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Apps News & Analysis

What's In WhatsApp? Customer Devotion

Once you dig into the astonishing numbers for WhatsApp, you can kind of see why Facebook paid $19 billion for the company. Kind of.

Facebook was forced to pay such a high price for WhatsApp because of the communications app's ridiculous growth numbers and devoted users, 75 percent of whom used it every day and logged on to the app several times per day.

Toms Builds Mobile Success by Aiming at Top Customers

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Toms, the online retailer that markets social impact along with its shoes, has found success with mobile marketing by aiming apps at the top 5 percent of its customers, according to a senior executive.

Eve Richey, vice president for global online marketing and mobile, outlined the company's mobile strategy last week at the Mobile Marketing Strategies Summit in San Francisco, which also featured presentations by Google, Facebook, LinkedIn and other companies that are vying for a share of the increasingly mobile consumer.

By ensuring its social content is relevant to its target audience, learning from other mobile apps and other tricks, she said Toms' strategy has increased its conversion rate by 85 percent while cutting the cost of engagement by two thirds. 

12 Tips for Creating a Successful App

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Mobile apps aren't anything new. But the market for them has exploded to the point that many companies are scrambling to jump on the bandwagon -- and it's a dusty one.

There's been a lot of debate lately about the need for mobile apps and how to use them for marketing and sales purposes. Some believe they're the way forward. Some have claimed (rashly, in my opinion) that mobile apps are dead.

Meet, Pray, Live: Marketers Benefit from Deeper Demographic Insights

Big data 2012 04 02Marketers live and die by demographic data, looking at everything from gender and ethnicity to identify target markets for specific products or services.

Big data — and the deluge of online information — provides more information about potential customers than ever before, including detailed statistics on everything from median income to religious affiliation.

Leap Motion Controller Gestures to the Tech Horizon

image-leapmotionapps-2013.jpgAs the world readies for the onslaught of holiday gadget buying, one of the most promising of all has already launched and been dispensed with by many early observers. The Leap Motion gesture controller debuted this summer. The $80 harmonica sized nub of metal and glass has so far proven to be a letdown.

Windows 8.1 Update Goes Live Today

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Apple's latest operating system (OS) update, expected to be released next week, is called Mavericks.

Google's soon-to-be-released Android OS update will be called KitKat.

What is Microsoft calling its super-important Windows update that is supposed to motivate the world to migrate? Ah, Windows 8.1.  So deal with it. Aside from an uncreative name, here is what you can expect from today's launch.  

iOS 7 Meets Real Users Ahead of the iPhone 5S Launch

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Apple seemingly managed to find some more servers for the launch of iOS 7, with slightly less struggle to download and install the new system than previous versions. However, updates are still the order of the day as those enthusiast queues form for the top iPhone model. 

iAPPS Debuts WebStore Express for Building eCommerce Websites

iAPPS Debuts WebStore Express for Building eCommerce Websites

Organizations looking to build responsive, mobile friendly shopping websites now have an option to do so with the iAPPS Webstore Express, a templated eCommerce site building model from Brideline Digital.

Google Announces Chrome Offline Apps to Challenge the Desktop

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While celebrating the fifth birthday of Google Chrome, the company has announced a new wave of apps to turn its cloud- and web-based service into one that could soon challenge the likes of Windows and other desktop operating systems. 

Apple's Champagne Gold iPhone To Start A Bling War?

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Smartphone makers can't boost processor speeds much faster without melting your phone, more RAM is too expensive to casually toss in, and cameras can only add so much, so where's the next selling point for high-end smartphones? Will a posh paint-job be enough to keep Apple selling iPhones? we'll find out soon enough. 

Skype Could Crush All Before It With Prime Placement In Windows 8.1

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Skype will replace the Messenger app in Windows 8.1, making it Windows' centerpiece for communicating across all devices. Assuming Windows 8.1 takes over the desktop world, where does that leave other messaging services?

Mobile Marketplaces: What Microsoft Needs to Do to Make It Big

Information Management, Mobile Marketplaces: What Microsoft Needs to Do to Make It BigThe Apple Store recently celebrated its 5th birthday and reading about what Apple has done with its marketplace caused me to take a hard look at what Microsoft is doing with its own mobile marketplace(s). What can Microsoft learn from Apple? What does Microsoft need to focus on to be successful?

Create Salesforce Leads from Business Cards with FullContact App

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Business card reader FullContact has an updated take on the popular task of quickly uploading contact information, and it even has direct integration with Salesforce.

Growing Popularity of Chat Apps Means Revising Information Governance, Security Plans

shutterstock_97785350.jpgAs chat apps overtake SMS text messaging as the mobile messaging method of choice, what dangers does this hold for information governance and security?

Gesture Based New York Times App to Debut for Leap Motion

Gesture Based New York Times App to Debut for Leap MotionAs if news websites weren't already under siege from the flood of mobile devices, now they'll have to contend with gesture controls via the Leap Motion interactive controller, and a New York Times compatible app.

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