Content Management Matters ™

If you think your company failed to recognize the merit of its website until recently, you're not alone. The British Broadcasting Company is taking another look at its online efforts and investing new monies after reports showed that its website has earned nearly four percent of its total revenues in just 18 months.

Initially, they had aimed at securing 10 percent of revenues from their online property, over time, but now according to BBC Worldwide Chief Executive John Smith, "we have [probably] under-egged the extent to which we will see more of our revenues coming from the Internet."

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