Anametrix News & Articles

As 2013 surges ahead, companies looking for mobile marketing analytics providers might have to add Anametrix to their lists because the company has released mobile app versions for the iOS, Android and Blackberry systems.

Anametrix, a cloud-based, real-time digital analytics platform provider, has secured both a US$ 4.4 million Series A funding round and has announced its new Campaign Analytics product, which provides B2C marketers a holistic view of marketing mix performance. Together, the next generation of digital analytics is closer than ever.

On the second day of the Liferay West Coast Symposium, held in Anaheim, Calif., hundreds of attendees had a busy day, from dozens of sessions focused on strategy and implementation with the open-source enterprise portal.

The recently established business analytics vendor Anametrix has announced that it has secured another round of funding, this time through private investor Walter G. Kortschak, who specializes in emerging technology companies, and is probably best known for leading Summit's US$ 30 million equity investment in WebSideStory.