Atg News & Articles

Oracle is combining two of its products, Oracle ATG Commerce and Oracle Endeca, into a single solution called Oracle Commerce. The new Commerce is designed to centrally manage customer engagement strategies, provide personalized user experiences and offer scalability that can meet demands.

We knew Oracle was working on a customer experience management (CXM) strategy, the last few acquisitions were clear evidence of that. Now, the enterprise solutions giant is speaking out, announcing its plans.

Oracle (news, site) continues its charge to buy what it hasn’t already developed itself. This time, in its ninth acquisition of 2010, it has just agreed to buy e-commerce company ATG Technology for close to US$ 1 billion.

Clearly I've been part of the wrong conversations for the past, errr several years, but the amount of times I've heard the word "ATG" in this time frame can be counted on just one finger.

Art Technology Group are on the wires today and this time its for what they call Guided, Adaptive Customer Experience. We did used to call this Personalization, but with Scenarios instead of Rules, and Experience instead of Visit, we're all moving onto to much loftier destinations.