As we continue our editorial focus on making all your customer data actionable, we turn to you for your thoughts on how you are doing. Are you capturing the right analytics? Are you tracking customer interactions? Are you using that information to drive your marketing campaigns and strategies? Or are you struggling with the right tools and people to really take advantage of all that information?
Here's our question for you today:
The easy part is collecting the data (even though that's not as simple as it sounds). The hard part is the analysis of that data that will provide you with the insights on how to better reach and serve your customers and prospective customers.
Take our poll, it closes September 26th, after which we'll give you the results.
Enterprise technology is entering the “fun to watch” era. September’s playlist centers around online enterprise file-sync-n-share. This week’s disruptor: Salesforce.com, and they haven’t even made a formal announcement yet.
The world is pretty much resigned to a slightly bigger screen as being the highlight of Apple's new iPhone release. But could the real seller be iOS 6's Passbook app that brings your coupons, loyalty cards, cinema and transport tickets together, be the real highlight?
When we came to ILTA it was telling that the focus of the conference was no longer exclusively about e-Discovery. Legal tech has evolved to include so much more than collecting and reviewing information. Over time, the legal tech community has had to confront issues associated with the cloud, mobile and social media.
If you never thought you'd see MS Office running properly on an iPad, you were wrong. Microsoft has announced updates to its Web Office apps, bringing bigger buttons and full touch functionality to Apple's iPad and upcoming Windows 8 tablets.
It’s not often the words transparency and citizen engagement are used in the same sentence, but they are essential elements if you really want to innovate and evolve your community into taking meaningful action. Which is why the folks at Granicus announced new features aimed at empowering its Citizen Participation Suite users to better collect and analyze feedback from their community.
Enterprise social media management technology provider HootSuite is refreshing its GetSatisfaction app to include integrations with Facebook and Twitter. Users will now have the ability to push and pull content across both platforms from one dashboard.
Sales/marketing intelligence provider GageIn has released a major upgrade to its signature platform. GageIn v2.0 features improvements and enhancements to homepage navigation and email functionality, among other changes.
Digital marketing is being disrupted. New technologies, including social media, and increased consumer sophistication are requiring digital marketers to rethink how they engage their audiences.
As detailed in CMSWire's August 8th webinar, “Rethinking Web Engagement - Leading with Content Marketing,” by changing their approach to a content- and journey-centric marketing strategy, marketers can weather this change and distance themselves from the competition.
Read on for a recap of the webinar content and to access the full recording of the event.
More and more enterprise companies are cluing into the importance of mobile app development platforms and ecosystems, and new player AnyPresence just might have the right mix of security and agility for many businesses.
Microsoft has claimed over a million sign-ups on the first day of its new Outlook.com email service, with the promise of a far great experience through improved interaction with attachments and wider links to social media. With plans to migrate the millions of Microsoft Hotmail users, will it attract users from Yahoo, Gmail and other services?
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