Behavioral Targeting News & Articles

Lots of social media sites depend on online advertising for most of the revenue generated. Yet, there are many ways to go about integrating ads and targeting them towards specific web users.

Behavioral targeting, a method of compiling data about which sites people visit, what topics they search for and a number of other Web activities to better understand what types of ads might prompt them to make purchases, is relatively common and employed by various publishers and digital enterprises. This approach is now being called into question by consumer groups.

Another company with another SaaS product. This time it's Bellevue–based DataSphere, who is now offering their Web Suite on an "infinitely scalable" multi-tenant platform.

What should be of particular interest to companies finding it difficult to attract traffic to their website is that this solution contains elements that will land users right into their company’s lap – and website.