B2b Marketing News & Articles
| Thursday May 9, 2013
As summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.
| Wednesday Apr 24, 2013
Any B2B marketer worth her salt can list the many benefits of blogging -- search engine optimization, social media engagement, audience development and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership.
| Thursday Apr 18, 2013
B2B commerce is trending towards the B2C model, an Oracle report has found, and companies are looking to expand their online sales because customers' expectations have changed in the face of those consumer buying practices.
| Monday Mar 25, 2013
Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team starts reaching out to them. And chances are good you've been doing content marketing for a while now -- so to quote Dr. Phil: “How’s that working out for you?”
| Thursday Mar 7, 2013
The traditional linear marketing funnel is evolving into a circular buyer’s journey, and B2B marketers must employ targeting and personalization of key segments in order to accelerate that journey and better predict its paths and outcomes. These were the main points delivered in the “B2B Targeting and Personalization: Web Engagement and Predictive Modeling” session at the Adobe Summit.
| Wednesday Feb 13, 2013
We can all agree on the value of PR and B2B Marketing, but do we know the differences?
| Tuesday Feb 5, 2013
Social media monitoring tool, Engagio has announced that it will be integrating with Influitive, a B2B Marketing platform.
| Wednesday Jan 23, 2013
The last time we spoke with Optify’s CMO Doug Wheeler we learned about the impact of Google’s SSL enhancement on SEO data. To investigate its impact, Optify conducted a study to see the effect that these keywords were having on organic search results. As it turns out, “not provided” accounted for almost 40% of referring traffic data from organic search. Today, Optify has released a new report chronicling the performance of the primary sources of traffic to B2B websites. Forget what you thought you knew about how your clients or company compare against industry benchmarks. You're going to want to see this.
| Wednesday Jan 16, 2013
Chances are pretty darn good you’re already a content marketer. But do you find yourself sometimes hitting a wall?
| Wednesday Jan 9, 2013
New data coming out shows that social media marketing is now almost as important as search engine optimization (SEO) for B2B marketers.
We don't buy it.
| Tuesday Dec 18, 2012
Have you ever had the sneaking suspicion that something was wrong, but were afraid to investigate further and find out? Sure you have, and so have we. Well, you can’t hide under the covers any longer, it’s time to come out and face the truth.
| Thursday Dec 13, 2012
Holiday shoppers are deciding which brands are being naughty and nice. Do you know if your customers will be giving you a lump of coal this year?
| Friday Dec 7, 2012
We just downloaded last year’s Forrester Research report on "B2B Marketing Trends and Predictions for 2012." No, it’s not that we’re a year behind with our reading (we are behind, but not THAT behind!). It’s just time to think about 2013, and what that might hold for B2B social marketing.
And what better way to start than reflecting on how 2012 turned out?
| Tuesday Nov 27, 2012
Agencies do great work. So, this post is not meant to be a rant on them at all ...
| Monday Nov 19, 2012
The days of being happy with mentions and followers on social media are over. To take your social marketing to the next level, it's time to build relationships.