Behavior News & Articles

When an employee is on a salary, managers don't care about their time. They think it is elastic. This is why intranets perform so poorly.

The customer is the marketer; that's what social media is for. The customer is the advertiser; that's what Google is for.

"This website needs a total redesign," Bartholomew Daehria guffawed enthusiastically. "It needs to be much more interactive and visually attractive."

We compare in order to make the best decision. To do that we need to consider the opinion of both experts and crowds.

If customers get the first click right they have twice as much of a chance of completing their task than if they get it wrong.

The customer is not captive anymore. The customer is active. They are in control.

People are no longer so easily fooled by happy marketing and communication spin.

The reason Amazon is so successful is that theirs is a services culture rather than a product culture.

 Support is the new marketing.

We need to move to an evidence-based model of understanding people's needs based on what they actually do, not what they say they do.

Your objective should be to reduce the amount of time customers have to spend on your website.

On a website, lines are like walls, boxes are liked closed buildings and anything constructed to catch the eye is perceived as a marketing trap.

"The design of the website should be focused on top tasks. No longer should organisations aim for the most comprehensive website possible. Less is better!"

Stop talking or writing about your new app, video, Twitter feed or Facebook page. Start making your customers’ lives simpler, faster, cheaper.

 Yahoo is an extremely popular website, yet its stock has performed really badly. Why? Because it sells stuff (banner ads) people don’t want to buy.