Awadallah walks in through his company’s doors. The CTO and co-founder of Hadoop platform provider Cloudera mouthed off about the competition to the European press late last week inspiring tweets like “Elephant fight!” The elephant reference, for anyone who may not know, refers to the symbol used for Apache Open Source Hadoop.

Why HP Pulled Autonomy and Vertica into a Big Data Union

2014-22-September-Drum-Duo.jpgHP ended months of speculation on its plans for the Autonomy acquisition in August with the announcement of its Big Data business group, which brought Vertica and Autonomy together on the same platform. 

Badly stung by the Autonomy acquisition, it had taken HP some time to stick its head up over the parapet again. But by pulling together Vertica and Autonomy, it did just that, and a lot more besides.

Keeping Up with Customers in a Cross Channel World

2014-18-September-Running.jpgA decade ago, it would have been safe to assume that you were reading this through an internet browser. Gathering data on your reading habits was fairly straightforward in those days because your browser yielded information that was relatively complete, especially when you consider the rather small universe of digital media then.

Times have changed. Today, the browser is just one of many places where customer behaviors and interactions can be captured. As the universe of channels, touch points, and devices expands, so has the browser’s importance begun to shrink. Brand marketers who won the battle for the browser were the biggest winners in the past. Today, and in the future, the successful brand marketers will be those who move beyond the browser and follow their customers into a cross channel world.

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