Content Management Matters ™

An information tsunami is sweeping the world, eating up vast quantities of time and energy.

The web management challenge is to shift your focus away from your website, technology and content, and to focus instead on the needs of your customers.

Low-value content is destroying the usefulness of intranets and public websites. It needs to be stored separately.

More than 63% of Internet users indicated in a recent Webcopyplus poll the written word is their choice of communications on the Web.

Giving control of a website to a communicator can be like giving a pub to an alcoholic.

What Google does runs contrary to much business thinking. It sees the customer's time as the scarcest resource.

Information overload, news fatigue and WADD (Web Attention Deficit Disorder) are creating a brutal landscape on the Internet.

Gone are the days when you needed to create paper prototypes of a page and test them in front of focus groups or run them through usability testing. Technology has evolved this process.

The Google Website Optimizer now helps one test and optimize a website all in the comfort of a real live visitor base.

Because of the Web we are putting less and less trust in experts and organizations and more and more in people like us-our peers.

Words are critical to task completion on websites and in applications. Yet they are still chosen carelessly.

Shouldn't there be a law against having politicians' pictures on websites, particularly on homepages? Taxpayer money pays for these websites. So what gives politicians the right to take taxpayer money and hijack government websites and turn them into campaign websites?

E-government is not about technology. It is about saving time and making life easier and more efficient for citizens and business.

Here at the Web Content 2008 event today, one of the first break out sessions is being given by Michael Silverman of Duo Consulting on Marketing in a Connected World. Very simply, he provided five new rules for marketing.

Darren Barefoot’s keynote, The Many-Armed Starfish: Today and Tomorrow in Social Media at the Web Content 2008 conference was very good and informative. I loved his hint of a Canadian accent.

Web government is about helping citizens and businesses make easier, faster, better-informed decisions.