B2b Marketing News & Articles

As summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.

Any B2B marketer worth her salt can list the many benefits of blogging -- search engine optimization, social media engagement, audience development and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership.

B2B commerce is trending towards the B2C model, an Oracle report has found, and companies are looking to expand their online sales because customers' expectations have changed in the face of those consumer buying practices.

Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team starts reaching out to them. And chances are good you've been doing content marketing for a while now -- so to quote Dr. Phil: “How’s that working out for you?”

The traditional linear marketing funnel is evolving into a circular buyer’s journey, and B2B marketers must employ targeting and personalization of key segments in order to accelerate that journey and better predict its paths and outcomes. These were the main points delivered in the “B2B Targeting and Personalization: Web Engagement and Predictive Modeling” session at the Adobe Summit.

We can all agree on the value of PR and B2B Marketing, but do we know the differences?

Social media monitoring tool, Engagio has announced that it will be integrating with Influitive, a B2B Marketing platform.

The last time we spoke with Optify’s CMO Doug Wheeler we learned about the impact of Google’s SSL enhancement on SEO data. To investigate its impact, Optify conducted a study to see the effect that these keywords were having on organic search results. As it turns out, “not provided” accounted for almost 40% of referring traffic data from organic search. Today, Optify has released a new report chronicling the performance of the primary sources of traffic to B2B websites. Forget what you thought you knew about how your clients or company compare against industry benchmarks. You're going to want to see this.

Chances are pretty darn good you’re already a content marketer. But do you find yourself sometimes hitting a wall?

New data coming out shows that social media marketing is now almost as important as search engine optimization (SEO) for B2B marketers. 

We don't buy it.

Have you ever had the sneaking suspicion that something was wrong, but were afraid to investigate further and find out? Sure you have, and so have we. Well, you can’t hide under the covers any longer, it’s time to come out and face the truth. 

Holiday shoppers are deciding which brands are being naughty and nice. Do you know if your customers will be giving you a lump of coal this year?

We just downloaded last year’s Forrester Research report on "B2B Marketing Trends and Predictions for 2012." No, it’s not that we’re a year behind with our reading (we are behind, but not THAT behind!). It’s just time to think about 2013, and what that might hold for B2B social marketing.

And what better way to start than reflecting on how 2012 turned out?
 

Agencies do great work. So, this post is not meant to be a rant on them at all ...

The days of being happy with mentions and followers on social media are over. To take your social marketing to the next level, it's time to build relationships.