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Apple News & Analysis

A Graceful Exit for Box?

2014-18-August-Exit.jpgJust a little more than two weeks from today, on Sept. 2, Box CEO Aaron Levie will host BoxWorks, the company’s biggest pep rally of the year. There’s a nice line-up of all-stars keynoting — Jim Collins, author of Good to Great, Disney’s Jeff Katzenberg, LinkedIn’s CEO Jeff Weiner and Aneesh Chopra, former CTO of the United States.

And then, of course, there’s Levie himself. Not only is he Inc. Magazine’s Entrepreneur of the Year, but he’s also got celebrity-like status in Silicon Valley. Never mind his Hollywood connections to the likes of Ashton Kutcher, who invested in Box, and Oscar winner Jared Leto who reportedly visited the company earlier this year.

Samsung Pushes Open IoT with SmartThings Buy

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Samsung has just made a play for a bigger stake in the Internet of Things. It plans to buy SmartThings’ open platform for monitoring, controlling and automating homes from a single device.

The deal, which was announced late last week, will see Samsung buying SmartThings — reportedly for the relative pittance of $200 million — which will then operated as an independent entity under its founder and CEO, Alex Hawkinson.

Where is Apple Going With Its New Social Media Hire?

digital marketing, Where is Apple Going With New Social Media Hire?

Does Apple need a face(book) lift? 

Doesn't seem that way. Just show us that white apple with the chunk taken out, and you've finished your branding work for the day.

Right?

For a brand that essentially doesn't need branding help, Apple's certainly thinking about social media. 

We're just not sure which way yet.

Proof -- its hire this month of Musa Tariq, the former digital marketing big shot at Nike and Burberry.

Apple doesn't even have a real presence on Facebook or Twitter for Apple itself, leaving that heavy lifting to the iTunes brand

The iPhone 6: Is it Size That Matters Most?

For those who can’t wait to see what the iPhone 6 that will (supposedly) be unveiled on Sept. 9 looks like, we’ve got photos. Ok, not really, but Hollywood gossip site TMZ says it does. It apparently got them from a friend of an ex-employee of the Foxconn factory in China where many models of iPhones are made.

Now before you click over to that well respected source of tech news, chill. You can’t really tell how big the phone is, what kind of glass it uses, and, strangely, its body looks like the iPod 5.

Re.code, whom we consider to be more credible source for news like this, suggests that there may be two iPhones, one that is 4.7 inches and another that is 5.5 inches. Both of which are expected to run speedy new A8 processors.

We’ve also heard another rumor that at least one of the phones (if there are actually two) could be called the iPhone Air instead of the iPhone 6.

Microsoft Matches Google By Upgrading Office for iPad

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Microsoft Office is part of the iPad arsenal and 35 million users have downloaded since it was launched in March. Now Microsoft has issued several updates, which it describes as the features users request most often.

The upgrades — improvements for the Word, PowerPoint and Excel applications — are designed to enhance the user experience.

Apple's IBM Play Isn't Only About Selling More iDevices

Apple wants a seat at the enterprise table and IBM will soon be rolling out the red carpet that leads to the boardroom. Sure, Big Blue’s CEO Ginni Rommety might have to help Apple Chief Tim Cook tie his tie and polish his shoes first, but it’s a fair trade.  He might have to tell her the difference between an application and an app. Other than a few small hurdles like those, the earliest days of the IBM and Apple relationship should run smooth.

After all, without needing to sacrifice turf, Rommety’s 103-year-old monolith could be perceived to be cool and forward thinking again. Not only to the old guard that holds IBM Research, with its track record of pushing the boundaries of science, technology and business to make the world work better place, in high regard, but also to the fast tracked execs of the digital generation who have tremendous respect for old guys who get it.

Yes, for IBM the Apple partnership has the potential of doing what Watson hasn’t been able to do —namely making it relevant to Gen Y and the millennials.

Not only that, but Rommety’s slowly sinking ship will be buoyed by consulting fees earned through helping enterprises roll out Mobile in a safe and compliant way.

Originate Buys Applied Intelligence Group

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Originate has acquired the professional services company Applied Intelligence Group, which makes digital platform solutions.

The deal gives Originate, a San Francisco-based venture and enterprise development firm, a foothold in the Boston area where Applied Intelligence is based. The two firms have worked together since 2012.  Originate already has seven other branches.

"Opening an Originate office in Boston also brings us closer to some of the country’s premier enterprises and institutions,”  Rob Meadows, CEO of Originate, said in a statement. He said Applied Intelligence adds " unparalleled talent" to solve client problems.

Thank You, Apple-IBM? Why Mega Deal is Good for Microsoft

mobile enterprise, Thank You, Apple-IBM? Why Mega Deal is Good for MicrosoftApple and IBM announce a mega deal that changes the mobile enterprise as we know it -- during the Microsoft Worldwide Partner Conference.

Microsoft lays off 18,000 the same week at its conference, about 14 percent of its workforce.

And there's actually a silver lining for Microsoft?

Yes, says Richard Edwards, principal analyst for Enterprise IT at London-based Ovum Research.

"It’s no coincidence that the announcement came as Microsoft was holding its Worldwide Partner Conference," Edwards told CMSWire, "but I actually think the IBM/Apple hook-up will benefit Microsoft in the long run."

Here are the IoT Top 10 Movers and Shakers

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Earlier in the week we identified the most influential companies working on the Internet of Things (IoT).

Using the same research from the marketing influence platform provider Appinions, let’s take a look at the top ten movers and shakers. Just like the list of top 10 companies, this also holds some surprises — not least of which is the influence of two of the top dogs from HP and BlackBerry.

Our Favorite Tweets from the Apple-IBM Mega Deal

mobile enterprise, Our Favorite Tweets from Apple-IBM Enterprise Mega Deal

We've already offered some great perspective on the IBM-Apple Mega Deal.

Now for some comic relief.

Without further ado, here are some of our favorite tweets from the IBM-Apple deal that shook up the mobile enterprise world.

Big, Bigger, Huge: Apple, IBM Create Massive Partnership

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The future of technology as we know it took a massive step in a new direction today with the news of a partnership between Apple and IBM.

The two tech giants announced a partnership that could shift Apple from its traditional role as a consumer focused brand to a major player in the business market.

IBM plans to create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple's iOS. IBM will also market Apple's products, complete with 100 industry-specific apps, to its clients worldwide.

Can You Name the Top 10 IoT Companies?

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The companies that are leading the Internet of Things (IoT) — now and in the future — are beginning to make themselves known. Appinions, in a recently published report, identified the most influential companies and what is driving them.

It probably comes as no surprise that Apple is at the top of the list, followed by Nest and Google. But there are a number of less expected companies in the mix, including — wait for it — BlackBerry.

What Mobile Marketers Need to Know About iOS 8

At the Worldwide Developers Conference in June, Apple announced a number of changes coming with release of the iOS 8 operating system being rolled out in September. Marketers who communicate with consumers via mobile must be aware of the coming changes so they can adjust their strategies and technology capabilities leading up to the release. It’s important to note though that iPhone 4 will not support iOS 8, so for the time being push strategies taking advantage of new iOS 8 capabilities will need to include legacy support for iPhone users who have not yet upgraded to a new device.

Google Feathers its Nest with New Developer Program

If Google-owned Nest’s announcement yesterday that it was buying Dropcam for $555 million caused some surprise, today’s announcement that it is opening up its platform to third-party developers, while not as in-you-face as the Dropcam deal, could have significantly more long-term effects.

Dropcam extended Google’s reach into the home through Nest. But opening the Nest platform looks like Google is aiming to corner the smart home market even if there are already some seriously heavy hitters like Apple or Samsung operating there, too.

Nest Buys Dropcam as Google Continues March Into Smart Homes

Thumbnail image for 2014-6-23 Dropcam.jpgGoogle is making another move to make its mark in the developing Internet of Things. Late Friday, Nest -- the home automation company which Google acquired in January -- announced it was buying home-monitoring camera developer Dropcam for $555 million cash.

No sooner had news of the deal emerged than questions about information, privacy and Google started to appear. However, representatives from Dropcam said this is a straightforward deal and that Google will not be getting its hands on anyone’s data.

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