Awareness News & Articles

It's rare for businesses today not to do some social media marketing for promotions and online engagement, but not everyone knows how to actually use the data gathered from these activities. Awareness, Inc., (news, site) creator of Social Marketing Hub, has recently launched a reporting module that gives access to detailed analysis for social marketing data.

Well kids, the month has come to an end, and thus, so has our extra-focused focus on enterprise collaboration. Hopefully you've garnered enough information over the last few weeks to make a decision that's right for you, but, just in case you  need it, here's a last look at a few platforms that specialize in the social side of things: 

It's been noted that SharePoint 2010's improvements in the area of social computing are relatively impressive, but built-in features have a tendency to be outshone by third-party solutions. Ergo, we thought we'd round up a few of our favorites:

There is not an organization out there today who isn't implementing or planning some kind of enterprise social computing solution. There are a lot of things to consider when developing your strategy and just as many technological solutions out there to choose from.

Here we offer you 8 articles on social computing, some focused on the plan, some focused on the technical solution. Both will provide you plenty of information to focus on your plans.

They made it to Forrester's list of top Communities providers for interactive marketing because of their ability to create branded communities. So it should come as no surprise that Awareness has launched a set of Best Practice Communities based on what they say are the top eight social media marketing use cases and business goals.

Awareness knows you want to know more about leveraging Social Media Marketing. They also believe this type of marketing is your best strategy during a recession. And they are not alone.

Join Awareness and Forrester Vice President, Josh Bernoff on Wednesday December 10th at 2:00 PM EST for a webinar on “Why social media is your best marketing strategy in a recession! “

The Social Media industry seems to get just a little bit bigger every hour and it’s amazing how many different vendors can come on the scene and offer products and solutions that can help us design and build communities of one sort or another.

As an enterprise though, you need to be sure you are working with the right solution provider. Someone who is not only selling you a service, but helping you truly understand why and how to implement it. This is where you see Awareness — an on-demand social media platform for Web 2.0 communities provider — emerge as a front-runner. They have the right technology platform and what appears to be a wealth of knowledge and understanding to implement your community(s) the right way.

Most of the integration news we hear about SharePoint relates to the creation of internal, employee focused solutions. Here’s one that flips that around and focuses on SharePoint as an external solution. Awareness, a provider of social media solutions, has integrated their product with SharePoint — both WSS3.0 and MOSS — to provide Web 2.0 communities capabilities inside the SharePoint world.