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Anametrix News & Analysis

Ensighten Buy Adds Analytics to Marketing Stack

Digital marketing tag management provider Ensighten scooped up a marketing analytics company in an deal that gives Ensighten integrated data collection, real time personalization and marketing analytics. 

Ensighten, based in San Jose, Calif., announced today that it bought San Diego's Anametrix and its cloud-based multichannel marketing analytics platform.

It's another way five-year-old Ensighten tries to compete with the big marketing cloud players. When the company acquire rival TagMan in March, Ensighten CEO Josh Manion said the company is gunning for the Adobe Marketing Cloud. It "provides marketers with the unique ability to derive powerful insights and act on them in real time,” Manion said in a statement.

“In a competitive environment smart and timely actions make all the difference, and we’re proud to be leading the industry towards delivering more relevant and personalized consumer experiences across the entire customer journey,” the company boasted.

Social Media Briefs: Pinterest, Yahoo Update Search, Anametrix Socializes Data

The first week of June brought a host of social media updates, especially where search is concerned. Let’s take a look. 

Anametrix Marketing Analytics Debuts iOS, Android, BlackBerry Apps

As 2013 surges ahead, companies looking for mobile marketing analytics providers might have to add Anametrix to their lists because the company has released mobile app versions for the iOS, Android and Blackberry systems.

Anametrix Attracts More Funding, Launches Campaign Analytics Tool

Anametrix Attracts More Funding, Launches Campaign Analystics ToolAnametrix, a cloud-based, real-time digital analytics platform provider, has secured both a US$ 4.4 million Series A funding round and has announced its new Campaign Analytics product, which provides B2C marketers a holistic view of marketing mix performance. Together, the next generation of digital analytics is closer than ever.

Liferay West Coast Symposium 2011 Day Two #LRWCS2011

On the second day of the Liferay West Coast Symposium, held in Anaheim, Calif., hundreds of attendees had a busy day, from dozens of sessions focused on strategy and implementation with the open-source enterprise portal.

Anametrix Secures Funding to Push Business Analytics Suite

anametrix_logo_2011.pngThe recently established business analytics vendor Anametrix has announced that it has secured another round of funding, this time through private investor Walter G. Kortschak, who specializes in emerging technology companies, and is probably best known for leading Summit's US$ 30 million equity investment in WebSideStory.

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