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Baynote News & Analysis

The Psychology of Personalization: Needs, Wants and Influence

Recently, we told you that half of digital marketers believe the ability to personalize web content is fundamental to their online strategy. This Econsultancy report highlighted four steps to perfect personalization: seek consent, gain control, earn trust and deliver incentives to the targeted audience.

According to a white paper by Baynote, these steps speak to the psychology of needs, which drive all of our behaviors, including the relationships we cultivate and the objects we consume.

Mobility, Intelligence & Engagement: 3 Companies to Watch

The truth is there are so many interesting applications, solutions and platforms designed to improve productivity and innovate how we work within the enterprise, we can’t possibly cover them all. However, we can try. Today, we bring you a few companies and their solutions that caught our attention.

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